How to Run a Successful Link Exchange Program

Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn't the research, it's the waiting. This article will give you some tips to help speed response time to your requests.

"How long does it normally take?" you ask. The average wait can be 2 to 3 weeks, sometimes even longer. The reason for this is that many people operate their web site as a hobby or side business and may not be on top of their email. Keep these timeframes in mind before you judge the successfulness of a link campaign.

The first step is to find sites related to your web site that DO NOT have a large directory of links posted. You want to link to sites that have less than 100 links on their link page. Their Page Rank (PR) should be at least equal to yours. Higher is better, so always aim for the heavy hitters. Now, on to the business of saving you time.

Once you have located a site to contact, send a short but poignant email. If your email is too long, it may not be read. What should be in your email? First of all, your email should be personalized. Don't send the same email to dozens of people, send one at a time. This will help avoid being thought of as a spammer. The personalized touch shows you are serious and that the email was sent by a real person. Nothing says "this is of little importance to me" like a form letter, so avoid using them.

The letter should also include:

The HTML code to your text ad. This will make it easier for people to add your link to their site.

A link to your link page. This will make easier for whom ever you are requesting a link from to find your page.

Also, if they ask for you to link first, do so. If you have already been to their site (and certainly you should have if you are requesting a link), you will more than likely know if they want a good faith link up. The email you send them should have a confirmation that their link is up and that you are requesting a reciprocal link.

Once you make contact with the web site owner, how long will you wait? A week? Two weeks? Honestly, it may be a month before you see your link unless you show some persistence. It doesn't always depend on how often they do updates. I would contact them once a week after your initial inquiry after checking their site first. They may have placed a link up without notifying you.

So, in summary:

Spend time finding sites that will be an asset to your enterprise to save time by not corresponding with those that won't.

Succinct, personalized E-mails

Include all coding and links necessary to make it easy on the site you want to exchange with

Research their link policy ahead of time

Be persistent

Link exchanges are very time consuming. It takes patients and great recorded keeping to keep track of who has and has not added you. I do this with an excel spread sheet. It makes keeping track a lot easier to do. Especially, if you are doing large link campaigns.

Good luck.

For more information on SEO visit http://mr-seo.blogspot.com Or, http://mrseonewz.blogspot.com/ for the latest on SEO news. For a free web site evaluation visit http://www.mr-seo.com

In The News:

Route 35 traffic tie-ups return  The Ridgefield Press
Traffic advisory for parade, fair  Thegardenisland.com

Free Traffic Course - Day 6

We will start with one Internet Marketing myth - the... Read More

Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

I cannot stress the importance of targeted traffic for the... Read More

Using an e-Signature to Guarantee a Boost in Your Web Traffic!

Using an e-signature is one of the easiest, most effective... Read More

Online Guru or Scam Artist: How Can You Tell?

You want to start your own online business. You want... Read More

25 Common Link Exchange & Search Engine Terms

In today's world of website promotion and traffic building, a... Read More

To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine... Read More

Trafffic Equal Sales?

Everything being equal, more traffic to your website translates into... Read More

Get More Customers ? With Less Work!

A lot of website owners work tirelessly at increasing their... Read More

The Rewards Of Being A Good Consumer

Start building an interstate highway to your website. You're going... Read More

How To Find Relevant Web Sites For Link Exchanges

If you've been on the internet very long at all,... Read More

Free Traffic Course - Day 5

Online statistics shows that about 10% from online visitors make... Read More

Deep Linking Strategy for Content Sites

Linking - what a mess if you don't know what's... Read More

Greetings! From the Island Outlaw:

I just had to get into the fray! I'm new... Read More

The Power of Link Popularity

Getting quality links to your site from related web resources... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this... Read More

Get Traffic Soon and Surge Ahead or Youll Get Lost in the Internet Wilderness.

Getting Traffic or more precisely Targeted Traffic to your website... Read More

Ten Ways To Effectively Increase Your Site?s Prominence On The Web

It's a strange world, this place we call the internet.... Read More

Internet Promotion: 10 Uncommon Freebies That Can Increase Your Traffic And Sales

It is an open internet promotion secret that the more... Read More

Website Visitors - Building Strong Website Traffic

It is worth looking at some values and strengths of... Read More

10 Highly Effective Ways to Increase Traffic to Your Website

There are many ways to promote your website for free... Read More

Travel Your Way To More Traffic

I am not a professional photographer nor am I in... Read More

How To Generate Traffic Using Public Domain Works

A websites profitability depends solely on directing visitors to that... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1

There will be a lot of people unhappy about what... Read More