If you sell products or services, chances are you have a website promoting these products and services. All website owners are looking for fresh ideas on how to get qualified visitors to their website and convert these visitors into buyers.
1. Pay per Click Campaigns
If you use Google, you have seen a pay per click campaign. You usually notice ads running down the right side of the page. These are pay per click campaigns. If you click on any of those ads, the person who placed the ad there would have to pay a certain price. You can set up a pay per click (PPC) campaign for your products as well. Usually if someone clicks on your ad, you'd have to pay 5 to 10 cents per click. This is a very cost effective advertising solution if done right.
2. Write an eBook
Ebooks are a great form of marketing your products and services. Find out what your customers would like to know and write an eBook regarding that subject. All throughout the eBook, mention your products and services and include all your links.
3. Email Signatures
Every time you send an email, it should always have ads for your products and services underneath your signature. Include links to text that drives me to your site.
4. Affiliate Signup Page
If you do not offer an affiliate signup page, you are losing out on thousands of people advertising your product for free. Create a page that offers affiliates half of everything they sell. Make it easy for them to sign up, and I guarantee people will start advertising your products and services. It is also a good idea to offer your affiliates banners, text links, and other marketing tools to get them started.
5. Power of Testimonials
A testimonial is positive feedback about your products and services. Every time someone writes something good about your products or services, place it on your webpage. Make sure you include that person's credentials, and when visitors visit your website they are more likely to buy when they see or hear other people having success with your product.
6. Create a Blog
Blogs are the newest form of advertising. Blogs (short for weblog) are online journals. You can write about any subject and allow users to respond. You can direct your readers to your webpage for more information about your products and services.
7. Keyword Selection
When someone is searching for a specific product or service, they use the search engines and type in specific keywords. If you have that keyword in the metatag of your webpage, then your page will come up if it's been indexed by the Search Engines. Selecting the right keywords for your products and services will allow you to capitalize on this free form of advertising. This will lead to a higher conversion rate and more money in your pocket.
Kit Elliott is the author of The Traffic Toolchest. His ethical approach to marketing makes him one of the top experts in his field. His highly anticipated book Super Affiliates Guide to Riches is expected to launch by mid-August 2005 at http://www.superaffiliate.com . Check out The Traffic Toolchest at http://www.thetraffictoolchest.com to get over 70 valuable marketing tools.