Where Do You Get Quality Content?

There are three main sources for you to get the content you need.

They are:

Write it Yourself
Hire a Ghostwriter
Use Other Writers

There are pros and cons to each source but by using a combination of sources you can accumulate a well-rounded body of content for your use. Here are some of the points to consider when using the different methods for creating content. What works best for you will depend on your level of writing ability, what the content will be used for and your budget, among other things.

Write it Yourself

Writing content yourself is not only the least expensive method, but allows you to inflect your personality into the content. This can be very useful in attracting a loyal customer, especially through newsletters and articles.

Writing content yourself can also be beneficial when writing about a topic of which you are particularly knowledgeable about. If you can inform your customers on a topic it may be difficult to find another writer who can impart the same information accurately.

However, if your writing skills are extremely poor you may need some assistance. Whether you simply need to hire a proofreader to catch grammatical errors or an editor to rearrange your thoughts and point out where your information needs clarification, you may still be able to create your own content for less cost than hiring a writer while maintaining the originality of your content.

Hire a Ghostwriter

When you need more than just a little assistance, whether it's because of time restraints, lack of writing abilities or you need a writer with knowledge of a topic you aren't familiar with, you should consider hiring a ghostwriter.

Ghostwriters are individuals who will write content for you (website, articles, ebooks, press releases etc.) and give you all the rights of the original author. You pay them for their time and abilities and in exchange you claim ownership of the material.

Ghostwriters are valuable to businesses that need quality content on topics that are easily researchable by the ghostwriter. You may also find ghostwriters who are experts in their own field but hire themselves out as writers as a side business.

For more detailed assignments you can also hire a ghostwriter to use your knowledge or research and compose the information in a manner which reflects your own 'voice'. The ghostwriter will need to work very closely with you and develop a style of writing that will emulate the way you express yourself. Ghostwriters have often been hired by famous people to assist them in compiling their autobiographies.

The cost of hiring a ghostwriter is variable depending on the level of expertise required, the amount of research needed and the nature of the assignment. When hiring a ghostwriter you should make a 'work-for-hire' agreement which means that the writing cannot be resold to another buyer or used by the ghostwriter for other purposes.

Use Other Writers

There are really two categories of other writers you should consider. Writers who offer their content for free and paid writers.

Paying for a writer to create content for you is not common for small businesses unless the expertise of the author is needed for the material to be useful. Secular magazines often pay writers for their work which can vary in cost depending on the background of the writer and the size of the publication. Fees for writers can be found in the 'Writer's Market' book which is a resource for writers looking for paying jobs.

Writers can be found through associations, recommendations by other people and from freelance websites like www.elance.com. When hiring a writer you should ask for samples of their work and have them make an agreement for permission to use their work or the exclusive rights to the work. Without an agreement in place you may be facing copyright infringement claims or find the writing published in another place without your knowledge.

Working with writers, proofreaders or editors is just another part of doing business online. Making use of these services can help you project a polished, professional appearance to your visitors and readers while still giving you control of the information presented.

As with any contract work you should be careful to choose individuals who respect your needs and deadlines and can provide quality work while at the same time recognizing the value of the services these individuals are providing to you by giving them enough time to finish your projects and adequate pay.

If you want access to a variety of information you can use a service such as http://www.InfoGoRound.com which gives you access to a large database of articles written by ghostwriters. You may change the information or add to it without permission as would be required if using free to reprint material. Tim Robinson writes for http://www.SageDot.com and frequently uses content from InfoGoRound.

In The News:


Catapult Your Traffic With These Web Site Add-Ons

Having a website is great but, if the site doesn't... Read More

Are You Down With OPP? Get High Rankings with Other Peoples Popularity

There are many "offsite" promotion tactics that work well to... Read More

Free Tips To Increase The Number Of Visitors To Your Website

If you are looking to increase the number of visitors... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

Reciprocal Linking

Reciprocal linking is considered by many people the most effective... Read More

3 Ways To Get More Website Traffic That Buys

Who else wants traffic that buys? I for sure do,... Read More

Increase Your Tourism Web Traffic & Sales ? Guaranteed

Web sites are a major part of the tourism marketing... Read More

Website Traffic: 10 Mind Busting Secrets To Gain More Orders

Do you want to generate more orders at your website?Here... Read More

Key Words to Build Traffic

Much has already been said about having a content rich... Read More

5 Top Tips For Attracting Targeted Traffic

One of the most common needs of online business owners... Read More

The Importance Of Incoming Links And Reciprocal Links

Building a web site is only the first step in... Read More

Steer Clear of the Internet Traffic Jam

Yesterday, I got stuck in a traffic jam. It wasn't... Read More

To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine... Read More

6 Ways to Get the Marketing-Targeted-Traffic-Machine On the Roll

1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

Generating More Traffic to Your Website

Are you looking for an effective way to generate more... Read More

Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!

So, you've added Adsense to your site and you are... Read More

Search Engine Submissions That Boost Link Popularity!

"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More

15 Link Exchange Tips

Establishing inbound links through reciprocal link exchanges is a very... Read More

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there... Read More

Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)

If you're feeling a bit of confusion and frustration about... Read More

Website Traffic: 10 Blazing Secrets To Increase Your Sales

The more traffics you get at your website, the more... Read More

My Kind Of Targeted Traffic, Cheap

There are two types of tools I sometime use to... Read More

Deep Linking Strategy for Content Sites

Linking - what a mess if you don't know what's... Read More

Use eBay as Cheap Traffic!

Did you know that according to alexa, www.eBay.com is ranked... Read More