Reciprocal Links: Look Before You Link

A reciprocal link is when a web site links to you and you link back to them.

If you own a website, I'm sure you've received emails asking for link exchanges. This article's purpose is to help you decide who you should be linking to and why.

Look before you link!

Indiscriminate linking can be harmful to your search engine rankings and your reputation. When considering another website for a link exchange, always check out the potential link partner's web site and the page that your link is going to be placed on.

Five essential rules to follow when choosing a link partner.

1. Make sure that the website is related to yours. For example, if you're a real estate agent, don't exchange links with pages about diet pills or casinos. Link to other real estate related web sites, like mortgages or real estate agents in other areas.

2. Don't link to link farms. You can tell a page is a link farm by the fact that there's usually no company logo, hundreds of links and no real content.

3. Think of your outbound link as a recommendation for that site. If the web site or link page is of poor quality, don't link to it. Ask yourself, "Would I recommend this page to my visitors?"

4. Ensure your link will be found by search engines. Just paste the URL of the web page you'll be linked on into Google, Yahoo, or MSN. If the page comes up in the results, it's indexed.

5. Examine the links on the potential link exchange partner's web page. Make sure the links point straight to other sites and are not redirected or use JavaScript linking code. Look at the HTML source code and check the the links for the following text: "rel=nofollow". This code tells major search engines not to count this link in ranking algorithms.

If done correctly, reciprocal linking can be a great way to increase your online traffic. So, don't forget! Always look before you link!

About the Author

Robert Raught is the lead SEO expert at Technet, a search engine optimization firm based in Washington state. He also publishes daily SEO news and articles in an online RSS enabled blog titled "The Optimizer".

In The News:

Police log | News, Sports, Jobs  Marquette Mining Journal

Website Traffic: 10 Mind Busting Secrets To Gain More Orders

Do you want to generate more orders at your website?Here... Read More

Free Web Site Traffic - 10 Ways

How many ways can you get free web site traffic?... Read More

If you need More Targeted Visitors to Your Site this Will get the Free Traffic Flowing

If you don't know by now one the best ways... Read More

How to Exchange Links With Other Sites

As a result of search engine changes, linking with other... Read More

3 Website Positioning Tactics Guaranteed to Boost Your Traffic

There are many tactics you can use to increase traffic... Read More

Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales

Do you want to pump up sales at your website?If... Read More

No Cost Ways To Increase Your Web Site Traffic Promotion

Web site traffic promotion is crucial in today's Internet world.... Read More

20 Easy Ways To Get People To Link To Your Web Site

First off all let's define what is a link exchange?... Read More

How to Increase Targeted Traffic that Boost Your Income?

To increase targeted traffic is one of the foremost wish... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

Ten Tips for Generating Traffic To Your Website

I know what you're thinking, oh great another article about... Read More

Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie

All of us want to increase traffic to our web... Read More

A Disturbing Trend in Reciprocal Linking

In the world of Internet Marketing, and Web site promotion,... Read More

Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web

It's a strange world, this place we call the internet.... Read More

How to Get Your Traffic to Take Off in a Hurry without Paying a Dime

The desire of every webmaster and in fact anybody with... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

Back Door Google via Overture

The importance of link popularity is widely known and many... Read More

The Nuts And Bolts Of Traffic Exchanges

Traffic Exchanges. What are they? How do they work? What... Read More

Why Traffic Touts and List Pushers Are Bad For Your Business

In this Article we look at the second competitive advantage... Read More

5 Free Ways to Increase your Website Traffic

I don't know about you, but when I first entered... Read More

Are Manual Surf Exchange a Dying Breed ?

3 years ago when I started trying to make money... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

How to Get Traffic

The future of online business rest in one word: traffic.... Read More

How to Generate Traffic on a Zero Budget

One of the most popular ways to generate free traffic... Read More

Referral Traffic

The subject of referral traffic may be a bit elementary... Read More