Redefining Distance to Market your Company

The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations are finally coming of age ? the technology works with a minimum of hassle, it's an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. The cost savings can be significant, especially when contrasted with all of the burdened costs of holding conventional meetings; i.e. travel, hotel, transportation, facilities and "time out of the office issues." Here is a quick primer on some baseline issues to consider when weighing the effectiveness of virtual marketing presentations and meetings.

1. There are a broad number of vendors, although the "virtual presentation and meeting" market segment has undergone consolidation in the last few years. I'd recommend assessing these four market leaders: www.webex.com (well established with diversified terms of services), www.placeware.com (corporate focused), www.centra.com (provides a good client plug in that enables Voice over IP ("VOIP") communications, www.raindance.com (emphasizes teleconferencing).

2. PC configuration, Internet access and firewall issues all need to be considered when your assessing the effectiveness of this process and technology. Port settings need to be "tuned" or optimized, the PC must have multimedia capabilities if your using VOIP, just about any speed of internet connection will work, but the experience for the attendee can vary depending on the connection speeds and how "heavy" your presentation is with graphics.

3. Web presentations offer a lower cost model versus traditional presentations or meetings, but there are burdened costs for web-enabled marketing ? phone conferencing can be anywhere from $.15-35 per minute per user, presentation uploads for a standard power point presentation (which is the defacto app for virtual presentations), can cost $10-30. per presentation, costs per attendee can vary tremendously but average $50-500. per session, depending upon the number of users.

4. One of the most expensive parts of virtual meetings is always the teleconferencing component. All of the market leaders have some VOIP component (voice over IP) but most are not publicizing this technology or service, as they don't want to cannibalize a significant contribution to their revenue streams. One exception is Centra ? they are offering VOIP integrated services with their standard web presentations or meetings. The audio quality is good, analogous to voice quality of a standard cell phone call ? but there is a client download (small under 250K) to deal with and you must have a multi-media enabled PC.

5. Some web-enabled presentation challenges include the need to keep people involved ? you can do this easily by leveraging the chat capabilities, dynamic polling, and standard Q&A components built into the application. The higher their interest level (as in real world meetings) the better your meeting or presentation will be.

6. Marketing presentations can be easily archived and made available to others on a 24/7 basis ? this archiving can include the standard presentation, enhanced with video or audio components, depending on the sophistication of your presentation. Be prepared to pay an extra charge for this ? but the marketing ROI can be significant, especially when you factor in how little most companies charge for an archiving service versus your front end costs.

7. Virtual marketing enables a whole set of web-enabled processes ? you will have the ability to easily capture your prospect/customer's e-mail address and standard contact points via a registration process, involve them and capture preferences via polling in your presentations and "push" follow up communications during your presentation/meeting or later. But, it's very important to include standard "privacy" statements in your materials and adhere to them as you move forward through your business processes.

8. How does video conferencing impact your assessments of web-enabled presentations or collaborations? This depends on your budget, number of people attending the presentation, presenter and attendee locations and other intangible that are specific to your business. In general, video conferencing works better for very small (under five people) presentations or meetings, due to some of the inherent challenges of this medium.

About The Author

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. [email protected]

[email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

UC Today

BlueJeans vs Zoom: Which Video Conferencing Should You Choose?
UC Today
In the communication and collaboration environment, today's businesses are looking for new and improved ways to communicate with dispersed employees around the world. This doesn't just mean investing in high-quality VoIP, and reliable audio solutions ...


VC Daily

The Future of Video Conferencing: VC Daily Interviews Todd Carothers of CounterPath Corporation
VC Daily
Each installment of VC Daily's Future of Video Conferencing interview series gets an industry leader's take on how video conferencing is changing their industries now and what new video conferencing technology might mean for the future. Todd Carothers ...


VC Daily

Video Conferencing Vs. Audio Conferencing: Data-Heavy Video Provides a Richer Experience
VC Daily
Sight or sound? Video or audio? A human face or a human voice? If these were the only questions that confronted you before your next planned conference call, the choice would be obvious–a video conference is more personal, more engaging, and more ...
Global Video Conferencing Endpoint Market 2018 Report – Polycom, ZTE, Huawei and Cisco(Tandberg)The Financial Analyst
Global Video Conferencing Services Market Detailed Research on trends, rate, type and application Forecast period ...Pharmaceuticals News
Video Conferencing Market Business Development Status & Technology AcquisitionsBusiness Services
Facts of Week
all 35 news articles »

TNW

It's 2018 and most video conferencing tech is still crap
TNW
The biggest privilege of this job is having access to the best and brightest minds in the tech business: from inspirational female founders, to former most-wanted hackers, to Apple's one-time CEO. I've spoken to some truly incredible people in my time ...


Zee News

PM Modi to interact with BJP MPs, MLAs through NaMo app via video conferencing
Zee News
PM Modi to interact with BJP MPs, MLAs through NaMo app via video conferencing. Prime Minister Narendra Modi will on Sunday interact with the Bhartiya Janata Party (BJP) MPs and Ml As through video conferencing with the help of his 'Narendra Modi App ...


CNBC

Plantronics to buy video conferencing gear maker Polycom for $2 billion
CNBC
Headsets maker Plantronics said on Wednesday it would buy Polycom in a deal valued at $2 billion, two years after the video conferencing equipment maker was acquired by private-equity firm Siris Capital. The cash-and-stock deal comprises about $948 ...
Plantronics to acquire video conference tech maker Polycom for $2 billionwww.computing.co.uk
Coming in loud and lucrative: Conferencing gear-maker Polycom acquired for $2BThe Hustle (blog)
Plantronics to buy San Jose's Polycom in $2 billion deal to create business communications giantSilicon Valley Business Journal
Zacks
all 102 news articles »

VC Daily

The Demands of Video Conferencing in the Military Will Improve Online Security for Us All
VC Daily
They sit around the same sort of conference tables as you do, run their meetings in much the same way you do, and communicate with each other using the same video conferencing provider you do. What's different about these people, the leaders of the ...


Mobile Video Conferencing Market, Video Meetings Market, Enterprise ICT Solution South Korea, Video Conferencing ...
centraljersey.com
According to Ken Research report titled “South Korea Video Conferencing Market Outlook to 2022 – By Software, Hardware Endpoints and Infrastructure Market and by End Users (Offices, Financial Sector and Government and PSUs)” customized solutions and ...

and more »

Healthcare Trends

Video Conferencing Endpoint Market Report – Key Players, Industry Overview And Forecasts To 2022
Technical Progress
Video Conferencing Endpoint Market Report of top countries covers the whole Industry outlook, product types and applications. It covers the costing, sales, revenue details and forecasts of top players in top Countries. It provides the forecast by ...
Video Conferencing Endpoint Market Report and Industry Outlook 2022Healthcare Trends

all 613 news articles »

Business Day

Cisco ramps up AI in online collaboration and video-conference products
Business Day
San Francisco — Cisco Systems, the biggest maker of the gear companies use to connect employees, said on Wednesday it was expanding the use of artificial intelligence in its online collaboration and video-conference products to make meetings more ...

and more »
Google News

Video Killed The Telephone Star ...

You know the 80's song, "Video Killed the Radio Star."... Read More

Web Conferencing Software ? Choosing Your Application

It is worth bearing in mind that, when you are... Read More

Web Conferencing 101

First, a small disclaimer: No matter how you slice up... Read More

How to Get Your Video Production Right the FIRST Time

I'll cut to the chase. To make your video look... Read More

Internet Conferencing - Advantages

Nobody works in complete isolation. In virtually all lines of... Read More

Web Conferencing ? the Virtual Global Office Enabler

Online collaboration has begun to evolve from just being the... Read More

Web Conferencing ? What is it?

Web Conferencing is, very simply, a meeting, conference or seminar... Read More

Video Conferencing ? An Affordable Medium

Just like prices for computers and telephone systems have reduced,... Read More

The Future of Thought Swapping

In the future we will be able to have small... Read More

Science Learning from Nature

We are sure seeing a lot of scientific research trying... Read More

Video Conferencing Basics

This article will provide you a brief introduction about what... Read More

The History of Video Conferencing ? Moving Ahead at the Speed of Video

No new technology develops smoothly, and video conferencing had more... Read More

Tips On Planning A Successful Video Conference

Planning a successful video conference can actually be harder then... Read More

Seven Steps to a Vital Videoconference

When it's time for your fifteen minutes of fame will... Read More

Telephone Conferencing ? Evolution in the Web

The Need To CommunicateThe need for businesses to communicate both... Read More

Webcams: Science-Fiction Becomes Reality

One of the most incredible inventions I've ever come across... Read More

Redefining Distance to Market your Company

The recent terrorist attacks here in the US have caused... Read More

Web Conferencing Tool ? Reduce Your Communication Costs

For most people in business, meetings are a necessary evil.... Read More

New Service Utilizes Videoconferencing for Easy Access to London Academic Expertise

An innovative service, launched in March 2005 enables educational institutions... Read More

The Benefits of Using Conference Calling for the Psychotherapist

Conference calling can save you time and money. For those... Read More

Web Conferencing Services ? Types

You may already have recognized the need for web conferencing... Read More

How Video Conferencing Works ? Multimedia, Interactive Communication Across the Miles

You may think you understand video conferencing pretty well until... Read More

Web Conferencing: A Boon to Businesss

It is Sunday evening and you are preparing again to... Read More

Web Conferencing: Finding a Service Provider that Meets Your Needs

With the vast amount of service providers that are available... Read More

Benefits of Web-Based Conferencing

I recently graduated from college, and instead of taking a... Read More