Creating Value With Streaming Video Content

Having a corporate or promotional video for your company is often viewed as something of an expensive luxury ? useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.

Streaming video provides a number of useful opportunities for maximising the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.

Although streaming video is certainly not a new concept and has been around for some time, it's now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it's relatively inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.

In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangible results.

Provide Compelling Content

Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values ? the typical narrative being 'how successful we are, the great products & services we offer, our featured clients' - why not turn the message into something that is actually useful and engaging to watch.

Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pages. It could be far more interesting for the viewer to provide them with a series of recipes, which feature the products being used in context.

Another technique is to provide content that is not centrally focused to your company's core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from the event, with company branding around it? By using more recognisable and popular content, you are creating a wider 'reach' for the video, with the added possibility of gaining increased website traffic.

Re-Package Content

Lets say you already have a corporate video, it's around ten minutes long and you currently distribute it on a video tape format or DVD. The most obvious solution would be to have it transferred to a streaming format in it's entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be useful as a backdrop display in a trade exhibition or screened to a captive audience in a conference, it's often far too long to use as a streaming video clip on your website. Who really has the time to sit and watch a corporate video clip for this length of time? It's often far more useful to break the sequence down into a series of individual clips or re-edit into a shorter, condensed version that has greater impact.

Following on from this, you might also want to distribute streaming video clips around different areas on your website. This way, the clips featured can be targeted to match ? and complement - the page content. For example, on a page detailing company clients and case studies, the video clip could feature customer testimonials; situated on a contact details page, the video sequence could feature some generic shots of company locations and building exterior shots.

Brand The Video

Whatever streaming video clips you use, try to ensure they are branded with your corporate identity. This could be a small logo in the top corner of the screen or a 'picture frame' wrapped around the moving images. Taking it a step further, you may want to add an introduction sequence with animated corporate logos at the beginning and end of every sequence. Another option is to create an HTML or Flash 'player' customised with your corporate identity. The video clip would then play within this frame and could be complemented by some animated product or service information around it.

When reviewing website statistics, it is frequently pages featuring streaming video content that are the most 'sticky' and have the longest viewing times by site visitors. Use this factor to your advantage - it's an ideal opportunity to get your core brand values, products and services across to the site visitor.

About The Author

John Howarth is creative director of Blue Tuna Limited, a leading UK-based corporate communications & multi-media production agency. Past projects include live streaming for leading online bookmaker, Blue Square and the launch of the UK's of the first club soccer channel, Boro TV for NTL.

www.bluetuna.tv

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Gizmodo

This Video Streaming Breakthrough Could Lead to Smart Glasses ...
Gizmodo
One of the many inconveniences that doomed wearable products like Google Glass and Snap's Spectacles was the need to charge them every night. Streaming video and data requires a lot of power, and that takes a tremendous toll on a tiny battery. But ...

and more »

USA TODAY

AT&T has $15 skinny bundle video streaming service in the works
USA TODAY
Stephenson, who took the stand Thursday as part of AT&T's defense arguments, said the company will begin offering AT&T Watch in the next few weeks for $15 monthly, reported several outlets covering the trial including The Wall Street Journal. AT&T ...
AT&T to Launch $15 Video ServiceWall Street Journal
AT&T's CEO took the stand in the Time Warner trial. Here's what he said.Washington Post
From witness stand, AT&T chief details new $15-a-month streaming serviceCNNMoney
Wikipedia
all 138 news articles »

UW Today

Researchers achieve HD video streaming at 10000 times lower power
UW Today
Wearable cameras such as Snap Spectacles promise to share videos of live concerts or surgeries instantaneously with the world. But because these cameras must use smaller batteries to stay lightweight and functional, these devices can't perform high ...

and more »

Futurity: Research News

Wireless camera streams HD video with way less power - Futurity
Futurity: Research News
Energy demand has held back streaming video in HD from wireless, wearable cameras. A new prototype ditches the power problem altogether.
Snap will be dying to get its hands on this new HD streaming ...Siliconrepublic.com
Technique to beam HD video with 99 percent less power could ...TechCrunch

all 4 news articles »

CNET

Cannabis Club TV streams marijuana videos to dispensaries
CNET
Each video is anywhere from two to six minutes. They can be anything from slides defining terms like "a Pinene," which is what makes pot smell like, well, pot, or minutes-long videos on topics like the benefits of cannabidiol, or profiles on specific ...


SiliconANGLE (blog)

New Technique for Low Power HD Video Streaming Could Lead to ...
R & D Magazine
Researchers have devised a way to enable HD video streaming from a low-power, wearable camera to a nearby mobile device. A team of engineers from the University of Washington has created a new high-definition video streaming method that doesn't utilize ...
Researchers' low-power video streaming breakthrough could boost ...SiliconANGLE (blog)
Ambient Backscatter Communication set to Revolutionize HD ...Edgy Labs (blog)

all 3 news articles »

NewsOK.com

AT&T has $15 skinny bundle video streaming service in the works ...
NewsOK.com
AT&T plans to offer a new $15 monthly streaming service in the next few weeks. The programming package is called a skinny bundle as it has just a small number of channels, and no sports in this case. AT&T Unlimited wireless subscribers will get it free ...

and more »

Fin24

Twitter's bet on video streaming is starting to pay off
Fin24
San Francisco - Two years ago, even as its stock plummeted, and takeover rumours swirled, Twitter was hatching a plan to become a force in live video. The company's goal was to help users discover “what's happening now”. There were plenty of sceptics ...


Fortune

Ads From Hundreds of Major Companies Have Been Placed on Extremist Videos Streaming on YouTube
Fortune
Ads from more than 300 companies and organizations have been running on YouTube channels that promote extreme content, including white nationalist and Nazi ideas, pedophilia, conspiracy theories and North Korean propaganda. The new revelations come ...

and more »
Google News

Look Into My Eyes - New Webcam Technology

If a new webcam technology from Microsoft get the go-ahead,... Read More

Independent Video in the Information Age

One of the primary obstacles for video content distribution over... Read More

Working with Royalty Free Music

When creating Multi-Media Content, Flash or Video Clips for a... Read More

Benefits of Training Videos

A major problem with the running of a large corporation... Read More

Looking for an Innovative Way to Explode Your Sales? Video Software - Benefits, & What to Look for

Insider's Scoop On How To Skyrocket Your Sales Plus Decrease... Read More

Interview with a Video Virgin

Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com)... Read More

Network Marketing and Video Email

I received another e-mail today from someone telling me that... Read More

Video Converters 101

Your PC may contain hundreds of video files, all encoded... Read More

When Does a Corporate Video Add Value?

A professionally made corporate video production can greatly enhance your... Read More

Shooting High Definition Video Footage in Italy

Italy is without question the place to shoot high definition... Read More

What You Need To Know if Your Company Wants To Produce A Video

Studies show that people remember merely 20% of what they... Read More

Is Video Streaming the Future for Corporate Video?

Things have changed quite a bit from when I started... Read More

How Video can be used Effectively Online

A powerful way to convey your communication messages to your... Read More

DVD Authoring: An Introduction

DVD Authoring is the process of collecting various content assets... Read More

Google Video Viewer tweaked for Non-Google content

'DVD Jon', a Norwegian programmer, has tweaked Google video to... Read More

Create a Favicon for Your Customers Bookmarks in Four Easy Steps.

A favicon is a custom icon that sits next to... Read More

Beginning in Videography

If you're looking to get into videography and video editing... Read More

How to Star in Your Own Promotional Video

Well, it's official. You are going to star in the... Read More

Put Audio & Video on Your Web Site

As a company that sells streaming media services for a... Read More

E-Commerce & Streaming Media: A Marriage that Works

In the heavily populated world of E-Commerce, what determines whose... Read More

How to Interview on Video

When doing an interview there need to be at least... Read More

Video Email - The New Way to Communicate

The Internet is now a thriving means of communication and... Read More

Seven Tips on Making a Successful Video Production

Producing a video for your company can be an exciting... Read More

Boost Your Online Sales with Audio and Video Support

Have you ever noticed when you are shopping at most... Read More

Beginners Guide to PC Video Editing

If you're new to PC video editing then knowing where... Read More