Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Interview with a Video Virgin > NetSparsh - Viral Content you Love & Share

Interview with a Video Virgin

Shani Alexander is the founder of Relocations Made Easy ( which produces an interactive website and CDROM tool that advises people on how to make a stress free relocation to a new city.

To create her interactive product, Shani needed camera vision of herself explaining to viewers how the product worked in front of a cityscape backdrop.

We interviewed her to find out her experience of using a video production company for the first time.

1. Why did you decide that you needed a video component in your website tool?

I am selling a virtual personal service product and the video component was needed to introduce a real person from which my virtual product could springboard.

The video component showed a real person, a company owner. It gave the personal touch and introduced what the customer was going to receive from their purchase.

2. What were you looking for in a video production company?

I really needed a company that could understand what I was trying to achieve. I really needed them to get inside my head and make real what I was imagining, what I was dreaming up.

It had to be cost effective with no cost blowouts. It also needed to be applied to the media I was using - the internet and CDROM. I needed clear picture quality that could be viewed across those mediums without any picture quality loss.

3. How difficult was it to compare proposals between the four providers?

Everyone told me how it is difficult to compare. All the production houses said they could do the same thing, but the prices were extremely different.

When I spoke to Digicast they went to great lengths to explain the type of camera that they used. Whilst I would have liked to think that everyone could produce the same job, I realised that the big differences in prices reflected the different types of camera quality being used.

Digicast also took me on board as if I was a client already. They gave me suggestions about how to do the shoot the best way and started treating me like a client before I even made the decision to go with them. From there, we were able to develop a relationship and work together on the project.

4. As someone new to being filmed, how did you find your shoot?

I found it really long, really tiring and boring! I was really surprised at how dependent you are on the weather to be right ? you have to keep waiting for the right light and the sky. It can add hours to the shoot.

Andrew Ross from Digicast who filmed me was incredibly professional. He's passionate, technical and knows what he is doing and has to keep the poor person on the other end of the camera still interested. He did a good job managing that. I really thought he worked well with me as the presenter. Andrew got me to look at the vision on the shoot and gave me options as to how we could re-shoot it to make it better. He controlled everything but I didn't feel like a pawn. His suggestions were worthwhile.

5. What did you learn about the television production process?

I really learnt something from it and I can now look at all the different shows on television and see how good, and bad, those presenters are. I have a healthy respect for an industry I took for granted before. It was a fantastic experience at the end of it all.

6. What advice would you give to anyone looking at starring in their own video?

I advise anyone who wants to take this on to do lots of preparation.

Digicast gave me some suggestions before the shoot about how I could get myself ready and get the most out of the day. I took those to heart and I did put a lot of preparation into the script. I re-edited the script, timed it, practised it and rehearsed it in front of a lot of people beforehand.

I even hired a professional to give me a training session on hand gestures and facial expressions. My preparation even extended to my personal grooming and I had my hair coloured beforehand and bought a new suit.

I also went to a lot of trouble to get the right location. We had to let the City of Melbourne know beforehand about the shoot. The liaising with the council was a much bigger component than I imagined. I checked out the site with a council employee and took some digital shots which I then emailed to Digicast. It was a real team effort to work out the right place to shoot.

7. Would you do it again?

You bet. I'm hoping I don't need to, as I should get a few years of mileage out of it. After all, it was made to be timeless and dateless. But I'd do it again because I achieved what I set out to achieve. I'm very happy about the experience and I would do it again if I needed to.

About The Author

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at [email protected]. The website is at

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Video Briefing: Amazon will soon distribute ad-supported streaming channels
Welcome to a preview of the new Digiday Video Briefing, a new weekly newsletter from Digiday senior reporter Sahil Patel that will take you behind the scenes of an industry in upheaval. To get this in your inbox, sign up here. Amazon's Channels program ...

Expert Reviews

Amazon Prime Video vs Netflix vs Now TV: 2018's best streaming service
Expert Reviews
The good news, if you don't already pay for a TV service, is that these on-demand services offer tonnes of content for as little as £4.99 a month. The downside is, each platform has a chokehold on exclusives, meaning that if there are certain shows you ...

Los Angeles Times

Streaming video is NBC's fountain of youth at the Winter Olympics
Los Angeles Times
U.S. snowboarder Shaun White celebrates his gold medal victory Thursday at the Winter Olympics in Pyeongchang, South Korea. NBC offered live video of his victory on Snapchat, the social media app. (Andreas Rentz / Getty Images). On Tuesday evening, 27 ...
NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were HugeAdweek

all 267 news articles »

The National

Your guide to online video streaming in the UAE in 2018
The National
As the region's biggest legacy pay-TV provider, OSN was quick to spot both the threat and the opportunities presented by streaming services when it launched OSN Play in 2012. OSN Play offers existing subscribers thousands of hours of on-demand content ...


Why stand-up comics prefer video streaming platforms to showcase talent
New Delhi: Amazon Prime Video's ardent followers would know of its latest offering—an eight-episode series on a female stalker, called Pushpavalli, created by actor and stand-up comedian Sumukhi Suresh. Another show, a retro horror comedy titled ...

Financial Times

Baidu confirms plan to list video-streaming unit
Financial Times
Baidu has confirmed it is preparing to list its video streaming unit in the US, as the Chinese group continues to pivot away from its core search engine business toward emerging technologies such as artificial intelligence and autonomous driving. The ...
Baidu to fund AI expansion with video streaming listingNikkei Asian Review
Baidu Confirms US IPO for iQIYI Chinese Video Streaming PlatformNasdaq
China's Baidu Confirms US IPO for Its iQIYI Streaming PlatformVariety
EJ Insight -DEALSTREETASIA -Zacks -Zacks
all 108 news articles »

AT&T front of the pack in nationwide real-world mobile video streaming test
GlobeNewswire (press release)
DULLES, Va., Feb. 15, 2018 (GLOBE NEWSWIRE) -- As hit shows start their new seasons and new shows make their debut (for example, Netflix's Jessica Jones and YouTube Red's Step Up: High Water), leading network benchmarking firm Global Wireless Solutions ...

and more »

The evolution of streaming video services, in 4 charts
For publishers with video ambitions, Netflix's $8 billion (£5.7 billion) content budget for 2018 is enticing. Netflix and Amazon both far outstrip free-to-air broadcasters such as the BBC and ITV in the U.K. and CBS in the U.S., as well as pay-TV ...

and more »


Fox News Plans to Launch Fox Nation Streaming Service (Report)
Fox News Channel is planning to launch a new subscription-based streaming service called Fox Nation that would offer commentary-and-opinion programming to “superfans” of the network even when popular primetime hosts like Sean Hannity and Tucker Carlson ...

and more »


Kabinett's Venue for Streaming Video Art is the Anti-Snapchat
A new streaming service for the art-house crowd just went live. Kabinett plans to showcase innovative video artists with an anti-Instagram, anti-Snapchat approach to streaming video art. Kabinett has two viewing areas where you can find new content ...

Google News

Google Video Viewer tweaked for Non-Google content

'DVD Jon', a Norwegian programmer, has tweaked Google video to... Read More

Create a Favicon for Your Customers Bookmarks in Four Easy Steps.

A favicon is a custom icon that sits next to... Read More

Five Ways to Profit from Using Video Online

The newest media wave to hit the online shore is... Read More

Peer to Peer Internet Video Broadcasting

Unlike standard television broadcasting, there are a limited number of... Read More

Beginners Guide to PC Video Editing

If you're new to PC video editing then knowing where... Read More

Is Video Streaming the Future for Corporate Video?

Things have changed quite a bit from when I started... Read More

Video Biographies; Why Hire a Professional?

There are lots of reasons to create a video biography.... Read More

Look Into My Eyes - New Webcam Technology

If a new webcam technology from Microsoft get the go-ahead,... Read More

Streaming Video on Your Website - Convert Visitors into Customers

Streaming video is a sequence of "moving images" that are... Read More

Working with Royalty Free Music

When creating Multi-Media Content, Flash or Video Clips for a... Read More

Video Email - The New Way to Communicate

The Internet is now a thriving means of communication and... Read More

Benefits of Training Videos

A major problem with the running of a large corporation... Read More

Network Marketing and Video Email

I received another e-mail today from someone telling me that... Read More

What You Need To Know if Your Company Wants To Produce A Video

Studies show that people remember merely 20% of what they... Read More

Independent Video in the Information Age

One of the primary obstacles for video content distribution over... Read More

E-Commerce & Streaming Media: A Marriage that Works

In the heavily populated world of E-Commerce, what determines whose... Read More

Shooting High Definition Video Footage in Italy

Italy is without question the place to shoot high definition... Read More

How to Interview on Video

When doing an interview there need to be at least... Read More

Looking for an Innovative Way to Explode Your Sales? Video Software - Benefits, & What to Look for

Insider's Scoop On How To Skyrocket Your Sales Plus Decrease... Read More

How Video can be used Effectively Online

A powerful way to convey your communication messages to your... Read More

DVD Authoring: An Introduction

DVD Authoring is the process of collecting various content assets... Read More

Video Converters 101

Your PC may contain hundreds of video files, all encoded... Read More

How to Star in Your Own Promotional Video

Well, it's official. You are going to star in the... Read More

Beginning in Videography

If you're looking to get into videography and video editing... Read More

Boost Your Online Sales with Audio and Video Support

Have you ever noticed when you are shopping at most... Read More