Five Ways to Profit from Using Video Online

The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.

Businesses, on the other hand, have largely been left standing on the shore, scratching their heads and wondering if there's any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infommercials. Here are just five of the many ways video adds to the bottom line of any company.

1. People remember more of your message.
While people generally remember 10% of what they read and 20% of what they hear. But, they'll remember as much as 50% of what they see and hear together. Before anyone can act on your message, they need to process and remember it.

2. Increase responses by up to 30%.
A call to action is much easier to follow if it is actively delivered. Sound and motion are powerful action drivers, especially when they are delivered by your sincere enthusiasm and passion for your topic. Companies who have made the switch to video email and on- demand broadcasts have reported response rates jump as much as 30% following a broadcast.

3. Build your credibility.
People do business with people they know, like and trust. When you cut through the technological barriers of the Internet and put yourself online, you put "your self on the line" as far as viewers are concerned. The time it would normally take you to build a relationship with a potential customer can be dramatically shortened as a result.

4. The cost savings are obvious.
Anytime you can avoid the high costs of sending someone on the road to meet with clients or attend a meeting, the bottom line savings are immediate and obvious. In addition to any costs associated with attending a meeting, you need to factor in travel costs covering airfares to taxis and tolls, hotel costs, meal expenses, and even your internal costs to process the expense paperwork.

5. Soft cost savings multiply returns.
Spare yourself the productivity drain and the physical and mental tolls travel takes on your company's road warriors and you could enjoy "soft" cost savings that dwarf your hard dollar travel costs. Want an example? Look at your own calendar for the past month and count up just the hours you spent traveling to and from meetings. Multiply that by your hourly wage, and then by the number of employees in your firm.

If reasons like these don't help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company.

There were many who claimed the smeary images on hard to handle rolls of paper called "faxes" could never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?

Liz Micik has spent 25 years helping companies use the right market, right message, and right media to get the results they want. She turns your video learning curve into a fast and easy profit curve in her newest book, "Cue the Director: 10 Simple Steps to Online Video Success." Visit http://www.powerpresenters.com to learn more and have free weekly video tips emailed to you.

In The News:

Tencent Launches Its First Overseas Video Streaming Service, in Thailand  NDTV NewsChinese tech giant Tencent Holdings launched its first overseas video streaming *service* in Thailand on Friday, as it ramps up its presence outside China.
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Google Stadia and Microsoft's Project xCloud: The game streaming dream was inside us all along  CNETAnalysis: The idea for video game subscriptions has been around for years, but it'll be awhile before that's truly fulfilled.
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Kentucky Telecom Tax on Video Streaming Services  The National Law ReviewLegislators in Frankfort Kentucky added new video streaming *service* tax to omnibus tax bill HB 354 part of closed-door conference committee process before bill ...
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DAVIS: Riders do the right thing by not providing free video stream  3downnation.comThe Saskatchewan Roughriders were the last CFL team to allow the lifting of local TV blackouts, sometime back in the 1990s. Now they're evidently the last team ...
Detroit documentary '12th and Clairmount' lands on Amazon Prime Video's streaming service  Detroit Free PressThe Free Press-produced documentary about Detroit's painful summer of 1967 is now available for viewing via Amazon.
Video streaming habits impact electricity use | Interviews  The Naked ScientistsMost people are blissfully unaware that whenever they are streaming video, they're actually using a considerable amount of electricity.
iONE Digital Launches Video Streaming Platform 'A Space for Creators'  PRNewswireNEW YORK, May 23, 2019 /PRNewswire/ -- iONE Digital, an Urban One, Inc. company, has just launched 'A Space for Creators,' a new premium video platform ...
YouTube Bans Hateful Videos From Platform  The Wall Street JournalYouTube said it is stepping up efforts to scrub hateful *content* from its platform, including videos that deny historical events like the Holocaust, taking on more of ...
Vimeo Streams in Support for AV1  Light ReadingVimeo has extended support for AV1, marking some real-world progress for a new bandwidth-efficient, royalty-free video codec. Microsoft, Google, Facebook ...
Amazon's pitch deck shows why it could be better positioned than other video streaming services to help market  Business Insider IndiaAmazonAmazon has been making a big push into OTT advertising and says in a recent pitch deck for advertisers that 80% of Amazon Fire owners are Prime ...
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Twitch streamer posts Christchurch attack video  NewshubPopular video streaming platform Twitch was sabotaged over the weekend by trolls posting banned *content*, including video of the Christchurch massacre.
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Deepfake videos coming to a social media platform you use  Stuff.co.nzOPINION: And Facebook founder Mark Zuckerberg has been the target of one.
UFC 242 press conference video, live stream for ‘Khabib vs Poirier’ in Abu Dhabi  MMA ManiaUFC 242 press conference video, live stream for the "Khabib vs. Poirier" lightweight championship main event on Sat., Sept. 7, 2019 in Abu Dhabi.
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WWE Smackdown Live: Results, live stream and video highlights - 12th June 2019  The South AfricanBig E returned to action as The New Day stood tall in 6 man tag team action. Get your full Smackdown Live results here.
Pink Floyd Stream 1969 Performance Video  antiMUSIC.comPink Floyd are streaming video of a 1969 performance of their 1968 classic, 'Careful With That Axe, Eugene',
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