Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Graphic Design Using Color > NetSparsh - Viral Content you Love & Share

Graphic Design Using Color

Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.

Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.

Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.

Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.

Color Survey: what respondents said colors mean to them.

Happy = Yellow Inexpensive = Brown

Pure = White Powerful = Red (tomato)

Good Luck = green Dependable = Blue

Good tasting = Red (tomato) High Quality = Black

Dignity = Purple Nausea = Green

Technology = Silver Deity = White

Sexiness = Red (tomato) Bad Luck = Black

Mourning = Black Favorite color = Blue

Expensive = Gold Least favorite color = Orange

So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.

So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.

Color may be one of the most overlooked aspects of design.

Copyright 2004 Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

In The News:


Quartz

I planned a stress-free bachelorette party using a key principle of web design
Quartz
The stress of planning and executing a bachelorette party is an American rite of passage—satirized in The New Yorker and movies like Bridesmaids and Bachelorette. People say yes to extravagant getaways when they want to say no. The plan gets ...


Syrian Immigrant Teaches Free Web Design Classes for Refugees
GlobeNewswire (press release)
TORONTO, Oct. 19, 2017 (GLOBE NEWSWIRE) -- Today Rosaline Digital Marketing is hosting a web design training programme for refugees and new ...

and more »

10 Principles Of Great Music Web Design
hypebot.com
1 When it comes to cultivating a professional online presence from which to market your music, a well designed website is absolutely essential. Here we look at some key principles to keep in mind when putting together a website for your band or artist.


TG Daily (blog)

How Has Web Designing Improved Over The Years?
TG Daily (blog)
Web designing was once very complicated as it involved HTML and other such coding. One needed tonnes of experience and education to be able to create a website and get it online. It was a laborious task and a website took days before it went live.


TNW

How visual web development can change the landscape of web ...
TNW
Web design has been changing constantly since its big boom in the mid 1990's when JavaScript hit the scene to provide more dynamic, engaging websites.
A Fresh Web Design Offering Customized and Affordable Web ...Digital Journal

all 2 news articles »

HuffPost

3 Web Design Mistakes That Lead To Millions In Lost Revenue
HuffPost
Let's look at some facts, 94% of users cited that unattractive web designs are the main reason they'll reject a site altogether and 48% consider it to be the number one factor of determining a business's credibility. Additionally, 40% of users will ...


TNW

InVision takes on Sketch and Adobe XD with its new Studio design ...
TNW
With its new Studio app that runs on both Mac and Windows, InVision hopes to take the fight to popular design software like Sketch and Adobe XD.
Uh-Oh: InVision's New Free Tool Wants To Kill Sketch, A | Co.DesignCo.Design (blog)

all 5 news articles »

Kykernel.com

Web designer stresses importance of customer experience
Kykernel.com
The customer is always right, especially in web design. Communication technology majors were treated to a presentation from an experienced web designer on Thursday evening in the William T. Young Library Auditorium. UK hosted Austin Knight, senior ...


TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017
PR Web (press release)
TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017” by Expertise. TuiSpace was chosen out of 485 companies and three rounds of competitive selection for having the best web design in ...


ACI Simplifies Digital Banking with New Responsive Web Design, Powered by Industry's Most Extensive API Library
GlobeNewswire (press release)
NAPLES, FLA, Oct. 17, 2017 (GLOBE NEWSWIRE) -- ACI Worldwide (NASDAQ: ACIW), a leading global provider of real-time electronic payment and banking solutions, today announced the next generation of its flagship enterprise digital banking solution, ...

and more »
Google News

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams,... Read More

Title Tags - How to Make Them More Effective

The title tags of your web pages are more important... Read More

How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit

Do you want to use unsafe web colors without offending... Read More

Keyword Density

We can't emphasize enough the importance of including keyword-rich content... Read More

Tips On Effectively Organizing Your Navigation

Not all links are created equal.While all of your links... Read More

Making Good Websites that Stand Out

Websites, there's literally billions of them out there in cyber-space.... Read More

HTML - A Website Language Explained - For Over 35s

This is a very perfunctory look at the website code... Read More

50 Surefire Web Design Tips

Tips to brand your websiteInclude your logo in all pages.... Read More

4 Things That Make A Web Site Great

First you need original content. Content is the heart beat... Read More

What Drives Repeat Visitors To Your Site?

There can be zillions of reasons why your visitors return... Read More

Cascading Style Sheets for Better Web Design

In cascading style sheets you can specify how your web... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

Integrating Advertising into Your Web Design

If you are going to be placing ads on your... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

Quality Graphics for your Web Site

For most people graphic design does not come easy. Unfortunately... Read More

Becoming A Website Designer

The ability to create simple, attractive and functional web pages... Read More

Is A Picture Really Worth a Thousand Words?

The great debate: how much copy you should have on... Read More

Use Feng Shui Techniques To Design a Harmonic Website For Your Business

By following feng shui guidelines and techniques, you can build... Read More

No Matr How Goud The Infomation...

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More

How to Design Website Which Google Likes

Are you going to design or redesign new website or... Read More

404 Error - The Page Cannot be Found

A "404 Error" happens when the web server you are... Read More

Web Design: Should You Hire Someone or Do It Yourself?

So you need a website. You are not sure if... Read More

Choose & Use the Best Colors, The Psychology of Color

Are you using the best colors for your web site?... Read More

Web Site Accessibility

Making your site accessible means making it available to be... Read More