Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Ten Steps to a Winning Home Page > NetSparsh - Viral Content you Love & Share

Ten Steps to a Winning Home Page

There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. It helps to think of your home page as the "front door" to your online business. Will it invite people to come in and look around, or persuade them to take their dollars elsewhere? Here are ten tips for making your home page a winner:

1) Don't keep them waiting. Obey the "Eight Second Rule" (the one that says your Web page should load in eight seconds or less even over slower modems). Otherwise the viewer will probably lose patience and click the "stop" button.

2) Identify yourself. The first order of business is to identify your company and products or services. Let the viewer know they've arrived at the right destination and give them an idea of what you have to offer.

3) Make a good first impression. Your color scheme, design, graphics, and text should all contribute to a favorable first impression and convey the right corporate image. Your site visitors will probably decide within 5 to 10 seconds whether to stay and look around, so you've got to keep them interested.

4) Provide a preview. Use links, text and graphics to give the viewer an idea of your website's contents and encourage them to explore the rest of your site.

5) Don't make a splash. Don't make your first page a "splash page" (meaning a large graphic containing little or no text that's designed to act as a gateway to the rest of your site). Your visitors won't be impressed and neither will the search engines.

6) Lead the way. Provide obvious ways for your visitors to move to the various sections of your website (links, a site map, site search feature, etc.). You want them to come in and look around, so make it easy for them to find their way.

7) Don't waste the space. A monitor screen doesn't give you a lot of space, so use the available space for content with the maximum impact for your home page -your product line, main benefits, competitive advantage, etc.

8) Don't link away. You work hard to get people to visit your home page, so don't lose them right off the bat by giving them the opportunity to link away to another site. Put reciprocal links, ads, etc. on other pages deeper within your site.

9) Start selling. From the moment a visitor arrives at your home page, you should begin leading them toward the sale. Write concise but powerful copy that goes beyond telling to selling and emphasizes benefits to the user. Consider posting a special offer on your opening page.

10) Be kind to search engines. Including accurate title, description, and keyword meta tags in your HTML code, plus relevant content, will go a long way toward getting your site indexed properly by search engines, and that will lead visitors to your virtual doorstep. Remember that many search engines use "spiders" to explore your website automatically, so your home page must include links to the other sections of your website.

Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.

In The News:


Quartz

I planned a stress-free bachelorette party using a key principle of web design
Quartz
The stress of planning and executing a bachelorette party is an American rite of passage—satirized in The New Yorker and movies like Bridesmaids and Bachelorette. People say yes to extravagant getaways when they want to say no. The plan gets ...


Syrian Immigrant Teaches Free Web Design Classes for Refugees
GlobeNewswire (press release)
TORONTO, Oct. 19, 2017 (GLOBE NEWSWIRE) -- Today Rosaline Digital Marketing is hosting a web design training programme for refugees and new ...

and more »

10 Principles Of Great Music Web Design
hypebot.com
1 When it comes to cultivating a professional online presence from which to market your music, a well designed website is absolutely essential. Here we look at some key principles to keep in mind when putting together a website for your band or artist.


TNW

How visual web development can change the landscape of web ...
TNW
Web design has been changing constantly since its big boom in the mid 1990's when JavaScript hit the scene to provide more dynamic, engaging websites.
A Fresh Web Design Offering Customized and Affordable Web ...Digital Journal

all 2 news articles »

HuffPost

3 Web Design Mistakes That Lead To Millions In Lost Revenue
HuffPost
Let's look at some facts, 94% of users cited that unattractive web designs are the main reason they'll reject a site altogether and 48% consider it to be the number one factor of determining a business's credibility. Additionally, 40% of users will ...


TNW

InVision takes on Sketch and Adobe XD with its new Studio design ...
TNW
With its new Studio app that runs on both Mac and Windows, InVision hopes to take the fight to popular design software like Sketch and Adobe XD.
Uh-Oh: InVision's New Free Tool Wants To Kill Sketch, A | Co.DesignCo.Design (blog)

all 5 news articles »

Kykernel.com

Web designer stresses importance of customer experience
Kykernel.com
The customer is always right, especially in web design. Communication technology majors were treated to a presentation from an experienced web designer on Thursday evening in the William T. Young Library Auditorium. UK hosted Austin Knight, senior ...


Common web design & UX flaws/questionable choices today
SitePoint
A simple topic for sharing some design and user experience problems that you see too often on websites today. Obviously, this is subjective and what one person considers a problem, another person may not. You may elaborate on why exactly it's a problem ...


TG Daily (blog)

How Has Web Designing Improved Over The Years?
TG Daily (blog)
Web designing was once very complicated as it involved HTML and other such coding. One needed tonnes of experience and education to be able to create a website and get it online. It was a laborious task and a website took days before it went live.


ACI Simplifies Digital Banking with New Responsive Web Design, Powered by Industry's Most Extensive API Library
GlobeNewswire (press release)
NAPLES, FLA, Oct. 17, 2017 (GLOBE NEWSWIRE) -- ACI Worldwide (NASDAQ: ACIW), a leading global provider of real-time electronic payment and banking solutions, today announced the next generation of its flagship enterprise digital banking solution, ...

and more »
Google News

What Does Your Website Say About Your Business?

QUESTION: My business is very small, just me and... Read More

.htaccess to Mask Errors on Your Website

The .htaccess file is a control file located in your... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

Make Artistic Graphic Designs

Are you a student of graphic design? If you have... Read More

Free Website Templates - Top 10 Things You Need to Know

When building your website you might not have a large... Read More

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This... Read More

How to Make the Online Sales Copy for Your Website More Conversational

It has been said that the best online sales copy... Read More

The Seven Deadly Sins of Web Business Design

Before you take a road trip it is usually a... Read More

Great E-Cover Creation in 5 Steps

There are several graphic software packages available to help you... Read More

How To Choose The Right Web Design Company

1. Size does not equate to competencePeople sometimes assume a... Read More

Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success

Designing your website can be a difficult task especially if... Read More

How To Choose A Website Designer

Now that you have decided that it is time to... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Explode Your Homepage And Replace It With Something Dynamite!

You know that I'm always extolling the virtues of an... Read More

Free Online Tools to Design (and Maintain) Your Website

These days, it seems that everyone has a website. Unfortunately,... Read More

The Best Simple Software For The Busy Webmaster

Here are a few programs I can't do without. They're... Read More

Professional Web Design Companies - How to Avoid Getting Ripped Off

Building a website that is exactly what you want and... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

So You?re Hiring a Web Designer?You Have the Right to Demand these 7 Perks

Whether you're hiring a designer who has created 10 sites... Read More

15 Website Elements That Attract Visitors

Here is a quick list of components that make a... Read More

Colorblind People, Can They Really Read Your Web Site?

I once created a notepad-like editor. It is possible with... Read More

Website Design Considerations

Q: Should I build and maintain my business Web site... Read More

No Matr How Goud The Infomation...

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More

Marketing Basics for the Webmaster

What is the relationship between Marketing and Web designing? How... Read More

How to Convince Your Visitors to Return Often

One visit does not make a sale. Be sure to... Read More