Ten Steps to a Winning Home Page

There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. It helps to think of your home page as the "front door" to your online business. Will it invite people to come in and look around, or persuade them to take their dollars elsewhere? Here are ten tips for making your home page a winner:

1) Don't keep them waiting. Obey the "Eight Second Rule" (the one that says your Web page should load in eight seconds or less even over slower modems). Otherwise the viewer will probably lose patience and click the "stop" button.

2) Identify yourself. The first order of business is to identify your company and products or services. Let the viewer know they've arrived at the right destination and give them an idea of what you have to offer.

3) Make a good first impression. Your color scheme, design, graphics, and text should all contribute to a favorable first impression and convey the right corporate image. Your site visitors will probably decide within 5 to 10 seconds whether to stay and look around, so you've got to keep them interested.

4) Provide a preview. Use links, text and graphics to give the viewer an idea of your website's contents and encourage them to explore the rest of your site.

5) Don't make a splash. Don't make your first page a "splash page" (meaning a large graphic containing little or no text that's designed to act as a gateway to the rest of your site). Your visitors won't be impressed and neither will the search engines.

6) Lead the way. Provide obvious ways for your visitors to move to the various sections of your website (links, a site map, site search feature, etc.). You want them to come in and look around, so make it easy for them to find their way.

7) Don't waste the space. A monitor screen doesn't give you a lot of space, so use the available space for content with the maximum impact for your home page -your product line, main benefits, competitive advantage, etc.

8) Don't link away. You work hard to get people to visit your home page, so don't lose them right off the bat by giving them the opportunity to link away to another site. Put reciprocal links, ads, etc. on other pages deeper within your site.

9) Start selling. From the moment a visitor arrives at your home page, you should begin leading them toward the sale. Write concise but powerful copy that goes beyond telling to selling and emphasizes benefits to the user. Consider posting a special offer on your opening page.

10) Be kind to search engines. Including accurate title, description, and keyword meta tags in your HTML code, plus relevant content, will go a long way toward getting your site indexed properly by search engines, and that will lead visitors to your virtual doorstep. Remember that many search engines use "spiders" to explore your website automatically, so your home page must include links to the other sections of your website.

Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.

In The News:

The Advantages Of Hiring A Web Design Company  The FriskyThe benefits of investing in SEO and web design are wide and clear, especially for the starting businesses. If you are in small business strong website presence ...
Learn web design and development from all the angles with this bundle  Boing BoingWant a career in web design? It's true that these days, most anyone can throw up a page or two. But for true workhorse web design, you'll sometimes need to ...
30+ Impressive Web Design Statistics You Need to Know in 2019  G2 CrowdA well-designed website is a powerful asset to your business. Read statistics showing the power of a well-design website, mobile sites, e-commerce site design ...
Leveraging Data Science In Web Development  CIO ApplicationsWeb developers are now using AI to make sense of all the data points and incorporate the results into apps from the design stage.
Top 17 Web Design and UI Trends for 2019  DesignmodoNew year, new time to think about web design trends. The start of the year is a great time to look back on the previous year and your successes and look ahead ...
How (and Why) Collaboration Brings About Stronger, More Creative Web Design  EntrepreneurWith respect to web design, the result of team collaboration is almost always a better product.
2019 Web Design Trends  Business 2 CommunityWeb design is an ever-evolving field; technology is constantly changing; and we as designers and developers need to have our fingers on the pulse of what's ...
7 Web design trends and predictions for 2019  Packt Hub2019 will be all about engaging web design focusing on video backgrounds, captivating designs & layouts, speed, mobile performance and so on. Here are 7 ...
Second Apple Music web player has a design so clean it looks official  9to5MacApple doesn't offer an official Apple Music web player, but it does offer web APIs (Application Programming Interfaces) which allow other people to create their ...
5 Ways How Strategic Use of Color in Web Design Can Increase Conversions  ADOTASWebsite design is perhaps the most important aspect of achieving an increase in conversions. No matter how suggestive, effective or convincing your offer is, ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
Video: Students learn basics of web design at Coding Club  Bucks County Courier TimesThe Southampton Free Library hosts a Coding Club for students every Tuesday afternoon through April 16.
Senior Graphic Designer job, Sandton  Bizcommunity.comKaitoma Creatives is a black-owned creative communications agency in Sandton, looking for a senior graphic designer.
Burglars break into web design company, steal an estimated $4,500 in equipment  WPMT FOX 43COLUMBIA BOROUGH, Lancaster - The Columbia Borough Police Department is investigating a burglary that happened Saturday afternoon. Police say the ...
Wellspring Search Acquires Absolute Web Designs  ChannelE2EWellspring Search acquires Absolute Web Designs, a former computer retailer. This is Wellspring's third acquisition in the last 12 months.
Four Anaconda high-school students embark on web-design, social-media marketing company  Montana StandardEditor's note: This story has been edited to reflect that Ryan Hessler's, not Blake Johnson's, father is a computer scientist. A caption in a photo also stated that Kai ...
Top 10 Free Website Builders For Beginners Of 2019  Promotion WorldWe're here to make your life as simple as conceivable by giving you the lowdown on the best free online tools which are available with the best web.
How to make a career change into the tech industry before leaving college  BorderzineCollege is the time to figure out what you're good at and who you are as an individual, at least in my experience. I changed my major twice in four years and ...
Web Designer Salary: Always Better with Skills Specialization  Dice InsightsWeb designers are responsible for the best (and worst) of the web. Given the importance of the role, what's a typical web designer salary?
Veterans Corner: Outpatient clinic moving along 1/21/19  Bloomington PantagraphThe new Community Based Outpatient Clinic in Bloomington opens its doors in October to veterans' health care users. This clinic has a “catchment” area ...
Internet Marketing Company, Lounge Lizard, shares the Top Social Media Metrics for Marketing  PR WebNew York, NY (PRWEB) January 21, 2019 -- NEW YORK, NY. Lounge Lizard is globally recognized as a top internet marketing company within the web design ...
Business Achievement Awards: Middle powers show their strength  The London Free PressSecond in a series on London Chamber of Commerce Business Achievement Award nominees. Today: Medium-sized business.
General Manager, China Carbon Forum – Beijing  Carbon PulseThe China Carbon Forum is seeking expressions of interest from suitable candidates for the position of General Manager. The position would suit a dynamic, ...
Watch: Google G Suite rolling out Material Design Theme overhaul [video]  The South AfricanThe project was tested during 2018 and will affect the interface fonts. It will also include new iconography, as well as *fresh* new colours. The update, however ...
Arkansas Ethics Commission pushed to 'breaking point' after receiving record citizen complaints, director says  Arkansas OnlineThe Arkansas Ethics Commission received a record 146 citizen complaints filed against candidates and others during the 2018 election cycle, a 45 percent ...
UX Designer for Health Tech Startup Preventing Cancer - CancerIQ  Built In ChicagoCancerIQ is hiring for a UX Designer for Health Tech Startup Preventing Cancer in Chicago. Find more details about the job and how to apply at Built In Chicago.
Capital - How people are 'ghosting' their employers  BBC NewsThis article is adapted from Ghosting at Work, an episode of Business Daily from the BBC World *Service* presented by Ed Butler and produced by Elizabeth ...
A Week in My Life: Jaime Gee, Managing Director at Jam  Prolific NorthJamie Gee, Managing Director of Manchester's Jam Agency, takes us through a week in her working life.
Designers respond to the new Slack logo - News  Digital Arts OnlineReactions to the logo range from "friendly in a generic way" to "bland new nothingness." And that's before you consider the rather suggestive colouring.
Winners announced for the 2018 Sydney Theatre Awards | News  Aussie TheatreThe 2018 Sydney Theatre Awards were announced tonight at a star-studded event at the Seymour Centre's York Theatre. 34 awards were shared between 16.
The Favourite Featurette Round-Up: Production Design, Costume Design & More /Film  /FILMThis edition of The Morning Watch is a The Favourite featurette round-up focusing on the production design, costume design, and more.
10 exciting web design trends you can’t hide from in 2019  The Next WebThe end of the year is near, and that could only mean one thing. It's time to look ahead at what website design could look like in the year to come. Like every year ...
AOC's debut speech as Congresswoman is the most popular Congressional video in C-SPAN history  Boing BoingIt's been three days since C-SPAN posted Alexandria Ocasio-Cortez's amazing, stirring freshman speech from the floor of Congress, and it has smashed all ...
Low-Tech Magazine launches radical solar-powered website  Fast CompanyThe internet is a system that demands more: more engagement, more clicks, more ads, more *content*, more code, more servers, and more devices. The size of a ...
21 Free Web Design Tools from Fall 2018  Practical EcommerceAdd value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from fall 2018. There are ...
Why great web design is pivotal to online success  Business MattersBusiness MattersWhen making the foray into the online world of business a website is normally the first on the list to have designed & developed.
Building Your Brand through Web Design  EntrepreneurBrands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency.
The web design trends brands need to prepare for in 2019  The Drum2019 is set to see ecommerce sales increase by 19.5% globally, offering an opportunity to savvy brands who are up to speed on the latest web design trends ...
Outsourcing Web Design – What You Need to Know | 2019  TechCoOutsourcing web design and web development is a great solution for small businesses everywhere. Here's how the process works and how much it'll cost you.
A nostalgic journey through the evolution of web design  The Conversation AUWeb design has come a long way since the days of blue hyperlinks and flashy GIFs.
Small Giant Management & Records - Day to Day Music Manager (US)  Music Business WorldwideDay-to-day manager working as the sole point for a major label pop artist. The position requires astute attention to detail, a high level of organization, a big ...
Blocs 3 for Mac review: The best simple web design app gets even better  iMoreWith every new version, Cazoobi's Blocs gets closer and closer to becoming the graphic web design app of my dreams – a tool that balances drag-and-drop ...
Best Web Design Services and Software | 2019  TechCoWhat software companies provide the best web design services? Who can you trust to create your new business website? Here's our list of the top designers.
Lawrenceburg Web Design Firm Acquired  Inside INdiana BusinessMaryland-based digital marketing agency Wellspring Search LLC has acquired a web design firm in Lawrenceburg. Financial terms of the deal for Absolute Web ...
How Augmented Reality Will Change Web Design Over the Next 5 Years  IoT For AllAugmented Reality (AR) is revealing both exciting opportunities and unique challenges for web design. The best may be yet to come.
This New Tool Makes Eye-Tracking Tech More Accessible to Web Designers  AdweekWhen it comes to understanding how exactly people browse the web, the eyes don't lie. At least that's the premise of an increasingly popular practice among ...
Google launches VisBug, a Chrome extension for point-and-click web design  ZDNetAt the Chrome Dev Summit that's taking place today in San Francisco, Google announced a new developer tool called VisBug that simplifies the task of editing a ...
Top web designing trends that made an impact this year  TechGenYZWith the advancement in technology, there comes much new in Web designing too. Watch out all the web design trends here.
The art of web design: new and experiemental aesthetics in web design  We HeartWebsites have grown bland in the contemporary digital age. Template-driven and generic, homogenised by the frameworks of big-name *content* management ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Web Designing Mistakes Small and Medium Sized Businesses Should Avoid  Business 2 CommunityAsking a business-startup fairy to bestow success on small and medium-sized businesses magically is a pure myth. Succeeding as an entrepreneur takes ...
Hot web design trends for 2019  AZ Big MediaA recent study shows that 97% of consumers research their purchases online before they buy something. Strong, modern web design is vital to your brand's ...
How IoT Is Changing Web Development  IoT For AllIoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives  Forbes NowIn the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know ...
Third-party cookies have dropped by 22% since GDPR took effect  Fast Company[W]e may be observing a kind of 'housecleaning' effect,” report the researchers behind a new study on the drop in third-party cookies since the new privacy rules ...
Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog  Business WireVector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, tod.
Interior and web designers make list of highest-earning freelancers  Design WeekNew research has found both roles bring in an average annual income of £37500 and have also been chosen among the 10 most desirable freelance jobs.
6 Ways To Improve Your Website Design To Boost Sales  ForbesHow you build your website is as important as what is on it when it comes to converting sales.
How Much Does a Website Designer Cost? | 2019  TechCoA good website designer can create a bespoke website that attracts the right customers. Read our guide to learn what you can expect to pay a web designer.
22 Free Web Design Tools from Summer 2018  Practical EcommerceAdd value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from.
Apple web design violates law, claims blind person  The RegisterApple, which prides itself on design, faces a lawsuit alleging that its web page layout violates the law. In a complaint filed on Sunday in a Manhattan district court, ...
A day in the life of... Co-Founder and Creative Director of a web design agency  EconsultancyAndy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape. Econsultancy spoke to him about how he came to found a web ...
Web Design Best Practices that Ruled 2018  BBN TimesA website is the best marketing channel for any business in today's digital era. It is the reflection of your business in the online world. Here are 4 Reasons to ...
How do I know if Web Development is right for me?  TechRepublicHow do you know if you're ready for a career change in tech, and if that change is right for you? A TechRepublic member is trying figure this out and is asking ...
Nine Ways Cloud Computing Benefits Web Designers  TechSpectiveCloud computing today is more affordable and accessible than ever before. While getting on the cloud still costs a bit more than a typical shared hosting.
How to Eliminate Your Top 5 Web Design Pains  SitePointThis sponsored article was created by our *content* partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. What is more ...
35 Web Design and Development Terms Every Marketer Should Know  Business 2 CommunityMany companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a ...
Woman's business dreams dashed after web design scam  WOWTThe dream of starting a business turned into a financial nightmare for one Omaha woman.
Web design skills pull girls out of poverty  The StandardLatifa Noor freelance website developer based in Mombasa during past Digital Opportunity Trust conference [David ] Njaaga,Standard] Sometime in June 2016, ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
Best Web Design Software and Website Builders - 2019  TechCoWant to know which is the best web design software for you, how much it would cost, and whether you could use a website builder? Read on to find out.
Is responsive web design enough? (Hint: No)  Search Engine LandAs mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for ...
Guidelines for brutalist web design  Boing Boing"Raw *content* true to its construction" — no hinky web frameworks, no broken javascript soiling itself at the first whiff of interaction the developer didn't design for, ...
A Professional Web Designer Tells You Why Your Website Sucks  FstoppersAs creatives, most of us know the value of a strong internet presence and what that can do to boost brand recognition and our business bottom-line, but we don't ...
Why Hiring Top Web Developers is a Good Idea  DevOps.comWeb development is one of the most valuable activities of any company, especially tech companies and web design agencies.
Student-faculty team wins national competition for inclusive web design  SUNY OswegoFive SUNY Oswego students under the mentorship of graphic design faculty member Rebecca Mushtare recently won the national AIR-U competition for ...
The 15 best new podcasts for web designers and developers  The Media Temple BlogSmashing Magazine recently compiled a shortlist of 66 podcasts that web designers and developers should be listening to, while UXcellence's 'rather ...
The Four Web Design Trends Businesses Should Actually Care About  ForbesIn business, first impressions matter, and I'm not talking about your elevator pitch. It only takes a person 50 milliseconds (that's 0.05 seconds) to form an opinion ...
RapidWeaver 8 web design app coming next week with lots of user-requested features  9to5MacRapidWeaver, the well-known web design software for Mac, is getting a massive update rolling out August 14. Jumping from 7, RapidWeaver 8 brings a few ...
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
How To Make Your Website More Scannable  Forbes NowWhen research suggests that humans have attention spans shorter than a goldfish, there is every reason to design your website such that it delivers expected ...
Modern web design best practices  Boing BoingCasper Beyer's How to Design for the Modern Web is grimly amusing. 1. Let Users Know About Your Mobile Application The very first thing you must do when a ...
5 best web design software for WordPress to boost your website  Windows ReportThis article lists some of the best tools to design custom web pages in WordPress for both beginners and advanced users.
Learn the Adobe Creative Suite and web design for only $39  iMoreIf a career in web design is the way you want to go, then get there inexpensively with the Learn to Design Deluxe 2018 Bundle!
Full stack puts Bellevue University web development students ahead of the pack  Omaha World-HeraldStudents learn to design, code, implement and maintain an interactive website on their own.
Best web development tools of 2018  TechRadarGrab the right tools to get web development done without breaking a sweat.
Media design / Web design / Graphic design, new SCUBA Product, 4-12 month internship  EU-StartupsSTEPDive is an innovative new Start Up product developed in Klagenfurt, Austria. We have several patent filings and innovations in various stages of completion ...
11 Website Design And Development Best Practices For 2018  Forbes NowInternet is swarming with poor website designs that miss both technical and *content* mark. Clients and developers alike continuously contribute to the current ...
Web Design For Beginners: All the Basics Covered  Business 2 CommunityIt's hard to overstate the value of your company's website. Even if you don't typically conduct a lot of business through digital media, it's still vital to have a vibrant, ...
How Social Media Web Design Can Help Drive Revenue  Business 2 CommunityWhen you are running a business, you have to be at the top of your game at all times. It's important to constantly seek out ways to expand your business and ...
8 Creative Web Design Tips To Boost Your Conversion Rate  Customer ThinkConversion Rate is the percentage of the visitors on your website that completes the desired goal of your business out of the total number of visitors.
Best web design software for Mac  Macworld UKDon't know your HTML from your elbow? These five web-design software packages for Mac make it easy to build your own website, even if you're clueless about ...
Datema Media offers web design, drone photography | Top-gallery  Petoskey News-ReviewGAYLORD — “If your company needs a website or would like aerial pictures or videos, we should connect!” That's what Luke Datema recommends. He recently ...
Duda Review: A Powerful Platform for Web Design Agencies - CMS  CMS CriticDuda is a comprehensive digital platform for agencies that promises to do more than just help them build professional-looking websites. Unlike blogging ...
20 Free Courses on Design and Development  Practical EcommerceHere is a list of free courses to improve your skills in web design and development. There are courses on the design process, interactive design, user interface ...
How web design trends translate to business success  Born2InvestUsing the appropriate web design for your company's online presence can help you in staying relevant in the market in the age of digital technology.
New York Web Design Company, Lounge Lizard, Discusses Quick Tips to Optimize for Voice Search  PR NewswireNEW YORK, Oct. 19, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as a top New York Web Design Company within the web design and ...
Darlington web design company plans growth as it hits £1m sales  The Northern EchoA WEB design agency is planning to expand and take on more staff as it prepares to hit the £1m sales barrier for the first time.
4 Ways to Ensure Effective Web Development  Business 2 CommunityWhen it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to ...
This "Jump Start Responsive Web Design" eBook (worth $29) is free until tomorrow  NeowinLearn how to create exceptional design for every device with this complimentary second edition "Jump Start Responsive Web Design" eBook by SitePoint, ...

The Most Important Question To Ask About Your Web Site!

When you design a website how do you start ?Do... Read More

Dont Make Your Website User-UNfriendly!

Web Design is a very subjective process. Your idea of... Read More

Make it Clear What Your Website is About

Just about every list of the "Top 10 Web Design... Read More

Effective Website Design For Massive Traffic

STEP 1:Do your homeworkPlan and think about your content. Think... Read More

Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High-Impact Ad

No matter what product or service you're promoting, unless you... Read More

Web Usability: The Basics

What is web usability & why is it important?Web usability... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

KIS - Keep It Simple

There are many ways to add fancy bells and whistles... Read More

Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success:Most... Read More

Welcoming Your Website Visitors

Imagine you're going on a blind date. You've heard wonderful... Read More

Designing Professional Web Pages

If your Web site doesn't project a professional and polished... Read More

How To Design A Web Site

I'm not a professional web site designer and openly admit... Read More

What Content to Publish on Your Website

Many businesses want a simple website where they tell people... Read More

Website Maintenance: What Does it Take to Manage Your Website?

Every action has a beginning phase where you launch your... Read More

Five Common Web Design Mistakes

There are often many mistakes encountered when creating a webpage... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

Custom Website Design - 3 Must Have Tools

Creating your own website can be fun and easy, as... Read More

How Not To Get Web Design Work

I get the occasional web design lead from my website.... Read More

Be Friendly to Search Engines

The object of search engines is to give their visitors... Read More

Increase Your Credibility With Web Site Awards

Web Site Awards are given from other sites to reward... Read More

Dont Overdo it!

Have you ever been to site with so much ad... Read More

Your Website Visitors - Will They Stay?

I'm sure you've all heard the saying 'Build it and... Read More

Are You A Bill Clinton Webmaster?

One of the most frequent questions I get asked about... Read More

Design Matters in our Visual Culture

FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions... Read More

Concentrate On Web Content Instead Of Search Engine Optimization

For many webmasters the title of my article may seem... Read More