Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Ten Steps to a Winning Home Page > NetSparsh - Viral Content you Love & Share

Ten Steps to a Winning Home Page

There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. It helps to think of your home page as the "front door" to your online business. Will it invite people to come in and look around, or persuade them to take their dollars elsewhere? Here are ten tips for making your home page a winner:

1) Don't keep them waiting. Obey the "Eight Second Rule" (the one that says your Web page should load in eight seconds or less even over slower modems). Otherwise the viewer will probably lose patience and click the "stop" button.

2) Identify yourself. The first order of business is to identify your company and products or services. Let the viewer know they've arrived at the right destination and give them an idea of what you have to offer.

3) Make a good first impression. Your color scheme, design, graphics, and text should all contribute to a favorable first impression and convey the right corporate image. Your site visitors will probably decide within 5 to 10 seconds whether to stay and look around, so you've got to keep them interested.

4) Provide a preview. Use links, text and graphics to give the viewer an idea of your website's contents and encourage them to explore the rest of your site.

5) Don't make a splash. Don't make your first page a "splash page" (meaning a large graphic containing little or no text that's designed to act as a gateway to the rest of your site). Your visitors won't be impressed and neither will the search engines.

6) Lead the way. Provide obvious ways for your visitors to move to the various sections of your website (links, a site map, site search feature, etc.). You want them to come in and look around, so make it easy for them to find their way.

7) Don't waste the space. A monitor screen doesn't give you a lot of space, so use the available space for content with the maximum impact for your home page -your product line, main benefits, competitive advantage, etc.

8) Don't link away. You work hard to get people to visit your home page, so don't lose them right off the bat by giving them the opportunity to link away to another site. Put reciprocal links, ads, etc. on other pages deeper within your site.

9) Start selling. From the moment a visitor arrives at your home page, you should begin leading them toward the sale. Write concise but powerful copy that goes beyond telling to selling and emphasizes benefits to the user. Consider posting a special offer on your opening page.

10) Be kind to search engines. Including accurate title, description, and keyword meta tags in your HTML code, plus relevant content, will go a long way toward getting your site indexed properly by search engines, and that will lead visitors to your virtual doorstep. Remember that many search engines use "spiders" to explore your website automatically, so your home page must include links to the other sections of your website.

Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Boing Boing (blog)

Modern web design best practices
Boing Boing (blog)
1. Let Users Know About Your Mobile Application. The very first thing you must do when a user visits your website is to show them a big modal dialog telling them that they should just install the mobile application instead.


Where to learn web design?
SitePoint
Hello,. I already know HTML and CSS. I would like to learn how to create attractive layouts in Photoshop, so I can lay them out with code. Are there any good books or online tutorials that would help me with this? Thanks!


Practical Ecommerce

22 Free Web Design Tools from Summer 2018
Practical Ecommerce
Add value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from summer 2018. There are designer and developer apps, icon sets, fonts, and more. All of these are ...


Web Design Company, Lounge Lizard, shares 7 SEO Tactics Everyone Should Avoid
PR Newswire (press release)
18, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as a top Web Design Company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that ...


Customer Think

Top website Design and development Guidelines for 2018
Customer Think
Most of the designers don't really care about design standards. However, it is crucial for web designers and developers. There are few Standard Web Conventions which are actually basic web design best practices and standards. They are a certain set of ...


TechCo (blog)

Best Web Design Software
TechCo (blog)
It has never been easier to make your own website. Thanks to web design software, the time required to create your own website has dropped from days and weeks to minutes. Gone are the days of coding, testing and even CD-based web design software.


Digital Product Manager/Web Designer/Developer
Bizcommunity.com
You will also keep a pulse on competitors in the industry, best practices in web design, the latest trends in digital media, and the needs of the editorial team — all to provide the foundation and vision for projects that will continue to drive ...


The Conversation AU

A nostalgic journey through the evolution of web design
The Conversation AU
The World Wide Web was invented almost 30 years ago by Tim Berners Lee to help people easily share information around the world. Over the following decades, it has changed significantly – both in terms of design and functionality, as well its deeper ...


TechCo (blog)

Best Web Design Services
TechCo (blog)
The best web design companies can give you exactly the site you want, and help you achieve your business goals. Today's web-savvy consumers can instinctively recognize a high-quality business from first impressions alone. An out-of-date website could ...


Fast Company

Here's how GDPR is already changing web design
Fast Company
A typical web page can have many dozens of cookies (even hundreds, in some cases), which track your behavior for everyone from advertisers to developers–a practice also known as design optimization. When Europe's sweeping privacy regulations (called ...

and more »
Google News

Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales

Here are 10 dynamic website advertising tactics to super-charge your... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

What Does Your Website Say About Your Business?

QUESTION: My business is very small, just me and... Read More

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which... Read More

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

Appropriate Key Words Choice

What do the key words represent?Key words - these are... Read More

How to Choose a Website Design Company

The internet is full of web design companies pleading for... Read More

An Ideal Home Business Home Page

From my personal experience of around two year as home... Read More

A Landing Page is Not an Order Page (and why it matters)

To explain my point I need to first confuse the... Read More

Keyword Density

We can't emphasize enough the importance of including keyword-rich content... Read More

Website Design: Secrets Of Professional Website Designers Revealed

What colors do you have at your website?Can they make... Read More

Website promotion Ideas: 10 Web Site Add-Ons To Increase Your Traffic

If you're not getting a lot of traffic to your... Read More

Developing An Effective Physical Therapy Web Site

Physical therapists have unique web presence needs. An effective site... Read More

How To Choose A Website Designer

When you're self-employed, choosing a website designer is a crucial... Read More

How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy

If you have a web site to which people pay... Read More

Bad Web Design: ActiveX

ActiveX uses an interesting method for enforcing security ... it... Read More

8 Tips for Designing a Great Website

Square buttons, round buttons, flashy buttons ? will they match... Read More

Creating Personal Web Sites (Part 2)

This is the second part of a two-part article about... Read More

Meta Tags ? An Introduction

A long, long time ago? In a galaxy far, far... Read More

Why Content is King of Website Design

If there's one thing that most web site developers can... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Website Design Considerations

Q: Should I build and maintain my business Web site... Read More

Cool Web Design And Promotion Tips

This article gives free tips on how to find a... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

Top Ten Absolutely Free Websites for Downloading Cool Fonts

The following list of websites is the best compilation of... Read More