Do-It-Yourself or Hire a Professional Designer

Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them.

DIY (Do-It-Yourself)

?? Knowledge is Power
I highly recommend reading and
learning about graphic/web design.
It's a good idea in a long-term sense
whether you do design projects yourself
now or hire in the future. You will be
able to communicate more effectively
to your graphic professionals when
your business is ready to outsource.
By learning design techniques, it will
help you organize how to present
your image to your target market.
The most important lesson to remember
is if you start your design project,
don't forget about Quality. I may not
call myself a copywriter, but I do write
my own content and persuasive
marketing materials... But I feel fairly
confident about my copy because I
have taken steps to learn about writing
copy that sells and you can do the same
for design. Read books. Take classes.
Learn the software.

?? It's an affordable route
Nothing is more affordable that pulling
up your sleeves and doing it yourself
especially if you don't have a budget to
spare on outsourcing.

?? It gives you instant gratification
It's nice to have control and once your
learn the tricks of the trade, you can pat
yourself on the back for a job well-done.

Hiring a Professional

?? How much time do you have?
Designing your marketing materials
(website, business card, stationary,
ezine, postcards, etc.) is not just about
learning about the graphic design
software and, in the case of web design...
learning HTML. Your designer will know
how to harness color theory and how to
organize your content & information to
readable chunks, allow your viewers to focus
on the important benefits, evoke a certain
feeling or thought, and add supporting
graphics that clearly and effectively
communicate your message.

?? Don't you want to concentrate on business?
When you are a small business, you probably
play the role of sales, customer service,
accounting and need to concentrate on
strategies to build business. Hiring lets you
make the decisions to take your business to
the next step, communicate your wants/needs
but then hand it off to someone who can
effectively and productively implement the
project.

?? You do care about quality, right?
You get what you pay for. A quality designer
will only want the best for you and your
business. They live off long-term relationships
and want great testimonials from you.

?? Don't think "service provider".
Think long-term partnerships.

With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for Design Insomnia, in San Diego, CA - an internet/web graphics firm that harnesses the "Power of Design to Communicate." She supports women-owned businesses and is a member of the National Association for Female Executives and the Professional Women's Network.

In The News:

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NJ Web Design Maximize Studio Advice, Get in Front of your Audience Where They Are!  PRUndergroundWe are a Web Design & digital marketing agency focused on creative and results-driven solutions for companies ranging from start-ups to large corporates.
UCSD Extension starts income share agreements with web design, digital marketing  San Diego Reader#Aside from home mortgages, student loans are the most pervasive form of debt in the United States today, surpassing even credit card and auto loan borrowing ...
In the Platform Economy, Upwork Searches for Better Matches in the Cloud  Harvard Business ReviewStephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as ...
Clue Hidden in Website Code Fuels Speculation on Rep. Omar’s Marital History  National ReviewRepresentative Ilhan Omar (D., Minn.) has long dismissed the accusation that she married her brother in order to skirt U.S. immigration law, but a clue uncovered ...
Youth need skills for the fourth industrial revolution  Mail and GuardianWe need a future-ready curriculum that speaks to the increasingly technology-driven economy and learners require proficiency in science, technology, ...
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Singapore’s top 3 new skills are design, blockchain, and workflow automation, LinkedIn study finds  Business InsiderBusiness Insider - Demand for workers with these skills were three times higher than those without, LinkedIn said.. Read more at businessinsider.sg.
DesignRush Announces The Top 26 New York Web Design Companies of 2019  PR WebAlmost 50 percent of consumers believe a website is the number one factor that helps them determine a brand's credibility. DesignRush rounded up the best ...
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What is the web development lifecycle?  NewsPatrollingWeb Development Lifestyle is a definite difference in the general framework for developing any application development project. Complying with the same.
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Your Next Website Redesign: 6 Trends to Embrace Now  Search Engine JournalAre you in the early planning stages of a new website? Here are the trends that web designers and their clients expect to embrace in the year to come.
The 'Captain Marvel' site revisits classic 90s web design  EngadgetNo matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then th ...
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
9 Web Design Tools to Help You Work Smarter in 2019  Interesting EngineeringWant to work smarter and not harder? Why not check out these web design tools that will leverage your time.
Top 17 Web Design and UI Trends for 2019  DesignmodoNew year, new time to think about web design trends. The start of the year is a great time to look back on the previous year and your successes and look …
Six visual web design trends set to be big in 2019 – Econsultancy  EconsultancyAs January comes to a close, it's time for a round up of web design trends we're likely to see a lot more of as 2019 progresses. Expect even more video *content*, ...
The seven deadly sins of web design  Packt HubFor a great website, web developers meet client demands while at the same time thinking about users. Gary stevens discusses more such in his article.
8 Web Design Tips for Ecommerce Website to Boost Sales  CEOWORLD magazineYou're in business to make money. You most likely knew that you can do that with your website. What most ecommerce site owners don't know, though, is how to ...
6 Ways To Improve Your Website Design To Boost Sales  ForbesHow you build your website is as important as what is on it when it comes to converting sales.
How Big Data is influencing web design and what you can learn for it  CRN.inBig Data refers to huge volume of data, both structured and unstructured. The volume of data is so massive in scope that it is almost impossible to process it ...
10 Lessons from Hertz's $32M Web Design Lawsuit Against Accenture  CMSWireHertz has sued Accenture for $32 million over a website redesign failure. We asked around to see if there was anything to be learned from this suit.
Hertz Sues Accenture for Breach of Contract Over 'Seriously Deficient' Web Design Work  AdweekHertz, one of the world's largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver ...
Seven Aspects Of Website Design Crucial For Drawing In Customers  ForbesWhen drawing in clients or customers, it is important to remember that each interaction they have with you or your company reflects upon your brand as a whole.
Junior Digital Online Specialist job, Johannesburg North  Bizcommunity.comMy client is looking to expand their marketing team and bring in a PPC, SEO and Social Media Specialist, specifically to manage their Google and Social media ...
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
The 'Captain Marvel' Site Revisits Classic '90s Web Design  EntrepreneurNo matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then ...
8 Web Design Principles to Know in 2019  Business 2 CommunityYour website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design ...
Web Design Don'ts: 13 Website Features That Can Ruin The User Experience  ForbesA "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ...
Digital Influence: Web Design's Impact On Marketing Strategy  ForbesWhen strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or ...
5 Solid Web-Design Tips For Drawing In Clients  ForbesGood websites inspire action. From educational *content* to well-crafted menus to a focus on users' needs, here are some things to consider when looking to ...
Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making  Business 2 CommunityGood design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take ...
How (and Why) Collaboration Brings About Stronger, More Creative Web Design  EntrepreneurWith respect to web design, the result of team collaboration is almost always a better product.
How Minimalist Web Design Can Improve the Customer Experience  Customer Think“Less is more” – you've probably heard this phrase a number of times. Like most of us, you might be thinking of it as a sort of a “minimalist mantra”. This mantra ...
12 Warning Signs to Look for When You Hire a Web Designer  Business 2 CommunityYou've got skills, a great portfolio, and stellar recommendations. Looking to hire a web designer? Then you need to look out for these warning signs. We've all ...
10 exciting web design trends you can’t hide from in 2019  The Next WebWith adding extra white space, making navigations the focal point of websites, and new typography, 2019 will be seeing websites experimenting with their ...
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
What’s to Blame for the Negativity and Toxicity in Your Web Design Agency?  Thrive GlobalIt's easy for negative emotions to run rampant in a web design agency if care isn't taken to foster a healthier working environment. When employees feel as ...
How to Build Your Brand through Web Design  EntrepreneurBrands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency.
UB architect's latest 'habitecture' project uses dead tree to give new life to Australian landscape  Niagara Frontier PublicationsWhat do you do with a dead, 400-year-old tree? If your specialty is animal architecture, you turn it into a living habitat/art project. That's what University at Buffalo ...
Why Does UX in Web Design Matter?  Business 2 CommunityUser experience (UX) is an often overlooked aspect of web design. In fact, when talking to people who work in similar industries, it's apparent that people aren't ...
How Complementary Colors Work in Web Design  socPubWhen it comes to web design, there are some specific things you can do with your color choices to keep from overwhelming your site visitors and improve ...
Accessible web design: an urgent priority for the public sector  www.computing.co.ukNew accessibility regulations coming in September mean major upgrades for public sector websites and digital platforms, warns Sigma's Hilary Stephenson.
Top of the List: Largest Triad Web Design Firms  Triad Business JournalCheck out this week's List of the largest web design firms, ranked by number of Triad web designers.
Web Design Trends of 2019 [Infographic]  Social Media TodayWhen was the last time you gave your website a refresh? This is an important consideration - website functionality is evolving all the time, and as other ...
5 Web Design Aspects for Online Branding in 2019  Business 2 CommunityNinety-four percent of the first consumer engagement with online brands is design related – this is where many consumers start judging the trustworthiness and ...
Trends in Web Design in 2019  The Good Men ProjectDare to surprise your clients with a web design that breaks the Trends in Web Design in 2019 forever.
Webspec Design Acquires Leading Chicago Web Design Agency  PRNewswireCHICAGO, April 10, 2019 /PRNewswire/ -- Webspec Design, an award-winning and industry leading digital agency announced that it has acquired BuildThis, ...
Web Design Checklist: 10 Tips for a More Effective Business Website [Infographic]  Social Media TodayAre you in the process of creating a new website for your business? Want to ensure your website design project yields positive results? Chris Ducker shares his ...
Top web design trends of 2019 | Articles | Digital  Innovation EnterpriseCheck out these top web design trends of 2019; from the overall styling to text illustration, this is what web designers are doing. Don't be afraid to dare!
The Importance Of Responsive Web Design  iProgrammerThe days when we could afford to ignore responsive web design are over. Here's an infographic that summarizes the reasons why we should all be adopting ...

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