Do-It-Yourself or Hire a Professional Designer

Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them.

DIY (Do-It-Yourself)

?? Knowledge is Power
I highly recommend reading and
learning about graphic/web design.
It's a good idea in a long-term sense
whether you do design projects yourself
now or hire in the future. You will be
able to communicate more effectively
to your graphic professionals when
your business is ready to outsource.
By learning design techniques, it will
help you organize how to present
your image to your target market.
The most important lesson to remember
is if you start your design project,
don't forget about Quality. I may not
call myself a copywriter, but I do write
my own content and persuasive
marketing materials... But I feel fairly
confident about my copy because I
have taken steps to learn about writing
copy that sells and you can do the same
for design. Read books. Take classes.
Learn the software.

?? It's an affordable route
Nothing is more affordable that pulling
up your sleeves and doing it yourself
especially if you don't have a budget to
spare on outsourcing.

?? It gives you instant gratification
It's nice to have control and once your
learn the tricks of the trade, you can pat
yourself on the back for a job well-done.

Hiring a Professional

?? How much time do you have?
Designing your marketing materials
(website, business card, stationary,
ezine, postcards, etc.) is not just about
learning about the graphic design
software and, in the case of web design...
learning HTML. Your designer will know
how to harness color theory and how to
organize your content & information to
readable chunks, allow your viewers to focus
on the important benefits, evoke a certain
feeling or thought, and add supporting
graphics that clearly and effectively
communicate your message.

?? Don't you want to concentrate on business?
When you are a small business, you probably
play the role of sales, customer service,
accounting and need to concentrate on
strategies to build business. Hiring lets you
make the decisions to take your business to
the next step, communicate your wants/needs
but then hand it off to someone who can
effectively and productively implement the

?? You do care about quality, right?
You get what you pay for. A quality designer
will only want the best for you and your
business. They live off long-term relationships
and want great testimonials from you.

?? Don't think "service provider".
Think long-term partnerships.

With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for Design Insomnia, in San Diego, CA - an internet/web graphics firm that harnesses the "Power of Design to Communicate." She supports women-owned businesses and is a member of the National Association for Female Executives and the Professional Women's Network.

In The News:

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BOWEN Sets New Initiative for the State of Web Design in 2019  PRNewswireNEW YORK, Feb. 1, 2019 /PRNewswire/ -- BOWEN, a New York-based top web design company and creative agency, understands that online success in 2019 ...
Clutch Announces the Leading Web Design Agencies in the United States for 2018  PRNewswireWASHINGTON, Dec. 5, 2018 /PRNewswire/ -- Clutch unveiled a list of the leading web design agencies across the United States today. These designers are ...
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Web Design Best Practices that Ruled 2018  BBN TimesA website is the best marketing channel for any business in today's digital era. It is the reflection of your business in the online world. Here are 4 Reasons to ...
AI in Web Development: Reality or Hype  ReadWriteTo what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Top web designing trends that made an impact this year  TechGenYZWith the advancement in technology, there comes much new in Web designing too. Watch out all the web design trends here.
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
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Media design / Web design / Graphic design, new SCUBA Product, 4-12 month internship  EU-StartupsSTEPDive is an innovative new Start Up product developed in Klagenfurt, Austria. We have several patent filings and innovations in various stages of completion ...
Why great web design is pivotal to online success  Business MattersBusiness MattersWhen making the foray into the online world of business a website is normally the first on the list to have designed & developed.
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
35 Web Design and Development Terms Every Marketer Should Know  Business 2 CommunityMany companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a ...
How web design trends translate to business success  Born2InvestUsing the appropriate web design for your company's online presence can help you in staying relevant in the market in the age of digital technology.
Key coding skills every frontend Web designer needs to master  TechGenixAre you itching to use your expertise and creativity to become a top frontend web developer? These key coding skills will get you where you want to go.
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
Outsourcing Web Design – What You Need to Know | 2019  TechCoOutsourcing web design and web development is a great solution for small businesses everywhere. Here's how the process works and how much it'll cost you.
Marvel launched a delightful, retro website to promote Captain Marvel  The VergeMarvel's next big superhero movie is Captain Marvel, and unlike most of the franchise's films, this one's set in the 1990s. Accordingly, Marvel has launched a ...
10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives  Forbes NowIn the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
Twitter brings Bookmarks to the web with a new design, now in testing  TechCrunchTwitter is testing a new experience for web users, the company announced in a tweet on Thursday. A small number of Twitter users will see the updated version ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
How to create a web designer resume that lands you a Job  Packt HubClearly, there's lot of competition for web designer jobs, – with the salary rising each year – so it's crucial you find a way to make your resume stand out.
Why web design is crucial to online retailers’ success  DigitalCommerce360Few factors affect online sales more than the design of a retail website. According to an exclusive survey, 61% of consumers will leave a retail site and go to a ...
Nine Ways Cloud Computing Benefits Web Designers  TechSpectiveCloud computing today is more affordable and accessible than ever before. While getting on the cloud still costs a bit more than a typical shared hosting.
Student-faculty team wins national competition for inclusive web design  SUNY OswegoFive SUNY Oswego students under the mentorship of graphic design faculty member Rebecca Mushtare recently won the national AIR-U competition for ...
How Much Does a Website Designer Cost? | 2019  TechCoA good website designer can create a bespoke website that attracts the right customers. Read our guide to learn what you can expect to pay a web designer.
CSS Grid for Designers  New York TimesFor years, designers have been using grids to bring order to pages. Grids as a design tool are associated with the Swiss who formalized it as a way of thinking ...
This New Tool Makes Eye-Tracking Tech More Accessible to Web Designers  AdweekSeptember 28, 2018. Tobii Pro released a web app designed to make its monitor attachment sensor much easier and more cost-effective to use. Tobii. Share.
Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog  Business WireVector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, tod.
Best web development tools of 2018  TechRadarGrab the right tools to get web development done without breaking a sweat.
Interior and web designers make list of highest-earning freelancers  Design WeekNew research has found both roles bring in an average annual income of £37500 and have also been chosen among the 10 most desirable freelance jobs.
Web Design Basics For Beginners  MinuteHackSeemingly endless numbers of people are setting up websites nowadays. There are various reasons behind this. Many are first time small business owners who ...
How to Eliminate Your Top 5 Web Design Pains  SitePointThis sponsored article was created by our *content* partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. skip. Ads by Hooly.
The Four Web Design Trends Businesses Should Actually Care About  ForbesIn business, first impressions matter, and I'm not talking about your elevator pitch. It only takes a person 50 milliseconds (that's 0.05 seconds) to form an opinion ...
Is responsive web design enough? (Hint: No)  Search Engine LandAs mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for ...
How To Make Your Website More Scannable  Forbes NowWhen research suggests that humans have attention spans shorter than a goldfish, there is every reason to design your website such that it delivers expected ...
How Social Media Web Design Can Help Drive Revenue  Business 2 CommunityWhen you are running a business, you have to be at the top of your game at all times. It's important to constantly seek out ways to expand your business and ...
RACC web design contest more than just a pretty site  Reading EagleFive teams of students show off months of work to judges.

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