15 Website Elements That Attract Visitors

Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."

1. State the website's purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know "what's in it for me to stay here." If you don't provide this, they are gone. 90% of the sites on the Net don't do this.

2. Give visitors the ability to search for exactly what they are looking for, if they have something exact in mind. A "site search feature" satisfies this best. Allow the search feature to be prominently displayed and not hidden away somewhere. It is best place in the navigational system so that it shows up on every page. Sales letter only websites are an exception to this rule. Return visitors and visitors that have something specifically in mind, want the option and ability to find what they want fast. So give it to them.

3. Photos allow connection. Especially to people who process visually. Clip art gets them to pay attention, however, it doesn't create much of a connection. Personal photos connect within reason. Keep them less than three to a page. One photo always needs to be in the top portion of the screen on the first page. It doesn't need to be large, but attractive.

4. Ways to capture visitors information wherever possible.

5. Place items on the site that keep them lingering. Audio and video are one of these, yet there are other less time consuming and inexpensive ways to keep them entertained.

6. Articles. For solopreneur sites, your own written articles. For other sites, articles with various authors yet on focus.

7. Interactive elements. For example: response forms, quizzes

8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a shopping cart, it's a hiccup. All auto responders must be well written and positive. If someone purchased something, they need the energy of "thank you."

9. Give offers that are of value.

10. Clear path of where a newcomer can start if it is their first visit.

11. Newsletter that is consistent with the 80/20 rule. 80% value and 20% marketing.

12. E-courses of value.

13. Well-written e-books: 50-75 pages, plus valuable information (info not found anywhere else). Length doesn't do more than provide perceptive value. Once purchased and the vastness is only fluff, then your credibility is shot. Complimentary e-books meet the same requirements.

14. Give them other ways to receive more on...you if you are the focus...or the information if that is the focus.

15. Automated referral system. If you want referrals for your products or services, make it easy for you to get them. Set it up so it's as automatic as possible, and clear and easy for someone to send you a referral. Be clear on what and how you want to give for that referral.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:

A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurEarly in the life of your startup, perhaps when that venture is still just a side project, you need to get serious about the design of your website or app(s). And you ...
Seven Key Aspects Of Web Design For Drawing In Customers  ForbesThere are many ways to draw the eye of potential clients. One such way is through website design. Not only does your website contain information about your ...
How to Use Google Maps to Get More Web Design Clients  Business 2 CommunitySo you want more web design clients, eh? I mean, who doesn't? There are a lot of different methods to go about getting these clients, but I'm willing to bet you've ...
AI in Web Development: Reality or Hype  ReadWriteTo what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been ...
Captain Marvel’s official site dials up some 1990s web design  PolygonI don't know if it's too soon to call a film set in the 1990s a “period piece,” but Captain Marvel's marketers are doing their damndest to earn that label with a Comic ...
CMS platforms and web designers should be partners, not competitors  The Next WebWhen web designing platforms give people the ability to create something incredible on their own — coupled with a professional-looking design — it's a true ...
Six visual web design trends set to be big in 2019 – Econsultancy  EconsultancyAs January comes to a close, it's time for a round up of web design trends we're likely to see a lot more of as 2019 progresses. Expect even more video *content*, ...
The 'Captain Marvel' Site Revisits Classic '90s Web Design  EntrepreneurNo matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then ...
Marvel's New 'Captain Marvel' Website Is a Throwback to '90s Web Design  GeekMarvel just launched a retro website for Captain Marvel and it gives all the '90s vibes. The Captain Marvel website, which features weird animations and rainbow ...
RACC web design contest more than just a pretty site  Reading EagleFive teams of students show off months of work to judges.
Web Designs Trends for 2019 – Ready to hit Refresh?  Omni SearchWeb Design Trends 2019 - Website design isn't just about making your business look good, it builds your brand, reputation, it is the first point for a lead.
The Importance Of Responsive Web Design  iProgrammerThe days when we could afford to ignore responsive web design are over. Here's an infographic that summarizes the reasons why we should all be adopting ...
Web Design Don'ts: 13 Website Features That Can Ruin The User Experience  ForbesA "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ...
BOWEN Sets New Initiative for the State of Web Design in 2019  PRNewswireNEW YORK, Feb. 1, 2019 /PRNewswire/ -- BOWEN, a New York-based top web design company and creative agency, understands that online success in 2019 ...
WebBuilderZone Announces Unique Illustrated Guide to Web Design Agencies  PRNewswireNEW YORK, Feb. 4, 2019 /PRNewswire/ -- WebBuilderZone (https://webbuilderzone.com) has announced the official launch of its portfolio-driven Web Agency ...
Learn web design and development from all the angles with this bundle  Boing BoingWant a career in web design? It's true that these days, most anyone can throw up a page or two. But for true workhorse web design, you'll sometimes need to ...
Key B2B Web Design Trends for 2019 Announced by Bop Design  PRNewswireSAN DIEGO, Feb. 5, 2019 /PRNewswire/ -- B2B marketing and web design agency, Bop Design, released their take on the design trends that will be impacting ...
3 Web design trends to be aware of in 2019  TechGenYZOver the years, web designers have come up with design ideas that guarantee an improved user experience. Know top web design trends of 2019.
Top web design trends of 2019 | Articles | Digital  Innovation EnterpriseCheck out these top web design trends of 2019; from the overall styling to text illustration, this is what web designers are doing. Don't be afraid to dare!
Basic Bookkeeping and Web Design  WBKORobert Bedard will teach classes useful for small businesses this month at Parker Bennett Curry Elementary.
Responsive Web Design Questions About Mobile SEO  Business 2 CommunityUsers are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...
Three Different Tools You Can Use to Become a Graphic Designer for Under $40  The Mary SueWhether you're new to design or just want to brush up on certain skills, we've got three ways to do it, all at $39. The 2019 Game Dev & Design Mega Mastery ...
The 20 best online jobs boards for graphic designers  Creative BoomDemand for graphic designers is at an all-time high right now, and there are opportunities opening up everywhere. So whether you're a new graduate o...
A/B testing rules the web. That could be a serious problem  Fast CompanyTesting out solutions is a core part of the design process, and on the web, that often happens in the form of A/B testing: Designers show one group of users ...
Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.  AdweekLess than three months after consolidating its North American marketing business with WPP's VW Partnership, Volkswagen has named Johannes Leonardo ...
Digital brand Clippings aims to revolutionise the interior design business  Wallpaper*Digital brand Clippings, co-founded by Adel Zakout and Tom Mallory in 2014 aims to revolutionise the interior design industry. Clippings is an online ...
Crestron Offers Custom UI Development for Touch Screens and Mobile Devices Using Standards-Based HTML5 Software  THE WEEK(Eds: Disclaimer: The following press release comes to you under an arrangement with Business Wire India. PTI takes no editorial responsibility for the same.)
Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
Weekend update: Amazon, WEF, web design trends and AI in aviation | Articles | Big Data  Innovation EnterpriseThis week, Innovation Enterprise's Weekend update features news and analysis on Amazon, Singapore WEF, Google, AI and aviation.
Leveraging Data Science in Web Development  CIOReviewLeveraging Data Science in Web Development By CIOReview - The world of web development is growing rapidly and serves as a tool for business development ...
3 Essential B2B Web Design Elements for Usability & Profitability  Business 2 CommunityYou only have a matter of seconds to engage website visitors and gain their trust in your brand. It takes less than 1 second for humans to form a first impression ...
3 Tips for Marketing Your Web Development Business in 2019  Business 2 CommunityThe new year is here and it's time to kick your web development business into overdrive. There's no doubt that the web development industry is growing at a ...
Are there any good free courses for learning web design? - Business Advice  Business.comI have been working as an IT administrator for the last 7 years but now I want to make a shift in my career. I want to become a web designer and be really good at ...
Colchester entrepreneur Danny Nevill is planning to grow Universal Web Design during 2019 | Suffolk and Essex Business News  East Anglian Daily TimesColchester entrepreneur Danny Nevill is aiming to grow his Universal Web Design with a national push this year.
Web Design Market Scope and Market Size Estimation, Concentration Ratio and Development Analysis – Global Forecast Report 2024  B2B Reports News“Global Web Design Market Research Report 2019 to 2024” analysis by Industry Research Co. experts. Report, Global Web Design Market, provides up-to-date ...
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
13 Small Business Ideas | Saving and Budgeting  U.S News & World Report MoneyLearn how to make your dream career a reality and figure out which business concept is best for your talents, experience, interests and professional goals.
The Advantages Of Hiring A Web Design Company  The FriskyThe benefits of investing in SEO and web design are wide and clear, especially for the starting businesses. If you are in small business strong website presence ...
Let the show commence  Aerospace Manufacturing MagazineAerospace Manufacturing previews some of the companies demonstrating their latest products and innovations at this year's JEC World 2019 in Paris. We begin ...
Plymouth Web Design and Marketing Expert Franchise Announced  NewswireA Plymouth based marketing and web design agency have announced a franchise deal with PinPoint Local. This will further the exposure of local businesses in ...
Web Developer and Mobile Developer  The Phnom Penh PostJob Announcement The Phnom Penh Post is an independent media company in Cambodia and is seeking full time qualified Cambodian candidate to fill the ...
Chamber of Commerce Business Achievement Awards -- Roofer, web designer vie for top prize  The London Free PressThe third in a series spotlighting nominees for the London Chamber of Commerce Business Achievement Awards – this category, large-sized companiesAM ...
BVM Now Providing SEO Services to Businesses in El Paso, TX  Markets InsiderHOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...
How to Start an Online Store - Start Selling Today - 2019  TechCoSo you want to start selling stuff online? There are plenty of websites that let you sell stuff on their platform – Etsy, Amazon and eBay, to name a few. But what if ...
The benefits of hiring a professional web designer  The FriskyIn order to be successful in the digital words, it is crucial that you have a professional website for your customers to visit. This is one of the best ways in which you ...
Saint Anne Google Search Expert Web Design Service Announced  NewswireA leading Saint Anne, Illinois marketing specialist has announced it can help local clients improve web presence and sales.
Treating Yourself Relaunches Medical Cannabis Website  GlobeNewswireTORONTO, Feb. 14, 2019 (GLOBE NEWSWIRE) -- via NetworkNewsWire -- Treating Yourself (“TY”), also known as The Alternative Medicine Journal, is pleased ...
How to Start a Small Business Online  CT PostThere is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start ...
Australia's corporate regulator ASIC spends more than $100,000 on new font and branding  ABC NewsThe Australian Securities and Investments Commission has a new weapon in its armoury: a new font, which the ABC can reveal came during the royal ...
Developer's Toolkit - The Most Useful Tools for Programmers  Digital InspirationThe most useful tools that every programmer should know and use. These tools are essential to every coding working and also increase productivity.
30+ Impressive Web Design Statistics You Need to Know in 2019  G2 CrowdA well-designed website is a powerful asset to your business. Read statistics showing the power of a well-design website, mobile sites, e-commerce site design ...
How (and Why) Collaboration Brings About Stronger, More Creative Web Design  EntrepreneurWith respect to web design, the result of team collaboration is almost always a better product.
10 exciting web design trends you can’t hide from in 2019  The Next WebThe end of the year is near, and that could only mean one thing. It's time to look ahead at what website design could look like in the year to come. Like every year ...
How to Build Your Brand through Web Design  EntrepreneurBrands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency.
Low-Tech Magazine launches radical solar-powered website  Fast CompanyThe internet is a system that demands more: more engagement, more clicks, more ads, more *content*, more code, more servers, and more devices. The size of a ...
A day in the life of... Co-Founder and Creative Director of a web design agency  EconsultancyAndy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape. Econsultancy spoke to him about how he came to found a web ...
21 Free Web Design Tools from Fall 2018  Practical EcommerceAdd value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from fall 2018. There are ...
2019 Web Design Trends  Business 2 CommunityWeb design is an ever-evolving field; technology is constantly changing; and we as designers and developers need to have our fingers on the pulse of what's ...
The web design trends brands need to prepare for in 2019  The Drum2019 is set to see ecommerce sales increase by 19.5% globally, offering an opportunity to savvy brands who are up to speed on the latest web design trends ...
Clutch Announces the Leading Web Design Agencies in the United States for 2018  PRNewswireWASHINGTON, Dec. 5, 2018 /PRNewswire/ -- Clutch unveiled a list of the leading web design agencies across the United States today. These designers are ...
How Augmented Reality Will Change Web Design Over the Next 5 Years  IoT For AllAugmented Reality (AR) is revealing both exciting opportunities and unique challenges for web design. The best may be yet to come.
A nostalgic journey through the evolution of web design  The Conversation AUWeb design has come a long way since the days of blue hyperlinks and flashy GIFs.
Blocs 3 for Mac review: The best simple web design app gets even better  iMoreWith every new version, Cazoobi's Blocs gets closer and closer to becoming the graphic web design app of my dreams – a tool that balances drag-and-drop ...
10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives  Forbes NowIn the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know ...
Google launches VisBug, a Chrome extension for point-and-click web design  ZDNetAt the Chrome Dev Summit that's taking place today in San Francisco, Google announced a new developer tool called VisBug that simplifies the task of editing a ...
web design  ReadWriteWhen British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming ...
Why great web design is pivotal to online success  Business MattersBusiness MattersWhen making the foray into the online world of business a website is normally the first on the list to have designed & developed.
7 Web design trends and predictions for 2019  Packt Hub2019 will be all about engaging web design focusing on video backgrounds, captivating designs & layouts, speed, mobile performance and so on. Here are 7 ...
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Best Web Design Services and Software | 2019  TechCoWhat software companies provide the best web design services? Who can you trust to create your new business website? Here's our list of the top designers.
Hot web design trends for 2019  AZ Big MediaA recent study shows that 97% of consumers research their purchases online before they buy something. Strong, modern web design is vital to your brand's ...
Job opportunities await grads of BCIT's New Media Design and Web Development diploma program  Straight.com(This story is sponsored by BCIT Business.) These days, Edward Fajardo is spending a fair amount of time testing drones with cameras. And for good reason.
Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog  Business WireVector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, tod.
How Much Does a Website Designer Cost? | 2019  TechCoA good website designer can create a bespoke website that attracts the right customers. Read our guide to learn what you can expect to pay a web designer.
35 Web Design and Development Terms Every Marketer Should Know  Business 2 CommunityMany companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a ...
How IoT Is Changing Web Development  IoT For AllIoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
Outsourcing Web Design – What You Need to Know | 2019  TechCoOutsourcing web design and web development is a great solution for small businesses everywhere. Here's how the process works and how much it'll cost you.
Nine Ways Cloud Computing Benefits Web Designers  TechSpectiveCloud computing today is more affordable and accessible than ever before. While getting on the cloud still costs a bit more than a typical shared hosting.
6 Ways To Improve Your Website Design To Boost Sales  ForbesHow you build your website is as important as what is on it when it comes to converting sales.
Interior and web designers make list of highest-earning freelancers  Design WeekNew research has found both roles bring in an average annual income of £37500 and have also been chosen among the 10 most desirable freelance jobs.
This New Tool Makes Eye-Tracking Tech More Accessible to Web Designers  AdweekSeptember 28, 2018. Tobii Pro released a web app designed to make its monitor attachment sensor much easier and more cost-effective to use. Tobii. Share.
Top web designing trends that made an impact this year  TechGenYZWith the advancement in technology, there comes much new in Web designing too. Watch out all the web design trends here.
The 15 best new podcasts for web designers and developers  The Media Temple BlogSmashing Magazine recently compiled a shortlist of 66 podcasts that web designers and developers should be listening to, while UXcellence's 'rather ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
Third-party cookies have dropped by 22% since GDPR took effect  Fast Company[W]e may be observing a kind of 'housecleaning' effect,” report the researchers behind a new study on the drop in third-party cookies since the new privacy rules ...
Video: Students learn basics of web design at Coding Club  Bucks County Courier TimesThe Southampton Free Library hosts a Coding Club for students every Tuesday afternoon through April 16.
Modern web design best practices  Boing BoingCasper Beyer's How to Design for the Modern Web is grimly amusing. 1. Let Users Know About Your Mobile Application The very first thing you must do when a ...
Learn the Adobe Creative Suite and web design for only $39  iMoreIf a career in web design is the way you want to go, then get there inexpensively with the Learn to Design Deluxe 2018 Bundle!
Web Design Best Practices that Ruled 2018  BBN TimesA website is the best marketing channel for any business in today's digital era. It is the reflection of your business in the online world. Here are 4 Reasons to ...
Is responsive web design enough? (Hint: No)  Search Engine LandAs mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for ...
Media design / Web design / Graphic design, new SCUBA Product, 4-12 month internship  EU-StartupsSTEPDive is an innovative new Start Up product developed in Klagenfurt, Austria. We have several patent filings and innovations in various stages of completion ...
22 Free Web Design Tools from Summer 2018  Practical EcommerceAdd value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from.
College to offer web design class  Fremont TribuneNortheast Community College in West Point will offer a class later this month on how to use HTML (Hypertext Markup Language) for web design.
Woman's business dreams dashed after web design scam  WOWTThe dream of starting a business turned into a financial nightmare for one Omaha woman.
Student-faculty team wins national competition for inclusive web design  SUNY OswegoFive SUNY Oswego students under the mentorship of graphic design faculty member Rebecca Mushtare recently won the national AIR-U competition for ...
How To Make Your Website More Scannable  Forbes NowWhen research suggests that humans have attention spans shorter than a goldfish, there is every reason to design your website such that it delivers expected ...
Web design skills pull girls out of poverty  The StandardLatifa Noor freelance website developer based in Mombasa during past Digital Opportunity Trust conference [David ] Njaaga,Standard] Sometime in June 2016, ...
The Four Web Design Trends Businesses Should Actually Care About  ForbesIn business, first impressions matter, and I'm not talking about your elevator pitch. It only takes a person 50 milliseconds (that's 0.05 seconds) to form an opinion ...

Cascading Style Sheets for Better Web Design

In cascading style sheets you can specify how your web... Read More

Imitation, The Smartest Form Of Flattery

Unless you are an inventor, most likely you are selling... Read More

Website Sales: 10 Strategic Tips To Maximize Your Profits

If you've a website but not making a lot of... Read More

So You?re Hiring a Web Designer?You Have the Right to Demand these 7 Perks

Whether you're hiring a designer who has created 10 sites... Read More

How Important is Content to a Successful Website

Content is the most important part of any website.The Internet... Read More

Build Web Pages from the Top Left Corner Down

There are two important reasons to build your website from... Read More

No Matr How Goud The Infomation...

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More

Design Matters in our Visual Culture

FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions... Read More

Making Good Websites that Stand Out

Websites, there's literally billions of them out there in cyber-space.... Read More

Effective Web Design Usability Principles

Website Design Usability Tips1. Getting to know about audience membersYou... Read More

Re-Use The Links You Have When Revising Your Site!

Many times I've seen a web site undergo a revision... Read More

Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site

Here's the single most important part of your website: YOUR... Read More

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items,... Read More

Web Site Design Mistakes ? Database Parameters In URLs

Creating a web site takes thought, planning and execution. Unfortunately,... Read More

Awards Program Debate

Daily article:One of the most debated subject among webmasters is... Read More

Fast Web Design For The Skint Webmaster

About two years ago, I had a go at commercial... Read More

Quality Website Design At An Affordable Price

I always have people asking me if I know of... Read More

Choosing A Web Designer : A Plan to Guide You Through The Minefield

Choosing a web designer can seem like a daunting task.... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than... Read More

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors'... Read More

Design With Purpose

If your website is falling through the cracks, the chances... Read More

Effective Website Design For Massive Traffic

STEP 1:Do your homeworkPlan and think about your content. Think... Read More

Do You Want To Save Time With Your Web Design?

It starts off simply; a few HTML pages, a few... Read More

Facts You Should Know About Web Site Design and Search Engine Optimization

1. Web site File Structure / File NamingMost search engines... Read More