How to Double Your Online Sales Without Spending Another Dime on Advertising

Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.

FACT: "50% of Visitors are LOST because visitors can't

easily find content" - Gartner Group

FACT: "40% of Repeat Visitors are LOST from negative

experience" - Zona Research

FACT: "85% of Visitors ABANDON a new site due to

poor design" - cPulse

FACT: 70% of people who are ready, willing and able to

buy online - don't complete the sale.

Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site.

Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now.

So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy.

The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs".

It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers.

Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features.

A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better.

Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in themself, not you or your company.

Your sales copy needs to:

1) Grab the visitor's attention with a powerful headline

2) Draw the reader's interest by creating a connection

between their problem or desire and your solution

3) Peak their Desire by making an emotionally

compelling & believable case for your product

4) Motivate the reader to take action and fulfill their

wants by their purchasing your product or service.

Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising.

(c) Mark Jarmel - All Rights reserved

===============================================
Mark Jarmel & the Editors of Trafficology.com co-authored the eBook: "How to Flood Your Website With Targeted Traffic" Learn scientifically PROVEN methods to TRIPLE your profits FR'EE at: http://www.4-targeted-web-site-traffic.com

In The News:

Adobe Muse review  Techradar
The Future of Web Development  Business 2 Community
Web Design Trends in 2019  Business 2 Community
Top 5 Web Design Trends  Business 2 Community

Ten Basic Steps For Building A Web Site That Works

1. Assemble a web site development plan that is integrated... Read More

Can a Webpage Created Without HTML?

The HTML editor is usually a webpage design software that... Read More

Website Design - Choosing Your Colors Wisely

Colors convey emotions and emotions heavily influence the decision-making process.... Read More

How to Create an Enjoyable Web Page Design

Novice and professional designers alike ? you may probably be... Read More

How To Get A Pay Raise From Your Web Site

How many of the visitors to your web site take... Read More

When Good Computers Go Bad

Remember the day that you got your new computer (or... Read More

Creating a Compelling Headline for Your Private Practice Website

Your home page is the most important page of your... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

Flash Design Adds Website Versatility

You have probably viewed many Flash-based components while surfing the... Read More

Put Up A Website And Start Promoting In About An Hour

I can't figure out people who have products or information... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Free Online Tools to Design (and Maintain) Your Website

These days, it seems that everyone has a website. Unfortunately,... Read More

50 Surefire Web Design Tips

Tips to brand your websiteInclude your logo in all pages.... Read More

Your Website Visitors - Will They Stay?

I'm sure you've all heard the saying 'Build it and... Read More

Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great... Read More

5 Website Design Tips to Make Your Site More Attractive

The question that I most frequently hear from people is... Read More

Color Scheme for Your Website?

Yes, in a world that is obsessed with makeover madness,... Read More

Website Design: 10 Smart Tips To Improve Your Ad Copy

Your website design may be affecting your sales in ways... Read More

Building Your First Web Site?

Before doing anything on the technical side, you need some... Read More

Website Conversion Secrets Revealed

In my last article entitled, Maximizing The True Value Of... Read More

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important,... Read More

Website Redesign for Existing Websites

Does your website need a re-design? Here are some questions... Read More

10 Ways Web Site Text Can Impact Your Readers Buying Decision

10 Ways Web Site Text Can Impact Your Reader's Buying... Read More

Tips For An Effective Website

A successful website is something that everyone venturing into the... Read More

Is Your Site Too Slow? Why Image Optimization Is Critical

Graphics are fun, but if you put in too many... Read More