20 Tips to Creating a Profitable Website

As an online Entrepreneur you require a successful website.

One that you personal own.

On the Internet the two most used tools if you can call them that are Email, closely followed by Search Engines.

This applies to all Internet users and for Entrepreneurs owning your own website comes in as second equal with search engines.

Operating any business on the Internet requires communications with prospects, customers and other businesses. Email is used and accessed World wide and is user friendly for all computers and on cell phones too.

As an Entrepreneur or Business person your website and search engines work hand in hand, one is useless without the other.

Search Engines require information to fill a search for Joe Public and your part in this "Internet Partnership" is to supply the right information to the search engines.

You are in partnership with Search Engines and other Internet users. You don't have a choice!

Your business will only be successful if you work to provide good content for search engines and provide the searcher, your prospective customer with the information and product he or she is searching for.

Creating a website does not happen overnight, but requires planning, research, good layout and design, even before you start to build your site.

The basic preparation and planning play a large part in the end product. Deciding on the content will dictate the number of pages you need to create for your website.

The content can be enhanced with graphics, although this will depend on the information or products you will be placing on your site.

Creating a work of art may be relevant for a graphics related site but generally having a minimum of images in the content is better as pages that take longer than 10 seconds to load will not always be seen.

Here is why. Ask yourself how are prospective customers arriving at your site. The 4 main ways people arrive at your site are Email, directories, search engines and advertising.

With email and some advertising you are presenting your product or services to the reader (prospective customer) who chooses to visit your site. In this case the person is likely to wait for your page to load.

If however a person is looking for a specific service or information and finds your site listed in a directory, search engine or in an advertising venue, your site will be one of hundreds or perhaps even thousands so your prospective customer may not wait for your page to open and as they have a choice of hundreds of similar pages to choose from.

It is better to have short to the point pages that are keyword specific using the keyword in the page title, content description, in the page headline and in the content of your page.

Many sites are now using a css file (cascading style sheets) to create basic rules for some or all pages on a site. Simply put css is a mechanism for adding style like different fonts and colors for different headlines and text, images and spacing for page layout.


This creates pages that are an exact copy of each other and most times they are quicker loading. A css file is a little like a page template in that it applies rules to any number of features on a web page.

20 points to consider when creating your new web site.

1. Research and create unique content.

2. Use simple graphics.

3. Create page / site design and layout.

4. Register Domain name(use sub-domains as required)

5. Contend contained in sentences and short paragraphs.

6. Use sub headlines on every page.

7. Use quality web hosting.

8. Site should be people friendly.

9. Meta tags are still important for many search engines.

10. Create an advertising and search engine promotion plan.

11. Link to other relevant sites.

12. Cross linking pages within the page content.

13. Create fast loading pages between 10k to 30k.

14. Keep your site updated regularly.

15. Your site must be search engine friendly.

16. Create ad-copy for promotion purposes.

17. Create a number of short descriptions of your site.

18. List your site in relevant Directories.

19. List your site with the major search engines.

20. Continue adding new pages and new content to your site.

Once you have you have done the ground work and preparation for your site, then it is time for either you or an experienced webmaster to build the site. It is also much easier to create basic promotion material and ad~copy while you are putting the site content together.

Don't be limited to just the major search engines. There are many new search engines appearing every month. One I found last week is a cross between Google and a Pay-Per-Click search engine and also provides a page for your to list your Entrepreneurial Business.


SearchEstate.com offers free listings and provides an affiliate member program. It is well worth a look. You'll find a text link at the top right of the page to receive your own f`ree traffic Generating page. They also provide a search box that is easily added to your site.

You even get paid for signing up free members!

Like Google has AdWords, SearchEstate call theirs BillBoards. They are placed on sites around the Internet. They provide a marketing CO-OP and a range of other stuff.

Tip, Websites are never finished, they are a work in progress!

May your Website be Profitable.


Editor of ~ The INDEX ~ ezine.

[email protected]


Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.

In The News:

New Nottingham HQ for web design agency  East Midlands Business Link
What Is Web Design?  Technology Zimbabwe
Tips to Improve Your Website  Business 2 Community
What is the Purpose of Your Website?  Business 2 Community
How to Keep Your Website Updated  Business 2 Community
5 Ways SEO & Web Design Go Together  Search Engine Journal
Website Design Trends For 2020  Hotel News Resource
2020 Web Design Trends  Business 2 Community
Top 5 Web Design Trends  Business 2 Community

Web Design for Ecommerce

Your website is your tool for showing the online community... Read More

Good Content Pays!

Traffic to a site can be a blessing or a... Read More

Meta Tags ? An Introduction

A long, long time ago? In a galaxy far, far... Read More

Does Your Homepage Work?

All websites have a homepage. It is the most important... Read More

Free Website Templates - Top 10 Things You Need to Know

When building your website you might not have a large... Read More

Content is Crucial!

Content is undoubtedly the most important element of a website.... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

Make Your Site Quick To Load!

The time it takes to load your site can make... Read More

Build It And Build It Cheap! Part II

If you are familiar with my work, then you have... Read More

Increase Your Credibility With Web Site Awards

Web Site Awards are given from other sites to reward... Read More

Do You Own Your Web Site Design?

Your web site has been up for a few months... Read More

50 Surefire Web Design Tips

Tips to brand your websiteInclude your logo in all pages.... Read More

To Flash, or Not to Flash

When considering whether or not to incorporate Flash into your... Read More

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is... Read More

How Important is Content to a Successful Website

Content is the most important part of any website.The Internet... Read More

How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we... Read More

Building a One-page Website

You've designed your logo, and you're ready to print your... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

Nine Effective Tips For Improving Your Website?s Usability

Web usability is perhaps the most important factor in any... Read More

Why Choose A Professional Web Designer?

It seems that almost every Tom Dick and Harry do... Read More

The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very... Read More

Web Designers Beware!

As a web designer, I have a personal interest in... Read More

Website Redesign for Existing Websites

Does your website need a re-design? Here are some questions... Read More

Ten Basic Steps For Building A Web Site That Works

1. Assemble a web site development plan that is integrated... Read More

Your Graphics- Are They Really Working For You?

(Making Your Graphics Work For You)It's no secret that a... Read More