14 Ways to Add Content to Your Web Site - Part 1

When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines.

Here are 14 ways to add content to your web site and attract visitors:

1. Get into the mind of your visitor. Brainstorm all the ways your visitor would think of your product. Write your content as if you are sitting next to him/her explaining your product. Don't write in the 3rd person ie we, they, but use I, you, or your. This makes it more personal.

2. Keep it simple - write as if explaining your web site material to a 7th grader (12-13 year old). Don't use complicated words that people would have to look up in the dictionary. You want them to understand clearly what your site is about.

3. Convey emotion - people on the Web are often in a great hurry, so you need to appeal to their emotions to stop them clicking away to the next site. Use stories, convey your experiences or include testimonies from others. This adds to your credibility and trust, 2 essential factors for doing business online.

4. Communicate quickly and efficiently - people online tend to scan rather than read everything on the page. Therefore use single lines of text for your headings and sub headings. Catch your visitor's eye with lists, bullet points and use short, snappy, active (not passive) words in your sentences. Your paragraphs should only consist of 2-5 sentences. Long paragraphs make it hard to read (scan) your page quickly.

5. Create white space - the layout of your web page should include plenty of white space. Don't lean text hard up against your graphics. Include white space between headings, sub headings and paragraphs.

6. Use graphics sparingly - you have heard it said, "a picture is worth a 1000 words." That's true but only if the picture supports your content. Don't overdo the graphics. You may impress your visitors initially, however to keep them interested in your site, you need high quality content.

7. Create high quality content - make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are trying to pre sell the product or service to your visitor. This puts them in a natural frame of mind to buy (unlike many sites which may just have pictures of the products and a shopping cart).

Part 2 of this article will discuss the last 7 Ways to Add Content to Your Web Site

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of
Affordable Web Site Design and Web Hosting

Pick up a copy of his new ebook
101 Highly Effective Strategies to Promote Your Web Site - a powerful guide for attracting 1000s of visitors to your web site.

In The News:


Leading London Web Design Firms Applauded for March 2017 by ...
Benzinga
10 Best Design is an awards organization that collects data on the best performing web design firms each month, and then looks at a variety of other metrics ...
Top Design Firms Announces Top Web Design Firm - Blue Fountain ...MENAFN.COM

all 2 news articles »

What Business Owners Need to Know About Web Design
Business 2 Community
Whilst the design of your website is not the only thing that can affect a user's experience, it certainly does control a number of usability factors. So, here's a breakdown of what business owners need to know about web design, to ensure their website ...


Leading Denver Web Design Firms Ranked by 10 Best Design for the Month of March
PR Web (press release)
10 Best Design, the awards organization that routinely selects the best web design firm each month, has recently announced their completed picks for March 2017. After reviewing the firms for this month, they selected the winners based on their ...

and more »

18F releases open-source web design guidelines, code library
Federal Times
18F, the General Services Administration's tech incubator, has announced the release of the U.S. Web Design Standards — easy-to-implement, open source code to allow government developers to quickly create or update websites. Version 1.0 of the library ...


Co.Design (blog)

Adobe Is Building An AI To Automate Web Design. Should You Worry?
Co.Design (blog)
In the case of web design and graphic design, machine learning helps automate tedious and boring tasks. The vast majority of graphic designers don't have to worry about algorithms stealing their jobs anytime soon because, while machine learning is ...


BestWebFirms Names The Creative Momentum in List of Top 10 Best Web Design Companies
Benzinga
BestWebFirms evaluates design agencies based on a number of important criteria, including Sales Team Responsiveness, Support Team Responsiveness, Attention to Detail, Client List Quality, Pricing and Services, Design Quality, Code Quality and ...

and more »

Business 2 Community

Brilliant SEO Tips & Tricks That Every Awesome Web Design Firm Knows
Business 2 Community
While SEO hasn't diminished in importance over the years, its role in web design continues to evolve. Even if your SEO strategy is just a year or two old, you're behind the times. To catch up, work with your web design firm to implement updated SEO ...


Yahoo Finance

Best Web Design Company Awards for March Issued by Top Digital ...
Yahoo Finance
Top Digital Agency is Pleased to Announce the Winners of its Best Web Design Company Awards for March 2017, with MAXBURST Inc. Taking the Top Honor ...

and more »

Best San Diego Web Design Firm Awards Presented for March 2017 ...
Benzinga
10 Best Design has recently announced their selections for the best web design firm in San Diego for March 2017. As always, they use a variety of data tools ...

and more »

CIO

12 ways bad web design can hurt your online business | CIO
CIO
Experts in web design and SEO discuss some of the most common – and problematic – mistakes businesses make when creating web or ecommerce sites and ...

and more »
Google News

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

Tapping Into The Visual Stimulus Of Your Web Site Visitors

"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More

Eight Website Pitfalls, and How to Avoid Them

Clutter: Too much noise, too much text, and too little... Read More

When Good Computers Go Bad

Remember the day that you got your new computer (or... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More

Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success:Most... Read More

Basic Graphic Design

Wether you design your business brochures, flyers, web page, or... Read More

Graphic Terms- The Basics Part I

You're almost set. The content of your website, e-book, or... Read More

Is Your Website Color As Inviting as Your Home? Does Color Really Matter?

We've all read the countless publications about effective web site... Read More

Orient Your First-time Web Site Visitor

Imagine spinning someone around so profoundly and for so long... Read More

What Does Your Website Say About Your Business?

QUESTION: My business is very small, just me and... Read More

How to Make a Website (Minus the Headaches)

There is nothing wrong with making your own website if... Read More

Dos and Donts in Web Design - part 1 (design)

Do use a consistent look and feel Your site should... Read More

A Web Site That Sells Is All One Needs To Have A Successful Online Business!

There are more than billions of Web Sites, running Online... Read More

Pop-Ups Still Work. At Least For The Time Being

Do you remember playing with the jack-in-the-box toy as a... Read More

Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying... Read More

Increase Sales on Your Website! Use Graphics!

How many times have you clicked on a website only... Read More

Website Basics

The Basics You have a flourishing business ? everything is... Read More

Simple Steps To Proper Web Design

Over the course of the last decade, the Internet has... Read More

Dos and Donts in Web Design - part 2 (content)

Do know your audienceIt's important to know your audience. If... Read More

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is... Read More

A Great Banner Only Needs Simple Things

To create your own great banner, you only need five... Read More

Website Design Info - Part 1

What Will My Site Do?This is the first of eight... Read More

Great E-Cover Creation in 5 Steps

There are several graphic software packages available to help you... Read More

Color Psychology in Marketing

On the internet we don't deal with face to face... Read More