Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
What Does Your Website Say About Your Business? > NetSparsh - Viral Content you Love & Share

What Does Your Website Say About Your Business?

QUESTION:
My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website? -- Robin C.

ANSWER:
Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I'm about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.

I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.

In 1998, which was decades ago in Internet years, the future of electronic commerce or "ecommerce" as it's come to be known, was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.

So, Robin, should your business have a website, even if your business is small and sells products or services that you don't think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one?

Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.

Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.

The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it's not enough that you just have a website. You must have a professional looking website if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick and mortar store, your website may be the first chance you have at making a good impression on a potential buyer. If your website looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression and with a well-designed website; your little operation can project the image and professionalism of a much larger company.

The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them. You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you are a one-man show or a ten thousand employee corporate giant; if you do not have a website you are losing business to other companies that do.

Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad.

Your website speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful website for our customers!" or it says, "Hey, look, I let my ten-year old nephew design my site! Good luck finding anything!"

Small Business Q&A is written by veteran entrepreneur and syndicated columnist, Tim Knox. Tim's latest books include "Small Business Success Secrets" and "The 30 Day Blueprint For Success!" Related Links: http://www.smallbusinessqa.com http://www.dropshipwholesale.net

In The News:


Quartz

I planned a stress-free bachelorette party using a key principle of web design
Quartz
The stress of planning and executing a bachelorette party is an American rite of passage—satirized in The New Yorker and movies like Bridesmaids and Bachelorette. People say yes to extravagant getaways when they want to say no. The plan gets ...


Syrian Immigrant Teaches Free Web Design Classes for Refugees
GlobeNewswire (press release)
TORONTO, Oct. 19, 2017 (GLOBE NEWSWIRE) -- Today Rosaline Digital Marketing is hosting a web design training programme for refugees and new ...

and more »

10 Principles Of Great Music Web Design
hypebot.com
1 When it comes to cultivating a professional online presence from which to market your music, a well designed website is absolutely essential. Here we look at some key principles to keep in mind when putting together a website for your band or artist.


TG Daily (blog)

How Has Web Designing Improved Over The Years?
TG Daily (blog)
Web designing was once very complicated as it involved HTML and other such coding. One needed tonnes of experience and education to be able to create a website and get it online. It was a laborious task and a website took days before it went live.


TNW

How visual web development can change the landscape of web ...
TNW
Web design has been changing constantly since its big boom in the mid 1990's when JavaScript hit the scene to provide more dynamic, engaging websites.
A Fresh Web Design Offering Customized and Affordable Web ...Digital Journal

all 2 news articles »

HuffPost

3 Web Design Mistakes That Lead To Millions In Lost Revenue
HuffPost
Let's look at some facts, 94% of users cited that unattractive web designs are the main reason they'll reject a site altogether and 48% consider it to be the number one factor of determining a business's credibility. Additionally, 40% of users will ...


TNW

InVision takes on Sketch and Adobe XD with its new Studio design ...
TNW
With its new Studio app that runs on both Mac and Windows, InVision hopes to take the fight to popular design software like Sketch and Adobe XD.

and more »

Kykernel.com

Web designer stresses importance of customer experience
Kykernel.com
The customer is always right, especially in web design. Communication technology majors were treated to a presentation from an experienced web designer on Thursday evening in the William T. Young Library Auditorium. UK hosted Austin Knight, senior ...


TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017
PR Web (press release)
TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017” by Expertise. TuiSpace was chosen out of 485 companies and three rounds of competitive selection for having the best web design in ...


ACI Simplifies Digital Banking with New Responsive Web Design, Powered by Industry's Most Extensive API Library
GlobeNewswire (press release)
NAPLES, FLA, Oct. 17, 2017 (GLOBE NEWSWIRE) -- ACI Worldwide (NASDAQ: ACIW), a leading global provider of real-time electronic payment and banking solutions, today announced the next generation of its flagship enterprise digital banking solution, ...

and more »
Google News

Low Cost Web Design In Birmingham

There are many companies who build websites, all of which... Read More

Orient Your First-time Web Site Visitor

Imagine spinning someone around so profoundly and for so long... Read More

How to Choose Web Design Company?

Before deciding on which web design company to choose, you... Read More

How to Chose Stock Photography for your Web Site

So you've decided to take the plunge. You know that... Read More

Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales

Here are 10 dynamic website advertising tactics to super-charge your... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing

Even if you're not an accomplished webmaster you can still... Read More

Hiring a Graphic Designer

You've come up with a great product. You've got the... Read More

Website Design Firm

Website design firms come in all shapes and sizes.When choosing... Read More

10 Profitable Ways To Recycle Your Content

1. Repackage your web site content in to different products... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More

Using Server Side Includes to Simplify Your Web Design

An "include" file is a piece of code that can... Read More

Your Website Visitors - Will They Stay?

I'm sure you've all heard the saying 'Build it and... Read More

Testament To Testimonials

We have all seen websites showcasing their testimonials either spread... Read More

Some File Naming Tricks for Your Online Home Based Business Web Pages

Conventional Wisdom states you should use Sub-Directories to organize your... Read More

What Happened to My Website when I Deleted the Home Page by Mistake?

There is a widespread confusion among lots of new website... Read More

Good Content Pays!

Traffic to a site can be a blessing or a... Read More

The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More

Graphic Design Using Color

Color is everywhere and conveys a message even if we... Read More

5 Powerful Ways To Get Zero Sales From Your Website

I want you to imagine a lemon. In your mind's... Read More

Web Templates: Replacing Designers?

I've seen articles (and websites) that suggest you can buy... Read More

Bad Web Design: ActiveX

ActiveX uses an interesting method for enforcing security ... it... Read More

The Psychology of Color in Web Design

Persons engaged in website design, here's a scoop for you!... Read More