Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success:

Most people realize the need for a site, but don't understand what it can/should do for the company. And when they do have a goal, they don't measure it. We'll often ask people, "What are the objectives of your site?" Answers vary from "the site is supposed to provide information about our company and products", or "the site is supposed to effectively convey our brand to our audience". In actuality, those are very rarely the true objectives, but rather the means to accomplish one's objectives. A website's objectives will in most cases be to drive revenue or generate qualified leads.

2. No integration with other marketing activities ? the website is often on an island.

Okay, so you have your URL on your stationary, collateral, etc. But very rarely is a website tightly integrated with other marketing activities such as direct mail and print advertising. Ideally, a company will drive prospects to specific URL's to accept an appealing offer that might have been presented in a direct mailer or advertisement.

3. No Search Engine Positioning (SEO)

In addition to the above point, very few companies have invested the proper time or effort into being effectively positioned in the major search engines. Once built, most people assume that the Search Engines are all rushing towards their website, blinded by an overwhelming lust to spider the new site. To their shock, they eventually find that while they want to be in the Search Engines, getting there is not an automatic process. Although Forrester Research tells us that 80% of all Internet users visit the search engines, our own research shows that fewer than 10% of companies have done anything to position themselves effectively. Usually, there are excuses for lack of search engine marketing... most commonly, "we don't really feel that our particular audience would be looking for a solution in the search engines".

4. No Strategic Capture of Prospect Data

We always ask if companies are capturing strategic data from prospects that visit the site and hear "We have a Contact Us form." When is the last time you filled out a Contact Us form? Contact forms are not strategic. Case studies, white papers - use anything you can to get the prospect to ask for info - then nurture them over time if they aren't sales ready today!

5. Misconceptions Based on People Using Themselves as the Focus Group

Remember, it's not your individual opinion that should drive the creative design for the website. The website should be created for the customer in mind. A site should have some unique flavor, and personal preferences aren't completely disregarded. But we must conform to some standards of usability and habits, and be creative around them.

6. Lack of Ongoing Activity Analysis

Website log files contain a tremendous amount of data. Usually, too much for a typical marketing person to have time to analyze. As a result, key metrics are rarely defined, and no data ends up being monitored and analyzed. Do you know the definitions of the most common metrics any web manager should be looking at? (Visits, page views, visitors, hits)

7. No Content Management System

There is no reason to have content that is outdated and stale. A content management solution can be implemented very affordably and allows a company greater control over their site. It allows non-technical people the ability to control content. Most good sites today are built with a content management system.

8. The Neighbor's Nephew as Web Strategist

"I realize that we're a $50 million company with hundreds of customers, but I really think my neighbor's nephew who just finished a web course can handle our company's web strategy. The old adage "You get what you pay for" holds very true on the Internet. Experience, expertise and customer service are the value propositions a consultant/developer should bring to the table.

9. Focusing Too Much on the Technology

Websites are not technology - integrating them with CRM or ERP systems are very technical issues and should be treated as such. But building a website is a function of marketing. In today's world, a website is a marketing tool - whether it be a lead generation tool, sales support tool or a client extranet. Once you know what kind of server environment and language you will be building in, there are few technical issues that will be popping up.

10. "We don't believe in requesting data from visitors, or using it for e-mail marketing." "People are getting enough spam, we don't want to annoy them even more."

If your site does not attempt to capture the name of an interested, qualified visitor, then what is it really doing? Being prompted for a small amount of information in order to receive some valuable offer in exchange does not annoy people. (In fact, many of our clients have seen increased leads after implementing some registration processes). Furthermore, opt-in e-mail marketing (to those who gave you permission to send information occasionally) will not be viewed as spam, and will, in most cases, generate higher response rates than seen with any other marketing activity. Response rates to opt-in e-mail marketing in the range of 10% - 30% are not unheard of at all.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

In The News:

Jumpstart your web design business – What’s the ultimate ‘mantra’ for surefire success?  The New Indian ExpressIf you're someone who still hasn't focused on website designing, it's high time you realize that you make it a priority in 2019. Here are few statistics that can not ...
6 Web Design Tips to Keep People on Your Website for Longer [Infographic]  Social Media TodayAre you looking for ways to reduce your website bounce rate? Want to keep people on your website and engaged for longer? The team from CMS Wire share ...
Web Design Introduced at High School  Sheridan MediaSheridan Media reporter Pat Blair continues her look at Sheridan County School District 2's computer science program.
CE Pro All-Star Band Member Profile: Geoff Meads, Presto Web Design  CEProGeoff Meads, managing director of the U.K.-based company Presto Web Design, has played more than 1000 gigs in his musical life. Today, Meads is one half of ...
Microsoft Outlook on the web is now getting the new fluent design-based icons and more  MSPoweruserMicrosoft is currently in the process of modifying the design of its email *service*, Outlook on the web that is Outlook.com as the company has started rolling the ...
Web Design Company, Huemor, Shares 3 Tips for Optimizing Your Mobile Website  PRNewswireNEW YORK, Aug. 22, 2019 /PRNewswire/ -- A functional mobile website is essential for any company with an online presence because over 50% of web traffic ...
Should websites be accessible to everyone? Domino's says no  Fast CompanyThe pizza company has petitioned the Supreme Court to hear a three-year-old case that deals with whether Domino's is legally required to make its websites ...
Mobile web design: responsive vs adaptive  ITProPortalWhen building your site for mobile, should you build a responsive or adaptive site?
GoodFirms Features the Most Excellent Web Development Companies from Various States and Cities of the USA for 2019  PRNewswireWASHINGTON, Aug. 22, 2019 /PRNewswire/ -- In the modernized digital world, websites are playing the role of backbone to businesses. Today, it has become ...
The rise of the smart site: How web design is driving business growth  NetimperativeA new white paper from Kayo demonstrates how web design and development can drive business growth. Kent-based technical agency, Kayo, has launched a ...
Website Updates: Overlooked Necessities to Conversion Rate Optimization  Business 2 CommunityConversion rate optimization is both one of the most important and most understood aspects of digital marketing. Website design is an integral part of CRO.
The Top Web Design Companies Of 2019, Says New Report From DesignRush  Yahoo FinanceDesignRush determined the best website design firms who can build custom platforms. NEW YORK, Aug. 9, 2019 /PRNewswire-PRWeb/ -- DesignRush.com, ...
The Top Elements of Effective B2B Web Design  Business 2 CommunityWhile B2B sales are typically complicated, your website shouldn't be (at least not to your user). Below are eight essential things every B2B website design must ...
TryMyUI Study Finds Sen. Harris Is Winning the Web Design Primary  EContentAccording to a study by web usability company TryMyUI Inc., Senator Kamala Harris has the best website of leading 2020 Democratic nominee candidates.
Porsche designs a button-free dash for EV  Automotive NewsFor its first EV, which goes on sale late this year, Porsche followed Tesla's cue in relying on software and touch screens to deliver media, navigation and other ...
Web Design Company, Huemor, Explains the Top Five Ways to Get More Leads  PRNewswireNEW YORK, July 29, 2019 /PRNewswire/ -- Getting more leads for your business doesn't have to be a hassle or cost your company a fortune. Huemor, a web ...
New iCloud.com beta site offers refreshed design and Reminders app  MacworldApple's iCloud.com web interface has a design that feels a little dated, frankly, and the pending release of iOS 13, along with its completely redesigned ...
Web Design Trends in 2019 predictions  Times ConnectionWhat will be the web design trends in 2019. We list the main trends and predictions going forward. Fast download times and enhanced mobile experience are ...
Julien Rivoire’s 3D concepts imagine modern-day versions of retro tech  The VergeA little while ago, programmer Foone Turing shared a concept image of a portable WinAmp player that sparked intense reactions on Twitter, like, “I've never ...
5 Latest Ecommerce Web Design Trends Companies Need to Know  RecentlyHeard.comSubstance is significant to the extent ensuring a guest begin to peruse through a site and invest some energy in it.
How Top Web Design Agencies Charge Clients For Their Services, According To New Insights From DesignRush  PR WebNew York, NY (PRWEB) August 21, 2019 -- According to research, there are 4.39 billion internet users in 2019, an increase of 366 million since 2018.Internet.
10 Tips for Juggling the Elements of a Startup  Small Business TrendsThere are a lot of little things to consider when you're getting started in the business world. From cash flow to marketing strategies, all of these moving pieces can ...
Web-design expert offers tips to spot false news stories  KWCHA false news article Tuesday causes confusion and concern in Wichita. The article, shared by many on social media Tuesday night, talked about Wichita police ...
Before You Accept a Website Design Price Think of This…  Business 2 CommunityKelsey needed a new website. At least, that's what she thought after reading an article on websites, revenue, design, and the modern customer. After sifting ...
Web Design Agency, Huemor, Shares 3 Tips for Creating the Perfect Domain Name  Yahoo FinanceNEW YORK, Aug. 14, 2019 /PRNewswire/ -- Creating the perfect domain name can be a tricky task. When choosing a domain name for your website, you may ...
3 nonprofit rebrandings that show how design can amplify a mission  Fast CompanyOne of the biggest challenges for small nonprofits is getting noticed. A great logo and snappy website can make organizations look more professional and help ...
Tyneside PR duo target startups with new web division and expansion plans  BdailyA Tyneside PR firm has revealed a new web development division as it looks to expand its operations across the UK. Today (August 22), JAC Media, the ...
GitHub adds 21 new partners to its free Student Developer Pack  TechCrunchFor a few years now, GitHub has been running a program that gives students around the world free access to GitHub Pro and various free and discounted ...
5 Easy Ways to Build Loyalty and Trust on Your Website  Business 2 CommunityIt's important that your business website evokes trust in your site visitors. Not only do you have to gain their trust in order to encourage them to make an initial ...
Web Design Agency, Huemor, Discusses Tips for Designing the Perfect Ecommerce Page  Yahoo FinanceNEW YORK, July 31, 2019 /PRNewswire/ -- Ecommerce sales represented over 50% of all retail growth in 2018 and the growing customer preference for online ...
New Report Reveals 5 Leading Uses Of Real Estate Software - Plus The Top Real Estate Development Companies  Yahoo FinanceTop Software Development Companies shares how real estate businesses can utilize software properly to ensure success in the industry. The use of real estate ...
Ask Brien – Bob Bell on Full Blown Studio and Web Design – July 25, 2019  KHTS RadioOn this episode of the Ask Brien Radio Show, Brien is joined live over the phone by Bob Bell, as he discusses his company Full Blown Studio.
Handy tips of web design to create the best website  RecentlyHeard.comYou will be surprised to know that 48% of users on the web say that a website's design is crucial. It is the topmost determining factor for a business's.
How to Design In-App Micro-Interactions That Drive Macro-Results: 6 Tips and Types  Business 2 CommunityThe whole world can be hidden and encoded in the smallest detail. We should pay special attention to details since they often influence the way we feel life.
ProPublica Programs Are Helping Diverse Candidates Break Into Newsrooms. Here Are Their Inspiring Stories.  ProPublicaAlmost 100 journalists and journalism students have gone through our Data Institute and scholarship program. Many have told us that their experience shaped ...
How To Use Web Design To Create A Lasting Brand Identity  Demotix.comA brand is a term or image by which your customers know your products or services. The brand is the face of your company. Now, there are many brands out ...
The expansion, decline and resurgence of a rural market town in Wales  Wales OnlineFrom chocolate makers to engineers to high-tech medical designers, Whitland is a bustling place and these are the people who make it tick.
Web Design Market Size 2026 – Global Industry Sales, Revenue, Price trends and more  Trading HeraldMarket Study Report, LLC, has added the latest research on ' Web Design market', which offers a concise outline of the market valuation, industry size, SWOT ...
13 free tools for API design, development, and testing  InfoWorldThe rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them. Whether you're an API newbie or an expert on an intractable ...
Growing a 'Gig Economy' in the Philippines  Manila BulletinBy Senator Sonny Angara. A recent Forbes Magazine article listed the Philippines as the world's 6th fastest growing market for freelancers (specifically those ...
‘User Inyerface’ teaches you about terrible modern web design by making you suffer through it  The VergeBad website user interfaces are perhaps the worst part of the internet: spammy pop-ups designed to trick you, dark patterns that are intentionally misleading, and ...
How Whitland has managed to survive and thrive  Tenby ObserverAsk certain people in Whitland how many hours a week they work, and eyes start rolling.
Orangeville Citizen  Orangeville CitizenBy Constance Scrafield. Colin Simmons and Dan Reale are Director and Assistant Director of A Midsummer Night's Dream, the massive new production of the ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
User Inyerface is a maddening tour of the worst web design mistakes  PolygonGood interface design works best when you don't even notice it. But what if every UI mistake existed on one website? User Inyerface is an example of everything ...
This Website's Deliberately Frustrating Interface Will Make You Appreciate Good Web Design  GizmodoYou don't know what you have until it's gone is a well-worn cliche, but also an apt description of a web game called User Inyerface, created by design firm ...
5 Web Design Mistakes You Must Avoid  Customer ThinkWe already have enough quotes on how wise men learn from the mistakes of others. It is time that we put into practice and find out what are the common web ...
Four Tips For Effective Web Design  ForbesOn the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of ...
IoT: Revolutionizing the web development sector with  JAXenterIoT is a diligent technology that has totally transformed our daily lives. But how has the technology affected web developers? In this article, we attempt to ...
EpicPxls offers pro web design assets for life, and it's over 90% off  The Next WebWeb design is absolutely an art, but don't think there isn't a fair amount of practical process work happening there as well. While creating the perfect style ...
20 Free Web Design Tools from Spring 2019  Practical EcommerceAdd value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from spring 2019.
What Are the Top 10 Web Design Mistakes to Avoid?  MarTech AdvisorMegan Dennis, Freelance Writer, Independent, discusses common mistakes while designing and shares tips on how to avoid them.
Top 17 Web Design and UI Trends for 2019  DesignmodoNew year, new time to think about web design trends. The start of the year is a great time to look back on the previous year and your successes and look …
Web design and development  IndivigitalAs featured on. Web design. We build user-friendly websites that help small brands standout in competitive marketplaces. We believe a website should and can ...
Seven Aspects Of Website Design Crucial For Drawing In Customers  ForbesWhen drawing in clients or customers, it is important to remember that each interaction they have with you or your company reflects upon your brand as a whole.
The 'Captain Marvel' site revisits classic 90s web design  EngadgetNo matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then th ...
Policymakers Sound Alarm On "Dark Patterns", Deceptive Web Design Trick  NDTV NewsTwo U.S. senators unveiled new legislation Tuesday targeting what they say are deceptive tricks, employed by websites and tech companies, that are designed ...
Your Next Website Redesign: 6 Trends to Embrace Now  Search Engine JournalAre you in the early planning stages of a new website? Here are the trends that web designers and their clients expect to embrace in the year to come.
6 Campaign Web Design Trends to Watch in 2020  Campaigns & ElectionsEach cycle we see website design trends that come to dominate the digital aesthetics for campaigns. In 2008, it was overstuffed landing pages.
4 Ways Web Design Can Help You Improve Customer Experience  Customer ThinkThe design of your website is one of those key elements of modern brand building that has the power and potential to make or break customer experience and ...
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
10 Web Design Tools to Improve Your Workflow in 2019  HTML GoodiesWith web design tools, you can simplify workflow in a very efficient way, easily obtaining the desired result in a small amount of time. Octavia Anghel outlines 10 ...
5-Step Web Design Process to Create Winning Websites  Business.comA stellar design isn't merely focused on how pretty the interface looks.
Digital Influence: Web Design's Impact On Marketing Strategy  ForbesWhen strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or ...
10 Lessons from Hertz's $32M Web Design Lawsuit Against Accenture  CMSWireHertz has sued Accenture for $32 million over a website redesign failure. We asked around to see if there was anything to be learned from this suit.
Six visual web design trends set to be big in 2019 – Econsultancy  EconsultancyAs January comes to a close, it's time for a round up of web design trends we're likely to see a lot more of as 2019 progresses. Expect even more video *content*, ...
How Big Data is influencing web design and what you can learn for it  CRN.inBig Data refers to huge volume of data, both structured and unstructured. The volume of data is so massive in scope that it is almost impossible to process it ...
Web Design Don'ts: 13 Website Features That Can Ruin The User Experience  ForbesA "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ...
The seven deadly sins of web design  Packt HubFor a great website, web developers meet client demands while at the same time thinking about users. Gary stevens discusses more such in his article.
6 Ways To Improve Your Website Design To Boost Sales  ForbesHow you build your website is as important as what is on it when it comes to converting sales.
70 Web Design and Development Terms We Wish You Knew, Part 2  Business 2 CommunityIn Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting ...
Hertz Sues Accenture for Breach of Contract Over 'Seriously Deficient' Web Design Work  AdweekHertz, one of the world's largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver ...
Free Generators for Web Designers and Developers  DesignmodoAre you looking for a way to ditch the routine and have more time for art and creativity? The harsh reality is that every project involves boring, mundane …
CSS Grid is finally starting to live up to its potential in web design  AdAge.comThe technology promises to modernize the way the web looks for brands and publishers.
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
The Top 25 Web Design Companies from Around the World, According to DesignRush  Yahoo FinanceAt Mad Icarus Media, they believe mediocrity is the enemy. Mad Icarus Media works with its clients to take the creative and calculated risks needed to create ...
5 Solid Web-Design Tips For Drawing In Clients  ForbesGood websites inspire action. From educational *content* to well-crafted menus to a focus on users' needs, here are some things to consider when looking to ...
Twitter’s new desktop web design and dark mode options rolling out to all users, no option to revert  9to5MacTwitter's been testing a new design for its desktop web experience and now it's rolling out to all users with a simpler aesthetic, two dark modes, and more.
Web Design  Image MattersYour website is the centre of your digital presence. Therefore, our website design team create effective sites that best show how you can help new customers.
The Role of JavaScript in Web Development  Coast DigitalJavaScript is growing every day and our job as developers is to grow with it. This post takes a look at the role of JS in web development.
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
10 exciting web design trends you can't hide from in 2019  The Next WebWith adding extra white space, making navigations the focal point of websites, and new typography, 2019 will be seeing websites experimenting with their ...
Top 5 Web Design Trends  Business 2 CommunityIt's 2019, you've already got a couple briefs to respond to, but you have no idea what's “in” this year. Fear not, I'm here to fill you in on all of the hot web design ...
DesignRush Announces The Top 13 New Jersey Web Design Agencies Of 2019  Yahoo FinanceStudies show that 62 percent of companies can increase sales by creating responsive mobile-friendly interfaces for their website. DesignRush rounded up the ...
9 Web Design Tools to Help You Work Smarter in 2019  Interesting EngineeringWant to work smarter and not harder? Why not check out these web design tools that will leverage your time.
How to Build Your Brand through Web Design  EntrepreneurBrands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency.
8 Web Design Tips for Ecommerce Website to Boost Sales  CEOWORLD magazineYou're in business to make money. You most likely knew that you can do that with your website. What most ecommerce site owners don't know, though, is how to ...
How (and Why) Collaboration Brings About Stronger, More Creative Web Design  EntrepreneurWith respect to web design, the result of team collaboration is almost always a better product.
A day in the life of... Co-Founder and Creative Director of a web design agency  EconsultancyAndy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape. Econsultancy spoke to him about how he came to found a web ...
Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making  Business 2 CommunityGood design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take ...
YouTube's carbon footprint is huge, but smarter web design could fix it  Wired.co.ukSustainable Interaction Design could help shave down the carbon emissions of websites and online services — why aren't they using it?
Web Design New York Agency, Huemor, Shares the Ultimate Website Design Checklist  PRNewswireNEW YORK, June 28, 2019 /PRNewswire/ -- Website design is much like constructing a building – a plan is required, as well as time, effort, and resources. If...
Web Development Company in NYC, Huemor, Discusses the Difference Between Web Design vs. Web Development  Yahoo FinanceNEW YORK, July 24, 2019 /PRNewswire/ -- Though the two terms are used interchangeably, "web design" and "web development" describe different tasks in a ...
8 Web Design Principles to Know in 2019  Business 2 CommunityYour website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design ...
DesignRush Announces the Top 29 Florida Web Design Companies of 2019  Yahoo FinanceB2B agency ranking site DesignRush determined the leading website design agencies in Florida who can build professional sites that reach brand goals.
Web Design Trends of 2019 [Infographic]  Social Media TodayWhen was the last time you gave your website a refresh? This is an important consideration - website functionality is evolving all the time, and as other ...
Accessible web design: an urgent priority for the public sector  www.computing.co.ukNew accessibility regulations coming in September mean major upgrades for public sector websites and digital platforms, warns Sigma's Hilary Stephenson.
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
How to Make Your Small Business Website Really, Really Effective  EntrepreneurMost small business owners today know that they need a website. But what many fail to realize is that their websites need to be more effective. A website is ...
Seven Key Aspects Of Web Design For Drawing In Customers  ForbesHere are some ways you can strengthen your site's ability to reach clients or customers.

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great... Read More

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for... Read More

Testimonials Can Increase Your Web Traffic

We've all seen and read product testimonials. They're a very... Read More

How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we... Read More

Revising Your Site - What Happened To My Search Engine Placement?

As of September, Smartads went through what so many have... Read More

You Too Can Have Fun With Sepia Images!

If you are one of those who wonder how people... Read More

Website Conversion Secrets Revealed

In my last article entitled, Maximizing The True Value Of... Read More

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More

Keep Them Coming Back - Update Your Site

If you are anything like me, your website is a... Read More

Through The Looking Glass

My mother used to take me along when she visited... Read More

The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our... Read More

How to Design a Search Engine Friendly Web Site

Many web site designers don't design their sites for the... Read More

8 Tips for Designing a Great Website

Square buttons, round buttons, flashy buttons ? will they match... Read More

Size Does Matter!

In this article we will be looking at why you... Read More

How to use Emotional Content to Increase Visitor Response

Did you know that many folks make "buying decisions" when... Read More

Custom Web Site Design Strategies

Web site design has certainly, in the past decade, evolved... Read More

How a Custom Designed Website Can Help Your Business

Over the years, the internet has grown into a marvelous... Read More

Should You Bother Learning HTML to Build Webpages?

The most popular method to build webpages today is to... Read More

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More

Internet Tip of the Week: First Impressions

First impressions are extremely important if you hope to do... Read More

Tableless Web Designs: Why I Switched

Since I made the switch 6 months ago to a... Read More

Be Friendly to Search Engines

The object of search engines is to give their visitors... Read More

How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit

Do you want to use unsafe web colors without offending... Read More