Creating A Quality Web Site Design!

In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it's a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic.

That's right, if you don't catch your visitors attention right away, statistics shows us that your visitors will come and go within 15 seconds or less.

That doesn't leave you with a lot of time to grab someone's attention!

Some of you may be asking yourself:

Well why does this happen????

See when you think about it, 15 seconds to the "browsing eye" is like an eternity. In other words, it takes about 15 seconds for the average person to browse your main page and determine whether they will explore your site further!

So with that being said;

How do we grab your visitors attention????

Every new client of mine is asked to perform the same tasks. I ask them to explore their competitor's web sites and look for specific triggers that would make them want to click on or buy right away. More times than none, my clients will notice specific "Headlines" or "Graphics" that really peek their interest. In doing this, you'll have 1st hand knowledge on what you expect your visitors will see and possibly expect themselves.

Step 2, I'll ask my clients to do one more process just like the previous one. I'll ask them to make a list of all the "eye candy" that really caught their attention and write me a little note as to why it caught their attention. In doing this, it will give your web designer a 1st hand knowledge on what to implement within your site!!!

With these great tasks, you've made your job and the job of your web designer a lot easier to target your audience.

Sites that sell "Web Site Templates" :

You may have seen some sites that sell your the right for a specific "Template Style". There are 100's of resources out there. I need to clarify something for you, these templates are targeted at web designers only!!! Reason being, the files that you receive will no doubt require some expensive and time consuming software just to open them.

Now being a designer, I'm not about to "knock" pre-made templates but there's a couple of things you may want to consider:

1) Although the templates you may encounter are very impressive, you will be sharing your layout template with 100's, maybe 1000's of other sites. The reason why they are so cheat is because those "specific templates" are sold and re-sold as much as possible!

2) I've noticed that many template examples out there on the web are extremely "Graphic Driven". This will result in "slow loading times". I'm sure we've all come across a site that seemed to take FOREVER to load!! How long did you actually wait for the site to load????

The best way to get a template is to have someone professional design your web site layout for you! This will ensure that your template is uniquely designed for your business. It will be easier for you to make changes in the future. Typically, a template may cost you between $0-$500 depending on the intensity and added features!

Now, we've talked about "Slow loading pages". I've found a good "norm" to stick with when it comes to size and speed: Web sites are compiled of 2 elements:

1) Graphics & Layouts

2) Programming & Pages

Both of them require memory from your computer when downloading them. If one or the other is too large then this may result in negative results for your visitors.

Here's a good norm to stick with, either you or your web designer should stick with these specs:

1) Graphic Design Layout: Should be no more than: 30-50K in size

2) Programming Pages: Shouldn't be more than: 10-30k in size

Giving your entire web page no more than 40k-80k in size. Anything drastically more will result in the loss of many visitors from slow downloading pages.

Animation: Last but not least, making "some" aspects of you page stand out by adding small size animations. PLEASE NOTE: DO NOT overkill your site with graphics and animation!!! I can't stress this enough, your visitors will most likely get a head ache from it and won't be coming back very soon.

Instead, try targeting specific promotions or services you wish to attract your visitors to right away! Many sites exchange "animated banners" with other sites to exchange traffic. I personally NEVER take part in adding ANY banners on my site. I honestly feel that banners only take away from the design, not add to it! A typical "Banner Dimensions" is 468px x 60px. There are many other sizes!

What I will usually take part in, if any, is smaller, more unique banners that are geared to complimenting an article or text with it. This is much more effective because study shows us that "Content (text)" accompanied by a "graphic image" is more likely to be read by our visitors than just text on its own.

That about wraps it up to having an effective web site template. Please look for my "continued" issues related to this article.

About The Author

Martin R. Lemieux

President

Smartads Information Centre

Advertising, Marketing Resources & Web Design

http://www.smartads.info

Webmasters Playground

Webmaster Awards & Web Design Resources

http://www.flyinggelatingames.com

WANT TO REPRINT THIS ARTICLE ?

You may use this article on your site as is but you MUST send me a note [email protected] Thank You!

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Land

Is responsive web design enough? (Hint: No) - Search Engine Land
Search Engine Land
As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for ...

and more »

Business 2 Community

How Artificial Intelligence is Shaping the Future of Web Designs
Business 2 Community
Lately, there is a lot of discussion happening on Artificial Intelligence (AI) and its capabilities in web designing. Believe it or not, AI can do anything. Of course, we can see that many companies are experimenting creative things related to ...

and more »

Postern Wins Three Graphic Design USA (GDUSA) 2018 American Web Design…
Virtual-Strategy Magazine
The annual American Web Design competition showcases websites and other online communications, like apps, microsites, social media, video and more, from design firms, ad agencies and in-house departments across the country. This year, the event ...


Marketing Land

Is responsive web design enough? (Hint: No)
Marketing Land
Yet many questions remain as to what configuration truly works best for your website. Responsive web design has dominated the industry as the preferred configuration, but as the mobile web becomes more competitive, should the industry move on?


Triad Business Journal

Top of the List: The Triad's Largest Web Design Firms
Triad Business Journal
The full List of the largest web design firms in the Triad is available to subscribers only. Don't subscribe? Sign up today. In addition to the weekly print edition, our subscribers can view the entire List online. Are you on The List? Each week we ...


Irish Tech News

Are you thinking about starting a new WordPress web designing business? Let's check out the mandatory steps!
Irish Tech News
Did you ever think about starting your own WordPress web designing business? A lot of people often look for advice for starting a new web design business. Besides plenty of hard work, dedication, patience and effort which all will be required to start ...


New York Web Design Company, Lounge Lizard Discusses the Future of Web Design: What Can We Expect in the ...
IT Business Net (press release)
LONG ISLAND, N.Y., May 24, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top Long Island web design company within the website and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and ...


Customer Think

5 Essential Features of Successful Mobile Web Design
Customer Think
Source: Pexels.com (CCO License). Technology is in our hands these days – literally. Gone are the days of having to be at home, sitting at a desktop computer to access the internet. From smartphones to Wi-Fi, everyone has the internet with them at all ...


Goshen News

How to create an ebook for online marketing
Goshen News
DigitalHill.com), a Goshen web design and marketing agency. He is also a co-founder of TabSite.com and Waftio.com, leading software tools for contests and lead capture, and author of the book Game Plan for Social Media Lead Generation. Find out more at ...


Webdesignsandiego.com Seems to Be a Promising Web Design San Diego Service Provider
Digital Journal
Webdesignsandiego.com was recently launched to promote its quality Web design and digital marketing services. The new site is likely to give a boost to its initiative to reach out more businesses in the city to make them progress digitally in all ...

Google News

Looking For A Designer To Re-Design Your Website?

If you were like me and you have just started... Read More

How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked... Read More

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products,... Read More

How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization

Everybody talks about the importance of testing your sales copy... Read More

The Secrets of The Shriekers

I am constantly bombarded with all sorts of advertisements, single-page... Read More

Is Your Website?s Copy Up to the Mark?

The Internet is a relatively new medium. What works for... Read More

Owning Your Own Web Site Is A Must

Owning your own website is a must if you are... Read More

Color and Web Design

Color is one of the most important but least understood... Read More

Your Website Visitors - Will They Stay?

I'm sure you've all heard the saying 'Build it and... Read More

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition

If you own a web site or if you are... Read More

Web Designers Beware!

As a web designer, I have a personal interest in... Read More

Build It And Build It Cheap! Part II

If you are familiar with my work, then you have... Read More

Browser Compatibility

Internet Explorer, created by microsoft has been the most popular... Read More

The Seven Deadly Sins of Web Business Design

Before you take a road trip it is usually a... Read More

Pop-Ups Still Work. At Least For The Time Being

Do you remember playing with the jack-in-the-box toy as a... Read More

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had... Read More

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its... Read More

10 Ways to Sabotage Your Website Traffic and Send Visitors Packing

If you're running a website or online business, your number... Read More

How Do You Make A Website?

No, that's not the real question. The real question is... Read More

Hiring The Right Webmaster

The Questions You Should Be Asking ? The Answers You... Read More

Website Re-Design?

My site is working fine. The links work. Content is... Read More

Concentrate On Web Content Instead Of Search Engine Optimization

For many webmasters the title of my article may seem... Read More

Long Copy Sales Letters on the Web: Hype or Not?

I have written before about long sales copy on the... Read More

Creating a Basic Web Design Template

A "template" is simply a design format which you can... Read More

Tableless Web Designs: Why I Switched

Since I made the switch 6 months ago to a... Read More