Tips For An Effective Website

A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client's first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn't have just anyone design your company's marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site.

What does it really take to have your website be successful, and what are some of the most important steps you can take to make that happen?

1. If you intend to have a unique domain name for your website, you must first check to see if it is available. You can check to see if a domain name is currently registered at http://www.internic.net.

2. Set a budget for your website. It is important to know how much you can spend on your project. In considering costs, remember that a website is a complex matrix of text and images and a professional execution is very important. As a generalization, the larger your investment, the greater your return. In order to spread your investment over time, you can also grow and expand your website gradually. Don't forget to include costs for promotion and advertising.

3. Determine the purpose for your website and the intended results. Does this purpose support the mission and vision for your company? The number of options and variables that are possible in the design of a website are virtually endless. Without a clear idea of the purpose for your website, you may end up putting time, energy, and money into a project which doesn't meet your needs. If you know in advance the results you intend to achieve, you will be better equipped to create a website which will achieve those results.

4. Consider the design and layout of your website. Is it easy to use? Does it take too long to download? Is it easy for Internet visitors to find information? Does it meet the needs and expectations of your visitors? Several smaller pages eliminating the need for scrolling are often more effective than one long page. If an Internet visitor doesn't have a positive experience of your website, she/he probably won't return, or won't tell someone else about it. An effective website often creates a reason for the visitor to return. This reason can take the form of unique information that changes on a regular basis, interesting and useful resources, or a way for visitors to communicate with you or with each other. Use your website to build a relationship with your Internet audience.

5. Promote, promote, promote.

No one will find your site if you don't let them know about it. Your site must be posted to search engines such as Lycos, Yahoo, and Excite. There are approximately 20 to 30 main search engines and several hundred that are smaller or specialized. You can find an extensive list of website submission sites, services, and resources at http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Site_Announcement_ and_Promotion/.

Include your website address on all your marketing materials; business cards, and advertising; you can even paint your address on the side of a company vehicle. The idea is to have as many people see your site address, and thus your website. You may also consider hiring a publicist to help you get the word out.

6. If at all possible, begin your website now. The companies which have been on the Internet the longest are those which achieve results sooner. If you are in an industry which isn't widely represented on the Internet yet, so much the better - you'll be able to start off with a larger market share. It's estimated that there are about 200 million people using the internet with 75% of them in North America. Start your Internet presence today!

About The Author

Steve Lillo author of Websites That Work! is the President of PlanetLink, a website design and consulting firm which specializes in creating websites which get results. They also provide their Web Rx Service for increasing the effectiveness of existing websites. PlanetLink can be reached at http://www.planetlink.com or by telephone at 415-884-2022.

[email protected]

In The News:


Leading London Web Design Firms Applauded for March 2017 by ...
Benzinga
10 Best Design is an awards organization that collects data on the best performing web design firms each month, and then looks at a variety of other metrics ...
Top Design Firms Announces Top Web Design Firm - Blue Fountain ...MENAFN.COM

all 2 news articles »

What Business Owners Need to Know About Web Design
Business 2 Community
Whilst the design of your website is not the only thing that can affect a user's experience, it certainly does control a number of usability factors. So, here's a breakdown of what business owners need to know about web design, to ensure their website ...


Leading Denver Web Design Firms Ranked by 10 Best Design for the Month of March
PR Web (press release)
10 Best Design, the awards organization that routinely selects the best web design firm each month, has recently announced their completed picks for March 2017. After reviewing the firms for this month, they selected the winners based on their ...

and more »

18F releases open-source web design guidelines, code library
Federal Times
18F, the General Services Administration's tech incubator, has announced the release of the U.S. Web Design Standards — easy-to-implement, open source code to allow government developers to quickly create or update websites. Version 1.0 of the library ...


Co.Design (blog)

Adobe Is Building An AI To Automate Web Design. Should You Worry?
Co.Design (blog)
In the case of web design and graphic design, machine learning helps automate tedious and boring tasks. The vast majority of graphic designers don't have to worry about algorithms stealing their jobs anytime soon because, while machine learning is ...


Business 2 Community

Brilliant SEO Tips & Tricks That Every Awesome Web Design Firm Knows
Business 2 Community
While SEO hasn't diminished in importance over the years, its role in web design continues to evolve. Even if your SEO strategy is just a year or two old, you're behind the times. To catch up, work with your web design firm to implement updated SEO ...


Yahoo Finance

Best Web Design Company Awards for March Issued by Top Digital ...
Yahoo Finance
Top Digital Agency is Pleased to Announce the Winners of its Best Web Design Company Awards for March 2017, with MAXBURST Inc. Taking the Top Honor ...

and more »

Best San Diego Web Design Firm Awards Presented for March 2017 ...
Benzinga
10 Best Design has recently announced their selections for the best web design firm in San Diego for March 2017. As always, they use a variety of data tools ...

and more »

CIO

12 ways bad web design can hurt your online business | CIO
CIO
Experts in web design and SEO discuss some of the most common – and problematic – mistakes businesses make when creating web or ecommerce sites and ...

and more »

Business.com

Building Persuasive Strategy Into Your Small Business Web Design
Business.com
Web design is one of the most effective marketing tools for a small online business. Answer these design questions to power your site goals. Web design is your silent, yet most powerful, marketing tool. For a small business, web design can be your best ...

Google News

How to Prepare Your Project Before You Order Website Design

Are you serious about get this website done fast and... Read More

Web Site Turn Ons

When you develop a sales brochure, you have a mental... Read More

How to Hire The Right Web Design Firm

Regardless whether you manage a small business, charitable organization, or... Read More

Web Site Design Mistakes ? Database Parameters In URLs

Creating a web site takes thought, planning and execution. Unfortunately,... Read More

Setting Up a Website

Where does a person start when setting up a website?... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Developing Your Winning Web Site Strategy

Your web site is the key to your success on... Read More

Keep Them Coming Back - Update Your Site

If you are anything like me, your website is a... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

10 seconds is all it takes? (How to grab the attention of your audience with your web site)

FACT: 30 to 60% of visitors tend to drop off... Read More

Website Design Info - Part 1

What Will My Site Do?This is the first of eight... Read More

Ten Basic Steps For Building A Web Site That Works

1. Assemble a web site development plan that is integrated... Read More

Free Online Tools to Design (and Maintain) Your Website

These days, it seems that everyone has a website. Unfortunately,... Read More

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items,... Read More

404 Error - The Page Cannot be Found

A "404 Error" happens when the web server you are... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

Best Web Design And Free Web Promotion Tips

This article gives free tips on how to find a... Read More

Flash Web Design - The Wave of the Future?

There are two camps when it comes to flash web... Read More

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

E-covers for Your Niche Market

When creating an e-cover the what's the first thought that... Read More

Affordable Website Design In Manchester

If you have a business, big or small you may... Read More

Graphic Terms- The Basics Part I

You're almost set. The content of your website, e-book, or... Read More

Alternative to Web Site Templates and Design Software

Before I discovered the concept of Web site templates, I... Read More

Creating the Perfect Website - A beginners Guide

Are you looking to create the perfect website? A complete... Read More

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of... Read More