6 Tips To Improve Your Business Website

There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition.

Convenience ? Allowing your customers to make decisions at their convenience is a very powerful element. Nobody wants to feel pressured or hurried into making a buying decision. When a customer can go to your website, browse your products and services, and make a purchase at their convenience, you are satisfying a crucial consumer obstacle -- time. They don't have to keep returning to your storefront every time they wish to evaluate your value. In fact, most customers do not buy something the first time they see it. Instead, they must see and consider it several times before they finally talk themselves into purchasing. A website allows customers to quickly review their reasons to purchase something, leading to a greater number of impulse buys.

Information ? A website can allow you to communicate much more information about a product or service than an in-store display or advertisement. You can also control the way the information is presented. Supplying information in an orderly step-by-step process can greatly improve the chance of a purchase.

Evaluation ? Many customers will not purchase something without searching for the best value. The internet allows your customers to obtain the information they need to feel like they are making an educated buying decision. Make sure you are using your website to take advantage of this opportunity. Inform your customer why your product or service is of the best value compared to their other options. Always acknowledge the competition instead of acting like your product or service is the only one out there.

Guidance ? The pages of your website should guide the customer towards the specific solutions they are looking for. They should serve to help them quickly locate what they came to find. Think of it as a store map located at the entrance of a department store. The customer can use this directly upon entering the store to get to the department they are interested in, instead of wandering around looking for it. Get their relevant information in front of them quickly while they are still the mood to purchase. People buy on impulse. If they have to spend 15 minutes searching for what they are looking for, that impulse may very well fade away.

Contact ? The internet also allows for another form of contact with your customer. Some people can be hesitant about talking to a representative in person or on the phone if they don't feel very knowledgeable about the product or service. Email allows them to carefully collect their thoughts before sending them. They feel less awkward about their lack of knowledge. Again, use this opportunity to gain an edge over the competition. Go out of your way to educate them about the product or service.

Entertainment ? Use the informal atmosphere of the internet to entertain your customer. The internet is used by more people as a means of entertainment than as a means of business. If used effectively, entertainment can significantly improve the business relationship. Provide clever facts, amusing presentations or even a witty character or mascot to assist them. However, be sure that the entertainment is used appropriately. Be sure that is does not obstruct the information or value you are trying to bestow upon them.

Always use your competition to your advantage. Research how your competition uses these characteristics to improve their customer relations. Your website does not have to be boring just because it is informative. Create an appeal that will set you above the competition. The internet can be an extremely powerful tool for your business, reaching a greater audience than ever before. A successful business uses a complete arsenal to reach its market.


Copyright 2004 Mike Moorefield III

About The Author

Michael Moorefield is one of the founders of ThirdWeb Solutions, a digital multimedia company specializing in creating and improving the internet presence for small businesses.

Working with a range of businesses to establish a prosperous web presence keeps Michael up to date with online trends not only in a design & development aspect, but a business aspect as well. Visit http://www.thirdweb.com for more info.

In The News:

Web Design Jobs  Southern New Hampshire University
Wix Launches New Editor X Site Tool  Small Business Trends
10 Best WordPress Free Themes  Business 2 Community
Graphic Design Short Course UK  Tech News Vision
Columbia Basin Herald  Columbia Basin Herald
5 Ways SEO & Web Design Go Together  Search Engine Journal
Sr. Web Designer - WP Engine  Built In Austin

Web Usability: The Basics

What is web usability & why is it important?Web usability... Read More

How Your Business Can Win Online

There are lots of websites out there that do little... Read More

The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our... Read More

Let Your Website Make You $$$ While You Sleep! and All That Other B.S.!

Well, you've got your product, started your home business, and... Read More

Bad Design Characteristics For A Website

Making a poorly designed website is one of the easiest... Read More

If Content is King who is Queen?

It's been said again and again, when it comes to... Read More

Is Your Website Color As Inviting as Your Home? Does Color Really Matter?

We've all read the countless publications about effective web site... Read More

Are You A Bill Clinton Webmaster?

One of the most frequent questions I get asked about... Read More

Design With Purpose

If your website is falling through the cracks, the chances... Read More

Cheap Web Design

If you think it's simply a case of who will... Read More

Top Ten Ways to Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer.... Read More

How Do You Make A Website?

No, that's not the real question. The real question is... Read More

Tapping Into The Visual Stimulus Of Your Web Site Visitors

"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

Imitation, The Smartest Form Of Flattery

Unless you are an inventor, most likely you are selling... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

How To Design A Web Site

I'm not a professional web site designer and openly admit... Read More

Your Website Could be Letting You Down

A professionally presented business website is a powerful and essential... Read More

Design vs Content: Who is KING?

Well it is not Elvis, that's for sure.I am a... Read More

The Most Important Question To Ask About Your Web Site!

When you design a website how do you start ?Do... Read More

Positive Design Attributes for a Successful Website

Designing a website is hard job, and requires you to... Read More

Colorblind People, Can They Really Read Your Web Site?

I once created a notepad-like editor. It is possible with... Read More

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of... Read More

The Technology May Change, But Human Nature Remains The Same

Let me repeat that.."The technology may change, but human nature... Read More

Designing Your Websites Directory Structure

Any kid, and their grandmother too, can make a webpage.... Read More