Choosing A Color Scheme

When you begin the design of your Web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it's not easy at all. In fact, it's hard.

One of the pluses we have as Web designers is that millions of colors are at our disposal. Unlike the print world, we do not have to pay for each color we use. If we want to use a specific hue of yellow, for example, all we need to know is the hexadecimal code for that particular color.

One of the pitfalls of having millions of colors to pick from is that some people go crazy and use every color imaginable on their Web site. This is a big no-no. Not only does it look unprofessional to use 20 different colors on your home page, but depending on the colors you choose, your page may not be readable.

It is extremely important to pick hues that complement each other. You will want to use a background color that contrasts well with the color of your text. People are used to reading black text on a white background. I keep this fact in mind when I design my clients' Web sites. Although I have never stuck with the black and white color scheme, I try to use a dark font on a light background. It makes for easier reading and a more pleasant experience for my visitors.

Color affects our emotions. For example, the color red makes us hungry. If you're on a diet, it wouldn't be a good idea to set your table with a red tablecloth!

Colors like blue and green are cool. Have you noticed in the summertime how sitting in a blue room automatically makes you feel refreshed?

Yellow is a wonderful brightener. It is cheerful and warm -- like the sun.

When using colors on your Web site, you need to consider the mood you want to create and the audience you are designing for.

If you are designing a Web site for children, red is an excellent color choice, because it attracts the eye and stimulates our metabolism. Red is cheerful and exuberant.

Blue is an excellent choice for a business site because it exudes professionalism, wealth and power.

If you are designing a Web site for a nature group, greens and browns are natural choices because they are colors that are commonly found in the outdoors.

Another important consideration when choosing color schemes is cultural differences. For example, black is the color most commonly associated with mourning in the United States, but in Japan, white symbolizes sorrow. In Malaysia, green is associated with disease, and red symbolizes anger in Indonesia. As you can see by just these three examples, color is interpreted quite differently depending on the country. You must be careful if you don't want to insult your visitors.

Choosing an appropriate color scheme for your Web site is extremely important. Your color scheme must be carefully considered because the wrong choices could adversely affect your visitor's experience at your Web site. You only have one chance to make a good impression. Don't blow it!

For more information about choosing color schemes, visit the following resources on the Web:

The Color Schemer


http://www.godigitalstudios.com/www/color

Clear Ink's Palette Man


http://www.paletteman.com/

Project Cool Developer Zone


http://www.projectcool.com/de veloper/reference/color-chart.html

VisiBone Web Design Color References


http://www.visibone.com/color/

A book that illustrates excellent use of color on the Web is "Web Site Graphics: Color" by Jeff Carlson, Toby Malina and Glenn Fleishman. For more information about this book, visit http://www.amazon.com/exec/obidos/ASIN/156 4965163/

About The Author

Joanne Glasspoole is a Webmaster and freelance Web designer. Visit her Web site for Internet and technology news, insightful articles, and links to excellent Webmaster resources to help you grow your online business. http://www.glasspoole.com

In The News:

Asus VivoBook S15 Review  TrustedReviews
Will AI really transform education?  The Hechinger Report
Web Design Trends in 2019  Business 2 Community
Largest Web Design Firms in Massachusetts  New York Business Journal
Top 5 Web Design Trends  Business 2 Community

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

Creating the Perfect Website - A beginners Guide

Are you looking to create the perfect website? A complete... Read More

When You Create A Web Site, Dont Make A Splash!

Don't make a splash!Are you thinking about using a splash... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

What I Look For In a Website

As my occupation is that of a proofreader, one of... Read More

Maximising Web Site Viewability - Browsers

With so many different configurations internet users have their computers... Read More

Top Ten Ways to Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer.... Read More

Converting Traffic into Sales

Making a successful online business can be a long and... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

Appropriate Key Words Choice

What do the key words represent?Key words - these are... Read More

Building An Effective Furniture Sales Web Site

Web sites that feature products ? especially furniture or other... Read More

Creating a Compelling Headline for Your Private Practice Website

Your home page is the most important page of your... Read More

Good Web Design ? What Is It?

There is unlimited possibilities when it comes to designing a... Read More

Nine Effective Tips For Improving Your Website?s Usability

Web usability is perhaps the most important factor in any... Read More

Top Ten Fonts for Website Design

The top ten fonts for website design might change in... Read More

Building a One-page Website

You've designed your logo, and you're ready to print your... Read More

Some Useful Common Site Ideas

In my web surfing adventures, I've found a few site... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Website Design: Redecorate Your Web Site To Increase Sales

Getting traffic to your website is not the only factor... Read More

Tips for a Successful Website for Any Organization, NGO or GO

Most NGOs (Non-Governmental Organizations) don't understand these important aspects of... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More

Design Your Site For Your Customers

The most important person that you need to please when... Read More

Concentrate On Web Content Instead Of Search Engine Optimization

For many webmasters the title of my article may seem... Read More

Ten Tips For Your Web Site Home Page

1. Loading time:try to be below 20kbless number of imagesspecify... Read More

Web Design Advice And Information

Most of us at times need advice on different aspects... Read More