Three Things You Must Do When Designing and Building Your Small Business Website

If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function ? and that's to convey your sales message to your site visitors in an effective and efficient manner.

No matter what your web designer tells you, simplicity is best when building your small business website. While having a website with lots of bright colors and flashy interactive graphics might win web design awards, it will probably not help you win customers. In fact, the more complicated your web design, the higher the risk that your sales message will be lost amidst all the fancy bells and whistles on your site.

For most small businesses, a simple and elegant four or five page website is all they need to get the job done. As an added bonus, such sites are inexpensive when compared to flashier multimedia sites. If you want your small business website to increase your profits instead of emptying your pocketbook, pay close attention to the following design guidelines when you build your site.

Make Your Website Easy to Read

In order for your website to get sales and/or leads, your small business website design needs to be user and consumer-friendly - that means it needs to be easy to read. So, short sentences and paragraphs, dark text on white (or very, very light) backgrounds and lots of white space should be the norm.

At the risk of sounding like a broken record, I'll say it again - the purpose of having a website for your small business isn't to win design awards. It's to convey information about your product or service that guides the consumer toward making a buying decision in your favor.

If you think that dark websites and colored text on colored backgrounds looks better, you may be right. However, as I mentioned earlier loud colors and excessive graphics only serve to distract attention from the sales message contained in your site content and makes your site harder to read. Remember: keep it simple and you'll keep the sale.

Also, remember that web users tend to scan text instead of reading it start to finish like printed text. Since the majority of your visitors will not read all your content, use headlines, subheadings, and bolded text that quickly convey your overall message. Done correctly, a visitor should be able to scan all your headlines, subheads, and bold text in just a few seconds and understand the central message of your site or page.

Make Your Website Easy to Navigate

Since the chief purpose of your site is to convey information, you should design your website so the information it contains is easy to find. If you make it easy for your visitors to navigate your site, they'll thank you with their dollars. Make it difficult, and they'll leave your website before you can say "Google."

At the bare minimum, you should have a navigation bar on every webpage that includes a link back to your home page and to every top-tier page in your website. In addition, you should consider placing links back to the previous page visited at the top and bottom of the current page. Some websites use "bread crumbs" for this purpose ? a "trail" of links that show each page visited since landing at the site.

Lastly, make sure that there are no broken links on your website. Broken links may not seem like a big deal to you, but to a site visitor who was clicking on a link for more information they are a major frustration. Fix your broken links!

Oh, and incidentally, making your site easy to navigate will also help the search engines to find and index all your pages, which might help you get more traffic over the long haul.

Make Sure Your Website Loads Quickly

Despite the fact that high-speed internet access has become very affordable and accessible in recent years, many web users are still using dial-up connections to access the internet. Note that these people get very frustrated when they have to wait five minutes for your webpage to load. You will lose these visitors if your web page files are too large and take too long to load.

Keep photos, graphics, and animations to a tasteful minimum on your websites, and keep your total page size under 50K to ensure maximum usability for your visitors. In addition, avoid using background music on your pages unless it is absolutely necessary ? music files take time to load, and can annoy your visitors enough to make them leave your site.

By the way, smaller and faster loading pages make it easier for the search engines to spider and rank your site ? an added bonus for keeping your page files small and your load times fast.

-----

Hopefully, these guidelines will help you build a website that gets you more sales and leads for your small business. Remember, building a website that your visitors enjoy browsing will boost customer loyalty and encourage repeat sales. Create a fast-loading site that's easy to read and navigate, and your visitors will thank you with their checkbooks!

Copyright 2005 Modern Digital Marketing LLC

Mike Massie is a web marketing consultant and copywriter. He specializes in showing small business owners how inexpensive website marketing can boost their profits. Michael can be reached by visiting his website at http://www.Modern-Digital-Marketing.com

In The News:

Building a more digital government  Federal News Network
Adobe Muse review  Techradar
Common marketing mistakes to avoid in 2020  Business MattersBusiness Matters
Web Design Trends in 2019  Business 2 Community

Do You Want To Save Time With Your Web Design?

It starts off simply; a few HTML pages, a few... Read More

A Landing Page is Not an Order Page (and why it matters)

To explain my point I need to first confuse the... Read More

How To Set Up A Professional Website On Your Own Using Web Templates

To create professional websites is not an easy task by... Read More

Meta Tags ? An Introduction

A long, long time ago? In a galaxy far, far... Read More

Title Tags - How to Make Them More Effective

The title tags of your web pages are more important... Read More

Get Rid of Your Frames

A few years ago a lot of websites utilized frame... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Using Graphic Design on Your Website

Almost everything is available on the web? products, services, e-books,... Read More

How to Hire The Right Web Design Firm

Regardless whether you manage a small business, charitable organization, or... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

The Newbie?s Guide to Small Business Web Design

You've got a concept for a business, are excited about... Read More

KIS - Keep It Simple

There are many ways to add fancy bells and whistles... Read More

Website Checklist

10 Basic Things Your Website Should Have ...__ all short... Read More

Eliciting Constructive Website Feedback

"It's good.""You've done a nice job.""I don't like it."At some... Read More

Effective Website Design For Massive Traffic

STEP 1:Do your homeworkPlan and think about your content. Think... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

How a Custom Designed Website Can Help Your Business

Over the years, the internet has grown into a marvelous... Read More

Web Site Turn Ons

When you develop a sales brochure, you have a mental... Read More

The Most Important Question To Ask About Your Web Site!

When you design a website how do you start ?Do... Read More

Imitation, The Smartest Form Of Flattery

Unless you are an inventor, most likely you are selling... Read More

How to Find Inexpensive Web Design

Web design is a very competitive area and there is... Read More

Designing Professional Web Pages

If your Web site doesn't project a professional and polished... Read More

Your Free Guide To Obtain A Cheap Web Design Quote

Website design is a very competitive area and there is... Read More

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made... Read More