Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
10 Reasons Why You Need A Multilingual Website > NetSparsh - Viral Content you Love & Share

10 Reasons Why You Need A Multilingual Website

The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.

The multilingual website will continue to become a necessity for businesses and organisations as the process of internationalization unfolds.

Here are 10 good reasons why you need a multilingual website today rather than later:

Shift Away from English Internet Users

The internet began as an English speaker's invention and as a result was dominated by English speaking users and sites. However, times are changing. With the growing numbers of people buying PC's and internet access available from Nigeria to New Zealand, English speakers will soon be in the minority when it comes to internet use.

Results of research carried out by Nielsen-Netratings in March 2005 described foreign internet markets as "low hanging fruit," i.e. if you have the will and foresight there are massive revenues to be found for relatively little effort. The results showed that internet use in the traditional strong holds of the USA, Germany, the UK and Sweden is flat lining. On the other hand countries such as France, Hong Kong, Italy and Japan are seeing substantial growth in internet usage.

As Kaizad Gotla, senior analyst at Nielsen-Netratings states, "The easiest opportunities are in countries where internet usage patterns and user/site relationships are less established. Acquiring users in markets that are currently in their growth stages will lead to a loyal user base that will pay dividends for internet companies in the future."

Cost Effective Marketing Tool

Having the ability to communicate to a whole new international audience in their own language will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product.

A multilingual website in the grand scheme of things is probably one of the most cost effective ways of marketing your company, capturing new users, building relationships with new clients and giving your brand an international outlook.

New Customers

Ultimately what a multilingual website brings you are new customers. By having your site accessible to potentially thousands of people you are showcasing your company across the globe. For non-English speaking users looking for your product or service, you automatically capture their attention.

Sales

With every language added to a website there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages, i.e. Spanish, French, German and Italian there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.

Customer-Centric

A multilingual website demonstrates you are thinking about the customer. That little extra effort shows you have thought and cared enough about them to offer the website in their language. As with anything in business, if the customer thinks you care, they will want to do business with you.

Trust

For many cultures there is an issue of trust when it comes to buying over the internet, especially if they feel it is in a language they are not fully proficient in. Offering them a language alternative allows the customers to feel secure in the fact they know what they are buying, how and who from.

Culturally Sensitive

A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the user in a 'cultural comfort zone' due to their being able to navigate, understand and interact with the website.

Beat Competitors

To get the competitive advantage in today's environment you need to think outside the box. Many businesses try to differentiate themselves from their competitors. Look at your competitors ? if they have multilingual websites then why don't you? If they don't, then why not lead the marketplace and establish your company or brand abroad before they do.

Shows International Nature

Image is everything. A multilingual website demonstrates you think, work and deal internationally.

Search Engines

Search engines lead people to your site. In countries such as China, Japan and France, Google, Yahoo and MSN are not the default search engines. Home grown search engines are emerging and they are proving successful because they work in native languages and are focused on the habits and needs of their users. Such search engines are a key to tapping those markets and unless they have access to a particular language through your multilingual website then you will not be found.

In addition, many of the key search engines, especially Google, are developing the capacity to run searches in foreign languages. Having pages of your site available in those languages ensures maximum potential for your site being picked up in searches.

Conclusion

Business continually sees shifts and changes. At present the multilingual website is still in its early stages, with mostly large multinational companies using them to secure an international foothold. However, the trickle down effect will naturally occur and the multilingual website will become part and parcel of an internet presence. Whether people chose to invest now or later is the only choice they have.

Neil Payne is Managing Director of Kwintessential, a cross cultural communication consultancy that provides multilingual website design. http://www.kwintessential.co .uk/multilingual/website-design.html

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Practical Ecommerce

22 Free Web Design Tools from Spring 2018
Practical Ecommerce
Add value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from spring 2018. There are designer and developer apps, fonts, content tools, and more. All of these are free.


BBN Times

Custom B2B Web Design vs. Template Websites
BBN Times
You want your B2B company website to look professional but still want to get the job done as quickly as possible? Should you hire a developer or take the task in your hands? What is the best package deal in the market? B2B web design usually requires a ...


Co.Design (blog)

Squarespace owns web design–now it's coming for email
Co.Design (blog)
Today the website builder launches an email campaign service. Move over, Mailchimp?

and more »

TechRadar

Best web design software in 2018
TechRadar
As with any great endeavor, web design is about both inspiration and perseverance. Back in the day, creating web pages was the sole province of hardcore coders, but that's not the case anymore given that there are numerous tools to simplify the process.


Co.Design (blog)

The future of web design doesn't involve computers at all
Co.Design (blog)
Building a website is no easy task. When I sat down to create a site to show off my writing, it took hours of digging around online to find a template that looked similar enough to what I wanted, and hours more to personalize it. Half the time, I ...


Patch.com

KSU To Offer New Graphic Web Design Certificate
Patch.com
The Web Design & Development program at KSU's College of Continuing and Professional Education is being revamped to accommodate learners' needs by breaking it into three professional certificate programs. Graphic Web Design, Front End ...


Drupal Web Developer in Los Angeles Offering Web Development and Web Design Services
Digital Journal
Los Angeles, CA -- (ReleaseWire) -- 06/18/2018 -- As a leading Drupal Web Developer company in Los Angeles, Branding Los Angeles offers creative web development to a wide range of individual clients and businesses. The Drupal Web Developer ...


Best Web Design Firm Awards of June 2018 Given by 10 Best Design
PR Web (press release)
Every month, the 10 Best Design service performs a ranking of the best web design firm. In June 2018, several New York City firms earned this designation because of their ability to use creativity, research and data-driven techniques when providing ...


10 Point Checklist for Responsive Web Design
TG Daily (blog)
With the boom of smart phone usage and the evolution of smart devices, it has become necessary to have a responsive web design. A responsive web design is that which fits itself to any size of the screen and perform functions accordingly.The objective ...


DigitalCommerce360

Infographic: Manufacturers are a work in progress on web design
DigitalCommerce360
More manufacturers are launching or expanding a B2B e-commerce site. But it's still a work in progress. Business buyers want custom ordering and integration with ERP and CRM systems and those are e-commerce features manufacturers are slow to add.

Google News

Text Is King!

Are you building your website? If so, STOP! Take a... Read More

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

No More Jargon! Pamper Your Audience!

When your company built its website, did you think about... Read More

The Right Trigger Words

CNN.com's designers have gone out of their way to make... Read More

Do You Make These Common (But Deadly) Website Design Mistakes?

Building a website can be overwhelming, here are some design... Read More

Website Basics

The Basics You have a flourishing business ? everything is... Read More

Why Long Web Pages are Better than Short Ones

Many Internet sites that try to sell you something have... Read More

How To Get A Pay Raise From Your Web Site

How many of the visitors to your web site take... Read More

The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very... Read More

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which... Read More

How to Choose a Website Design Company

The internet is full of web design companies pleading for... Read More

Moving Things Around

How often, men, have you come home to find the... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than... Read More

Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years

What dollar amount does your web site contribute to this... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

Looking for a Web Design Company? Use a Web Design Directory

Your business website tells a lot about your company. A... Read More

If Content is King who is Queen?

It's been said again and again, when it comes to... Read More

Dos and Donts in Web Design - part 2 (content)

Do know your audienceIt's important to know your audience. If... Read More

Good Web Design ? What Is It?

There is unlimited possibilities when it comes to designing a... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

Introduction To CGI Scripts

Using CGI scripts to add automation to your web site... Read More

Using Your Personal Website To Clinch That Job!

With an increasing number of employment portals emerging, it is... Read More

A Landing Page is Not an Order Page (and why it matters)

To explain my point I need to first confuse the... Read More

Flash Web Design - The Wave of the Future?

There are two camps when it comes to flash web... Read More

What is ASP.NET

ASP.NET is a new programming framework from Microsoft for developing... Read More