Pages to Include in Your Website

What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website.

Create a different name for these website sections if you'd like to add more personality to your site! For example, your "About Us" page can be titled, "Who We Are" or "Get to Know Us".

Your business website, at minimum, should include the following pages:

? Home Page - (For more information on the design of your home page, click here) (www.elf-design.com/ articleHomePage.html)

? About Us and, if appropriate, About Our President/Principal

? Our Services ? A listing of the different services you provide, along with a short description of each. If some or all of your services require a more in-depth description, a link to more information should take the viewer to a separate page for those services.

? Contact Us ? Can range from a simple listing of your contact information to a more complex "intake form", with a range of questions on your prospect's needs.

Service business sites should include:

? Client Listing

? Testimonials - These can be on their own page, listed on the client page, or distributed throughout the site.

? Request a Quote or How to get Started with Our Service Product business sites should include:

? Product Description(s) ? With photos, details, pricing, and "Add to Cart" capabilities

? View your Shopping Cart

? Check Out

PR/News Pages

These pages add credibility and information to your site, and they give visitors an incentive to return time and time again.

? News - Current as well as past articles

? Press Room - Press releases

? Articles ? Articles written by your firm or principals will give you "expert" status, as opposed to articles written by outside sources.

? Newsletter

? Media or Press Kit

Additional Business Pages

These pages may be appropriate, depending on the type and size of your business:

? Company Mission

? Company Vision

? History

? Case Studies

? Why Choose Us?

? Bios of your Team Members

? Jobs or Opportunities

? Map and/or Directions

? Details about, schedule of and sign up for Events/Classes/Workshops

? Downloads - PDFs, brochures, presentations, and software demos or programs.

? Statistics, Research or Studies ? Either conducted by your firm, or related to your firm, clients or industry

? Pricing ? If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don't want to price your services on your site if you don't have to! Demonstrations of Your Capabilities or Skills

? References ? These are more formal and longer than standard testimonials.

? Portfolio (for artists, designers, writers, and other creative professions)

? Sound Clips (for entertainers, bands, DJs, and speakers)

? Samples of our work (for other professions, as appropriate)

? Resume(s)

Additional Information Pages

? Recommended Books ? Linking these to a reseller account through Amazon.com can generate extra revenue.

? Resources - Other services that are compatible with yours, or links to places online where you can learn more.

? Audio clips ? A sound clip of you talking about your business makes your website visitor feel as though they know you. You could also provide Audio Testimonials for more punch.

? Video Clips - According to web trend forecasters, video testimonials are quickly becoming the next big thing for building credibility.

? Links - Exchanging quality links with other sites can be a good way to increase your search engine rankings.

? FAQ (Frequently Asked Questions), or "Ask the Expert" We hope that this list is helpful in your website planning process!

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit:

Logo design at http://www.elf-design.com

In The News:

2020 Web Design Trends  Business 2 Community
Web Design  Hackaday
Web Design Trends in 2019  Business 2 Community
The Future of Web Development  Business 2 Community
Seven web design mistakes that hurts user experience  Business MattersBusiness Matters

Website Maintenance: What Does it Take to Manage Your Website?

Every action has a beginning phase where you launch your... Read More

Through The Looking Glass

My mother used to take me along when she visited... Read More

How To Create A Professional Website In Less Than A Week

Here's a really simple way... any novice can create a... Read More

Website Sales: 10 Strategic Tips To Maximize Your Profits

If you've a website but not making a lot of... Read More

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of... Read More

The Testimonial Trick

One of the most popular methods of traffic generation is... Read More

The Next Marketing Tool: Deisgn

Design sells. It's something that all of us know, but... Read More

Hacked Off with CSS?

For those not familiar with CSS Hacks, they are ways... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Text Is King!

Are you building your website? If so, STOP! Take a... Read More

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting... Read More

Building Your First Web Site?

Before doing anything on the technical side, you need some... Read More

Do-It-Yourself or Hire a Professional Designer

Remember your vision for your company and the brand or... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

Concentrate On Web Content Instead Of Search Engine Optimization

For many webmasters the title of my article may seem... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

A Web Site That Sells Is All One Needs To Have A Successful Online Business!

There are more than billions of Web Sites, running Online... Read More

Top Ten Ways to Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer.... Read More

Choose & Use the Best Colors

The Psychology of ColorAre you using the best colors for... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

Design Your Site For Your Customers

The most important person that you need to please when... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams,... Read More

Turn Harmful 404 Error Pages Into Helpful 301 Redirects

It's a fact, Page Not Found, known as a 404... Read More

User Experience and Search Engines: If Your Home Page Could Only Talk

Dear web site visitor.I can't tell you how glad I... Read More