How to Hire The Right Web Design Firm

Regardless whether you manage a small business, charitable organization, or Fortune 500 company, choosing the right web design firm can quickly become a full-time research project. With thousands of design firms to choose from, what factors truly determine which design firm is best for your business?

The primary considerations for choosing a web design firm are:

* Price
* Customer service/access to support
* Credibility indicators of the design firm
* Portfolio and design experience
* Other services offered (domain renewal, hosting, SEO)
* Turnaround time

Let's take a closer look at each consideration in detail, and explore how to identify and qualify the right design firm.


Like many products and services we purchase, both personally and professionally, deciding on a web design firm can often come down to price. But the value of the services rendered is really what's important. A $200 web site usually turns out to look, feel and perform like a $200 web site.

The price of your site's development will depend on three factors: the features of the site, the amount of content, and the service options included with the design package, such as hosting.

Because pricing varies by firm, here are several principles to use when determining the validity and value of a web design quote:

* Does the quote state one all-inclusive price for the entire project?
* Is there a reoccurring monthly fee for hosting?
* Is the site custom-built, or is it customization of an existing template?
* Is there a separate fee for content development, such as writing sales copy?
* Is domain registration/management included in the package?
* Will the firm provide multiple design concepts, prior to actual development?

It's important to compare quotes from at least three firms to, determine the value of the services offered. Looking for the best value is important in a competitive service market.

Customer Service

There's nothing worse than signing with a firm that offers a great product, only to find out they are impossible to contact. Consistent, open contact with your web design firm is important for ensuring success before, during, and after your web site is developed.

Throughout the design process, you may identify text, photos, or contact information you'd like to change before the site goes live. If you have immediate questions regarding your site's development, you'll be glad to have immediate contact with customer support staff by e-mail, telephone, or live chat.

If you are limited to e-mail technical support, consider other firms that offer a wider range of customer service options such as telephone and live chat support. E-mail is great for convenience ? when it's convenient.

Credibility Indicators

Identifying "credibility indicators" can help ensure a firm is trustworthy, and will be around after your deposit or full payment is sent. Credibility indicators include, but are not limited to:

* Toll free telephone support
* 24 hour customer service
* Better Business Bureau affiliation
* Human e-mail address contacts
* Google PageRank of 2 or above
* Presentation of a hard-copy quote/design contract

Design Experience/Portfolio

Does the design firm have experience in working with similar types of businesses? Even if a designer doesn't have a web site in their portfolio related to your industry, the firm you select should have a strong working knowledge of how to develop an effective site for your business type. Product and service web sites are not the same. Your designer should have a plan of action for developing a site that reaches the maximum number of prospective customers in your target market.

A few good questions to ask about a firm's design experience include:

* Does the firm offer a number of diverse, finished web sites available for review?
* Will the firm conduct research regarding my competition?
* Will my web site highlight the features, benefits and value of my product or service?
* Has the firm outlined a plan of action for creating an effective site, start to finish?

Design experience need not always relate to the type of web sites the firm has previously developed. If you have a specific look in mind, ask the firm if achieving a similar design is possible. The ultimate goal is to know you're going to get a tangible benefit out of your site through effective, affordable web design.

Additional Services

Many web design firms offer design, but do not provide other required services such as hosting and domain name registration. Ideally, your web design company should be a full-service firm, offering at least basic hosting, domain registration and search engine optimization services tailored to your needs. Research each firm to determine other key lines of business, so that any future expansion of your site will be seamless as your business grows.

Turnaround Time

An effective website should take 30-60 days to go live, from the start of production. Unless you're offering hundreds of individual products or services on your web site, the entire development process, start to finish, should take no longer than 60 days. Turnaround time should include:

* Upload of your web site to the hosting provider
* Configuration of any scripts or forms on your site
* Domain propagation (accessing your web site and e-mail via

Hiring the cheapest, fastest, or most elaborate web design firm does not always equate to hiring the right web design firm. A limited amount of front-end research can save time and money in the long term, and maximize the sales revenue from your web presence.

Jim D. Ray is a seasoned web developer and president of Web Presence, a national web design firm serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence at

In The News:

6 Web Design Tips to Keep People on Your Website for Longer [Infographic]  Social Media TodayAre you looking for ways to reduce your website bounce rate? Want to keep people on your website and engaged for longer? The team from CMS Wire share ...
Should websites be accessible to everyone? Domino's says no  Fast CompanyThe pizza company has petitioned the Supreme Court to hear a three-year-old case that deals with whether Domino's is legally required to make its websites ...
Web Design Agency, Huemor, Shares 3 Tips for Creating the Perfect Domain Name  PRNewswireNEW YORK, Aug. 14, 2019 /PRNewswire/ -- Creating the perfect domain name can be a tricky task. This decision requires a considerable amount of thought and ...
Mobile web design: responsive vs adaptive  ITProPortalWhen building your site for mobile, should you build a responsive or adaptive site?
Agentpoint – Real Estate Web Design and Development Firm is a real estate website design and development company that provide real estate agents with the latest technology for their online solutions.
IoT: Revolutionizing the web development sector with  JAXenterIoT is a diligent technology that has totally transformed our daily lives. But how has the technology affected web developers? In this article, we attempt to ...
The Top Web Design Companies Of 2019, Says New Report From DesignRush  Yahoo FinanceDesignRush determined the best website design firms who can build custom platforms. NEW YORK, Aug. 9, 2019 /PRNewswire-PRWeb/ --, ...
What Are the Top 10 Web Design Mistakes to Avoid?  MarTech AdvisorMegan Dennis, Freelance Writer, Independent, discusses common mistakes while designing and shares tips on how to avoid them.
The Top Elements of Effective B2B Web Design  Business 2 CommunityWhile B2B sales are typically complicated, your website shouldn't be (at least not to your user). Below are eight essential things every B2B website design must ...
Senior Graphic Designer  Pedestrian TVSalary Dependant on Experience. This exciting new role that has been created with an internationally known online women's fashion brand. We're looking for a ...
Be Ready To Drop The Ball  ForbesIt doesn't have to be the end of the world as long as you take ownership of the mistake.
Yes, Your Website Design Has a Shelf Life  Business 2 CommunityChances are if you've recently gone through the website design process you're hoping that you won't ever have to do it again. Maybe you felt the whole process ...
70 Web Design and Development Terms We Wish You Knew, Part 2  Business 2 CommunityIn Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting ...
France's 42: start-up IT school tears up the rule book  Phys.OrgOn an August morning in Paris, when most of the city is in an advanced state of summer torpor, hundreds of young men and women are sweating it out in the ...
Web Design Company, Huemor, Explains the Top Five Ways to Get More Leads  PRNewswireNEW YORK, July 29, 2019 /PRNewswire/ -- Getting more leads for your business doesn't have to be a hassle or cost your company a fortune. Huemor, a web ...
Web Design Trends in 2019 predictions  Times ConnectionWhat will be the web design trends in 2019. We list the main trends and predictions going forward. Fast download times and enhanced mobile experience are ...
TryMyUI Study Finds Sen. Harris Is Winning the Web Design Primary  EContentAccording to a study by web usability company TryMyUI Inc., Senator Kamala Harris has the best website of leading 2020 Democratic nominee candidates.
Web Development Company in NYC, Huemor, Discusses the Difference Between Web Design vs. Web Development  Yahoo FinanceNEW YORK, July 24, 2019 /PRNewswire/ -- Though the two terms are used interchangeably, "web design" and "web development" describe different tasks in a ...
3 nonprofit rebrandings that show how design can amplify a mission  Fast CompanyOne of the biggest challenges for small nonprofits is getting noticed. A great logo and snappy website can make organizations look more professional and help ...
Launching and maintaining a project in a web design agency  Augusta Free PressNo matter if the project is large or small, there are tasks you should keep in mind to ensure that it's running smoothly.
Free Generators for Web Designers and Developers  DesignmodoAre you looking for a way to ditch the routine and have more time for art and creativity? The harsh reality is that every project involves boring, mundane …
Web-design expert offers tips to spot false news stories  KWCHA false news article Tuesday causes confusion and concern in Wichita. The article, shared by many on social media Tuesday night, talked about Wichita police ...
Five crucial factors for a successful web design  Business MattersBusiness MattersNot dissimilar to fashion, web design is subject to constant change, with current trends coming and going.
Web Design New York Company, Huemor, Explains How to Make Your Brand Stand Out and Resonate with Customers  PRNewswireNEW YORK, July 26, 2019 /PRNewswire/ -- Having a memorable brand is easier said than done. When it comes to brand awareness, there's never been a set ...
Beauty Bay unveils distinctive new web design  Essential RetailOnline beauty retailer Beauty Bay refreshes website complete with separate scrolling homepage columns for commerce and *content*.
Benefits of Hiring a Professional Web Designer to DIY  PC Tech MagazineSure you could try and redesign your site using a DIY web building *service*, but hiring a professional web designer or agency can help you get the job done.
Former Grant Union student offers web development, design  Blue Mountain EagleJohn Day resident Harsh Patel, a former Grant Union student and recent Boston University graduate, is jumping into real-world entrepreneurial experiences.
Gab: where the net-Nazis went next  Morning Star OnlineAs the social media giants crack down on the far right, NATHAN CZAPNIK reveals the growth of unmoderated platform Gab.
Local web design company Frost Digital achieves RAR Recommended status  Cambridge NetworkCambridge based web design company, Frost Digital, is now officially one of a select few web design companies in the East of England which holds the RAR ...
Typography in Modern Web Design: Top 4 Aspects you Need to Know  Living GossipDubai is seen by many as the ultimate hub of business not just in the UAE but the entire Middle East. While you will have good opportunities in some of the other ...
4 Rules to Finding the Best Web Development Agency  Be Global Fashion NetworkHaving a great website goes a long way in building your brand credibility and trust. Whether you have an existing website or want to have a new one built, it is ...
Amazing Tips to Help You Choose the Right Web Designer  Communal NewsCreating your website can be a complicated process. Choosing the best website design company (in New Jersey for example) for your business website is a ...
Web Design Agency, Huemor, Discusses Tips for Designing the Perfect Ecommerce Page  Yahoo FinanceNEW YORK, July 31, 2019 /PRNewswire/ -- Ecommerce sales represented over 50% of all retail growth in 2018 and the growing customer preference for online ...
Ask Brien – Bob Bell on Full Blown Studio and Web Design – July 25, 2019  KHTS RadioOn this episode of the Ask Brien Radio Show, Brien is joined live over the phone by Bob Bell, as he discusses his company Full Blown Studio.
Finding A Top Web Design Agency  KTVAOriginally posted on The importance of a website which is easy to use ...
Progressive Web Apps are Taking Over the Mobile Web  DevOps.comPWAs allow companies to deliver the user-friendliness and page load speeds of a native app, but directly from the company's mobile web site.
9 Common Website Launch Mistakes and How to Avoid Them  CMSWireAre you about to launch your organization's new website? Well, here are 9 tips to consider before launching that will ensure a smooth mistake-free roll out.
How £1m business Damteq was started by a 16-year-old with £5  Daily EchoAN ENTREPRENEUR who started his business at the age of 16 has seen it grow into a £1million operation – without ever borrowing money.
Best Graphic Design Software 2019  Digital Arts OnlineWhatever your budget and level of expertise, there's a wide range of cool design tools to choose from. The term 'graphic design software' covers a multitude of ...
The Significance of Golden Ratio in Design  BBN TimesIf you have ever paused and closely looked at things around, many will show a symbolic pattern, an undefined symmetry. Going further deep, you will see an ...
This Amateur Photographer Made Over $1 Million From His Hobby  ForbesSome people start businesses that they can't get off the ground. Others – like Marc Andre – start hobbies, and turn them into million-dollar ventures.
Web Developer (Full-Time) job with Wilmington University | 402445  mediabistro.comWeb Developer. Wilmington University. Employment Status: Full time. Location: Wilson Graduate Center. department: University Relations. Effective ...
How To Use Web Design To Create A Lasting Brand Identity  Demotix.comA brand is a term or image by which your customers know your products or services. The brand is the face of your company. Now, there are many brands out ...
Students, Teachers Help Create User Experience Course at CAST Tech  Rivard ReportUser experience design is being introduced in state public education classrooms for the first time this school year, thanks to San Antonio students.
WordPress buying Tumblr will give it what it needs most: stability  Vox.comEven though it's keeping the adult *content* ban, WordPress's bargain-basement buyout just might save Tumblr.
Further Your Education This Fall  SVA FeaturesAs summer comes to an end and schedules inevitably get busier, it's easy to get caught up in work and lose your artistic drive. Thankfully, SVA Continuing ...
13 free tools for API design, development, and testing  InfoWorldThe rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them. Whether you're an API newbie or an expert on an intractable ...
Smart homes are a broken mess and Nest wants to fix it  EngadgetRishi Chandra has a vision for what a smart home should look like in five years. As the lead for Google Nest products, it's his job to think ahead. He doesn't h...
Tips from the top: founder Rupert Hunt  Metro Newspaper UKThe founder, 43, started out with an unhelpful degree, no investors and a shed with some very leggy office mates You did a degree in pop ...
000webhost review  TechRadarThis free web host delivers on a good number of fronts, including doing well in the performance stakes.
‘User Inyerface’ teaches you about terrible modern web design by making you suffer through it  The VergeBad website user interfaces are perhaps the worst part of the internet: spammy pop-ups designed to trick you, dark patterns that are intentionally misleading, and ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
The Future Of Content Management Systems: Understanding Headless CMS  ForbesWhen determining which digital properties will work best for your organization, it's important to keep scalability in mind. That way, you can keep pace with the ...
User Inyerface is a maddening tour of the worst web design mistakes  PolygonGood interface design works best when you don't even notice it. But what if every UI mistake existed on one website? User Inyerface is an example of everything ...
This Website's Deliberately Frustrating Interface Will Make You Appreciate Good Web Design  GizmodoYou don't know what you have until it's gone is a well-worn cliche, but also an apt description of a web game called User Inyerface, created by design firm ...
5 Web Design Mistakes You Must Avoid  Customer ThinkWe already have enough quotes on how wise men learn from the mistakes of others. It is time that we put into practice and find out what are the common web ...
Four Tips For Effective Web Design  ForbesOn the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of ...
EpicPxls offers pro web design assets for life, and it's over 90% off  The Next WebWeb design is absolutely an art, but don't think there isn't a fair amount of practical process work happening there as well. While creating the perfect style ...
20 Free Web Design Tools from Spring 2019  Practical EcommerceAdd value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from spring 2019.
Web design and development  IndivigitalAs featured on. Web design. We build user-friendly websites that help small brands standout in competitive marketplaces. We believe a website should and can ...
6 Campaign Web Design Trends to Watch in 2020  Campaigns & ElectionsEach cycle we see website design trends that come to dominate the digital aesthetics for campaigns. In 2008, it was overstuffed landing pages.
The 'Captain Marvel' site revisits classic 90s web design  EngadgetNo matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then th ...
Seven Aspects Of Website Design Crucial For Drawing In Customers  ForbesWhen drawing in clients or customers, it is important to remember that each interaction they have with you or your company reflects upon your brand as a whole.
4 Ways Web Design Can Help You Improve Customer Experience  Customer ThinkThe design of your website is one of those key elements of modern brand building that has the power and potential to make or break customer experience and ...
Policymakers Sound Alarm On "Dark Patterns", Deceptive Web Design Trick  NDTV NewsTwo U.S. senators unveiled new legislation Tuesday targeting what they say are deceptive tricks, employed by websites and tech companies, that are designed ...
CSS Grid is finally starting to live up to its potential in web design  AdAge.comThe technology promises to modernize the way the web looks for brands and publishers.
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
How To Find A Stellar Web Development Agency  ForbesWhen you're looking to hire an agency, act as if you're hiring an employee.
Top 17 Web Design and UI Trends for 2019  DesignmodoNew year, new time to think about web design trends. The start of the year is a great time to look back on the previous year and your successes and look …
5-Step Web Design Process to Create Winning Websites  Business.comA stellar design isn't merely focused on how pretty the interface looks.
Six visual web design trends set to be big in 2019 – Econsultancy  EconsultancyAs January comes to a close, it's time for a round up of web design trends we're likely to see a lot more of as 2019 progresses. Expect even more video *content*, ...
10 Lessons from Hertz's $32M Web Design Lawsuit Against Accenture  CMSWireHertz has sued Accenture for $32 million over a website redesign failure. We asked around to see if there was anything to be learned from this suit.
How Big Data is influencing web design and what you can learn for it  CRN.inBig Data refers to huge volume of data, both structured and unstructured. The volume of data is so massive in scope that it is almost impossible to process it ...
Your Next Website Redesign: 6 Trends to Embrace Now  Search Engine JournalAre you in the early planning stages of a new website? Here are the trends that web designers and their clients expect to embrace in the year to come.
Web Design Don'ts: 13 Website Features That Can Ruin The User Experience  ForbesA "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ...
Digital Influence: Web Design's Impact On Marketing Strategy  ForbesWhen strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or ...
The seven deadly sins of web design  Packt HubFor a great website, web developers meet client demands while at the same time thinking about users. Gary stevens discusses more such in his article.
Hertz Sues Accenture for Breach of Contract Over 'Seriously Deficient' Web Design Work  AdweekHertz, one of the world's largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver ...
5 Solid Web-Design Tips For Drawing In Clients  ForbesGood websites inspire action. From educational *content* to well-crafted menus to a focus on users' needs, here are some things to consider when looking to ...
10 Web Design Tools to Improve Your Workflow in 2019  HTML Goodies10 web design tools that will help you effectively complete your tasks.
Twitter’s new desktop web design and dark mode options rolling out to all users, no option to revert  9to5MacTwitter's been testing a new design for its desktop web experience and now it's rolling out to all users with a simpler aesthetic, two dark modes, and more.
The Top 25 Web Design Companies from Around the World, According to DesignRush  Yahoo FinanceAt Mad Icarus Media, they believe mediocrity is the enemy. Mad Icarus Media works with its clients to take the creative and calculated risks needed to create ...
8 Web Design Tips for Ecommerce Website to Boost Sales  CEOWORLD magazineYou're in business to make money. You most likely knew that you can do that with your website. What most ecommerce site owners don't know, though, is how to ...
Web Design  Image MattersYour website is the centre of your digital presence. Therefore, our website design team create effective sites that best show how you can help new customers.
10 exciting web design trends you can't hide from in 2019  The Next WebWith adding extra white space, making navigations the focal point of websites, and new typography, 2019 will be seeing websites experimenting with their ...
Top 5 Web Design Trends  Business 2 CommunityIt's 2019, you've already got a couple briefs to respond to, but you have no idea what's “in” this year. Fear not, I'm here to fill you in on all of the hot web design ...
9 Web Design Tools to Help You Work Smarter in 2019  Interesting EngineeringWant to work smarter and not harder? Why not check out these web design tools that will leverage your time.
DesignRush Announces The Top 13 New Jersey Web Design Agencies Of 2019  Yahoo FinanceStudies show that 62 percent of companies can increase sales by creating responsive mobile-friendly interfaces for their website. DesignRush rounded up the ...
How (and Why) Collaboration Brings About Stronger, More Creative Web Design  EntrepreneurWith respect to web design, the result of team collaboration is almost always a better product.
How to Build Your Brand through Web Design  EntrepreneurBrands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency.
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
6 Ways To Improve Your Website Design To Boost Sales  ForbesHow you build your website is as important as what is on it when it comes to converting sales.
Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making  Business 2 CommunityGood design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take ...
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
What’s to Blame for the Negativity and Toxicity in Your Web Design Agency?  Thrive GlobalIs undue stress at the core of your agency's problems?
DesignRush Announces the Top 29 Florida Web Design Companies of 2019  Yahoo FinanceB2B agency ranking site DesignRush determined the leading website design agencies in Florida who can build professional sites that reach brand goals.
Workshop on responsive web design and MS-Excel  The TribuneTribune News *Service*. Ludhiana, June 20. The department of computer science of the Khalsa College for Women, Civil Lines, had organised an intensive ...
Web Design New York Agency, Huemor, Shares the Ultimate Website Design Checklist  PRNewswireNEW YORK, June 28, 2019 /PRNewswire/ -- Website design is much like constructing a building – a plan is required, as well as time, effort, and resources. If...
YouTube's carbon footprint is huge, but smarter web design could fix it Interaction Design could help shave down the carbon emissions of websites and online services — why aren't they using it?
8 Web Design Principles to Know in 2019  Business 2 CommunityYour website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design ...

How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization

Everybody talks about the importance of testing your sales copy... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

Using Server Side Includes to Simplify Your Web Design

An "include" file is a piece of code that can... Read More

What Happened to My Website when I Deleted the Home Page by Mistake?

There is a widespread confusion among lots of new website... Read More

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing

Even if you're not an accomplished webmaster you can still... Read More

Keep Them Coming Back - Update Your Site

If you are anything like me, your website is a... Read More

Custom Website Design - 3 Must Have Tools

Creating your own website can be fun and easy, as... Read More

Custom Web Site Design Strategies

Web site design has certainly, in the past decade, evolved... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Why Long Web Pages are Better than Short Ones

Many Internet sites that try to sell you something have... Read More

Color and Web Design

Color is one of the most important but least understood... Read More

A Landing Page is Not an Order Page (and why it matters)

To explain my point I need to first confuse the... Read More

How To Choose A Website Designer

Now that you have decided that it is time to... Read More

Designing Your Web Site For ALL Browsers

Let's face it. Building a web site that browses consistently... Read More

Some File Naming Tricks for Your Online Home Based Business Web Pages

Conventional Wisdom states you should use Sub-Directories to organize your... Read More

Do-It-Yourself Web Design for Home-Based Businesses

Home-based businesses need a strong web presence to combat the... Read More

Can a Webpage Created Without HTML?

The HTML editor is usually a webpage design software that... Read More

Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising

So you're on the computer, as usual. Your eyes are... Read More

Awards Program Debate

Daily article:One of the most debated subject among webmasters is... Read More

Differences between XP Icons and MAC Icons

The icons in an application are the soul of the... Read More

Build It And Build It Cheap! Part II

If you are familiar with my work, then you have... Read More

Creating Quality Websites

Websites, there are literally billions of them out there in... Read More

Why You Want to Include an FAQ In Your Site

Congratulations! You've got a brand new site and it's doing... Read More

404 Error - The Page Cannot be Found

A "404 Error" happens when the web server you are... Read More

Web Site Design Mistakes ? Database Parameters In URLs

Creating a web site takes thought, planning and execution. Unfortunately,... Read More