Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Website Design: Color Me Blue > NetSparsh - Viral Content you Love & Share

Website Design: Color Me Blue

Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.

As he was describing his site and the problem, I thought, "This is going to be a quick fix."

How wrong I was!

His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site.

The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products.

Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system.

He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals.

And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions.

So, why on earth were his sales so low?

I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included:

- a domain name change
- a background color change
- reformatting the page table size
- rephrasing offers more positively
- adding relevant graphics and photos
- dropping poor performing merchants
- adding a newsletter
- adding new products
- redirecting non-buyers to additional offers

Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing.

You can appreciate my dismay when Chris told me that his sales had actually dropped!

Aargh!

I reviewed his site again, and it suddenly struck me... he should try blue links!

Why?

Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design.

I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase.

Sure enough, that WAS the answer to Chris' site problems...

His conversions increased 1100% almost overnight JUST by changing his link color to blue.

In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations.

With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent.

© Copyright Rosalind Gardner, All Rights Reserved.

Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com

In The News:


Quartz

I planned a stress-free bachelorette party using a key principle of web design
Quartz
The stress of planning and executing a bachelorette party is an American rite of passage—satirized in The New Yorker and movies like Bridesmaids and Bachelorette. People say yes to extravagant getaways when they want to say no. The plan gets ...


Syrian Immigrant Teaches Free Web Design Classes for Refugees
GlobeNewswire (press release)
TORONTO, Oct. 19, 2017 (GLOBE NEWSWIRE) -- Today Rosaline Digital Marketing is hosting a web design training programme for refugees and new ...

and more »

10 Principles Of Great Music Web Design
hypebot.com
1 When it comes to cultivating a professional online presence from which to market your music, a well designed website is absolutely essential. Here we look at some key principles to keep in mind when putting together a website for your band or artist.


TG Daily (blog)

How Has Web Designing Improved Over The Years?
TG Daily (blog)
Web designing was once very complicated as it involved HTML and other such coding. One needed tonnes of experience and education to be able to create a website and get it online. It was a laborious task and a website took days before it went live.


TNW

How visual web development can change the landscape of web ...
TNW
Web design has been changing constantly since its big boom in the mid 1990's when JavaScript hit the scene to provide more dynamic, engaging websites.
A Fresh Web Design Offering Customized and Affordable Web ...Digital Journal

all 2 news articles »

HuffPost

3 Web Design Mistakes That Lead To Millions In Lost Revenue
HuffPost
Let's look at some facts, 94% of users cited that unattractive web designs are the main reason they'll reject a site altogether and 48% consider it to be the number one factor of determining a business's credibility. Additionally, 40% of users will ...


TNW

InVision takes on Sketch and Adobe XD with its new Studio design ...
TNW
With its new Studio app that runs on both Mac and Windows, InVision hopes to take the fight to popular design software like Sketch and Adobe XD.

and more »

Kykernel.com

Web designer stresses importance of customer experience
Kykernel.com
The customer is always right, especially in web design. Communication technology majors were treated to a presentation from an experienced web designer on Thursday evening in the William T. Young Library Auditorium. UK hosted Austin Knight, senior ...


TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017
PR Web (press release)
TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017” by Expertise. TuiSpace was chosen out of 485 companies and three rounds of competitive selection for having the best web design in ...


ACI Simplifies Digital Banking with New Responsive Web Design, Powered by Industry's Most Extensive API Library
GlobeNewswire (press release)
NAPLES, FLA, Oct. 17, 2017 (GLOBE NEWSWIRE) -- ACI Worldwide (NASDAQ: ACIW), a leading global provider of real-time electronic payment and banking solutions, today announced the next generation of its flagship enterprise digital banking solution, ...

and more »
Google News

10 Important Web Design Tips: SEO Friendly Website

A website should firstly be searched out by visitors before... Read More

Is Your Website?s Copy Up to the Mark?

The Internet is a relatively new medium. What works for... Read More

What Does Your Website Say About Your Business?

QUESTION: My business is very small, just me and... Read More

Keep Your Navigation Consistent!

One of the single most important aspects of effective navigation... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Successful Websites Don?t Set Out To Sell

What are websites? Are they sales tools for vendors and... Read More

Maximising Web Site Viewability - Resolution

This is my second article on maximising web site viewability.... Read More

15 Website Elements That Attract Visitors

Here is a quick list of components that make a... Read More

Custom Web Site Design Strategies

Web site design has certainly, in the past decade, evolved... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

Using Your Personal Website To Clinch That Job!

With an increasing number of employment portals emerging, it is... Read More

You Too Can Have Fun With Sepia Images!

If you are one of those who wonder how people... Read More

Pop-Ups Still Work. At Least For The Time Being

Do you remember playing with the jack-in-the-box toy as a... Read More

Why Content is King of Website Design

If there's one thing that most web site developers can... Read More

How To Start An Internet Business ? Designing For Usefulness

The first step to starting any Internet business is conducting... Read More

Save Time and Boost Profits with Free Content

Public domain gives you a head start creating ebooks, ecourses,... Read More

You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!

Do you have a website? If so, you need an... Read More

5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

14 Ways to Add Content to Your Web Site - Part 2

7. Create high quality content - make clear points with... Read More

Do You Own Your Web Site Design?

Your web site has been up for a few months... Read More

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for... Read More

Three Things You Must Do When Designing and Building Your Small Business Website

If you are going to have a web presence for... Read More

Be Inspired to Create Better Websites

Being a writer, when I was asked to do some... Read More

Is Your Website Color As Inviting as Your Home? Does Color Really Matter?

We've all read the countless publications about effective web site... Read More