Website Design: Color Me Blue

Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.

As he was describing his site and the problem, I thought, "This is going to be a quick fix."

How wrong I was!

His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site.

The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products.

Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system.

He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals.

And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions.

So, why on earth were his sales so low?

I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included:

- a domain name change
- a background color change
- reformatting the page table size
- rephrasing offers more positively
- adding relevant graphics and photos
- dropping poor performing merchants
- adding a newsletter
- adding new products
- redirecting non-buyers to additional offers

Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing.

You can appreciate my dismay when Chris told me that his sales had actually dropped!

Aargh!

I reviewed his site again, and it suddenly struck me... he should try blue links!

Why?

Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design.

I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase.

Sure enough, that WAS the answer to Chris' site problems...

His conversions increased 1100% almost overnight JUST by changing his link color to blue.

In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations.

With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent.

© Copyright Rosalind Gardner, All Rights Reserved.

Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com

In The News:


Leading London Web Design Firms Applauded for March 2017 by ...
Benzinga
10 Best Design is an awards organization that collects data on the best performing web design firms each month, and then looks at a variety of other metrics ...
Top Design Firms Announces Top Web Design Firm - Blue Fountain ...MENAFN.COM

all 2 news articles »

What Business Owners Need to Know About Web Design
Business 2 Community
Whilst the design of your website is not the only thing that can affect a user's experience, it certainly does control a number of usability factors. So, here's a breakdown of what business owners need to know about web design, to ensure their website ...


Leading Denver Web Design Firms Ranked by 10 Best Design for the Month of March
PR Web (press release)
10 Best Design, the awards organization that routinely selects the best web design firm each month, has recently announced their completed picks for March 2017. After reviewing the firms for this month, they selected the winners based on their ...

and more »

18F releases open-source web design guidelines, code library
Federal Times
18F, the General Services Administration's tech incubator, has announced the release of the U.S. Web Design Standards — easy-to-implement, open source code to allow government developers to quickly create or update websites. Version 1.0 of the library ...


Co.Design (blog)

Adobe Is Building An AI To Automate Web Design. Should You Worry?
Co.Design (blog)
In the case of web design and graphic design, machine learning helps automate tedious and boring tasks. The vast majority of graphic designers don't have to worry about algorithms stealing their jobs anytime soon because, while machine learning is ...


BestWebFirms Names The Creative Momentum in List of Top 10 Best Web Design Companies
Benzinga
BestWebFirms evaluates design agencies based on a number of important criteria, including Sales Team Responsiveness, Support Team Responsiveness, Attention to Detail, Client List Quality, Pricing and Services, Design Quality, Code Quality and ...

and more »

Business 2 Community

Brilliant SEO Tips & Tricks That Every Awesome Web Design Firm Knows
Business 2 Community
While SEO hasn't diminished in importance over the years, its role in web design continues to evolve. Even if your SEO strategy is just a year or two old, you're behind the times. To catch up, work with your web design firm to implement updated SEO ...


Yahoo Finance

Best Web Design Company Awards for March Issued by Top Digital ...
Yahoo Finance
Top Digital Agency is Pleased to Announce the Winners of its Best Web Design Company Awards for March 2017, with MAXBURST Inc. Taking the Top Honor ...

and more »

Best San Diego Web Design Firm Awards Presented for March 2017 ...
Benzinga
10 Best Design has recently announced their selections for the best web design firm in San Diego for March 2017. As always, they use a variety of data tools ...

and more »

CIO

12 ways bad web design can hurt your online business | CIO
CIO
Experts in web design and SEO discuss some of the most common – and problematic – mistakes businesses make when creating web or ecommerce sites and ...

and more »
Google News

Give Your Web Wite Visitors What They Really Want - Information!

Surfing the internet is basically an information-fest! From intellectual discussions... Read More

Sell Yourself First...Your Key To More Sales

Selling on the internet is a challenge. There is no... Read More

5 Website Design Tips to Make Your Site More Attractive

The question that I most frequently hear from people is... Read More

How To Use Color Effectively When You Create A Web Site

Colors are powerful, and create strong feelings. They can also... Read More

Web Usability: The Basics

What is web usability & why is it important?Web usability... Read More

What Content to Publish on Your Website

Many businesses want a simple website where they tell people... Read More

Why Stock Photography is a Great Resource for Web Business

A picture is worth a thousand words.And it still is... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

Website Polls For You And Your Visitors

Setting up a survey on your site is extremely simple... Read More

How To Get A Pay Raise From Your Web Site

How many of the visitors to your web site take... Read More

Tapping Into The Visual Stimulus Of Your Web Site Visitors

"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More

Is Your Website Color As Inviting as Your Home? Does Color Really Matter?

We've all read the countless publications about effective web site... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More

Web Templates: Replacing Designers?

I've seen articles (and websites) that suggest you can buy... Read More

Event Planning Must Include An Event Website

As part of your event planning you should seriously consider... Read More

The Technology May Change, But Human Nature Remains The Same

Let me repeat that.."The technology may change, but human nature... Read More

Using CCS to Eliminate Tables

CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More

Keep Your Navigation Simple!

Navigation must be simple. Since it's the backbone of your... Read More

How to Prepare Your Project Before You Order Website Design

Are you serious about get this website done fast and... Read More

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its... Read More

Is A Picture Really Worth a Thousand Words?

The great debate: how much copy you should have on... Read More

How to Hire a Web Designer/Programmer for Your Website

Hire a designer or a programmer for your website is... Read More

When Good Computers Go Bad

Remember the day that you got your new computer (or... Read More

Dont Overdo it!

Have you ever been to site with so much ad... Read More

Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success:Most... Read More