Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody likes a website to "yell" at them, with blaring colors and flashing lights. Too many buttons will turn customers off. I had this problem with my homepage at http://www.antion.com. A colleague of mine, who makes a lot of money, pointed out the cluttered look of my site. I had worked so closely on every detail of the page; that I couldn't see it for what it was anymore.

I set out to simplify my site, first by removing the banners and combining my navigational buttons. The goal was a clean looking homepage, so possible customers would not get frustrated or confused and click away.

I also eliminated many of the choices on my site, narrowing it down to two groups for my main clientele, "Need a Speaker" or "Be a Speaker." The concept here is to make it simple for my customers to locate what it is they are looking for. Reducing the choices on my site will save customers from having to wade through all of my stuff. This would do nothing more than waste their time and reflect poorly on me and my ability to help them.

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs. http://www.antion.com

In The News:

Sr. Web Designer - WP Engine  Built In Austin
Web Developer  Seven Days
Front Street Media: Web Design and Development  Rocklin and Roseville Today
News | RIC Computer Departments Join Forces  Rhode Island College News
5 Ways SEO & Web Design Go Together  Search Engine Journal

Testament To Testimonials

We have all seen websites showcasing their testimonials either spread... Read More

Small Business Website Design - How to Get Professional Results on a Shoestring Budget

Just because you are a small business with an even... Read More

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items,... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?... Read More

Design vs Content: Who is KING?

Well it is not Elvis, that's for sure.I am a... Read More

Top Ten Absolutely Free Websites for Downloading Cool Fonts

The following list of websites is the best compilation of... Read More

Bad Web Design: ActiveX

ActiveX uses an interesting method for enforcing security ... it... Read More

Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

Last Thursday afternoon I was working on a garage door... Read More

How to save money on a website

Know what you wantMake sure you know why you... Read More

How to Hire a Web Designer/Programmer for Your Website

Hire a designer or a programmer for your website is... Read More

Web Publishing Guide for the Beginning Entrepreneur (Part 1)

The best things don't come easy. - QuotedThe finished web... Read More

So Much About META Tags!

I've written about META tags in the past, and I... Read More

File Types For Icons Explained

An application is not ready for use unless you have... Read More

Re-Use The Links You Have When Revising Your Site!

Many times I've seen a web site undergo a revision... Read More

Website Sales: Discover 10 Mesmerizing Insider?s Tricks To Ignite Your Sales

Marketing is not an easy skill to acquire.It requires patience... Read More

Make Artistic Graphic Designs

Are you a student of graphic design? If you have... Read More

The Next Marketing Tool: Deisgn

Design sells. It's something that all of us know, but... Read More

What Drives Repeat Visitors To Your Site?

There can be zillions of reasons why your visitors return... Read More

Using Server Side Includes to Simplify Your Web Design

An "include" file is a piece of code that can... Read More

How to Create a Favicon for Your Web Site

One of the simplest things you can do to give... Read More

How to Hire The Right Web Design Firm

Regardless whether you manage a small business, charitable organization, or... Read More

Website Redesign for Existing Websites

Does your website need a re-design? Here are some questions... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

5 Powerful Ways To Get Zero Sales From Your Website

I want you to imagine a lemon. In your mind's... Read More

The Testimonial Trick

One of the most popular methods of traffic generation is... Read More