Don?t Put Your Slogan in the Title Tag - Optimize Your Web Pages

Don't just put your slogan in the title tag when you formulate the copy of your website. The formulation of the title tag is the most important single aspect when you fine-tune your website:

1. It is what people first read when the listing of your site turns up in Google and other search engines.

2. It is the single element of your website that the search engines pay the highest emphasis on.

If you look up the source code, the title is what is between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgi

A typical slogan isn't stuffed with important keywords. My slogan for my stock photography business is "Stock photos from most of the World" and I am quite happy with that. It is honest and catchy which I like. But it isn't a good title for my website of A-Z Fotos: www.azfotos.com . Let us analyze that as an example.

The first two words of the slogan would be fine as the title tag because 'stock photos' are among the main keywords for A-Z Fotos. They are also fine because they are put in front of the title tag. Don't forget this so-called 'keyword prominence' in title tags.

They also function well when people are browsing down the listing after the search button has been activated, because people tend to look for exactly the word they wrote in the search box.

But the words 'from most of the' is absolutely useless. It is the kind of words that the search engines simply ignore because they are too common. The last word 'World' isn't any better. Nobody would search for the 'World'. - To say it mildly, it is too broad!

The alternative to your slogan is to formulate a title which includes your most important keywords for the specific webpage in such a way that it is attractive when the surfer browses down the search result.

For Google the title shouldn't be longer than 62 characters. Include your brand name if it includes keywords. Otherwise avoid it in the title unless it is very well known. As always be careful to choose relevant keywords and combinations of words that are often searched after. I always check at

http://inventory.overture.com/d/searchinventory/suggestion/ for the relevance of the keywords I have in mind. Be aware that many keywords are to some extent seasonal. Overture offers the frequency of searches in US of last month.

Searches in UK can be checked at

http://inventory.uk.overture.com/d/searchinventory/suggestion/

Remember to make the title tag even more specific for your subpages, i.e. the pages after the home page (index-page).

Avoid having more than one page with the same title.

Get help from Soren Breiting to find ideas for your online marketing at http://www.ALLeMarketingTips.com and receive the latest really useful tips at http://www.StockPhotoNews.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.azFOTOS.com

In The News:

Web Design Trends of 2019 [Infographic]  Social Media TodayWhen was the last time you gave your website a refresh? This is an important consideration - website functionality is evolving all the time, and as other ...
"Party Led By Chowkidar Stole Our Work": Website Firm's Gripe Against BJP  NDTV NewsAn Indian web design firm has accused the BJP of "stealing" a website template, saying that that the party ripped off its work and removed a line that gave the ...
5 Web Design Aspects for Online Branding in 2019  Business 2 CommunityNinety-four percent of the first consumer engagement with online brands is design related – this is where many consumers start judging the trustworthiness and ...
9 Web Design Tools to Help You Work Smarter in 2019  Interesting EngineeringWant to work smarter and not harder? Why not check out these web design tools that will leverage your time.
20 Free Web Design Tools from Winter 2019  Practical EcommerceAdd value to your website by utilizing free resources from the design community. Here is a list of new web tools and design elements from winter 2019. There are ...
The seven deadly sins of web design  Packt HubFor a great website, web developers meet client demands while at the same time thinking about users. Gary stevens discusses more such in his article.
5 Solid Web-Design Tips For Drawing In Clients  ForbesGood websites inspire action. From educational *content* to well-crafted menus to a focus on users' needs, here are some things to consider when looking to ...
How Big Data is influencing web design and what you can learn for it  CRN.inBig Data refers to huge volume of data, both structured and unstructured. The volume of data is so massive in scope that it is almost impossible to process it ...
The Effective Web Design Techniques of 2019 [Infographic]  Digital Information WorldThe web design facts, stats, and features mentioned here are considered the latest website design trends of 2019.
How to Hire a Web Designer | Website Guide | 2018  TechCoOur guide to hiring a web designer covers what you need to know, how much it costs, and how the cost compares to building a website yourself.
Notch Solutions Web Design & Marketing  Coral Springs TalkNotch Solutions is a first class full *service* website design, development and marketing company. Our team is well equipped with 15+ years of experience.
Trends in Web Design in 2019  The Good Men ProjectDare to surprise your clients with a web design that breaks the Trends in Web Design in 2019 forever.
Why Seamless Web Design Can Work Wonders For Your Business  Thrive GlobalVery few companies like Scott Keever SEO understand how important web design is and how beneficial it is. Here we'll explain why web design is the first play ...
Why Great Web Designs Include an SEO Plan  Business 2 CommunityA great website design is only half the battle when creating a web presence for your business. Learn why every good web design should have an SEO plan.
Teen’s web design company on the fast track  Mountain DemocratMeet Julius Spring, founder of the Julius Spring Company based in El Dorado Hills. This local, up-and-coming entrepreneur builds websites for the likes of ...
Choosing a web design company: what to avoid  Startups.co.ukChoosing the right web design company can be a daunting task, but it doesn't have to be with these tips from Kevin Woods on what to avoid.
Woman left red-faced after realising her spider-print leggings had a VERY rude design flaw  The SunNote to self: ALWAYS check the mirror before leaving the house.
Top Tips to Choose the Right Web Design Company  Foreign Policy 2018Confused between several web designers? If yes, then here are some given points and top ways that will help you to identify your ideal web designer among the ...
7 Guidelines for Extraordinary Web Design, Usability, and User Experience  ADOTASWhen you're on the process of designing and redesigning your website, it's easy to be caught up with the entire process especially when it comes to the ...
Web Design Trends To Expect This 2019  Kagay AnHave you looked at your website's current design recently? Do you think it still matches with modern web design looks and standards? As we go further and ...
A' International Website and Web Design Award 2019 is Now Open for Entries  PR WebComo, Italy (PRWEB) March 20, 2019 -- The A' Website and Web Design Award is an annual event that admits submission from all over the World. Website ...
Learn how to build better web experiences with this $29 UI/UX course bundle  The Next WebSimple, streamlined designs, consistent color schemes and a decluttered screen. Those are all tenets by which a strong web developer designs and builds.
Creative Multimedia Solutions | Web Designer  Technical.lyCreativeMMS, a Philadelphia based Digital Agency, is seeking a Freelance UI/UX Designer to join our growing team on a contract basis. Our talented team of ...
The Best Web Design Trends Of 2019 - Plus, The Top 25 Web Design Agencies Who Can Implement Them  Markets InsiderNEW YORK, Feb. 27, 2019 /PRNewswire-PRWeb/ -- Research shows that a brand's professional website is a key component of its overall success. For nstance ...
Top Web Design Agency Maximize Studio Announce the Launch of the FinallyUnderstand.com New Website  PRUndergroundMaximize Studio Digital Marketing Company is an award-winning, high-end Web Design Agency specializing in website and mobile app development, UX/UI, ...
Innovative Report on Web Design Software‎ Market with Global Innovations, Competitive Analysis, New Business Developments and Top Companies – Global Forecast to 2025  Market Research Updates“Latest Research Report On Web Design Software Market: The Recent study of the Web Design Software Market by Garner Insights provides the market size ...
City issues call for youth digital media art submissions  My Edmonds NewsThe City of Edmonds Arts Commission has announced a new student art exhibit opportunity for its McDevitt Youth Art Display Case in the Frances Anderson ...
Web design team in Droxford is named best in south  The NewsOne2create in Droxford was named Best Digital Agency 2019 – South England & Award for Innovation in Web Design 2019 by Acquisition International.
Visual Cues & Microinteractions in Law Firm Web Design  Bigger Law Firm MagazineLittle things can have a big effect on how users navigate through a web page, and what they pay attention to or ignore. Subtle cues, like the direction subjects ...
Top Digital Marketing & Web Design Agency, Maximize Studio, Explains The Best Marketing Trends Of 2019  PRUndergroundThe first quarter of the year brings with it a new set of challenges, opportunities for growth, and a whole new set of digital marketing trends.
Framingham schools launch adult education classes  MetroWest Daily NewsThe four-week program offers cooking, music, financial literacy, web design and more. It's part of Superintendent Robert Tremblay's strategic plan for the district, ...
Jay Nine, Inc. Restructures Its Backend Processes, Web Design Standards, and Software Development Methodologies to Better Meet Client Needs  PR WebEnhanced performance and project management standards across all *service* offerings will help Jay Nine, Inc. increase project efficiency and output quality.
Web Design Company, Lounge Lizard, discusses 4 Ways AI has Revolutionized Mobile Marketing  PR WebThe rise of artificial intelligence (AI) within the business world has created many changes in how certain aspects of business are performed and nowhere is that ...
Ryerson Library publishes new Web Design Primer open-source textbook  Graphic Arts MagazineWeb Design Primer is a new open-source eBook published by Toronto's Ryerson University Library by authors Richard Adams, Associate Professor at the ...
Design Rush Listed Solution Analysts in Top Mobile App Development Agencies of 2019  PR.comThriving mobility platform can assist businesses in reaching the next level. Companies tend to hire mobile app developers from reputed development companies ...
Richmond web design company helps to launch innovative e-learning site  Richmondshire TodayA Richmond web design company has helped to launch an innovative e-learning website for complementary therapists. Catherine Colling, from Reflection ...
Middleboro town website is live with new look, improved ‘searchability’  Enterprise NewsMIDDLEBPORO — The all-new Middleborough.com went live just last week, and Tara Pirraglia, IT Director for Middleboro's Information Technology Department, ...
Street Fighter 5: Type Arcade is now available and its website is something akin to a web designer's worst nightmare  EventHubsCapcom first announced Street Fighter would be returning to the arcade scene after Tokyo Game Show in 2018, and now after a handful of location test runs, ...
Hibiscus export: CBN policies have given us leverage  The Nation NewspaperOlatunji Lawal, is Managing Director, Toons Consolidated Limited; a company that export hibiscus flowers, dry-split ginger and some other Agro ccommodities ...
How Brain Station 23 Was Created  futurestartup.comBrain Station 23 is one of the most successful software companies in Bangladesh. Founded in 2006, from a tiny operation, the company has grown to become ...
Why banning phones from schools is a backward step for education  The Next WebSchools and governments around the world are struggling to figure out how to deal with smartphones in the classroom. Last year, France passed a law that ...
Journal team wins 17 awards at MFCP  Fillmore County JournalOn Friday, March 8, 2019, Fillmore County Journal Publisher Jason Sethre attended the Midwest Free Community Publications (MFCP) conference in Des ...
BGO Software - software development  WhaTechBGO Software is an EU-based company, which specializes in providing custom software development services. The company has developed projects for a ...
Cadence Design Systems Inc. (CDNS) and Bridgeline Digital Inc. (NASDAQ:BLIN) Comparing side by side  The FinExaminerBoth Cadence Design Systems Inc. (NASDAQ:CDNS) and Bridgeline Digital Inc. (NASDAQ:BLIN) are Application Software companies, competing one another.
The 'Captain Marvel' Site Revisits Classic '90s Web Design  EntrepreneurNo matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then ...
The 'Captain Marvel' site revisits classic 90s web design  EngadgetNo matter your level of excitement over the first Disney+-exclusive Marvel movie, if you remember web browsing in the days of 28.8 dial-up and web rings then th ...
30+ Impressive Web Design Statistics You Need to Know in 2019  G2 CrowdA well-designed website is a powerful asset to your business. Read statistics showing the power of a well-design website, mobile sites, e-commerce site design ...
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
CMS platforms and web designers should be partners, not competitors  The Next WebWhen web designing platforms give people the ability to create something incredible on their own — coupled with a professional-looking design — it's a true ...
Top web design trends of 2019 | Articles | Digital  Innovation EnterpriseCheck out these top web design trends of 2019; from the overall styling to text illustration, this is what web designers are doing. Don't be afraid to dare!
Six visual web design trends set to be big in 2019 – Econsultancy  EconsultancyAs January comes to a close, it's time for a round up of web design trends we're likely to see a lot more of as 2019 progresses. Expect even more video *content*, ...
How (and Why) Collaboration Brings About Stronger, More Creative Web Design  EntrepreneurWith respect to web design, the result of team collaboration is almost always a better product.
Seven Key Aspects Of Web Design For Drawing In Customers  ForbesThere are many ways to draw the eye of potential clients. One such way is through website design. Not only does your website contain information about your ...
10 exciting web design trends you can’t hide from in 2019  The Next WebThe end of the year is near, and that could only mean one thing. It's time to look ahead at what website design could look like in the year to come. Like every year ...
Learn web design and development from all the angles with this bundle  Boing BoingWant a career in web design? It's true that these days, most anyone can throw up a page or two. But for true workhorse web design, you'll sometimes need to ...
How to Build Your Brand through Web Design  EntrepreneurBrands are successful because people care and remember them. So how do you make your brand memorable? The answer is consistency.
Top 17 Web Design and UI Trends for 2019  DesignmodoNew year, new time to think about web design trends. The start of the year is a great time to look back on the previous year and your successes and look ahead ...
Uk deal: Web design course down from £199.99 to just £12.99  MashableYou will learn how to build responsive real world websites, using HTML5 and CSS3.
Avail The Amazing Pay What You Want Offer On The Learn to Web Design Bundle With Wccftech Deals  WccftechThe Pay What You Want: Learn to Web Design is your chance to become a professional and earn big bucks and that too at a price of your choice.
How Augmented Reality Will Change Web Design Over the Next 5 Years  IoT For AllAugmented Reality (AR) is revealing both exciting opportunities and unique challenges for web design. The best may be yet to come.
Web Design Don'ts: 13 Website Features That Can Ruin The User Experience  ForbesA "flashy" website may look cool, but intrusive, slow-loading or unintuitive features may ruin the user experience. Members of Forbes Technology Council detail ...
How IoT Is Changing Web Development  IoT For AllIoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
A nostalgic journey through the evolution of web design  The Conversation AUWeb design has come a long way since the days of blue hyperlinks and flashy GIFs.
7 Web design trends and predictions for 2019  Packt Hub2019 will be all about engaging web design focusing on video backgrounds, captivating designs & layouts, speed, mobile performance and so on. Here are 7 ...
Captain Marvel’s official site dials up some 1990s web design  PolygonI don't know if it's too soon to call a film set in the 1990s a “period piece,” but Captain Marvel's marketers are doing their damndest to earn that label with a Comic ...
Google launches VisBug, a Chrome extension for point-and-click web design  ZDNetAt the Chrome Dev Summit that's taking place today in San Francisco, Google announced a new developer tool called VisBug that simplifies the task of editing a ...
A day in the life of... Co-Founder and Creative Director of a web design agency  EconsultancyAndy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape. Econsultancy spoke to him about how he came to found a web ...
3 Web design trends to be aware of in 2019  TechGenYZOver the years, web designers have come up with design ideas that guarantee an improved user experience. Know top web design trends of 2019.
Blocs 3 for Mac review: The best simple web design app gets even better  iMoreWith every new version, Cazoobi's Blocs gets closer and closer to becoming the graphic web design app of my dreams – a tool that balances drag-and-drop ...
Low-Tech Magazine launches radical solar-powered website  Fast CompanyThe internet is a system that demands more: more engagement, more clicks, more ads, more *content*, more code, more servers, and more devices. The size of a ...
Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
6 Ways To Improve Your Website Design To Boost Sales  ForbesHow you build your website is as important as what is on it when it comes to converting sales.
The web design trends brands need to prepare for in 2019  The Drum2019 is set to see ecommerce sales increase by 19.5% globally, offering an opportunity to savvy brands who are up to speed on the latest web design trends ...
WebBuilderZone Announces Unique Illustrated Guide to Web Design Agencies  PRNewswireNEW YORK, Feb. 4, 2019 /PRNewswire/ -- WebBuilderZone (https://webbuilderzone.com) has announced the official launch of its portfolio-driven Web Agency ...
The Importance Of Responsive Web Design  iProgrammerThe days when we could afford to ignore responsive web design are over. Here's an infographic that summarizes the reasons why we should all be adopting ...
The 15 best new podcasts for web designers and developers  The Media Temple BlogSmashing Magazine recently compiled a shortlist of 66 podcasts that web designers and developers should be listening to, while UXcellence's 'rather ...
How to Tell Your Brand Story Using Web Design  Business 2 CommunityEver hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your ...
Responsive Web Design Questions About Mobile SEO  Business 2 CommunityUsers are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...
Clutch Announces the Leading Web Design Agencies in the United States for 2018  PRNewswireWASHINGTON, Dec. 5, 2018 /PRNewswire/ -- Clutch unveiled a list of the leading web design agencies across the United States today. These designers are ...
2019 Web Design Trends  Business 2 CommunityWeb design is an ever-evolving field; technology is constantly changing; and we as designers and developers need to have our fingers on the pulse of what's ...
web design  ReadWriteWhen British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming ...
Web Design Best Practices that Ruled 2018  BBN TimesA website is the best marketing channel for any business in today's digital era. It is the reflection of your business in the online world. Here are 4 Reasons to ...
AI in Web Development: Reality or Hype  ReadWriteTo what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Top web designing trends that made an impact this year  TechGenYZWith the advancement in technology, there comes much new in Web designing too. Watch out all the web design trends here.
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
Media design / Web design / Graphic design, new SCUBA Product, 4-12 month internship  EU-StartupsSTEPDive is an innovative new Start Up product developed in Klagenfurt, Austria. We have several patent filings and innovations in various stages of completion ...
Why great web design is pivotal to online success  Business MattersBusiness MattersWhen making the foray into the online world of business a website is normally the first on the list to have designed & developed.
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
35 Web Design and Development Terms Every Marketer Should Know  Business 2 CommunityMany companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a ...
How web design trends translate to business success  Born2InvestUsing the appropriate web design for your company's online presence can help you in staying relevant in the market in the age of digital technology.
Key coding skills every frontend Web designer needs to master  TechGenixAre you itching to use your expertise and creativity to become a top frontend web developer? These key coding skills will get you where you want to go.
Outsourcing Web Design – What You Need to Know | 2019  TechCoOutsourcing web design and web development is a great solution for small businesses everywhere. Here's how the process works and how much it'll cost you.
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives  Forbes NowIn the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
Marvel launched a delightful, retro website to promote Captain Marvel  The VergeMarvel's next big superhero movie is Captain Marvel, and unlike most of the franchise's films, this one's set in the 1990s. Accordingly, Marvel has launched a ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
Twitter brings Bookmarks to the web with a new design, now in testing  TechCrunchTwitter is testing a new experience for web users, the company announced in a tweet on Thursday. A small number of Twitter users will see the updated version ...

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change... Read More

Stop Sabotaging Your Sales

Do your web pages, sales letters or personal presentations include... Read More

The Secret To A Profitable Website

Whether you are planning on having a website built for... Read More

Why You Should Use CSS

It seems more and more webmasters are using CSS for... Read More

What Is Your Websites Most Wanted Response?

You spend time and money promoting your website; but what... Read More

Some File Naming Tricks for Your Online Home Based Business Web Pages

Conventional Wisdom states you should use Sub-Directories to organize your... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More

The Top 8 Website Sins Part Two

Sin #5Poor Spelling And GrammarWe all make mistakes when we... Read More

Give People What They Want And Watch Your Profits Soar!

Do you know why the majority of people use the... Read More

Why Use a Web Design Template?

What is a Website Template?Many smart and savvy businesses are... Read More

My Top Ten List Of Extremely Annoying Web Page Design Elements!

Easy navigation and usability are one of the most important... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?... Read More

How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit

Do you want to use unsafe web colors without offending... Read More

How to Force Your Visitors to Order Immediately!

This may comes as a surprise to you but, if... Read More

KIS - Keep It Simple

There are many ways to add fancy bells and whistles... Read More

Internet Tip of the Week: First Impressions

First impressions are extremely important if you hope to do... Read More

Web Design: Use it to Showcase the Message

If you are designing a web site for which the... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Is a Web Site Builder Right for You?

A web site builder can be a real life saver... Read More

Basic Web Design Principles

Home PageHome page should clearly indicate what the site is... Read More

Choosing Form Over Function Kills Your Site

Never put form over function. Why? Because it's crucial that... Read More

Teach Yourself CSS The Easy Way

I taught myself HTML back in the mid-nineties and was... Read More

Why Dot-Coms Fail - a Webmasters Perspective

Everyday we hear that another company goes out of business.When... Read More

10 Web Site Design And Writing No-Nos

1. Don't load your web site with a lot of... Read More

10 Important Web Design Tips: SEO Friendly Website

A website should firstly be searched out by visitors before... Read More