Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How a Custom Designed Website Can Help Your Business > NetSparsh - Viral Content you Love & Share

How a Custom Designed Website Can Help Your Business

Over the years, the internet has grown into a marvelous avenue to promote your business.

In my last article, "Why Your Business Needs to Have an Internet Presence" (http://www.jvmediadesign.com/info37.html), I discussed 5 valid reasons why your business needs a website. In this article, I discuss some things to avoid and how a custom, professional website can help your business succeed.

Professional is the key. Remember, the internet has a global reach. Some of your new potential clientele may be learning of your business for the first time by visiting your website and the old cliché, "you never get a second chance to make a first impression", still rings true.

When a business makes the decision to gain an internet presence, whether they are the largest corporation or the smallest home business, they may be tempted to take what appears to be the "easy way" to get the company website up and running fast. The three major potential pitfalls here are:

1) Some hosting comes with "do it yourself" capabilities and pre-made templates. Although this is a great way to upload photos of your summer vacation for your family and friends to see, this is not a good way to make that great first impression for your business. In short, these "solutions" really do not present a professional image, and often use very minimal templates and overall poor layout and design.

2) Many companies now sell website "templates" for low cost, making it easy for you to get up and running quickly. While this is true (you can get up and running quickly and many of these companies do sell more professional designs), you run the risk of other businesses using that SAME design. And to buy a "unique" copy of the template the cost is often just as, or more expensive, than if you were to hire a professional company to create a custom design for you.

3) Complete websites for $100! This may be a bit of an exaggeration, but I have actually seen advertisements for complete websites for very low prices. You must remember that you are investing in your business when you decide to have a custom website developed, and you really do get what you pay for. A professional design firm creates original designs, from scratch, tailor-made for each individual client - and the prices for that work can vary a lot, but do expect to pay a reasonable amount for the services.

These three potential pitfalls aside, the process of getting your business onto the World Wide Web does not have to be a confusing, time-consuming, and costly affair. Below is a succinct outline of the process.

1) First, you need to design on your domain name for your website. Avoid names with "-" in them and very long names. Try to be as succinct as possible. It is easiest for your visitors to remember a URL that is your company name, or at the very least, keywords that describe your company. For instance, if your business is ABC Accounting, you could consider abcaccounting.com or something such as accountingservice.com. You may find that your first (and second!) choice for a domain name may already be taken, so you may have to get creative. Just remember that a domain name that reflects your business is key.

2) Shop around for the right design firm. There is no shortage of companies who can handle the design and development of your website. Do not be afraid to shop around. Prepare a detailed RFP (Request For Proposal) that outlines things such as the goals of your website, your target market, the information you would like to have on your website, and advanced features such as ecommerce. Review the portfolios of companies and send out your RFP to the ones you feel have the skills to do your job. When you've narrowed down the prospects, do not be afraid to ask for personal or telephone interviews. Find out what their design process and work flow is like. Ask for recommendations about what type of web hosting your site will need. Also, make sure to review the design agreement or contract with the company you choose (a professional company will ALWAYS require a contract before work begins).

3) Have a basic idea of what you would like your finished site to look like. It's a good idea to do some "surfing" of the web to see what your competition and similar companies are doing, but look outside your industry as well for designs that catch your eye. This will give your design team a place to start and an idea of the style of design you expect for your own website.

4) Work on your "content". The content of your site includes all the text you wish to display. This is a very important aspect to your site. Although you do not want to overwhelm your visitors with nothing but pages and pages of text, you do want to offer clear, concise, professionally composed and edited information. Proof read, proof read, proof read! If you are in doubt, it is best to consider hiring a professional copy writer. Remember that grammatical errors shout "unprofessional!" to the viewer.

5) Once your site is up and running, don't be afraid to add or edit your content periodically. This keeps your pages "fresh" and shows repeat visitors that your business is active and "takes an interest" in staying up to date.

Sherry Holub received her degree in design from UCLA in 1995. She is now the Lead Designer and Creative Director at Southern California Studio, JV Media Design. http://www.jvmediadesign.com

In The News:


Quartz

I planned a stress-free bachelorette party using a key principle of web design
Quartz
The stress of planning and executing a bachelorette party is an American rite of passage—satirized in The New Yorker and movies like Bridesmaids and Bachelorette. People say yes to extravagant getaways when they want to say no. The plan gets ...


Syrian Immigrant Teaches Free Web Design Classes for Refugees
GlobeNewswire (press release)
TORONTO, Oct. 19, 2017 (GLOBE NEWSWIRE) -- Today Rosaline Digital Marketing is hosting a web design training programme for refugees and new ...

and more »

10 Principles Of Great Music Web Design
hypebot.com
1 When it comes to cultivating a professional online presence from which to market your music, a well designed website is absolutely essential. Here we look at some key principles to keep in mind when putting together a website for your band or artist.


TG Daily (blog)

How Has Web Designing Improved Over The Years?
TG Daily (blog)
Web designing was once very complicated as it involved HTML and other such coding. One needed tonnes of experience and education to be able to create a website and get it online. It was a laborious task and a website took days before it went live.


TNW

How visual web development can change the landscape of web ...
TNW
Web design has been changing constantly since its big boom in the mid 1990's when JavaScript hit the scene to provide more dynamic, engaging websites.
A Fresh Web Design Offering Customized and Affordable Web ...Digital Journal

all 2 news articles »

HuffPost

3 Web Design Mistakes That Lead To Millions In Lost Revenue
HuffPost
Let's look at some facts, 94% of users cited that unattractive web designs are the main reason they'll reject a site altogether and 48% consider it to be the number one factor of determining a business's credibility. Additionally, 40% of users will ...


TNW

InVision takes on Sketch and Adobe XD with its new Studio design ...
TNW
With its new Studio app that runs on both Mac and Windows, InVision hopes to take the fight to popular design software like Sketch and Adobe XD.

and more »

Kykernel.com

Web designer stresses importance of customer experience
Kykernel.com
The customer is always right, especially in web design. Communication technology majors were treated to a presentation from an experienced web designer on Thursday evening in the William T. Young Library Auditorium. UK hosted Austin Knight, senior ...


TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017
PR Web (press release)
TuiSpace Inc., a Houston-based website design company, won the coveted title, “Best Web Designers in Houston, 2017” by Expertise. TuiSpace was chosen out of 485 companies and three rounds of competitive selection for having the best web design in ...


ACI Simplifies Digital Banking with New Responsive Web Design, Powered by Industry's Most Extensive API Library
GlobeNewswire (press release)
NAPLES, FLA, Oct. 17, 2017 (GLOBE NEWSWIRE) -- ACI Worldwide (NASDAQ: ACIW), a leading global provider of real-time electronic payment and banking solutions, today announced the next generation of its flagship enterprise digital banking solution, ...

and more »
Google News

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

How To Create A Homepage That Works

Want to know what the worst thing to say on... Read More

Why Should You Care About Your Web Site Colors?

**How Colors are Used in web design:**Demarcates screen elements into... Read More

10 Things All Webmasters Should Know

Geared Up with a website and lots of energy to... Read More

Website Checklist

10 Basic Things Your Website Should Have ...__ all short... Read More

Website Sales: Discover 10 Mesmerizing Insider?s Tricks To Ignite Your Sales

Marketing is not an easy skill to acquire.It requires patience... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More

How To Design Your Web Site With CSS

Cascading Style Sheets (CSS) allows you to create fast loading... Read More

Quality Graphics for your Web Site

For most people graphic design does not come easy. Unfortunately... Read More

Freelancers Bite Back!

The Internet has seen an explosion in so called 'lance'... Read More

Understand Your Color

Any design on a web application involves the effective input... Read More

What to Avoid to Make Your Website Design Effective

The effective design is this one, which is maximum simplified,... Read More

How to Create an Enjoyable Web Page Design

Novice and professional designers alike ? you may probably be... Read More

Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?

There are literally thousands of different options, styles and formats... Read More

Getting Along With Your Web Designer

You're all ready to get started creating your web presence... Read More

Keyword Density

We can't emphasize enough the importance of including keyword-rich content... Read More

How to Choose Web Design Company?

Before deciding on which web design company to choose, you... Read More

So Much About META Tags!

I've written about META tags in the past, and I... Read More

Keep Your Navigation Consistent!

One of the single most important aspects of effective navigation... Read More

If Content is King who is Queen?

It's been said again and again, when it comes to... Read More

Through The Looking Glass

My mother used to take me along when she visited... Read More

Why Dot-Coms Fail - a Webmasters Perspective

Everyday we hear that another company goes out of business.When... Read More

Use Feng Shui Techniques To Design a Harmonic Website For Your Business

By following feng shui guidelines and techniques, you can build... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams,... Read More