Some File Naming Tricks for Your Online Home Based Business Web Pages

Conventional Wisdom states you should use Sub-Directories to organize your web Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings when you Do this, Many of the Page Ranking Algorithms in use today deem that pages closed to your Root are of a Higher Value then pages that are further away from your root. If you have 2 Web Pages with the Exact same content (web1.html and web2.html) http://yourdomain.com/web1.html and http://yourdomain.com/articles/training/web2.html

All things being equal Web1 will have a higher ranking then Web2.html because Web1.html it is in the Root Directory.

As a Web Designer or a Home Based Business owner wearing a Web Designer Hat it seems you have 2 Choices, do what seems right and in many ways best and use a Pretty Directory Structure and Loose Ranking points or Throw out the Directory Structure and Gain Ranking Points. Many People Choose the Directory structure either because they don't know about the page Ranking Algorithms or they feel a strong need to be organized and are willing to sacrifice ranking points.

There is a 3rd Choice. You can use what we shall call a Pseudo Directory. A Pseudo Directory is a simple tool that you can use that will not only keep you organized but has the added bonus if used properly can actually increase your ranking points because you will have file names that are extremely optimized for the Page Ranking Bots.

A quick lesson on File Naming if you have 3 Web Pages with identical content and they are named page1.html,bathroom.html and Home-Repair-Bathroom.html which file do you think will have the Lowest ranking and The Highest Ranking for the phrase "Bathroom repair". Page1.html will be lowest ranked and Home-Repair-Bathroom.html will be the highest rank.

The Pseudo Directory takes advantage of this page naming structure to allow you to organize your Web Pages and still maximize your page ranking.

So you have a Web Page that is Promoting products and Services to Homeowners and Would be Homeowners. You want to build some content rich web pages using articles that you find and Reprint. Using the Conventional Method you would have a Directory Structure that looks like

root/articles/Home-Loan/file.html,
root/articles/Home-Repair/file.html and
root/articles/Home-Selling/file.html etc.

With the Pseudo Directory method you keep all your files in the root Directory you just name them using the Optimal naming rules. An Article on Roof Repair would be named home-repair-roof.html not roof.html. Similarly an article on Kitchen Repair would be named Home-Repair-Kitchens.html and on Bathroom repair would be named Home-Repair-Bathrooms.html

This next step is optional but it does have a few advantages and will help increase your page rank even more. Create a Table of Contents or Site Map for each Pseudo Directory. So continuing with the above example create a File called Home-Repair-Contents.html and list all the files that start Home-Repair.

Next (If you have more then 3 or 4 sub topics) Create a Page called Home-Contents.html where you have links to Home-Repair-contents.html and Home-Loan-contents.html and Home-Selling-contents.html ...

Mike Makler has been Marketing Online Since 2001 and has Built an Online Organization of over 100,000 members. You can see My Web Page Here and be sure and Subscribe to my Newsletter

http://www.ewguru.com/hbiz/viraltraffic.htm l

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Responsive Design of DC Plan Web Portals Greatly Benefits ...
Planadviser.com
A new analysis from Corporate Insight underscores the continued proliferation of “responsive design” within retirement plan service providers' web offerings—benefiting plan participants and sponsors.

and more »

SYS-CON Media

Clutch Names Designzillas Top Web Design Company in Orlando
PR Newswire (press release)
ORLANDO, Fla., April 20, 2018 /PRNewswire/ -- Clutch Names Designzillas Top Web Design Company in Orlando. Designzillas--an Orlando-based digital creative...
IT News Online - PR Newswire - Clutch Names Designzillas Top ...IT News Online

all 1 news articles »

Neowin

Pay What You Want for this Learn to Web Design bundle, includes Photoshop courses
Neowin
Today's highlighted offer comes via our Online Courses section of the Neowin Deals store, where for only a limited time you can Pay What You Want for the Learn to Web Design Bundle. Break into the lucrative world of professional web design with up to ...


Clutch Names Designzillas Top Web Design Company in Orlando
Markets Insider
ORLANDO, Fla., April 20, 2018 /PRNewswire/ -- Clutch has named Designzillas the top web design company in the Orlando market. Clutch published their newest report on leading design companies which features a Leaders Matrix based on services offered ...


BGR

The iconic Gmail web design is getting a complete overhaul
BGR
The winds of change are a-blowin in Gmail's direction. According to Engadget, Google sent out an email to G Suite Administrators, the people who manage and control corporate or group email accounts running on Google's webmail platform. The email is a ...
Gmail is getting a new look — take a peekBusiness Insider
This is the new Gmail designThe Verge
New Gmail for web design shown in leaked imagesPhoneDog
Pixel Spot (blog) -TechCrunch -TechCrunch
all 746 news articles »

Asbury Park Press

PHOTOS: Web Design Pathway Program at Freehold High School
Asbury Park Press
Lori Purswani, 15, of Freehold Boro, talks about the travel website she created with her teacher, Rhonda Solomon, during her Honors Web Design class, which is part of the Web Design Pathway Program, at Freehold High School in Freehold, NJ Friday April ...


Business MattersBusiness Matters

Why you should hire a professional web design agency
Business MattersBusiness Matters
Designing a mobile-friendly and responsive website is no easy process and this is only made more difficult by the fact that the digital world is ever-changing. It is only those who are skilled in software applications and existing web standards that ...

and more »

Web Design Company, Lounge Lizard, shares the 6 Website ...
Markets Insider
LONG ISLAND, N.Y., April 18, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in ...

and more »

The Sun Chronicle

You're never too young for creative web design
The Sun Chronicle
When it comes to designing websites and video games, you're never too young. Cameron Bergamo, 9, a third-grader at Norton's L.G. Nourse Elementary School, was among youngsters attending a Saturday web design course recently at Foxboro's Invensys branch ...

and more »

The Pasadena Star-News

I'm being stalked by web designers
The Pasadena Star-News
It started with the phone calls. The first one came as I was driving to work on Monday. When my phone rang I noticed that the call was from some far away area code, so I chose to ignore it until I arrived at the office. When I did call back a recorded ...

and more »
Google News

Should You Bother Learning HTML to Build Webpages?

The most popular method to build webpages today is to... Read More

Graphic Design Can Make or Break Your Web Site

We all want high impact graphics for our Web sites... Read More

What Happened to My Website when I Deleted the Home Page by Mistake?

There is a widespread confusion among lots of new website... Read More

Hacked Off with CSS?

For those not familiar with CSS Hacks, they are ways... Read More

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

What Is Your Websites Most Wanted Response?

You spend time and money promoting your website; but what... Read More

Website Design Considerations

Q: Should I build and maintain my business Web site... Read More

Is A Picture Really Worth a Thousand Words?

The great debate: how much copy you should have on... Read More

Developing Your Winning Web Site Strategy

Your web site is the key to your success on... Read More

Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps

Creating your own website is actually easy in today's world... Read More

Choosing A Color Scheme

When you begin the design of your Web site, one... Read More

Text Is King!

Are you building your website? If so, STOP! Take a... Read More

Create A Web Site That Builds Trust

If someone doesn't know you personally, will they trust you... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

The Right Trigger Words

CNN.com's designers have gone out of their way to make... Read More

Website Re-Design?

My site is working fine. The links work. Content is... Read More

Designing Professional Web Pages

If your Web site doesn't project a professional and polished... Read More

Stop Sabotaging Your Sales

Do your web pages, sales letters or personal presentations include... Read More

How a Custom Designed Website Can Help Your Business

Over the years, the internet has grown into a marvelous... Read More

Build It And Build It Cheap! Part II

If you are familiar with my work, then you have... Read More

7 Ways of Building Customers Trust With Your Web Site

When I purchase something from a web site I first... Read More

Cool Web Design And Promotion Tips

This article gives free tips on how to find a... Read More

Why Your Site Should be Developed with CSS and Semantic Markup

Why your site should be developed with CSS and semantic... Read More

Looking for a Web Design Company? Use a Web Design Directory

Your business website tells a lot about your company. A... Read More

Creating the Perfect Website - A beginners Guide

Are you looking to create the perfect website? A complete... Read More