What I Look For In a Website

As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centred on flashy eye-catching graphics, quite often at the expense of the copy.

Good use of graphics is obviously an asset to any website but there should also be an element of simplicity as well; a site should not be so laden with amazing images and effects that it detracts from its purpose. Too often, there are websites with so many things happening on them that the eye gets confused and doesn't know where to look.

Graphics and copy should go hand-in-hand; they are there to compliment each other not compete with each other. The graphics should be capable of catching a visitor's eye enough to make them want to stay on the site; the copy should be short, sharp and to-the-point as most visitors to websites tend to 'scan read' what is on the page.

Navigation is also an important factor; there should not be too many menu options or superfluous pages, they can cause extreme boredom and have led to me leaving more than a few sites. This leads back to the simplicity theme. If other surfers are anything like me, then all they need from a website is well-written informative copy, subtle graphics and only essential menu options for ease of navigation.

This is only my personal opinion of what a website should be; obviously everybody has their own ideas and preferences and that's how it should be. Proofreaders are generally regarded to be pedantic people because they insist on everything being right. I don't see that as a bad thing - most people want things done correctly, because if it's not right - then it has to be wrong.

I am a professional proofreader of hard copy items and website copy. I also write web copy and occasionally accept small copy-editing assignments.

In The News:

Web Design Trends in 2019  Business 2 Community

Creating Your First Website

Building your first website can be very frustrating. It looks... Read More

Does Your Website Induce Seizures?

QUESTION: We promote our web site in all our... Read More

The Testimonial Trick

One of the most popular methods of traffic generation is... Read More

Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High-Impact Ad

No matter what product or service you're promoting, unless you... Read More

How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization

Everybody talks about the importance of testing your sales copy... Read More

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

Website Design: Color Me Blue

Chris, a new consulting client, asked me to help him... Read More

Transforming A Site From Good To Excellent

One of the challenges of moving a web site up... Read More

Top Ten Ways to Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer.... Read More

Website Design: Redecorate Your Web Site To Increase Sales

Getting traffic to your website is not the only factor... Read More

5 Ways To Automate Your Site

Automating your online business is one of the most important... Read More

Save Thousands of Dollars by Creating Your Own Web Site

With the advent of the Internet a whole new vista... Read More

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important,... Read More

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

Website Redesign for Existing Websites

Does your website need a re-design? Here are some questions... Read More

Some File Naming Tricks for Your Online Home Based Business Web Pages

Conventional Wisdom states you should use Sub-Directories to organize your... Read More

Web Page Building for Beginners 2

A search engine robot actually reads the wording on your... Read More

Pages to Include in Your Website

What pages need to be included on your website? The... Read More

Should I Use Pop-Up Ads?

Web advertising has taken many forms, including those that appear... Read More

Browser Compatibility

Internet Explorer, created by microsoft has been the most popular... Read More

How to Create a Favicon for Your Web Site

One of the simplest things you can do to give... Read More

Why Dot-Coms Fail - a Webmasters Perspective

Everyday we hear that another company goes out of business.When... Read More

The Secrets of The Shriekers

I am constantly bombarded with all sorts of advertisements, single-page... Read More

Tried and Tested Tips to Improve Your Website - Part 1

1. DO NOT use excessive graphics or banner images on... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More