The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.

But the real power in your online business is email. It'sthe ability to reach your database of contacts at the clickof a button. The efficiency of your email pipeline willdetermine how much money your business makes.

Your website is just a way of building your mailing list -by collecting the email addresses of your visitors.

In fact, we're not talking about one list, but several.Here are the lists that I maintain ? they're all people whoat one time or another have visited my websites:

- people who have bought my products- people who have signed up to receive my articles- people who have joined my affiliate program- people who have signed up for my email course- people who have joined my newsletter

So why are these lists so important?

Because most of your visitors won't buy on the firstcontact. Statistics show that most people will need to seeyour message 7 times before they make a purchase. So ifyou're not collecting the email addresses of your visitors,you are losing out on a lot of sales.

But there is one list in particular that is like gold. It'syour list of previous customers. These people arepredisposed to buying from you. In fact, some businessesmake 80% of their sales from previous customers.

All well and good - but what do I do with these lists?

Here are some ideas:

- announce your latest product to your customer list

- announce your latest product to your affiliates list

- send your latest article to your articles list

- announce your latest product in your newsletter

- publish your latest article in your newsletter

- announce 'related' products to your customer list

- send your latest article to your affiliates list so they can use

it to promote your products

For each list that you manage you will need (1) anautoresponder account or an autoresponder script and (2) away of capturing your visitor's email address.

(1) Autoresponder Accounts

An autoresponder account gives you the ability to manage alist without installing software - it's all done on aremote website. Most autoresponder accounts will give you:

- an email address for subscribing- an HTML form for subscribing- seven or more follow-up messages- a confirmation email to you every time someone joins- the ability to broadcast messages to your list- the ability to personalize your messages- database of your prospects- online stats

Here are some sites that offer autoresponder accounts:

http://www.aweber.com/

http://www.getresponse.com/

http://www.responders .com/

http://www.proautoresponder.com/

http://www.www.roibot.com/

http://www.infog eneratorpro.com/

http://www.replypro.net/

http://www.auto-responder.co.uk/

Now, autoresponder accounts cost between $17 and $20 permonth. And with most autoresponder services you can onlymanage one list per account. So if you are managing 5lists, that quickly adds up to a hefty monthly bill.

But there are a few services that allow you to managemultiple lists with one account. Here are some of them:

http://www.rapidreply.net/http://www.ezmailpro.com/http://www.autorespond-it.com/http:// www.1automationwiz.com/http://www.royal-responder.com/

(2) Capturing Email Addresses

The most popular way to get new subscribers to your list isa 'subscribe form' that pops up when your website loads. Iget 25 to 30 new subscribers a day using this technique.The HTML code for the subscribe form usually comes withyour autoresponder account.

Another way to invite visitors to join your list is an'alert box'. An alert box is a small gray dialogue box thatpops up when someone visits your website. It usually sayssomething like: "Please subscribe to my Newsletter. 5 FreeeBooks when you join". It's impossible to ignore an alertbox - you have to either close it or click OK to continue.

Alert boxes have two advantages over subscribe forms.Firstly, there's no form to fill in, so it's much easierfor people to join your list. People who have switched froma subscribe form to an alert box report 3 to 5 times asmany subscribers.

Secondly, alert boxes capture only "real" email addresses -the email address from the visitor's client browser. Youend up with very few Hotmail and Yahoo addresses, whichmeans you'll have a much more responsive list. For moreinformation about alert boxes, visit:http://www.optinlightning.com/

So to sum up, use your website to build several optinmailing lists and you'll have a private audience of peopleyou can market to over and over again - it's the key torunning a successful online business.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:

How to start an online store  Global Banking And Finance Review

How To Start Your Own Website

I'm one of those people that always wanted a website,... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

10 Tips For A Successful Website

Have you ever thought the secret behind the success of... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

The Problem with Automated Accessibility Testing Tools

An automated accessibility tool is a piece of software which... Read More

3 Reasons Why You Need URL Rewriting Module To Enchance Your Web

URL rewriting are major needs for your sites that produce... Read More

7 Reasons YOU Need a Website

1) A marketing necessityI still hear it said from time... Read More

Making Your Website Shine! Attract and Keep Visitors at Your Site!

When you consider the billions of individuals and companies on... Read More

PHP Redirect

A PHP Redirect automatically transfers a web user from one... Read More

Whats Your Business Online Attitude?

This article was prompted by some customer support work I... Read More

5 Essential Traits Of A Home Business Website

So you've decided to start an online work at home... Read More

Now You Have a Web Site - Have You Ever Heard of Accessibility?

An accessible Web site is easily approached, easily understood, and... Read More

Why You Really Need Your Own Web Page In-order To Make Online Business!

How many Web Sites did you stumble over telling you... Read More

A Network Of Web Sites Is Not Enough!

The big thing these days is your ability to capture... Read More

Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox

Webmaster tools are vital to becoming both efficient and effective... Read More

Find the Purpose of Your New / Proposed Website

Absolutely everything stems from the purpose of your website -... Read More

How Your Own Website Helps Your Small Business Grow

What do you mean, you don't have a website for... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

Five Question-Five Minute Web Makeover Quiz

If you haven't made the sales and built your clients... Read More

A Website Is Not Enough

Your ObjectiveYour small business needs an appealing and professional website... Read More

The Power Of CPanel

cPanel is a control panel for your website and allows... Read More

Non-Profits: Successful Online Strategies

More and more non-profit organizations are developing websites to help... Read More

Web Sites ? Should I Learn or not?

A common dilemma most small and medium businesses face when... Read More

The Dos and Donts of Launching a Small Business Website

Launching a new small business website is often a long... Read More

Things to Consider Before Starting a Website

In the time that I have been using the Internet,... Read More