Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!

Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers.

I have randomly chosen Watkins to design a marketing approach but you will see how to apply this concept to any direct sales company.

Now let's sort through the steps of developing your online marketing plan.

Become an expert.

Be an expert on your products, your corporate website, and your current and potential customers. If you don't see yourself as an expert about your products, your company... that is your first step.

Don't try to market or pay for advertising without knowing your products and the people that would love them!

When you are comfortable with the products you offer on your corporate website begin to brainstorm about how to connect your products to internet customers.

On paper list the different categories of products with a list of potential "markets" you can target. You are ready to start your marketing plan itself.

Find your niche market.

In our example of Watkins, there is a potential market with women that are homemakers, enjoy cooking, love to entertain or create family memories with cooking traditions but remember men love to cook too.

There is a very wide range of the ages, the groups within that cook and entertain. By studying your potential customers, a theme will emerge.

Let's look at "cooking from scratch."

To know your customers, do this exercise:

Think cooking. Think old fashioned values. Think food and family traditions.

Where would they go on the internet for ideas, menus, recipes and more? Use search engines for your initial search to find a few solid popular websites. As most well built website have links within their categories, visit their links or resources to find other similar sites.

Look for homemaking, cooking, familiy focused and entertaining sites with message boards, newsletters and articles.

You are finally nudging closer to your niche market, your potential customers.

Once you have found a few websites that cater to your market, stop and study the sites. Read the articles and visit the message boards. Message boards often have posts asking for advice or recipes. Articles may have ratings by visitors which tell you more about what readers want to see. learn what kind of information your potential customers may be looking for, what they want to learn and do.

Sign up for the site's newsletter. You will learn a great deal from the newsletter. Read the articles, hints and ads in the newsletter.

Start writing.

Submit your articles, recipes and kitchen hints both to site owners that accept submissions but you can also contact the publisher of the newsletters too.

It's very important to remember not to write about your products Write about anything connected to the homemaking, cooking, entertaining site....keep your written article focused along the theme of the website you have found.

Your articles should reflect your knowledge, your passion whether it be crafts for kids or organizing a closet.

Sell outside the article.

You do not need to sell within the article or post. On the power of your words, your writing, they will learn about you, your business in your "resource box." When a reader enjoys your article, connects with your writing, they will feel compelled to click on your link.

You have made your first contact with your market through creative marketing.

This is your best marketing strategy for your corporate website. Continue to post ads on message boards that allow you to but often that serves you best with recruiting for your direct sale team.

Your products, whether it is Discovery Toys or Tupperware, are best presented online in your resource box as you build your reputation as fun, knowledgeable and credible. Over time and repeated exposure online, your name will become synonymous with your product and your company.

That once limiting corporate website will be the link between you and your customer. Your success with your business and corporate site will be based on creating a market for You.

Tammy Ames
Owner of Wahm Connections http://www.wahmconnections.com - Publisher of Wahm Connections Weekly Online. Send a blank email to [email protected] to subscribe to her dynamic weekly ezine available in both email text or html online. Free weekly subscriber ads available.

In The News:

University of Helsinki Publishes Free Intro Course on Modern JavaScript-based Web Development  WP TavernThe University of Helsinki is offering its “Deep Dive Into Modern Web Development” course online for free. It provides an introduction to JavaScript-based web ...
We Develop Websites I want to know How can i get serious genuine clients ? - Business Advice  Business.comWe are a Web development and digital marketing company. We specialize in Wordpress,PHP and technical SEO our company website is ...
IoT: Revolutionizing the web development sector with  JAXenterIoT is a diligent technology that has totally transformed our daily lives. But how has the technology affected web developers? In this article, we attempt to ...
New software school set to open, offering web development and design program  DevdiscourseThe school will be the first of its kind in the region and spaces are limited as the newly minted Private Training Establishment seeks to address both a skills ...
Why Is WordPress The Top Choice In Web Development? Let Us Count The Ways  HostReview.comWhen a business takes the time to meet with an app development company, a number of questions are going to come up. An app development company can ...
O'Reilly Partners with Netlify to Publish Free E-Book: Modern Web Development on the JAMstack  WP TavernIf you are following the JAMstack (JavaScript, APIs, and markup) craze and want to learn more about the history and best practices of the architecture, O'Reilly ...
Web Collaboration Mangement Market 2019 Strong Development By Key Players, Emerging Technology and Forecasts to 2025  Daily Watch ReportsLatest Research Report On 'Global Web Collaboration Mangement Market 2019–2025' Included to Global Info Reports Database with Competitors, Applications ...
GoodFirms Unveils Reliable Web Development Companies for Major States & Cities of USA for Q2- 2019  PRNewswireWASHINGTON, July 23, 2019 /PRNewswire/ -- Website is a strategic asset for a business. It is imperative to build a unique and attractive site to stand out of the ...
Web Development New York Agency, Huemor, Discusses the Top Conversion-Boosting Techniques You Should Pay Attention to For Your Ecommerce Website  Yahoo NewsConversions are an essential measure of success for any ecommerce website. If your conversion rate doesn't increase (or hold constant) with higher levels of ...
The Benefits of WordPress Multisite for your Web Development Project  Coast DigitalSometimes a web project requires room for growth. You might have a large amount of *content* which requires careful differentiation and organisation; a website ...
Web Developer job with Lebanese American University | 401526  mediabistro.comWeb Developer in New York , Experienced (Non-Manager), Web Production, Creative & Design with Lebanese American University. Apply Today.
Progress Announces NativeScript 6 Release Like  InfoQ.comCurated and peer-reviewed *content* covering innovation in professional software development, read by over 1 million developers worldwide.
Top of the List: Busiest Central Ohio web development firms  Columbus Business FirstYour company's website is its window on the world. Central Ohio's web developers make that window transparent and interactive.
A New Report Unveils The 10 Open-Source Software Examples of 2019  Yahoo FinanceReports say that 68 percent of companies have increased their use of open-source software this year to take advantage of the latest innovations and attain ...
How Top Web Design Agencies Charge Clients For Their Services, According To New Insights From DesignRush  BenzingaNEW YORK, Aug. 21, 2019 /PRNewswire-PRWeb/ -- According to research, there are 4.39 billion internet users in 2019, an increase of 366 million since 2018.
Top 6 Frameworks and Tools To Build Progressive Web Apps  AppinventivWe have curated a list of the best frameworks for PWA for entrepreneurs struggling with the choice. Know which PWA frameworks and tools made it to our list.
Web Development Company in NYC, Huemor, Discusses the Difference Between Web Design vs. Web Development  Yahoo FinanceNEW YORK, July 24, 2019 /PRNewswire/ -- Though the two terms are used interchangeably, "web design" and "web development" describe different tasks in a ...
70 Web Design and Development Terms We Wish You Knew, Part 2  Business 2 CommunityIn Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting ...
Web Developer (Full-Time) job with Wilmington University | 402445  mediabistro.comWeb Developer. Wilmington University. Employment Status: Full time. Location: Wilson Graduate Center. department: University Relations. Effective ...
5 Must-Know Programming Languages and How to Master Them  XDA DevelopersAs an aspiring developer or first-time programmer, one of the first decisions you have to make is which language to learn. With hundreds to choose from, the ...
Former Grant Union student offers web development, design  Blue Mountain EagleJohn Day resident Harsh Patel, a former Grant Union student and recent Boston University graduate, is jumping into real-world entrepreneurial experiences.
PHP web development internship in North Holland, Amsterdam  IamExpat in the NetherlandsDTT is hiring a PHP web development internship in North Holland, Amsterdam. Are you an expat looking for jobs in English? Apply now!
What You Need To Know As A Web Developer  OxGadgetsAnyone who writes code for a living or a hobby will tell you, web development can be hard, complex and time-consuming however the majority will tell you that it ...
Store: Develop A New Hobby With These Online Courses Under $20  HuffPostBuy real stuff from the HuffPost store: All purchases support our journalism.
13 free tools for API design, development, and testing  InfoWorldThe rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them. Whether you're an API newbie or an expert on an intractable ...
Fiverr: From The People Who Brought You Wix  Seeking AlphaFiverr is an Israel-based company that operates a worldwide online marketplace for freelancers to sell their gigs. Since its IPO back in June, the company has l.
Top 5 Reasons to Take Web Developer from Outsourcing Specialized Company in 2020  Programming InsiderWeb development is one of the most software engineering fields where the demand for web programmers is continuously increasing worldwide. With the ...
Bitbucket to no longer support Mercurial, users must migrate to Git by May 2020  Packt HubBitbucket announced to no longer support Mercurial repositories after May 2020. Bitbucket, owned by Atlassian is a web-based version control.
Next.js 9 Released: Q&A With Co-Author Tim Neutkens  InfoQ.comThe Next.js team recently released Next.js 9, featuring improved developer and user experience. The new Next brings built-in zero-config TypeScript support, file ...
Study Web Development or Games Programming at SAE London  Hackney CitizenSAE London delivers industry-focused 2-year creative media degrees and 1-year diplomas in Animation, Audio, Film, Games Programming, Music Business and ...
The Genetic Education for Men (GEM) Trial: Development of Web-Based Education for Untested Men in BRCA1/2-Positive Families.  UroTodayCascade testing for hereditary breast/ovarian cancer is an important public health priority. Increasing attention has been paid to the relevance of testing for men ...
OpenTracing and OpenCensus merge into OpenTelemetry project; Google introduces OpenCensus Web  Packt HubGoogle's OpenCensus Web is a library for measuring application performance of web pages.OpenTracing and OpenCensus merges into OpenTelemetry.
Library recipient of Youth Engagement Grant  Grant Tribune SentinelHastings Memorial Library in Grant is the recipient of a Youth Engagement Grant in the amount of $4000.
Certified as Maine's first 'Shopify expert,' marketing firm ramps up integrated commerce  MainebizFirst Pier, an ecommerce division of marketing firm Helm Digital in Portland, is leveraging its status as a certified "Shopify expert” to grow its business.
What are the latest web development Trends For businesses In 2019?  YourStory.comIt's impossible to go along with web development trends; because it is subject to change. Rarely, a week passes without any release of a new JS framework, ...
Top Web Development Trends 2019  YourStory.comWeb Development Trends 2019 Do you know global internet users number have surpassed 4 billion in 2018? It is found in a recent study by We Are Social and ...
Digital Transformation support for local businesses  Banbridge LeaderArmagh City, Banbridge and Craigavon Borough Council's Digital Transformation programme is once again open for applications with over 50 local businesses ...
Current Big Trends in Web Development  HTML GoodiesHow many of these big trends are you using in your web site development today?
Top 10 Image Formats That Are Best for Web Development  YourStory.comWeb application development is one of the biggest trends in this era because now a day's software has tons of functionality that cannot work properly on our ...
Things to consider before going into web development  JAXenterWe normally don't offer beginners' guide for aspiring developers but this time around we are making an exception! Amit Jat has a set of extremely useful ...
How To Find A Stellar Web Development Agency  ForbesWhen you're looking to hire an agency, act as if you're hiring an employee.
Know About Role of PHP In Web Development  Customer ThinkIt is a well-established fact now that for any company to flourish it needs to have its presence on the digital platform. While social media can be the right place to ...
Internshala Trainings launches The Web-Dev Battle - A web development contest  Knn IndiaInternshala Trainings has launched The Web-Dev Battle for the students who are passionate about building their ideas from scratch using their creativity and ...
@Pika/web Frees Modern Web Development from the Complexity of Package Bundling  InfoQ.compika/web, part of the pika tool chain, aims at improving web application developers' experience by turning often-complex bundling processes into an opt-in ...
Are You Missing This Important Puzzle For Web Development Success? – Test Driven Development  YourStory.comAs a Web Development Company, there are many aspects of your business that determine your success. You can choose to create your application as cheap as ...
The Crucial Role of AI in Web Development  Analytics InsightArtificial intelligence is undeniably no longer a buzzword in the web development space. AI in web development is used to design automation, integrating into ...
Why use Vue.js for UI web development?  JAXenterIf you are looking to start a new project and you are not sure if Vue.js would be the right choice for you, check out this overview of the popular framework.
What makes Laravel the most Preferred PHP Framework for Web Development  Customer ThinkOne of the most daunting tasks for any business is choosing the right PHP development framework to build a robust web application. PHP frameworks are not ...
Top 5 WordPress Development Companies in the World  YourStory.comAre you searching for top WordPress development companies? We are providing you the list of top and best WordPress development companies in the world.
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
Stefan Judis, a Twilio web developer, on responsible web development with HTTP headers  Packt HubAt this year's JavaScript Fwdays, Stefan Judis, who works at Twilio as a frontend developer, talked about how web developers can make their sites secure with ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
Cosmic JS wants to simplify web development so you can focus on content  TechCrunchIf you are a web developer, you know how complex many of the traditional web *content* management systems have been. One of the big problems has been ...
Head of Web Development job with QUEEN MARY UNIVERSITY OF LONDON | 175514  Times Higher Education (THE)Department: Marketing & Communications Salary: £46,489 - £51,899 per annum inclusive of London Allowance (Grade 6) Location: Mile End Closing date: ...
Web development: So many choices to get the right fit  SDTimes.comOn one hand, the web today provides a wealth of information, giving developers easy access to a number of resources useful when running into a problem or ...
Harness web development skills to create better desktop applications  The GuardianIntegrating best of breed desktop applications from Adobe Creative Suite with web tools can provide a better experience for creative staff. Sakib Supple.
This cheap online course will teach you all about front-end web development  MashableInteractive buttons. Scannable layouts. Flashy graphics. Beautiful typography. Elements of a website — or any digital product for that matter — that make you go ...
Tips to Boost Your E-commerce Sales  Business.comIncrease your online store's sales with these 10 helpful tricks.
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
Vital points to consider while choosing the platform for website development  ITProPortalSelecting the best platform for your website is an absolute requirement for your business, but choosing the right platform isn't that easy.
Future of web development in India  Daily News & AnalysisFuture of web development in India - Web development, as a career, has witnessed a boom all over the world, including India, since the time e-commerce has ...
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development, exploring technologies and options gaining further ...
The Complete Front-End Web Development Course  InverseThe Details. Start learning in-demand programming skills & tools; Access 117 lectures & 14 hours of *content* 24/7; Dive into web development basics w/ HTML ...
Complete 2019 Web Developer Bootcamp: Build 15 Projects for only $15  NeowinToday's highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can save 95% off this Complete 2019 Web Developer ...
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
5 Questions to Ask Remote Web Developers  DevOps.comHere are some questions to ask when interviewing remote web developers to understand whether they'd be a good fit for working remotely.
Top 12 Python Web Frameworks of 2019 Programmes Should Know  Analytics India MagazineHere are the top web Python frameworks of 2019.
Internshala Trainings launches The Wed-Dev Battle — A web development contest  APN NewsAn opportunity for the students of India to learn the top in-demand skill and earn rewards worth INR 1 lakh. Internshala Trainings has launched The Web-Dev ...
Decoupled Drupal delivers flexible approaches to web development  NeowinMeet new experience mandates across channels and devices with flexible decoupled development modes provided by Acquia and Drupal. You can claim your ...
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightCustom software development companies are figuring out new ways to utilize the advanced data science techniques to build customized websites to suit specific ...
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
How IoT Affects The Future Of Web Developments  ReadWriteATMs, Apple Watch, Fitbit, Self-driving cars and more are part of a list of devices using IoT is endless. The concept of IoT began years ago; we just didn't use the ...
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
Master web development with this JavaScript master class  Boing BoingWhen it comes to website development, JavaScript is the language that underlies it all. If you want to learn that language well enough for a career, you'll need ...
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
How to reach smartphone users through your eCommerce business?  YourStory.comThe advancement in technology has led to various developments that the human race would have never thought about, and one of them is the eCommerce.
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
What Makes Laravel Development A Preferred PHP Framework for Web Developers?  Customer ThinkWebsite development is a crucial part of technological development. Websites give individuals and corporates a presence on the internet. The sites also act as ...
Lean Web Development with the Best Teachers Online  Digital InspirationMeet the best online teachers for learning modern web development including React, TypeScript, JavaScript, Golang, Flutter, Nodejs, Docker and more.
AI in Web Development: Reality or Hype  ReadWriteTo what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been ...
6 Reasons Why Angular is Better for Web Development  CIOReviewIn this digital era, the market is witnessing the ever increasing demand for web developers. There are millions of websites on the internet, and the numbers are ...
This $29 bundle can get you savvy with Google's own programming language  The Next WebYou may know that Google processes over 3.5 billion search requests per day, owns YouTube, and is a regular entrant on Fortune's list of the Best Companies ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Top 5 Editors / Text IDEs for Web Programming  ToolboxIn web developers, there is always a need to find the best web development tool. It can be a text editor, a specific framework for project creation, etc. I will focus ...
JavaScript and machine learning: Google shows what's possible using the web programming language  TechRepublicFrom head-controlled Pacman to browser-based upload filters -- here are some of the best uses of TensorFlow.js.
Advice for web developers  SDTimes.comThere are a number of things developers need to consider when it comes to developing for the web in 2019 and beyond. SD Times asked industry thought ...
App Development and Design Trends that will mark 2019  YourStory.comIntroduction One of the most significant technology markets is the mobile application division as proven by the Statista report that predicted that mobile apps ...
Top 10 Web Application ideas for Startup In 2019  YourStory.comWeb Application Development Company People are doing tedious jobs in different sectors but there comes a time when they get frustrated with routine life and ...
Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
The new new web  TechCrunchOver the last five years, almost everything about web development has changed. Oh, the old tech still works, your WordPress and Ruby On Rails sites still ...
Salesforce moves Lightning Web Components to open source  TechTargetSalesforce has turned its Lightning Web Components framework into an open source project in an effort to spur innovation for the development environment, ...
Low-Code Has Taken Development by Storm. Why Not the Web?  DevOps.comFor more than a decade, development tools increasingly have made their way into the hands of less-technical people. On the web in particular, we've eliminated ...
Build amazing web apps with .NET Core | Visual Studio 2019 Launch Event  Microsoft - Channel 9See Visual Studio 2019 in action building modern, cross-platform web apps using ASP.NET Core 3.0 Preview.Visual Studio 2019 in action building modern, ...
10 Essential Question to Ask Your Web Developer  Business.comAsking the right questions when choosing a web developer can help you find someone who understands your vision and can give you the website you want.
Web Developers Earn the Most in These States, Cities  Dice InsightsWhere can web developers make the most money? As you probably suspect, major tech hubs such as San Francisco, Seattle, and San Jose pay out the biggest.
Frontend Web Developer Internship Position  EU-StartupsYou will work alongside two back-end and two front-end developers on building a Ruby On Rails web application. You will have full responsibility and flexibility ...
Writing Web Applications in Java - a Study of Alternatives  InfoQ.comDevelopers familiar with the Java Virtual Machine languages and who want to develop web applications without the difficulties of a JavaScript development ...

Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

If you are looking for creating your online presence you... Read More

7 Reasons Why Your Small Business Needs A Web Site

Many small businesses have the misconception that their business can... Read More

How To Keep Your Website Sticky

Developing a website with content that entices visitors to return... Read More

Is Your Web Site Talking to Your Customer?

A while ago one of my clients approached me and... Read More

Websites for Writers ? Why You Need One and How to Get Started Today

It may seem like the publishing industry's equivalent of Beanie... Read More

Wheres Your Focus, Money or Customer?

Is your website Really useful?I had a 'rep' in yesterday... Read More

Where on Earth is Your Websitee?

You've just finished congratulating your marketing team. After six months... Read More

Website For The Company Store

If your company own one or more stores, you might... Read More

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.Building a website can be... Read More

Why do I Need a Website?

Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

Writing Effective ALT Text For Images

Anyone who knows anything about web accessibility knows that images... Read More

Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites!

1. Many people are not getting good or complete advice.... Read More

Adding Word Rich Content to Your Website

You have permission to publish this article electronically, in print,... Read More

Website Survival Guide

In the big, wide online world there are millions of... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

The Secret Benefit Of Accessibility: Part 1 - Increased Usability

Web accessibility has so many benefits that I really do... Read More

Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox

Webmaster tools are vital to becoming both efficient and effective... Read More

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

Profitable Websites for Exclusive Industries

In the region where my company is located, South Bend,... Read More

4 Rock Solid Reasons For Building Your Own Website

What is the point of having a website, you may... Read More

Track Your Visitors, Using PHP

There are many different traffic analysis tools, ranging from simple... Read More

Website Strategy!

A website lets you put your products in front of... Read More

How Worldly is Your World Wide Web?

The growth in Internet usage around the world is astounding... Read More