Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do you really? It all depends. It depends on your market, business objectives, and even your comfort level and if you are willing to step outside of it.

If your customers live and work within a few miles of your brick and mortar business or home based business, you might not need one.

If you don't have any plans to grow your business, you might not need one.

If you're in denial and choose not to see that change is going to occur with or without you, then you might not need one.

If your community is small enough that you know everyone by their first name or can pass through the town in 30 seconds and you have enough business, then you might not need a website.

If you're comfortable where you are and don't want to change anything, maybe you might not need one.

Fact: Change is inevitable. It is the only certainty, besides death, we all know is going to occur.

Fact: The Internet, as a communication media, is here to stay - at least throughout the next few generations. Yes, it will evolve, just like televisions went from black and white to color, and now to flat screen. Just as dial up went to DSL and now wireless.

Fact: If you aren't spending any money to advertise your business, it's going to cost you to have a website. How much depends on your needs, skills, and other "who"s and "what"s.

There are more pros than cons when it comes to having a website. Below is a quick list of some of those truths. But before I present them, let me mention there are three basics to creating a business presence, whether handing out flyers, posting ads, turning on your neon light, or setting up a website. They are: (1) patience, (2) baby steps, and (3) having a plan even if it only includes the first few steps.

Truth: An Internet business presence allows small businesses to compete with the big guys.

Truth: A website is the most cost-effective way to advertise your services or products.

Truth: Every year there is a huge increase in the number of people fulfilling their needs with information from the Internet.

Truth: The Net is open 24/7, 365 days a year to match

consumer's schedules. Millions of people turn on their computer every day to find thousands of dollars transferred to their bank account from orders placed while they were asleep, at a meeting, or getting a tan in a salon or the Bahamas.

There are hundreds of truths on why and how your business can expand with a presence on the Internet. However, a website boils down to your choice. People can explain the pros and cons until they are blue in the face. You can conjure up tons of excuses, fears, or reasons why not to. The bottom line is, "Are they the truth?" The answer is, "Most likely not."

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Business Coach, specializes in for-profit nonfiction writing, marketing, and product development. Newsletters, articles, forms, and other information business development, marketing success, writing, and laws of attraction are available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:

Web Design Jobs  Southern New Hampshire University
Senior Web Developer  Charlotte Agenda

Database Driven Web Site - Do You Need It?

Many of site owners still don't realize all advantages of... Read More

Do This One Thing to Create a Powerful Product-Selling Web Site

Spend time planning your Web site. Before you design a... Read More

PHP Redirect

A PHP Redirect automatically transfers a web user from one... Read More

Beware the Software Siren

I've heard several prominent web marketers mention in their classes... Read More

Autoresponders Make You Look Like A Pro

People like to get immediate responses to requests. Autoresponders are... Read More

Server Stats ? Analyzing Traffic To Your Site

Analyzing traffic to a site is a key factor in... Read More

5 Tips For A Better Website

Having an eye catching website is great, but are you... Read More

Five Essential Questions to Answer Before Creating Your First (or second...or third) Website

Right after the thought, "I need a website," people usually... Read More

Building eCommerce Websites that Work - Part 3

An interesting eCommerce success factor that isn't precisely overlooked, but... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

Successful Web Development: 10 Key Elements

There are many elements that are key to successful web... Read More

From Search to Sale

The Internet car buyer is an elusive animal. Trying to... Read More

Allocating Your Web Site?s Budget Properly

I had a client say something to me the other... Read More

From Concept to Website

You've decided to create a website to market your products... Read More

Creating Websites that Cater to Exam Preparations

One of the things that Internet excels is disseminating information... Read More

Whats Your Business Online Attitude?

This article was prompted by some customer support work I... Read More

Five Question-Five Minute Web Makeover Quiz

If you haven't made the sales and built your clients... Read More

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of... Read More

Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others... Read More

So You Want To Have A Website

So you want to have a website. You have gone... Read More

Make Your Web Site User-Friendly!

Making a web site is easy. Making a good web... Read More

Beautiful Web Sites Seldom Make More Sales

Designing an E-commerce Web site is not as simple as... Read More

Ecommerce for Beginners

Like most average persons, I wanted some extra money to... Read More

HTML Editors - How to Choose the Right One for Building Your Websites

There are lots of HTML editors on the market, however,... Read More

Is Your Website Doomed for Failure Before Youve Built It?

One of the things that many people overlook when building... Read More