How To Get Your Customers To Trust Your Website

Research reveals three important facts:

1) The Internet is one of the most important sources of information.

2) The trustworthiness of the Internet is declining.

3) Customers will come back to your site if they trust it.

In the face of a declining trust in the Internet, there's definitely value in creating a website which can be trusted by your visitors. But how do you do it? That's what this article is all about.

But first, the research?

According to a recent major study, "Ten Years, Ten Trends", conducted by the Center for the Digital Future (http://www.digitalcenter.org), a leading authority on the impact of the Internet, the Internet is still seen as one of the most important sources of information, but people are placing less faith in the reliability of that information.

These findings are supported by earlier research. American Express found that 73% of people use the Internet to gather information, and Lyra Research found that 48% of people use the Internet to find work-related information as opposed to 7% who use magazines. When it comes to reliability of information, A.T. Kearney found that workers take so long trying to find information that it costs organisations $750 billion annually!

But never fear! All is not lost. It is possible to stem the tide ? at least as far as your own website is concerned. According to Nielsen NetRatings, helpful website content develops site loyalty. The average person visits no more than 19 websites in the entire month in order to avoid information overload ? they tend to rely on the sites that they can trust to help them.

So how do you make yours one of those sites? How do you inspire trust in your visitors?

The answer is simple ? make your website copy trustworthy!

Following are 8 steps that'll put you on the road to a trustworthy website.

STEP 1 - Always include your contact details

Always! This includes an email address, phone numbers, fax numbers, and address. Without these details, you'll look like a fly-by-night operation.

STEP 2 ? Tell us who you are

Dedicate a page of copy to the people who run your company. You don't need to say much ? just provide a little history. Talk about their work history, career highlights, education and qualifications, etc. And it never hurts to include a little personal information as well. Let your readers know who you are.

STEP 3 ? Know it & Show it

It's not enough that you know what you're talking about. Your readers have to know you know it! This normally means including a little bit of technical information or some other titbit that potential customers will recognise as expertise. (And always check your facts before publishing. If possible, include statistics or some other form of research results.)

STEP 4 ? Include samples & testimonials

Of course, if you're going to talk the talk, you have to be able to walk the walk. Validate your claims by including samples of your previous work (if applicable), and testimonials from some satisfied customers.

STEP 5 ? Something for nothing

Nothing inspires trust more than an offer of something for nothing. But you have to make sure that 'something' is helpful. And make it doubly clear that it really is obligation-free. Nothing undermines credibility faster than the suspicion that there's a hidden catch.

STEP 6 ? Avoid advertorial style web copy

Don't go on and on, page after page, repeating the same thing using different words. Make your point and make it quickly. Don't insult your visitors' intelligence by implying that they'll believe you if you just say it often enough! If you use advertorial style web copy, you'll seem more interested in yourself than the business solution you're offering your client.

STEP 7 ? Avoid hard-sell web copy

Once again, don't insult your visitors' intelligence. Hard-sell web copy can give the impression that you're more interested in the sale than the business solution. Sure, create a sense of urgency with your web copy, but don't overdo it.

STEP 8 ? Talk benefits not features

When you talk features, you're talking about your product or service - you're talking about you. When you talk benefits, you're showing that you're interested in what the customer needs. Talking benefits is one of the best ways to engage your customer. (For more information on writing about benefits, see http://www.divinewrite.com/benefits.htm and http://www.divinewrite.com/webbenefitwriting.htm.)

Websites can be a great way to engage your customers and make sales. But you have to make sure your visitors trust what you say. And that means getting your web copy right.

Of course, it's not ALL about the website copy. Obviously you also need a website design that inspires trust (see http://www.izilla.com.au, http://www.hothouse.com.au, http://www.mc3.com.au, or http://www.digital-tsunami.com for that).

Happy writing!

About The Author

* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at [email protected]. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.

In The News:

Time to act on MGNREGA  The Indian Express
Web Design Jobs  Southern New Hampshire University
Senior Web Developer  Charlotte Agenda

What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Q1.Why would I need a web site? A1.- Improve my... Read More

Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads

Many millions of dollars are being wasted on promoting and... Read More

If Its Done Its Done for: Make Your Website Part of Your Business before You Build

Web sites are an Ongoing Part of Business.All too many... Read More

4 Rock Solid Reasons For Building Your Own Website

What is the point of having a website, you may... Read More

Let Marketing Manage Your Website Content

The definition of the phrase "Content Management" depends on what... Read More

Find the Purpose of Your New / Proposed Website

Absolutely everything stems from the purpose of your website -... Read More

Websites: You Get What You Pay For!

So you finally decided to invest in a web presence... Read More

The Top Ten Benefits of Having a Web Site

Do you need a web site? Are you considering getting... Read More

Improve Web Sales Figures Forever And Ever Amen!

"How do I improve web site sales figures?" The CEO... Read More

Develop a Solid Website Presence

Starting an internet business can be confusing to non-veterans. The... Read More

What Hosting Companies Dont Tell You, Could Hurt You?

Did you know that hosting companies overcrowd their servers despite... Read More

Why You Need a Website

You hear a great deal about the Internet these days... Read More

Developing A Login System With PHP And MySQL

Most interactive websites nowadays would require a user to log... Read More

Creating a Sticky Web Site

When used to describe a web site, the term "sticky"... Read More

Website Globalization

Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More

Study Your Sites Performance Via Hit Tracking

Knowledge is power.And undoubtedly, it is the key to making... Read More

Web Coach Tip: What You Should Know About DIY Web Sites

Recently, a friend asked "What's the deal with those DIY... Read More

Art, Artists and the Web: Part 4--What to Do After a Website is Designed

What to do if you are an artist after you... Read More

Credibility - 10 Ways to Build it on Your Website

If you have your own business website and you are... Read More

Developing State-enabled Applications With PHP

Installment 1Developing State-enabled Applications With PHPWhen a user is browsing... Read More

Establishing Your Web Presence

Part of the success of most home-based businesses is their... Read More

How to Create Sizzling Sales online

"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More

12 Essential Tips to a Professional Business Website

1. Choose a big enough font size. A size 12... Read More

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important,... Read More

Adding Word Rich Content to Your Website

You have permission to publish this article electronically, in print,... Read More