Why Do I Need A Web Site?

Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.

A web site is anything and everything you want it to be. Let me elaborate on that.

If you have a business and want to expand your markets, you build a web site.

If you have a business and want to improve customer satisfaction, you build a web site.

If you have a business and want to take advantage of technology while remaining fairly unbiased in technology at a basic level, you build a web site.

If you want to market to customers outside of your geographical boundaries, you build a web site.

If you want your friends and family to view pictures, communicate with you, you build a web site.

If you are just starting in your business and need a way to inform potential customers about you and your business, you build a web site.

As you can see, a web site has many uses. It wasn't uncommon in the early days (6-7 years back) of the Internet to see "This is me and my dog" web sites. However, the trend has changed today and business sites have taken over.

One thing I like about the web and the Internet over traditional (print) media is the fact that changes and updates can be made (almost) instantly. Try that in print.

As well, a web site can be made truly dynamic and flexible; almost making it totally customizable to each user, giving them a unique and personal touch.

In my business, I come across tons of questions on what really is a web site and what do I need to do to build a web site for my business.

I will list below some of the key criteria you will need to get started with a web site. Remember, these are my thoughts and opinions. If you are confused, send me an email at [email protected]

1. Your domain name: Your domain name identifies you and gives you a unique identity across the Internet. Domain names come with an extension. In the earlier days .com was the most popular domain name. It largely is today as well, although many other extensions (.net, .biz, .tv) are gaining popularity as well. Shop around before you buy a domain keeping in mind that the cheapest may not necessarily be the best.

2. A web host: Your web site needs to reside on a computer (typically called the web host) that runs special programs (typically web server among other things) and is connected to the Internet. It is through this computer that your information can be seen by prospects/customers around the world.

3. A web site: This is simply a collection of pages, images and information that reflects you and your business. Creation of web sites are an entirely different subject altogether and I will address this in separate posts. If you need to know right now, email me or visit my site and view the Web Design page.

4. Web content: Can you imaging reading teh newspaper everyday with the same headlines and information? You would stop reading it, right? Well, the web is the same way. New and fresh content keeps your site alive and the search engines happy. Content that is relevant to your business always brings back visitors. In fact, if your content is really good, others may start linking to it or promoting it, giving you added links and visitors.

5. Visitors: Build It and they will come? Sadly, this isn't true with the Internet. Once a web site has been built, there are quite some other activities that need to be done in order to get your visitors to visit your site (also called hits, in a general way). This opens up the topic of Internet Marketing, another of my favorites. However, I will address this in a series of posts later on as it can be fairly exhaustive. You can visit my web site section on Internet Marketing to get a sneak peek.

6. Other useful and needed stuff: Besides the points mentioned above, you also need good sales copy (stuff that people/prospects read) to convert visitors into buyers, you need to develop a good mailing list so you can harvest that list by offering complementing and relevant products to your buyers. you also need to automate some of the backend processes so you do not waste time processing each and every transaction, query or enquiry from your visitors/buyers.

Can this be done for a small- or medium-sized company? Definitely. Is it too expensive to get started? Certainly not. Does it take too long to get a basic web site built? I would say approximately two to three weeks.

The web is a very interesting medium to disseminate information about you, your business and your products. People have made careers by specializing in areas like Web Design and Internet Marketing. In my opinion, the Internet has truly leveled the business playing field. My advice: don't get caught behind.

Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on Web Development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com

In The News:

University of Helsinki Publishes Free Intro Course on Modern JavaScript-based Web Development  WP TavernThe University of Helsinki is offering its “Deep Dive Into Modern Web Development” course online for free. It provides an introduction to JavaScript-based web ...
New software school set to open, offering web development and design program  DevdiscourseA brand new software school is set to open in Whangarei, initially offering web development and design program. The school will be the first of its kind in the ...
IoT: Revolutionizing the web development sector with  JAXenterIoT is a diligent technology that has totally transformed our daily lives. But how has the technology affected web developers? In this article, we attempt to ...
Why Is WordPress The Top Choice In Web Development? Let Us Count The Ways  HostReview.comWhen a business takes the time to meet with an app development company, a number of questions are going to come up. An app development company can ...
Experts at Revelation Discuss How O4W Can Transform MV Web Development  Database Trends and ApplicationsRevelation is known for its OpenInsight NoSQL MultiValue database development suite that provides Windows, Web 2.0, and .NET tools to develop and deploy ...
Web Design Company, Huemor, Shares 3 Tips for Optimizing Your Mobile Website  PRNewswireNEW YORK, Aug. 22, 2019 /PRNewswire/ -- A functional mobile website is essential for any company with an online presence because over 50% of web traffic ...
O'Reilly Partners with Netlify to Publish Free E-Book: Modern Web Development on the JAMstack  WP TavernIf you are following the JAMstack (JavaScript, APIs, and markup) craze and want to learn more about the history and best practices of the architecture, O'Reilly ...
Julia v1.2 releases with support for argument splatting, Unicode 12, new star unary operator, and more  Packt HubJulia v1.2 is a minor release with new features and many performance improvements with marginal and undisruptive changes.
GoodFirms Unveils Reliable Web Development Companies for Major States & Cities of USA for Q2- 2019  PRNewswireWASHINGTON, July 23, 2019 /PRNewswire/ -- Website is a strategic asset for a business. It is imperative to build a unique and attractive site to stand out of the ...
Mobile developers want to focus on platform-agnostic code, report finds  TechRepublicWeb development is stealing the spotlight from mobile application development, as smartphone users increasingly prefer to use browsers instead of dedicated ...
4 Rules to Finding the Best Web Development Agency  Be Global Fashion NetworkHaving a great website goes a long way in building your brand credibility and trust. Whether you have an existing website or want to have a new one built, it is ...
Web Developer job with Lebanese American University | 401526  mediabistro.comWeb Developer in New York , Experienced (Non-Manager), Web Production, Creative & Design with Lebanese American University. Apply Today.
Web Development New York Agency, Huemor, Discusses the Top Conversion-Boosting Techniques You Should Pay Attention to For Your Ecommerce Website  Yahoo NewsConversions are an essential measure of success for any ecommerce website. If your conversion rate doesn't increase (or hold constant) with higher levels of ...
The Benefits of WordPress Multisite for your Web Development Project  Coast DigitalSometimes a web project requires room for growth. You might have a large amount of *content* which requires careful differentiation and organisation; a website ...
Top of the List: Busiest Central Ohio web development firms  Columbus Business FirstYour company's website is its window to the world. Central Ohio's web developers make sure that window is transparent and interactive. The firms included in ...
Google Chrome 76 promises better performance, simpler asynchronous coding for JavaScript programming language  TechRepublicChrome 76 is here, with a range of improvements targeted at web developers.
In Transition: Josh Hanosh is a Different Kind of Teacher Now  Comstock's MagazineIn 2014, sitting around the lunch table at Springview Middle School in Rocklin, the campus where he worked, Josh Hanosh taught himself to code. He'd seen his ...
Top 6 Frameworks and Tools To Build Progressive Web Apps  AppinventivWe have curated a list of the best frameworks for PWA for entrepreneurs struggling with the choice. Know which PWA frameworks and tools made it to our list.
Web Development Company in NYC, Huemor, Discusses the Difference Between Web Design vs. Web Development  Yahoo FinanceNEW YORK, July 24, 2019 /PRNewswire/ -- Though the two terms are used interchangeably, "web design" and "web development" describe different tasks in a ...
70 Web Design and Development Terms We Wish You Knew, Part 2  Business 2 CommunityIn Part One of this two-part post, we gave you some definitions and comments for terms we use here every day. I broke it into two parts because it was getting ...
PFSweb to Present at the 8th Annual Gateway Conference on September 4, 2019  GlobeNewswireALLEN, Texas, Aug. 22, 2019 (GLOBE NEWSWIRE) -- PFSweb, Inc. (NASDAQ: PFSW), a global commerce services company, will be presenting at the 8 Annual ...
Web Developer (Full-Time) job with Wilmington University | 402445  mediabistro.comWeb Developer. Wilmington University. Employment Status: Full time. Location: Wilson Graduate Center. department: University Relations. Effective ...
A New Report Unveils The 10 Open-Source Software Examples of 2019  Yahoo FinanceReports say that 68 percent of companies have increased their use of open-source software this year to take advantage of the latest innovations and attain ...
Former Grant Union student offers web development, design  Blue Mountain EagleJohn Day resident Harsh Patel, a former Grant Union student and recent Boston University graduate, is jumping into real-world entrepreneurial experiences.
Startup Guide to Web Portal Development  The Digital WiseGetting Started: Currently, web portals are everywhere, Facebook is the major example of a social networking web portal. Similarly, there are several leading ...
How Top Web Design Agencies Charge Clients For Their Services, According To New Insights From DesignRush  Yahoo FinanceDesignRush reveals the top web design agencies that create successful online brands and uncovers how they charge for their work. Internet user growth comes ...
What You Need To Know As A Web Developer  OxGadgetsAnyone who writes code for a living or a hobby will tell you, web development can be hard, complex and time-consuming however the majority will tell you that it ...
13 free tools for API design, development, and testing  InfoWorldThe rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them. Whether you're an API newbie or an expert on an intractable ...
Top 5 Reasons to Take Web Developer from Outsourcing Specialized Company in 2020  Programming InsiderWeb development is one of the most software engineering fields where the demand for web programmers is continuously increasing worldwide. With the ...
EverWash | Junior Web Developer  Technical.lyEverWash is now hiring for the position Junior Web Developer in 1 Winding Dr, Monroe Building Suite 100, Philadelphia, 19131.
Study Web Development or Games Programming at SAE London  Hackney CitizenSAE London delivers industry-focused 2-year creative media degrees and 1-year diplomas in Animation, Audio, Film, Games Programming, Music Business and ...
FIRST LOOK: Formula 1’s 2021 car in the wind tunnel  Formula 1 RSS UKWe bring you the exclusive first shots and video of an iteration of the 2021 car undergoing testing in the wind tunnel…
The Genetic Education for Men (GEM) Trial: Development of Web-Based Education for Untested Men in BRCA1/2-Positive Families.  UroTodayCascade testing for hereditary breast/ovarian cancer is an important public health priority. Increasing attention has been paid to the relevance of testing for men ...
Examples of Online Business Ideas  EntrepreneurDo you want to start an online business? Then here are 10 examples of online business ideas you can learn from before you launch.
Kane: Digital marketing and SEO is a marathon, not a sprint  Pamplin Media GroupKane: Digital marketing and SEO is a marathon, not a sprint, Local Opinion, Beaverton, Aloha local Opinion, Breaking Opinion alerts for Beaverton, Aloha city.
Next.js 9 Released: Q&A with Co-Author Tim Neutkens  InfoQ.comThe Next.js team recently released Next.js 9, featuring improved developer and user experience. The new Next brings built-in zero-config TypeScript support, file ...
OpenTracing and OpenCensus merge into OpenTelemetry project; Google introduces OpenCensus Web  Packt HubGoogle's OpenCensus Web is a library for measuring application performance of web pages.OpenTracing and OpenCensus merges into OpenTelemetry.
IT company shares its top ten tips to make the most of your Internet address  Limerick LeaderOnce upon a time, having a domain name (like .com or .ie) was what you might call 'fancy'! Those who did were either large corporations or confirmed nerds ...
What are the latest web development Trends For businesses In 2019?  YourStory.comIt's impossible to go along with web development trends; because it is subject to change. Rarely, a week passes without any release of a new JS framework, ...
Top Web Development Trends 2019  YourStory.comWeb Development Trends 2019 Do you know global internet users number have surpassed 4 billion in 2018? It is found in a recent study by We Are Social and ...
Library recipient of Youth Engagement Grant  Grant Tribune SentinelHastings Memorial Library in Grant is the recipient of a Youth Engagement Grant in the amount of $4000.
Certified as Maine's first 'Shopify expert,' marketing firm ramps up integrated commerce  MainebizFirst Pier, an ecommerce division of marketing firm Helm Digital in Portland, is leveraging its status as a certified "Shopify expert” to grow its business.
Amazon-backed accelerator priming Eugene farm-to-consumer startup  The Register-GuardA Eugene startup that wants to connect people and their nearby farms is one of two local startups going through a national accelerator program.
Current Big Trends in Web Development  HTML GoodiesHow many of these big trends are you using in your web site development today?
Top 10 Image Formats That Are Best for Web Development  YourStory.comWeb application development is one of the biggest trends in this era because now a day's software has tons of functionality that cannot work properly on our ...
Things to consider before going into web development  JAXenterWe normally don't offer beginners' guide for aspiring developers but this time around we are making an exception! Amit Jat has a set of extremely useful ...
How To Find A Stellar Web Development Agency  ForbesWhen you're looking to hire an agency, act as if you're hiring an employee.
Know About Role of PHP In Web Development  Customer ThinkIt is a well-established fact now that for any company to flourish it needs to have its presence on the digital platform. While social media can be the right place to ...
Internshala Trainings launches The Web-Dev Battle - A web development contest  Knn IndiaInternshala Trainings has launched The Web-Dev Battle for the students who are passionate about building their ideas from scratch using their creativity and ...
@Pika/web Frees Modern Web Development from the Complexity of Package Bundling  InfoQ.compika/web, part of the pika tool chain, aims at improving web application developers' experience by turning often-complex bundling processes into an opt-in ...
Are You Missing This Important Puzzle For Web Development Success? – Test Driven Development  YourStory.comAs a Web Development Company, there are many aspects of your business that determine your success. You can choose to create your application as cheap as ...
The Crucial Role of AI in Web Development  Analytics InsightArtificial intelligence is undeniably no longer a buzzword in the web development space. AI in web development is used to design automation, integrating into ...
Why use Vue.js for UI web development?  JAXenterIf you are looking to start a new project and you are not sure if Vue.js would be the right choice for you, check out this overview of the popular framework.
What makes Laravel the most Preferred PHP Framework for Web Development  Customer ThinkOne of the most daunting tasks for any business is choosing the right PHP development framework to build a robust web application. PHP frameworks are not ...
Top 5 WordPress Development Companies in the World  YourStory.comAre you searching for top WordPress development companies? We are providing you the list of top and best WordPress development companies in the world.
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
Stefan Judis, a Twilio web developer, on responsible web development with HTTP headers  Packt HubAt this year's JavaScript Fwdays, Stefan Judis, who works at Twilio as a frontend developer, talked about how web developers can make their sites secure with ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
Cosmic JS wants to simplify web development so you can focus on content  TechCrunchIf you are a web developer, you know how complex many of the traditional web *content* management systems have been. One of the big problems has been ...
This cheap online course will teach you all about front-end web development  MashableInteractive buttons. Scannable layouts. Flashy graphics. Beautiful typography. Elements of a website — or any digital product for that matter — that make you go ...
Head of Web Development job with QUEEN MARY UNIVERSITY OF LONDON | 175514  Times Higher Education (THE)Department: Marketing & Communications Salary: £46,489 - £51,899 per annum inclusive of London Allowance (Grade 6) Location: Mile End Closing date: ...
Web development: So many choices to get the right fit  SDTimes.comOn one hand, the web today provides a wealth of information, giving developers easy access to a number of resources useful when running into a problem or ...
Harness web development skills to create better desktop applications  The GuardianIntegrating best of breed desktop applications from Adobe Creative Suite with web tools can provide a better experience for creative staff. Sakib Supple.
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
Vital points to consider while choosing the platform for website development  ITProPortalSelecting the best platform for your website is an absolute requirement for your business, but choosing the right platform isn't that easy.
Tips to Boost Your E-commerce Sales  Business.comIncrease your online store's sales with these 10 helpful tricks.
Future of web development in India  Daily News & AnalysisFuture of web development in India - Web development, as a career, has witnessed a boom all over the world, including India, since the time e-commerce has ...
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development, exploring technologies and options gaining further ...
The Complete Front-End Web Development Course  InverseThe Details. Start learning in-demand programming skills & tools; Access 117 lectures & 14 hours of *content* 24/7; Dive into web development basics w/ HTML ...
Complete 2019 Web Developer Bootcamp: Build 15 Projects for only $15  NeowinToday's highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can save 95% off this Complete 2019 Web Developer ...
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
5 Questions to Ask Remote Web Developers  DevOps.comHere are some questions to ask when interviewing remote web developers to understand whether they'd be a good fit for working remotely.
Top 12 Python Web Frameworks of 2019 Programmes Should Know  Analytics India MagazineHere are the top web Python frameworks of 2019.
Internshala Trainings launches The Wed-Dev Battle — A web development contest  APN NewsAn opportunity for the students of India to learn the top in-demand skill and earn rewards worth INR 1 lakh. Internshala Trainings has launched The Web-Dev ...
Decoupled Drupal delivers flexible approaches to web development  NeowinMeet new experience mandates across channels and devices with flexible decoupled development modes provided by Acquia and Drupal. You can claim your ...
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightCustom software development companies are figuring out new ways to utilize the advanced data science techniques to build customized websites to suit specific ...
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
How IoT Affects The Future Of Web Developments  ReadWriteATMs, Apple Watch, Fitbit, Self-driving cars and more are part of a list of devices using IoT is endless. The concept of IoT began years ago; we just didn't use the ...
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
Master web development with this JavaScript master class  Boing BoingWhen it comes to website development, JavaScript is the language that underlies it all. If you want to learn that language well enough for a career, you'll need ...
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
How to reach smartphone users through your eCommerce business?  YourStory.comThe advancement in technology has led to various developments that the human race would have never thought about, and one of them is the eCommerce.
What Makes Laravel Development A Preferred PHP Framework for Web Developers?  Customer ThinkWebsite development is a crucial part of technological development. Websites give individuals and corporates a presence on the internet. The sites also act as ...
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
AI in Web Development: Reality or Hype  ReadWriteTo what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been ...
Lean Web Development with the Best Teachers Online  Digital InspirationMeet the best online teachers for learning modern web development including React, TypeScript, JavaScript, Golang, Flutter, Nodejs, Docker and more.
6 Reasons Why Angular is Better for Web Development  CIOReviewIn this digital era, the market is witnessing the ever increasing demand for web developers. There are millions of websites on the internet, and the numbers are ...
This $29 bundle can get you savvy with Google's own programming language  The Next WebYou may know that Google processes over 3.5 billion search requests per day, owns YouTube, and is a regular entrant on Fortune's list of the Best Companies ...
Top 5 Editors / Text IDEs for Web Programming  ToolboxIn web developers, there is always a need to find the best web development tool. It can be a text editor, a specific framework for project creation, etc. I will focus ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
JavaScript and machine learning: Google shows what's possible using the web programming language  TechRepublicFrom head-controlled Pacman to browser-based upload filters -- here are some of the best uses of TensorFlow.js.
Advice for web developers  SDTimes.comThere are a number of things developers need to consider when it comes to developing for the web in 2019 and beyond. SD Times asked industry thought ...
App Development and Design Trends that will mark 2019  YourStory.comIntroduction One of the most significant technology markets is the mobile application division as proven by the Statista report that predicted that mobile apps ...
Top 10 Web Application ideas for Startup In 2019  YourStory.comWeb Application Development Company People are doing tedious jobs in different sectors but there comes a time when they get frustrated with routine life and ...
Creative UI/UX approaches to deliver high-performance Web Development solutions  Customer ThinkOver time, software design has had different approaches that have evolved and become enriched both in their tasks and in the variety of possible techniques to ...
Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
Salesforce moves Lightning Web Components to open source  TechTargetSalesforce has turned its Lightning Web Components framework into an open source project in an effort to spur innovation for the development environment, ...

Search Engines and Customers Want Focused Web Site Content

How do you decide on the content, products and or... Read More

Make Your Own Brand!

There are millions and millions of websites on the Internet.... Read More

Guide to Internet Business - Website Setup

After planning the design and content of your website, it's... Read More

7 Questions to Understand Your Customer Better

Customer service questionnaires can help your clients better understand their... Read More

A Beginners Guide to Server Side Includes

An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More

MySQL Database Handling in PHP

Most interactive websites nowadays require data to be presented dynamically... Read More

Why Your Brick-and-Mortar Biz Needs A Website

The internet has taken over our lives with a vengeance,... Read More

Should You Design Your Own Website?

If you're anything like most small business owners, you probably... Read More

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page?Do you exchange reciprocal... Read More

Ebooks for Webmasters

Internet has opened a whole new world for web developers... Read More

Ten Major Tips to Develop a Multilingual Web Site to Work

If you are living in a country that its native... Read More

Planning A Usable Website: A Three-step Guide

A website is like an information flow, with you as... Read More

Maintaining Your Business Website

QUESTION: Should I build and maintain my business Web... Read More

Web Measurement: What You Don?t Know Would Make A Great Book

"What's in it for me?" you ask. "Why should I... Read More

Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting

If you are developing your website on a host that... Read More

How to Increase Sales with Automation Improvements

How popular is online shopping? And is there room for... Read More

Ever Wondered What Challenges Other People With Their Web Site?

Have you ever wondered what challenges are faced by other... Read More

Increase Your Affiliate Earnings with a Smart Webmaster Plan

Affiliate programs are a great way to earn an income... Read More

Linking Out is Good

Many websites I come across don't have a single link... Read More

Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

If you are looking for creating your online presence you... Read More

4 Marketing Tips for Resourceful Webmasters!

The internet is a sea of knowledge. Getting your information... Read More

Allocating Your Web Site?s Budget Properly

I had a client say something to me the other... Read More

How to Create Sizzling Sales online

"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More

Easy Steps To Website Development and Promotion

One of the most important parts of establishing a new... Read More

Earn On Offshore Web Design and Development

If you have some experience in web site design and... Read More