Three Way Linking - Webmaster Strategy

Three way linking and concerns.

For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine's Algo.

Not before too late it happened and the value of reciprocal linking started decreasing, it can never die but was almost like a dead. Now only escape was one way link, and getting one way link was close to impossible, possible ways were

  • Directories.

  • Paid links.

  • Provide info capable of fetching some links.

Nothing was as easy as reciprocal links, so all the community who were used to reciprocal links thought of an alternative. It is often termed as three way links.

My Site B (secondary site) links to your site X and let X link to my main site A.

B --> X

X --> A

Now if I take this as two, first

B --> X , mysite B is linking is your site X , it should be consider as one way link , so cashing the one way link points.

Again if I consider

X--> A , where your site X is linking to my main site A , also considered one way link in sight of google.


Always Google and other SEs have adjusted their algo according to SEO tricks and SEO tricks according to SEs algos.

Google's probability of catching you is very less but not 0, google can catch you by pattern recognizing methods , almost all incoming links to A is given a link from site B, that's the catching pattern. Its almost impossible to scan million of sites to check for such pattern , but then how Google reaches to site B, HOW?

How Google reaches to site B through site A

Through whois


If both sites have similar whois info, then B is reachable through site A reference.

Same C Class IP


If both the site has same C class IP ( and is same C class IP) , Same C class IP often means same server, and many amateur SEO experts do this mistake.

Related Site Syndrome


If Page A is linking to Site X and to Site Y , similarly Page B, Page C , Page D ? (some good number of pages) links to both the sites , then you do a G or Y search with related:, you will get Site X as related (even though X and Y may be extreme apart with theme) and similarly if you do G or Y search for related: you will get related Site Y, thus Search engine can understand that Y and X are related.

This is not a proven theory , but a happening thing as manual checking is gearing up, once big mamma said precaution is always better than cure, be careful to enjoy the investment on your site.

Have fun linking!

About The Author

Jimmy Spencer

[email protected]

In The News:

Introducing Our New Website  Security Boulevard
Brad Loiselle  Hindustan Times
The Future of Web Development  Business 2 Community
Fast Web Media rebrands as Neon  Business Up North

How Improving Your Sites Usability Can Increase Your Buyers by 40% and Boost Each Order By 10%!

With all of the factors involved in designing and building... Read More

The Secret Benefit Of Accessibility: Part 2 - A Higher Search Engine Ranking

An additional benefit of website accessibility is an improved performance... Read More

Improve Conversion Rates ? Effective Content

Your site is fast and getting traffic, but conversion rates... Read More

5 Ways to Build a Website

If you are like me you have wanted to build... Read More

Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

Web accessibility for screen magnifier users

The needs of screen magnifier users are overlooked when implementing... Read More

Should You Design Your Own Website?

If you're anything like most small business owners, you probably... Read More

Be Creative Before You Purchase Or Create A Website

Before you jump into spending coutnless hours on designing and... Read More

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before:If I... Read More

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

Web Sites ? Should I Learn or not?

A common dilemma most small and medium businesses face when... Read More

The Road to Better Results

A lot has changed in the way sites are optimized... Read More

Benefits Of An Accessible Website: Part 1 - Increase In Reach

The DDA (Disability Discrimination Act) states that service providers must... Read More

Nonsense! Why Do I Need a Website?

"I don't sell anything online, I don't advertise online, in... Read More

The Most Important Aspect of Writing Web Copy

There is an ongoing debate about web copy. Some say... Read More

Your Future Profit Is In The Stars

You don't believe in astrology but you check your horoscope... Read More

Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads

Many millions of dollars are being wasted on promoting and... Read More

How To Get Profits From Your 404 Page Not Found File

"'Page Not Found' on this Server. Check the URL and... Read More

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many... Read More

Get Your Business on the Web

I can't think of any business alive today that couldn't... Read More

Why to Have a Website for Your Company

After having decided to start a business, the next thing... Read More

How To Convert More Sales On Your Website

One of the biggest mistakes that most online retailers make... Read More

Having a Domain Name And Web Site Gives Your Business The Key To The Door

Just like all things in life, the ways to run... Read More

Up The Sandbox!

Go to any internet marketing forum you want these days... Read More

Free Isnt Always Good - 5 Reasons Why You Need Your Own Website

Often time I've browsed sites and seen the same thing... Read More