Benefits Of Making Your Website Accessible To Disabled Users ? Part 2: The Business Case

The Disability Discrimination Act states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore comes under this law.

Some organisations are changing to their websites, but many are seemingly not making the adjustments. Disabled people don't access their website, they say, so why should they care?

There are, however, two very good reasons as to why businesses should start taking these issues seriously:

  • An accessible website will make you more money

  • An accessible website will save you money

    There are seven reasons for this being applicable:

    1. Your website will be easier to manage

    An accessible website separates the content (the words and images that we see on the screen) and presentation (the way that these words and images are laid out) of each page. Each web page has an HTML (HyperText Markup Language) document, which contains the words and images for that page (the content), and calls up a CSS (Cascading StyleSheets) document that includes the presentation information ? this CSS document is shared by all the pages on the website. To adjust the layout of your website, you only have to make changes in one file, saving considerable time (and therefore money).

    2. Your website will be compatible with new browsing technologies

    In the near future, the use of PDAs, mobile phones and in-car browsers will all regularly be used to access the Internet. The people making use of these new technologies are generally high-income individuals. In order to reach this lucrative target, you will need a website that can work on these machines. To test your website, try accessing it on the Wapalizer, a free program available at http://www.gelon.net, which shows how your site will look on a mobile phone.

    3. Your website will appear higher in the search engines

    By making your website more accessible to web users, you are also making it more accessible to search engines. Search engines cannot usually understand images, JavaScript, Flash, audio and video content. By providing alternative content to each of these programs, search engines will have a better understanding of the purpose of your website. The more confident a search engine is of what your website is about, all other things being equal, the higher it will place your website in the search rankings.

    4. You will not have to incur legal fees

    The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission) have been exerting pressure on companies and the government to make their websites accessible. Indeed, the DRC is currently investigating 1,000 websites for accessibility (http://www.drc-gb.org/annualreview/foreword/index.asp#internet). If your organisation's website is on this list then you can expect to be hearing from them soon.

    5. The download time of your website will be significantly improved

    Just 25% of UK web users are connected to the Internet via broadband (www.liquidzope.com/abc/2/4currentusage/currentstatebbd/view). You can be sure that if your website takes much longer than ten seconds to download then many of your site visitors will be clicking away and you will lose their custom.

    6. The usability of your website will be enhanced

    There is a certain amount of overlap between web accessibility and web usability. It has been shown that a usability redesign increases the sales/conversion rate of a website by 100% (http://www.useit.com/alertbox/20030107.html).

    7. You will gain good publicity

    Make your website accessible to everyone and you can tell the world about it.

    About The Author

    This article was written by Trenton Moss. He's crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy (Webcredible - http://www.webcredible.co.uk) to help make the Internet a better place for everyone.

    In The News:

    'w0zniak' Pleads Not Guilty To Selling MSP Access On Dark Web  CRN: Technology news for channel partners and solution providers
    The Future of Web Development  Business 2 Community

  • Web Site Development Process - The Life-cycle Steps

    A system development process can follow a number of standard... Read More

    For Newer Sites, Web Marketing Depends On Titles & Links!

    We all start out the same. Some have budgets, some... Read More

    The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

    What is the most important part of your online business?Many... Read More

    My Yahoo Search - Beyond Bookmarks

    Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More

    Improve Web Sales Figures Forever And Ever Amen!

    "How do I improve web site sales figures?" The CEO... Read More

    PIM Team Case Study: Creating Text Effects With PHP and GD

    See how you can create graphic effects on text with... Read More

    Learn What 98% of Targeted Visitors Do On Your Website

    Getting a Targeted Visitor to a website is a waste... Read More

    Search Engines and Customers Want Focused Web Site Content

    How do you decide on the content, products and or... Read More

    Planning A Usable Website: A Three-step Guide

    A website is like an information flow, with you as... Read More

    Product Promoting: Getting The Response

    When you publish a content site there are times when... Read More

    Linking Out is Good

    Many websites I come across don't have a single link... Read More

    Web Site Promotion: How To Advertise Your Website For Profits

    Making money with your web site is the dream and... Read More

    Developing A Login System With PHP And MySQL

    Most interactive websites nowadays would require a user to log... Read More

    Give Your Business a Cash Infusion

    Whether you have your own business already, or are looking... Read More

    Your Future Profit Is In The Stars

    You don't believe in astrology but you check your horoscope... Read More

    What Your Customers Say About YOUR Site! Part 1

    The following is a list of patterns that many visitors... Read More

    Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

    If you are looking for creating your online presence you... Read More

    10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically

    Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More

    How To Get Your Customers To Trust Your Website

    Research reveals three important facts:1) The Internet is one of... Read More

    Make Your Own Brand!

    There are millions and millions of websites on the Internet.... Read More

    Create Huge Income From Your Web Site - 10 Easy Ways

    The cost of setting up a web site is dirt... Read More

    Web Development Processes and Technical Environments

    The process of Web application development is critical to the... Read More

    Trinkets, Lockets And Empty Pockets

    It never ceases to amaze me how many people set-up... Read More

    If You Build It, They Will Come?

    Building a new website can be a lengthy task. From... Read More

    Free Isnt Always Good - 5 Reasons Why You Need Your Own Website

    Often time I've browsed sites and seen the same thing... Read More