Profitable Websites for Exclusive Industries

In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It's not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.

Small businesses and corporations need to understand that the internet is indeed a beast, but a beast that can definitely be tamed. In this market small business is primarily focused in independent food service establishments, manufacturing of RVs (recreational vehicles) and related accessories, electronics engineering, and various steel fabrication. While the majority of these industries don't necessarily have grand end-user sales growth, they do have a great potential for being leading providers in the field of B2B. Surprisingly enough, much of that success could come from establishing dynamic functional websites ? but many just don't seem to want to jump on the bandwagon.

The trick is: to have a website with a national scope and feel to set them apart in the world economy from other local business.

Websites that primarily focus on B2B (business to business) sales and leads generation are new to many smaller markets. The internet is considered a point-and-click outlet for general merchandise. For almost as long as anyone can remember, many of the sales for such industries have been generated by cold-calling, sub-contracting, and other relationships such as contacts made at convention meetings, trade shows, and other conventions. It's surprising that so few of the businesses in this area haven't tried to expand their national sales by being a leading provider with expansive information available online.

The steps to creating nationally viable and profitable websites for exclusive industries are pretty simple in base form:

1. Introduce visitors to the website by offering easy access to information that includes the company's history, track record, solutions provided, and plans for the future.

2. Specifically list the company's target markets with examples of satisfied accounts, and extensive information on products and services.

3. Incorporate all of this information into a site that offers a look and feel like it's been designed by a professional team with appropriate vision to reach mass visitors in both domestic and foreign markets.

Many exclusive industries have a background in niche marketing that just doesn't give room to keep an open mind when it comes to new ways of doing business and getting their company's name and information out there. Once that hurdle is jumped, it's pretty just a matter of time before they start generating profitable new contacts who want to know more about the dominating international entity that they have become.

About The Author

Patrick A. McIntire is owner of TechniArtist Media, based in South Bend, Indiana. His company's focus is in creating national scope websites for low cost and local budgets.

[email protected]

In The News:

Matchbook Hires Senior Web Developer  Inside INdiana Business
Web Design Jobs  Southern New Hampshire University
Good morning
QA Analyst job with NuORDER | 142292  The Business of Fashion
Senior Web Developer  Charlotte Agenda

How to Create a Professional Web Site in 24 Hours

While creating a Web site may seem like... Read More

Creating a Sticky Web Site

When used to describe a web site, the term "sticky"... Read More

Web Success Secret - Keep Your Visitors Interested

Visitors to your site come looking for information or solutions... Read More

4 Rock Solid Reasons For Building Your Own Website

What is the point of having a website, you may... Read More

Nonsense! Why Do I Need a Website?

"I don't sell anything online, I don't advertise online, in... Read More

5 Sure Fire Ways To Send Visitors Away For Good

So your traffic is going through the roof yeah? It's... Read More

Marketing Your Business Online

As a business you can't afford to ignore the Internet... Read More

But My Business Doesnt Need A Website!

Revenues are often lost because many business owners don't see... Read More

Your Content for Nothing and Your Clicks for Free

The first thing my business consultant (read brother-in-law) asked me,... Read More

What Your Customers Say About YOUR Site! Part 1

The following is a list of patterns that many visitors... Read More

Website Conversion Rate: More Keywords Equals More Sales

Your website conversion rate should concern you. This simply refers... Read More

How To Write More Powerful Online Text

Although there are significant differences among the various types of... Read More

5 Tips For A Better Website

Having an eye catching website is great, but are you... Read More

Maintaining Your Business Website

QUESTION: Should I build and maintain my business Web... Read More

Beyond Web Usability: Web Credibility

If you've been developing websites on Mars for the past... Read More

Make Your Web Site Stand Out

When visitors add your web site to their Favorites or... Read More

Trust Us! Sending Credible Messages

A company must earn and keep trust or sales don't... Read More

For Newer Sites, Web Marketing Depends On Titles & Links!

We all start out the same. Some have budgets, some... Read More

What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Q1.Why would I need a web site? A1.- Improve my... Read More

Autoresponders Make You Look Like A Pro

People like to get immediate responses to requests. Autoresponders are... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

The 2 Most Common Web Site Mistakes

When we review the sites of potential clients, there are... Read More

The Cost Of A Web Site

Just starting out, you can start with a simple informational... Read More

Let Your Customers Redesign Your Website!

When you purchase a new item from a Yahoo! Store,... Read More

7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence

Your business website is a critical aspect of being able... Read More