Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Website Development: Become Your Own Expert > NetSparsh - Viral Content you Love & Share

Website Development: Become Your Own Expert

Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.

It is not necessary to be a computer "wiz" to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, "hands on" content and presentation development will be your responsibility-the buck still stops with you. Before you hire that web site expert, consider the following information. It may save you money and unnecessary waste of time.

One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include "download" features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business. In addition, most web site consultants include "fine print" detailed costs for adding pictures or changing landscape.

Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let's take a look at the basics of web site development for a five (5) page site:

1. What do you want your visitor to see when they visit your site? Begin with "colors" for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print or black or dark blue background with white print. Others may have pastel colors with soft print. Color selections are based on the product or message.

2. What information should the visitor see first? The Welcome page should be viewed as the same as the welcome mat at your door. Its content will convey the purpose of your business or service. Your welcome message can be developed using the executive summary section of your business plan. You are introducing the product or service and giving your visitor a brief overview of what they can find on the other pages of your site. You are letting potential customers know they are in the right place.

You have 15 seconds to capture your audience. Not unlike other personal presentations, don't waste time on unnecessary words. Get to the point. Entice them to want to know more. Information on this page, therefore, must be prepared by someone who knows the company and its products or services. Even with a web site consultant, no one can better describe your company than you. The basic facts will come from you. NO passing the buck here.

3. Who are you? The "About Us" page is your "brag bag" opportunity. This is where you talk about business accomplishments and expertise, awards and recognition. You can also provide a brief overview of yourself (especially if you are promoting consulting services) or background and expertise of any partners or key staff.

4. What are you selling? The product or Service page. Here is your sales pitch opportunity page. Describe how your product or service will be useful to your target market. Why is it unique? Who will it help? Why should they purchase it? This page, more than any other, will be fine tuned on a regular basis in the beginning. Wording, pictures, headings, etc. may need to be adjusted and revised as you develop and grow your business. For this reason alone, control over your web site should be a paramount consideration. Pictures are worth thousands of dollars.

Investing in an inexpensive digital camera is worth the effort and cost. Your ability to take pictures of your product and download to your site provides immeasurable savings of time, money, and aggravation in the long haul. Even when you turn the web site maintenance over to marketing staff, as your business grows, there is something to be said for a business owner who can not only manage but has basic mastery of its operations.

5. How can they buy the product or use the service? The Contact and Order Page provides easy access to you or a company representative-essential to business growth. In this fast paced society, people still want to know they can communicate and receive immediate responses to inquiries they may have and gain clarity about the services or products they are purchasing. This page can include an auto responder (auto responder means providing a section for automated responses to questions. Individuals complete the form on this page, including name and e-mail information. In the comment section, they provide and specific concerns or questions. The message is automatically sent to your e-mail. You can automatically respond).

The Auto Responder is a great way to build your customer base and attract new customers while exchanging information and ideas. Including Auto Responders also suggests you care about customer opinions and concerns.

As an order page, you can investigate several e-commerce companies that provide merchant accounts so that people can buy immediately. Pay Pal is one free merchant on line account services. Your customers identify the product to purchase, can pay through a secured system and you follow up by shipping the orders. There is a charge for the sales transaction. The important consideration is knowledge that you do not have to expend hundreds of dollars in the start up phase to enter the competitive market professionally, ready to serve your market.

Be Mindful of Traps

After reading this article, you may feel challenged by the process of web site development. My caution is that you take each step a bite at a time. If you decided to contract with an independent web site consultant, make sure you have direct contact with this individual via phone or visit. Prepare a list of questions including clarity about the level of control you will have over your site.

What is the rate for additional and ongoing costs? Have the consultant detail, in writing, exactly what is included in the basic development package, how they charge for maintenance of the web site, and when does it begin (for some charges do not occur until the site is up and running; for others charges begin as soon as they have completed the design).

Be sure the final contract for service is in writing, providing a clause for both to terminate the agreement, with proper notice, without penalties for you. Ask questions! Ask questions! Ask Questions! The only stupid question is the one you don't ask. The key is that you establish a comfort level before moving forward.

All Rights Reserved. Permission is granted to electronically reprint the following article as long as no changes are made and the byline, copyright information, and resource box.

About The Author

Theresa V. Wilson, M.Ed. is a freelance writer and owner of a home based business dedicated to providing products and resources for grieving families and caregivers facing health recovery and crisis related issues. In addition to her grief support site: and nutrition site www.renewingyourhealth

VMA@meetingtheneeds.org

In The News:

.Net Market Situation  Programming Insider
Website Strategies That Work!  Global Banking And Finance Review
How to Become a Web Developer and Jumpstart Your Career  Southern New Hampshire University
How Blazor Changes Web Development  Visual Studio Magazine
The Complete Guide to Web Application Development for 2021  WhaTech Technology and Markets News

Web Analytics - Getting it Right

Understanding and using web analytics.In recent years, website marketers were... Read More

Website Content & Usability

Writing for the web is totally different to writing for... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an... Read More

Setting Up Your First Website

Q. Hey, Cathy: I'm just setting up a website. What... Read More

Make Your Own Website - General Website Design Tips

Wow, we`ve already taken a domain and chosen a web... Read More

Find the Purpose of Your New / Proposed Website

Absolutely everything stems from the purpose of your website -... Read More

Get Your Business on the Web

I can't think of any business alive today that couldn't... Read More

The Road to Better Results

A lot has changed in the way sites are optimized... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More

From Concept to Website

You've decided to create a website to market your products... Read More

Effective Webdesign

D.zigns dzignerwebs The Basics Before starting on... Read More

How to Build a Database Driven Web Site

If you ever want to create a state directory, article... Read More

What Works and What not Works for Your Internet Business

"Build it and they will come."--Filed of Dreams (1989) If... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web... Read More

Earning From Your Website

Before you start building your site, ask yourself "WHY?". Why... Read More

Do You And Your Website Have Credibility?

I recently received an unsolicited e-mail from some company offering... Read More

Freelance Programming is Easy to Manage

There are several reverse bid freelance sites out there. Beyond... Read More

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of... Read More

Make Your Communication Come Alive

Design and layout can make your communication come alive and... Read More

My Yahoo Search - Beyond Bookmarks

Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More

The Cost Of A Web Site

Just starting out, you can start with a simple informational... Read More

Website Globalization

Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More

How Disabled Users Access The Internet

In 1995 a new era of accessibility for disabled people... Read More

10 Things You Should Be Monitoring On Your Website

Every business needs to know how it is doing. That's... Read More

Five Essential Questions to Answer Before Creating Your First (or second...or third) Website

Right after the thought, "I need a website," people usually... Read More