7 Killer Ways To Increase Your Online Sales

Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"

Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors.

It is obvious that if the number of visitors increases, and the conversion rate remains the same, then sales will increase. Traffic is the first variable that most online marketers attempt to influence when they begin their online marketing campaigns.

There are two basic problems with the increase traffic method. The first is that it is expensive to run advertising and improve a site's ranking in the search engines. The second, and subtler issue is that there is no guarantee that the conversion rate will remain constant.

So what about increasing the conversion rate? Using the example above, if the number of buyers could be increased from 1 or 2 per hundred visitors to 2 to 4, sales will have doubled! So what can be done to increase a web site's conversion rate? Below I list 7 techniques designed to accomplish this goal:

  • Provide plenty of testimonials

    These testimonials should be from previous customers and should include specifics as to how the product or service helped them solve a problem.

    Obtaining testimonials is no problem, just ask. People love to be asked what they think; most will be willing to share their thoughts on your product or service. Implement a process of following up with your customers with a questionnaire. Leave plenty of room for their comments and make it clear that their comments may be used in your advertising.

  • Improve your follow up

    Many people will not buy the first time they see your product. In fact, some experts claim that people must see your message seven times before they are ready to buy. Autoresponder courses are a great way to follow up with the potential customer. There are many free autoresponder services on the web. I use FreeAutoBot.com.

  • Give away free samples

    By letting your customers try before they buy, you can significantly increase your sales. If you sell an information product, provide a few paragraphs or even the first chapter by autoresponder. This technique also helps to improve follow up by guaranteeing you obtain contact information.

  • Give a bonus product

    Everyone likes to get something for nothing, especially if that something is perceived as valuable. E-books make a great bonus, especially if they contain original content. If you are unable to create your own e-book, you could give away someone else's. Free-eBooks.net is a good resource for finding E-books to give away.

  • Focus the web site

    Use the Direct Response Site model. A direct response site is one where the customer's choices are very limited. Essentially they can buy the product, bookmark the page, subscribe to your ezine, or leave the site. The more options a visitor has, the less likely they are to make a purchase.

  • Follow on sales are crucial

    It is well known that successful businesses make 75% of their sales to repeat customers. Start a free ezine and get your customers to subscribe. Get their permission to send them information on upgrades and new products. On their receipt, mention a product that compliments their purchase. Don't have a product to offer for follow on sales? Find and join an affiliate program offering products of interest to your target market.

  • Change the web site copy

    Appeal to target emotion rather than reason. People respond more intensely to emotional appeals than to intellectual discussion. Design your copy to focus on the visitor's dreams, desires, fears or goals. Position your product to appeal to their emotional needs.

    Implement these seven tips, and watch your online sales increase.

    About The Author

    Copyright 2002 Tony L. Callahan, All Rights Reserved Tony L. Callahan is president of his own Internet marketing company, Link-Promote.com. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. http://www.link-promote.com/wlmonth/subscribe/index.html.

    In The News:

    KPS3 Hires Vivek Bhardwaj as Web Developer  Nevada Business Magazine
    Jokowi 2.0: Playing catch-up in Indonesia  The Australian Financial Review

  • Tips for Building a Great Business Website

    A website is lifeline of internet home business. In order... Read More

    MySQL Database Handling in PHP

    Most interactive websites nowadays require data to be presented dynamically... Read More

    You May Be Losing Valuable Traffic - And Not Even Know It!

    Here's something you may never have thought of before:If I... Read More

    10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically

    Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More

    7 Golden Rules For Building Mini Sites

    First, an eye opener. Making your fortune through affiliate programs... Read More

    Track Your Visitors, Using PHP

    There are many different traffic analysis tools, ranging from simple... Read More

    Topics to Add When Creating an Alternate and Modern Medicine Web Directory

    Alternate medicine finds its own place in the hearts and... Read More

    Why Is No-one Buying From My Website?

    Are you, like many other website owners, frustrated at the... Read More

    Website Survival Guide

    In the big, wide online world there are millions of... Read More

    4 Marketing Tips for Resourceful Webmasters!

    The internet is a sea of knowledge. Getting your information... Read More

    Freelance Programming is Easy to Manage

    There are several reverse bid freelance sites out there. Beyond... Read More

    Web Measurement: What You Don?t Know Would Make A Great Book

    "What's in it for me?" you ask. "Why should I... Read More

    Content Management

    More and more businesses are recognizing the importance of content... Read More

    How To Get Your Customers To Trust Your Website

    Research reveals three important facts:1) The Internet is one of... Read More

    Give Your Business a Cash Infusion

    Whether you have your own business already, or are looking... Read More

    Nonsense! Why Do I Need a Website?

    "I don't sell anything online, I don't advertise online, in... Read More

    Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!

    Creatively marketing your corporate site takes time in the set... Read More

    Top 5 Reasons to Track Your Website Traffic

    #5 User Satisfaction: Learn what your visitors and site users... Read More

    Web Accessibility: The Basics

    What is web accessibility & why is it important?Web accessibility... Read More

    From Concept to Website

    You've decided to create a website to market your products... Read More

    Adding Word Rich Content to Your Website

    You have permission to publish this article electronically, in print,... Read More

    CPanel Fantastico - Features and Benefits

    Fantastico is a 3rd-party cPanel add-on and can be purchased... Read More

    Maintaining Your Business Website

    QUESTION: Should I build and maintain my business Web... Read More

    7 Ways to Gain a Professional Online Reputation

    A professional online reputation is essential to the flourishing of... Read More

    Art, Artists and the Web: Part 3--What to Put on an Artist?s Website

    What to put your the website if you are an... Read More