Your Website Should Be Selling

It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too."

This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling.

When planning your page copy, keep in mind the following points:

  • Be concise, call a spade a spade, not a fabulous ground displacement tool.

  • Avoid superlatives such as, "we are number 1!" common reaction is "no your not!"

  • Don't write to fill in space. Large pages can put off visitors from reading anything.

  • Put the important stuff at the top!

  • Have other people that are unfamiliar with your product, service or company read your copy. Make sure they don't have any questions. If they do, answer them in the copy.

  • Give your website designer full editorial control. You may not like this one. Most website designers have experience of what should be where on a website. Some website designers/web marketers know how it should be written. You may pay extra for this, you need to ask them about it.

If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business.

About The Author

Ben Norbury is Director of Design and Development at Arclid.com Ltd. a company that has recently launched its new Website Healthcheck service. This new service identifies and corrects issues that are affecting website sales. To learn more go to: http://www.arclid.com

In The News:

Looking For Coding Jobs? These 10 Programming Languages Are In Highest Demand Right Now (2019 Data)  Trak.inCoding jobs are evergreen jobs: But the platforms keep on changing. Here are the 10 programming languages which are in highest demand right now (2019 ...
How Big Data is Transforming Web Development for the Better In 2019 - Irish Tech News  Irish Tech NewsBy Sagar Sharma, Web development is undergoing a significant revolution. Until now, web developers used to build applications on the basis of research and.
Stefan Judis, a Twilio web developer, on responsible web development with HTTP headers  Packt HubAt this year's JavaScript Fwdays, Stefan Judis, who works at Twilio as a frontend developer, talked about how web developers can make their sites secure with ...
Internshala Trainings launches The Wed-Dev Battle — A web development contest  APN NewsAn opportunity for the students of India to learn the top in-demand skill and earn rewards worth INR 1 lakh. Internshala Trainings has launched The Web-Dev ...
Top 12 Python Web Frameworks of 2019 Programmes Should Know  Analytics India MagazinePython is a very versatile programming language. A new developer survey about Python by the Python Software Foundation and developer tools vendor ...
Best Web Development Companies in Sydney  Best in AustraliaSydney's top rated Web Development Companies. List of the best Web Development Companies in Sydney which offer web design, digital marketing & SEO ...
Internshala Trainings launches The Web-Dev Battle - A web development contest  Knn IndiaInternshala Trainings has launched The Web-Dev Battle for the students who are passionate about building their ideas from scratch using their creativity and ...
Do You Need a College Degree to Become a Good Web Developer?  TechnotificationMore than 50% of developers are self-taught. Many are just looking for a way to get skills through online courses and tutorials.
Explosive growth on Web Framework Software Market by Top key players like Sylius, Google Inc., Facebook Inc., Meteor Development Group Inc., LARAVEL, Symfony, Django Software Foundation, Vue.js, Blue Spire Inc. and Cake Software Foundation  Market Research ReportResearch N Reports has devised a new report titled Web Framework Software Market considering the forecast period 2019 into their study and offers an ...
Creative UI/UX approaches to deliver high-performance Web Development solutions  Customer ThinkOver time, software design has had different approaches that have evolved and become enriched both in their tasks and in the variety of possible techniques to ...
What makes Laravel the most Preferred PHP Framework for Web Development  Customer ThinkOne of the most daunting tasks for any business is choosing the right PHP development framework to build a robust web application. PHP frameworks are not ...
Web Development Company Singapore  WhaTechiBrandox™ a professional and affordable custom Website Development Services Company in Singapore offers feature-rich and fully responsive customizable ...
How important is Photoshop in modern web development? - WhaTech  WhaTechPictures express more than words and that is the reason pictures are exceptionally fundamental in making website architecture. Utilization of Photoshop in web ...
Learn Full-Stack Web Development With 80% Off This JavaScript Bundle  InverseThis E-Degree program has been designed as a one-stop solution for learning web development with JavaScript and other crucial programming languages.
Web Developer Internship  EU-StartupsAre you fascinated by the endless opportunities in Virtual and Augmented Reality? The mission of VR First is to drive innovation further and facilitate access to ...
Controlism IT Solutions: Web Development 360 Degree  Siliconindia.comIT empowered solution small, medium and large organizations worldwide which executes innovation to transform their thoughts into activities.
Smart Website: Impact of IoT on Web Development  CIOReviewSmart Website: Impact of IoT on Web Development By CIOReview - Internet of Things (IoT) connects the real and the digital world by revolutionizing the interface ...
New Progress Kendo UI Release Adds Capabilities for jQuery, Angular, React and Vue, Plus Major Enhancements Across the Board  Business WireProgress (NASDAQ: PRGS), the leading provider of application development and digital experience technologies, today announced the latest release of Pr.
Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business  Business 2 CommunityIs your website failing to drive business? You may be having problems with your web development. Read more here. website development. You launched your ...
Know why Angular is the most appropriate solution for Web Development - WhaTech  WhaTechA developer who knows how to program a web application from scratch with the help of JavaScript with his or her knowledge in this syntax, can efficiently use ...
Why Angular is king of the JavaScript web development space? - WhaTech  WhaTechHere we will talk about why Angular is king of the JavaScript. It is a JavaScript framework very much used nowadays by web Development Company for both ...
Don't give your web developer access to your domain registrar account  Domain Name WireAnother business says it lost its domain to a web developer. Image of megaphone with words "Public *Service* Announcement" below it. I know I've written about ...
8 Programming Languages That Will Pay The Best In 2019  Analytics India MagazineHere is a list of top 8 programming languages that will help you earn more in 2019.
The Complete Full Stack Developer Bundle  InverseThis 3-course bundle will get you on track to becoming one of the rarest tech commodities: the Full Stack Developer. Beginning with Java, you'll develop a firm ...
10 Web Development hacks for your Ecommerce business - WhaTech  WhaTechWeb design company in India offers effective ecommerce website design and ecommerce website development solutions with clean structured unique design.
Starting a web development startup  The Daily StarA well-developed website is a prerequisite for promoting different sorts of work that people do. Be it advertising and digital marketing agencies, artists, musicians ...
MEAN Stack for Web App Development : Top Benefits  Customer ThinkAs digital transformation continues to take the world by storm, the market is seeing a rapid increase in the number of technologies and platforms that offer to help ...
Goodbye, gender stereotypes: How 3 women got their dream tech jobs even after 10-20 years of career break  India TodayWith false notions of women not being good at science still going strong, the chances of women getting a tech job after a career break goes down a lot if they ...
Senior Front-End Web Development - HTML5/CSS/Responsive Design job, Cape Town, Woodstock  Bizcommunity.comCreate functional website pages, mailers, banners from designs with experience in developing cross-platform and cross-browserDevelop well-structured, ...
Web.com for Enterprise Recognized for Client Website Development by Prestigious Awards Competition  GlobeNewswireHandymanMatters.com Garners Two Medals from Horizon Interactive Awards.
Top Nodejs Frameworks You Should Know About  Customer ThinkIntroduction. Numbers of developers have started using JavaScript to fabricate more and more software applications. This has created an exponential ...
User-Centric Optimization: 3 Ways to Improve Your Website Experience  Search Engine JournalSEO is multifaceted and each optimization factor is dependent on the others. You can create first-class *content* that engages users and that is relevant to their ...
Best Web Hosting Services in Sydney  Best in AustraliaBelow is a list of the top and leading Web Hosting Services in Sydney. To help you find the best Web Hosting Services located near you in Sydney, we put ...
Ex-YouTube developer reveals how he 'conspired to kill IE6'  ZDNetUnendorsed YouTube web banner may have helped obliterate Microsoft Internet Explorer 6 usage.
Microsoft unveils full-stack web templates for Visual Studio Code  InfoWorldMicrosoft is previewing an open source extension to its Visual Studio Code editor for building full-stack web applications. Called Microsoft Web Template Studio ...
How Your Company Can Prevent ADA Website Accessibility Lawsuits  Search Engine JournalEvery day websites and mobile apps prevent people from using them. How do you prevent your company being a target for a website accessibility ADA lawsuit?
Recruitment opens for new web development program | Community  Glasgow Daily TimesBC Skills, the first-year computer science and entrepreneurship program in the Barren County Innovation Zone, is now recruiting students and adults for a new ...
Keep it local – why you shouldn't offshore web development  Marketing magazine AustraliaToo many businesses, says Zaac Woodhead, aren't seeing the value in localised web development, and that's a big problem. A quick fix is just that.
The Actual Cost of Hiring Inexpensive Web and SEO Developers  AllBusiness.comIf you want a build a website that brings in targeted visitors and converts them into sales or potential customers, it never pays to take shortcuts.
Web Developer Wanted  EyetrodigitalRequirements: – Write well designed, testable, efficient code by using best software development practices. – Knowledge of Bootstrap 4 development framework ...
Google I/O 2019: Flutter UI framework now extended for Web, Embedded, and Desktop  Packt HubAt the ongoing 2019 Google I/O, Google made a major overhaul to its Flutter UI framework. Flutter is now expanded from mobile to multi-platform. The.
RouteNote are hiring: Full Stack Web Developer  RouteNoteWe are looking for a full stack web developer who brings creative problem solving, first-principles thinking, and passion to the team. You will be working on ...
Graduate/Junior PHP Web Developer  Prolific NorthWe are a friendly, developer-run web agency based in Manchester's Northern Quarter, looking to expand our small team. We're seeking a graduate or ...
Highlander Code Camp Builds Tomorrow's Tech Workforce  Silicon Prairie NewsStudies have shown that programming benefits a child's cognitive development, especially reflectivity and divergent thinking skills, both crucial to creative ...
Netflix: Python programming language is behind every film you stream  ZDNetIf you want a job at Netflix, it's probably a good idea to learn programming language Python and all its libraries.
Pay What You Want: The Complete Ruby on Rails Master Class Bundle  InverseA complete web development education focused on Ruby and back-end development. Get your HTML and CSS fundamentals. Learn the Ruby language and ...
Anaconda economic group soon to be under new leadership  Montana StandardAfter serving nearly 37 years as the executive director of the Anaconda Local Development Corp., Jim Davison plans to retire and to assume instead the role of ...
5 Programming Languages You Should NOT Learn in 2019  TechnotificationThere are no rules or guidelines to decide whether a programming language is best or worst. It depends on a lot of things including requirements and community ...
How Reactjs made difference from other Front-End Frameworks? - WhaTech  WhaTechOngraph is a leading React js custom application development company offers ReactJS web development services. Our Hire React js developers to create an ...
Alexandria Ocasio-Cortez Understandably Keeps Her Boyfriend Out Of The Limelight  Refinery29While the new Netflix documentary "Knock Down The House" does show a bit of AOC's boyfriend, she prefers to keep her public life focused on work.
Flutter SDK Wings its Way to Web - Will Cut App Development Cost  Computer Business ReviewWhen Google released version 1.0 of its Flutter SDK in December last year, it made much of the fact that the software development kit handily lets users create ...
Selkirk College Responds to Need in Tech Sector with New Program  The Nelson DailyEmployment opportunities in today's digital environment are abundant and a new Selkirk College program aims to prepare learners for a rewarding career vital ...
Unleashed Technologies Named A Gold-Tier HubSpot Partner  PR WebColumbia, MD (PRWEB) May 22, 2019 -- Unleashed Technologies has reached the Gold tier of HubSpot's Certified Agency Partner program after joining the ...
What are the latest web development Trends For businesses In 2019?  YourStory.comIt's impossible to go along with web development trends; because it is subject to change. Rarely, a week passes without any release of a new JS framework, ...
What is Web Development And its Requirement  TapscapeWeb development means is the work that needs to be done in order to develop a website and ensure its functionality through the intranet or the internet.
Top Web Development Trends 2019  YourStory.comWeb Development Trends 2019 Do you know global internet users number have surpassed 4 billion in 2018? It is found in a recent study by We Are Social and ...
Hertz hits Accenture with $32 million lawsuit over failed website redesign  TechSpotFacepalm: Hertz, the second-largest car rental company in the US, is suing management consulting firm Accenture for $32 million over a website redesign that ...
Approx. 250 public network users affected during Stack Overflow’s security attack  Packt HubAfter confirming that their production systems has been hacked, Stack Overflow has now updated the users about the details of the intrusion and the steps being ...
Burnley digital agency delighted after winning contract with Calico Group  Burnley ExpressOne of the region's leading digital agencies – Burnley-based +24 Marketing – has won the tender to supply integrated marketing services to The Calico Group.
Uber introduces Base Web, an open source “unified” design system for building websites in React  Packt HubUber's design and engineering team has introduced a universal system called Base Web design system, which was open sourced in 2018. Base Web is a suite ...
Parrish resident to compete in WorldSkills games  Observer NewsBy CARL MARIO NUDI. Matthew Vreman wears a WorldSkills T-shirt for an interview recently. CARL MARIO NUDI PHOTO. Through the years Manatee ...
The Crucial Role of AI in Web Development  Analytics InsightArtificial intelligence is undeniably no longer a buzzword in the web development space. AI in web development is used to design automation, integrating into ...
Mozilla makes Firefox 67 “faster than ever” by deprioritizing least commonly used features  Packt HubYesterday, Mozilla announced the release of Firefox 67. For this version, the main focus of the Mozilla community has been to make Firefox “faster than ever” ...
Top 5 WordPress Development Companies in the World  YourStory.comAre you searching for top WordPress development companies? We are providing you the list of top and best WordPress development companies in the world.
Mayoral candidate questions election finances  BlackburnNews.comA failed mayoral candidate in the Chatham-Kent municipal election has filed 10 complaints against council candidates, a fellow mayoral candidate and a ...
Cosmic JS wants to simplify web development so you can focus on content  TechCrunchIf you are a web developer, you know how complex many of the traditional web *content* management systems have been. One of the big problems has been ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightTechnology is a highly dynamic field where new advancements keep coming every day. The data is the next big thing about this modern digital age.
Top 10 Image Formats That Are Best for Web Development  YourStory.comWeb application development is one of the biggest trends in this era because now a day's software has tons of functionality that cannot work properly on our ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
Are You Missing This Important Puzzle For Web Development Success? – Test Driven Development  YourStory.comAs a Web Development Company, there are many aspects of your business that determine your success. You can choose to create your application as cheap as ...
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
Master web development with this JavaScript master class  Boing BoingWhen it comes to website development, JavaScript is the language that underlies it all. If you want to learn that language well enough for a career, you'll need ...
Harness web development skills to create better desktop applications  The GuardianIntegrating best of breed desktop applications from Adobe Creative Suite with web tools can provide a better experience for creative staff. Sakib Supple.
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
Tech internships in IoT, web development social media; highest stipend Rs 15,000  The Indian ExpressHere is a list of internships in the technology domain, from the latest internet of things (IoT) to social media, Bangalore has many openings. Students with ...
5 Questions to Ask Remote Web Developers  DevOps.comHere are some questions to ask when interviewing remote web developers to understand whether they'd be a good fit for working remotely.
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
7 Web Development trends that will shape your online market now and beyond  TechGenYZHere we list out 7 unignorable web design trends to accelerate your growth this year. This will help you shape your online market.
Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development, exploring technologies and options gaining further ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
Django vs Flask: A Look At The Two Popular Python Web Frameworks  Analytics India MagazineIn this article, we look at two of the best frameworks, Django and Flask that can be used by Python programmers and developers.
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
This $41 course package can get you hired as a back-end web developer  The Next WebFront end developers get all the glory. Their work is always right there in a user's face with all that HTML and CSS goodness. But those in the know know that the ...
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
5 Benefits of Android Web Development  NewsWatchAmong all of the directions, where a base language for development is Java, app and web development for Android developers are the most undemanding to ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
Tor Browser 8.5, the first stable version for Android, is now available on Google Play Store!  Packt HubYesterday, the Tor team announced the release of Tor Browser 8.5, which marks the first stable release for Android. Tor Browser 8.5 was also released for other ...
6 Reasons Why Angular is Better for Web Development  CIOReviewIn this digital era, the market is witnessing the ever increasing demand for web developers. There are millions of websites on the internet, and the numbers are ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
'Pay as you Grow' eCommerce platform promises 1.6% gateway rate for customers  Prolific NorthShopit, a 'Pay as you Grow' eCommerce platform, is further extending its customer value proposition with the announcement of a lifetime low rate of 1.6% + 10p ...
Lean Web Development with the Best Teachers Online  Digital InspirationMeet the best online teachers for learning modern web development including React, TypeScript, JavaScript, Golang, Flutter, Nodejs, Docker and more.
Score 9 courses on back-end web development for just $41  MashableAt the risk of sounding totally high: Websites are sort of like restaurants, when you think about it. Stick with us. You've got your front-end developers, who function ...
10 Facts About Programming Languages Only Programmers Know  Analytics India MagazineProgramming is an integral part of our IT landscape and we have often observed the shift in the popularity and choice of programming languages.
Best Programming Languages For Backend Web Development  TechnotificationHere are some interesting server-side web development programming languages worth considering for web development.

Ten Quick Tests To Check Your Website For Accessibility

The Disability Discrimination Act says that websites must be made... Read More

If Its Done Its Done for: Make Your Website Part of Your Business before You Build

Web sites are an Ongoing Part of Business.All too many... Read More

Where?s Your Web Site?

This simple question can take on several different forms, but... Read More

Get to Know People through Websites

Web sites are not just places to sell things; they... Read More

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More

How To Start Your Own Website

I'm one of those people that always wanted a website,... Read More

You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!

That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More

Streamline your Business Website with a Content Management System

I talk with so many people who have small businesses... Read More

You Cant Just Build A Website And Hope It Works!

Like any area of business your website needs some effort... Read More

How Web Templates Are Helping Online Businesses to MultiplyTheir Income

Web templates by nature are created to aid and ease... Read More

Maintaining Your Business Website

QUESTION: Should I build and maintain my business Web... Read More

UK Online Shopping with an Edge, for Buyers and Sellers Alike

Any new website competing on the internet, needs to take... Read More

Beyond Web Usability: Web Credibility

If you've been developing websites on Mars for the past... Read More

Ten Ways NOT to Set Up a Website-based Service Business

1. As the first step, "Hire a web designer."First create... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

Linking Out is Good

Many websites I come across don't have a single link... Read More

The Dos and Donts of Launching a Small Business Website

Launching a new small business website is often a long... Read More

Web Development Processes and Technical Environments

The process of Web application development is critical to the... Read More

Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket

When most people build a web site, they think one... Read More

Pick Up Your Own Domain Name

Think up a name and check if yourname.com is available.... Read More

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

Duplication vs. Individualism

How can we add Word Rich Content to our Websites... Read More

Website Development: Become Your Own Expert

Starting and maintaining a business is challenging enough without the... Read More