Website Survival Guide

In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution. Some of these webpages must grow stronger and thrive whilst others will weaken and die.

There are 3 types of websites in this jungle. It's important that you ask yourself which category your website fits into. Your website survival may count on it.

The Poster Site

A stunning work of art with intricate graphics that both amaze and dazzle the visitor. Poster sites are created by graphic designers for large companies or for use by the graphic design firms themselves. They're built to look good. Usability is not normally a factor nor are good search engine rankings. Looking good takes second place to being useful.

The poster site has its place in the virtual jungle for those companies who need to put a pretty "shop front" on the Internet e.g. grapic designers. Unfortunately many companies who hire someone to design their website normally winds up with a graphic artist who recently learned how to use Dreamweaver and is now a "website consultant". The end result is a stunning piece of artwork that is of little or no use to the visitors or potential customers.

Poster sites are the supermodels of the online world - they look great but aren't useful for anything other than looking great.


  • Looks great

  • A definite WOW factor for visitors


  • Normally difficult to navigate

  • Lousy rankings in search engines

The Content Site

A site littered with valuable, useful information that visitors and search engines love. Content sites are normally run by hobbyists who have an all-consuming passion for a specific topic or subject. They write, collect and publish online massive amounts of information on one specific topic.

Content sites are also used by intelligent online marketers who have realized the true value of providing useful content to visitors. This has lead to not all content sites being created equal with some lazy online marketers using spammy tools to create "dud" content.

Content sites tend to be quite plain looking on the outside but are stuffed full of useful information on the inside. Web surfers love content sites. Why? Because they find exactly what they're looking for or a link to it. The whole idea of the Internet in the first place was to fulfill this need for useful information.


  • Valuable information for visitors

  • Visitors likely to return again

  • Search engines love them


  • Normally not as "pretty" as poster sites

  • Spammy techniques being used to create "dud" content

Don't Have A Clue Site

These are interesting. A DHAC site is an anomaly. They're designed by people who decide they want a website but have no clue how to go about it. They contact their ISP for information on how to do this. 45 minutes later their first creation is online.

The DHAC site has the following features:

  • Graphics that take 10 minutes to load

  • 50% of the graphics don't load at all

  • Flashing banner

  • Animated graphical menu

  • Flashing body text

  • 75% of the links don't work

  • Graphics randomly scattered about the page

  • Blue text on green background

  • Use frames and nested frames extensively

  • Incomplete HTML tags spread around the site

  • H1 tags used for all the body text i.e. huge text

It's not fair to generalize like this I know but we've all seen these sites. They're there and they give us a direct path that we should not follow.


  • Good to poke fun at

  • Great examples of how not to design a website


  • They're awful

Some websites will thrive and survive in 2004 and beyond.

Other websites will weaken and die.

Which category does your website fall under?

This article was provided courtesy of where you'll find tons of information on online affiliate marketing

In The News:

Web Design Jobs  Southern New Hampshire University
Web Developer  Seven Days
Senior Web Developer  Charlotte Agenda

Are You Being Scammed By Your Web Design Company?

This is a growing concern amongst many business owners. Does... Read More

Up The Sandbox!

Go to any internet marketing forum you want these days... Read More

Are Web Graphics Stealing Your Money?

They might not be wearing a mask and carrying a... Read More

Do Dancers Need A Website?

Dance is how you pamper your soul and satiate your... Read More

How Web Templates Are Helping Online Businesses to MultiplyTheir Income

Web templates by nature are created to aid and ease... Read More

Ever Wondered What Challenges Other People With Their Web Site?

Have you ever wondered what challenges are faced by other... Read More

Beyond Web Usability: Web Credibility

If you've been developing websites on Mars for the past... Read More

Do You Really Need A Website To Succeed

Rosalind wants to share her inspirational poetry with a wider... Read More

The Road to Better Results

A lot has changed in the way sites are optimized... Read More

Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting

If you are developing your website on a host that... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

Websites for Writers ? Why You Need One and How to Get Started Today

It may seem like the publishing industry's equivalent of Beanie... Read More

Learn to Build a Better Online Business Website Using Keywords and Content

Are you aware that 90% of the websites on the... Read More

Making The Business Case For Web Standards

Through the explosive growth of the Web, companies have realized... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

Running An Effective Website

Running an effective website is a continuous process. I have... Read More

Why Do I Need A Web Site?

Even though the Internet has been around for a long... Read More

12 Essential Tips to a Professional Business Website

1. Choose a big enough font size. A size 12... Read More

HTML Editors 101 - Smaller Is Better

SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes... Read More

Ten Major Tips to Develop a Multilingual Web Site to Work

If you are living in a country that its native... Read More

Ten Quick Tests To Check Your Website For Accessibility

The Disability Discrimination Act says that websites must be made... Read More

7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence

Your business website is a critical aspect of being able... Read More

But My Business Doesnt Need A Website!

Revenues are often lost because many business owners don't see... Read More

Sticking To Your Plan

So you have a good idea for a business and... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More