Should You Design Your Own Website?

If you're anything like most small business owners, you probably think that web site design is expensive - possibly too expensive for you to justify the expense. If that's the case, then it can be tempting to just design your small business web site yourself. You have a computer, complete with Microsoft Frontpage, you have a copy of Photoshop - why pay a web designer when you could just do it yourself?

Well, here are a few reasons why a DIY website may not be the best possible solution for your small business:

1. An amateur web design = an amateur small business

You may think you're pretty handy with the old Frontpage, but the truth is that an amateur web design is pretty easy to spot - although sometimes that's not clear to the person who designed it! Think about it, though: you've invested in stock, equipment, advertising, marketing for your small business - why not invest on your web design too? An amateur web site will make your business look amateur - which means that all of that other investment will go to waste.

2. Do you know how to optimise your small business web site for search engines?

The type of web design you go for will have a huge impact on whether or not your small business shows up on search engines. There are a lot of different factors to take into account here: meta tags, keywords and content to name just a few. WYSIWYG editors like Frontpage also add a lot of unnecessary code to your design, which increases your file size and confuses the search engines - as does invalid code. If you didn't understand any of that, you'd be better off leaving it to the experts!

3. Do you know how to make your small business web design accessible?

Your web site design will look different on different browsers - unless you know how to make sure it doesn't! For example, the site you designed that looks fine on Internet Explorer could look completely different on Firefox, and vice versa. You'll also need to consider accessibility for people who are visually impaired: certain colour schemes are more difficult to read than others, and people who are colourblind may not be able to view certain graphics or coloured text. Are you confident that you can design a website that will be accessible to all? If not, leave it to the experts!

4. What do you really want to get out of your small business web design?

Stop for a moment and think about what you hope to achieve from having a small business web site. Do you want to increase your sales, boost your profile, or just advertise your services? Are you confident you can create the best possible web design to do that? If not? well, you fill in the blanks!

But I can't afford a professional! They charge too much!

Well, some of them do. Not all web site design is expensive, though. First of all, ask yourself what a good web site design is worth to your small business. If it's worth having a website, it's worth having a good one - and you may find that it's not quite as expensive as you might think.

Amber McNaught is co-owner of Hot Igloo Productions Ltd. - the small business specialists. Hot Igloo offer a range of services to businesses, including website design, public relations, internet marketing, copywriting and more. Visit their website at: http://www.hotigloo.co.uk

In The News:

How to become a web developer: TSG Training  Business MattersBusiness Matters
WordPress 5.6 and PHP 8 Compatibility  Search Engine Journal
How to become web developer, land a job  The New Indian Express

How To Keep Your Website Sticky

Developing a website with content that entices visitors to return... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

Business Website Building Do?s and Don?ts

First, using a lot of web graphics, flash, banners and... Read More

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a... Read More

PIM Team Case Study: Creating Text Effects With PHP and GD

See how you can create graphic effects on text with... Read More

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the... Read More

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important,... Read More

Whats Your Business Online Attitude?

This article was prompted by some customer support work I... Read More

Marketing Your Business Online

As a business you can't afford to ignore the Internet... Read More

Search Engines and Customers Want Focused Web Site Content

How do you decide on the content, products and or... Read More

Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

The Number One Reason Most Websites Fail

Failure, just like success, is measured differently by each and... Read More

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking... Read More

Get to Know People through Websites

Web sites are not just places to sell things; they... Read More

12 Essential Tips to a Professional Business Website

1. Choose a big enough font size. A size 12... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

5 Sure Fire Ways To Send Visitors Away For Good

So your traffic is going through the roof yeah? It's... Read More

2 Key Ways to Make Your Site a Success

If one more business owner tells me their website sucks... Read More

A Network Of Web Sites Is Not Enough!

The big thing these days is your ability to capture... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an... Read More

Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums

If you're looking for better web site ROI, chances are,... Read More

Increase Your Affiliate Earnings with a Smart Webmaster Plan

Affiliate programs are a great way to earn an income... Read More

6 Steps To Your Own Website

A lot of people these days are interested in getting... Read More

Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

If you are looking for creating your online presence you... Read More