Learn to Build a Better Online Business Website Using Keywords and Content

Are you aware that 90% of the websites on the Internet today are a waste of time and space. You have probably been on some of the sites I am referring to. You know the ones that when you arrive it really has nothing to do with your search criteria.

Why do online business newbies create these websites?

How many websites do you arrive at that use text colors and background colors that are almost exactly the same, making it next to impossible to read? I don't usually stay on these sites for more than 10 seconds, if that long.

It is a real pain landing on sites like that but what is even more painful is landing on a site after specifying your search criteria only to find that the site is all banners. These sites I will leave in about 5 seconds.

Always remember Content Is Still King!! And it will always be that way, people want information and they are not going to settle for less, so don't create sites that don't provide what people want.

With the available tools today creating a web site is actually quite easy. Of course this leads new netrepreneurs into pop up a website without any research. All this does is clutter up Cyberspace with more non-target group focused websites.

The lack of research on target groups and the ease of web page creation these days has led us to some pretty bad sites and some pretty awesome looking sites that have little or no focus.

When I talk about creating a better website faster, I am not referring to the time it takes to build a website. I am actually talking about making less mistakes and the need for constantly tweaking your site.

You can have a website that takes you a month longer to create than someone else that created their site in three days but your website will work for you while the other guy is trying to figure out why their site isn't producing results.

Taking the time to plan your success is going to take some research.

Think about what you do to find things on the internet.

First you go to your favorite search engine, type in your search criteria using KEYWORDS and PHRASES, and faster than you can blink you have a results page to look through.

Next you scan the results, looking through the titles and descriptions, to see which site may be the best choice, and then you click that link. So before you actually get to see a website you need to find it and then click the link.

My point here is that you may have an awesome looking page with great content but if you can't be found in the search engines you are missing out on unlimited target traffic. Plus your Title and Descriptive text that find you in a results page needs to be compelled to click your link.

A time saving tip: If you want to create a website that draws your target group traffic like moths to a flame, you must learn every thing you can about your target group.

Just so we are on the same wave length let me explain what a target group is.

Your target group consists of those people that want or need what you have to offer.

You need to know as much about these people as you can. The more you know the more ways you can attract them, by finding more keywords for your content.

Think about your visitors. I would much rather have 100 people land on my website that want or need what I have than 10000 who arrive at my site only to find that I do not have what they thought you had.

Even if I only make one or two sales from the 100 I can still get those visitors to return later but the 10000 will never darken my door again, so they are a waste of my time. Invest your time in learning the strategies that will make your site a better site and you will have passed 85% of other would be marketers.

One of your priority goals should be to complete a study that helps you to focus on every area you need to focus on that will make you an expert on your target group.

Do a demographic study and find out what your target group really wants and then meet the need.

de·mog·ra·phy - The study of the characteristics of human populations, such as size, growth, density, distribution, and vital statistics.

* What makes these people who they are and the perfect choice for your product or service.

* Why are they your best choice over other groups of people.

* Do they fit into a specific age group. Like Baby Boomers.

* Is you product directed toward people that are 50 or older like me?

* Is your product something that is useful to teens.

* Does their location make them a candidate for your product or service.

* Is your product gender specific.

Once you know your target group you should list every BENEFIT your product or service has. This will give you a list of keywords and phrases you can use to create webpages that will attract potential customers directly from the major search engines.

After all people buy benefits!!

Then take your list and study each item. Once you have done this you can make a new list that gives you more data about the type of people that you want coming to your web site.

Make your first priority your target group and the rest will start to fall into place and you will be light years ahead of other Internet marketing newbies.

James Mann
iNET Strategies Inc.- http://www.inetstrategiesinc.com
Copyright 2005 - All Rights Reserved

In The News:

Web development: A gap in education  Tennessee Tech Oracle
What Is Web Design?  Technology Zimbabwe
Top 3 Programming Languages for iOS App Development  WhaTech Technology and Markets News
A Conversation With … Krista Peryer  Springfield Business Journal
John Caiozzo  Search Engine Journal
The Future of Web Development  Business 2 Community

Guide to Internet Business - Website Setup

After planning the design and content of your website, it's... Read More

Website Value - Whats Your Business Website Worth?

If you were asked to put a value on your... Read More

Effectively Using Robots Meta Tags

The "robots" meta tag, when used properly, will tell the... Read More

6 Steps To Your Own Website

A lot of people these days are interested in getting... Read More

10 Tips For A Successful Website

Have you ever thought the secret behind the success of... Read More

Is Your Website Innovative? Increase Your Business Over Night!

While studying online for IT investment opportunities, I found that... Read More

Flash Deadly Sins (That Can Kill Your Web Business)

Looks like every client wants a Flash site these days... Read More

Pick Up Your Own Domain Name

Think up a name and check if yourname.com is available.... Read More

Content Management

More and more businesses are recognizing the importance of content... Read More

Your Content for Nothing and Your Clicks for Free

The first thing my business consultant (read brother-in-law) asked me,... Read More

Improving Usability for Screen Reader Users

Simply ensuring your website is accessible to screen reader users... Read More

Web Sites ? Should I Learn or not?

A common dilemma most small and medium businesses face when... Read More

Do This One Thing to Create a Powerful Product-Selling Web Site

Spend time planning your Web site. Before you design a... Read More

Website Imperatives and Solutions

When you take a look at the most visited sites... Read More

The Importance of Website Stats to You

One of the best tools you have as a webmaster... Read More

What YOU Should Know Before Getting A Web Site!

Everyday thousands of new businesses make the leap and take... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

Optimal Website Design

Optimal website design is the art of logical navigation.It will... Read More

5 Ways to Build a Website

If you are like me you have wanted to build... Read More

35% Revenue Increase? from Your Website!

2 Golden Rules for an Engaging Website35% of visitors fail... Read More

How Did You Get Here?

When marketing your website, it's important to know which of... Read More

How To Convert More Sales On Your Website

One of the biggest mistakes that most online retailers make... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More

Get a Website!, Register Your Domain!: To Website or Not to Website?

If you're fairly new to the Internet scene, you may... Read More

Tips for Building a Great Business Website

A website is lifeline of internet home business. In order... Read More