3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.

Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!

The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers. It's no good having 4,000 visitors if your means of bringing them to your site means that they're vague rather than targeted visitors.

Time for some figures!

If you get 500 visitors to your site a day and convert 1 in 100 into a customer (making 5 sales a day), how do you increase sales? Sure, you can spend some more money and try and drive 1000 visitors a day, which will in turn gain you 10 customers a day.

Or, you can work on your website copy and where you're getting the visitors from, and drive up your conversion rate. If you can increase your conversion rate to turn 1 in 50 into buyers, and make those 10 sales without increasing your traffic or spending any more money, isn't that a better (and cheaper!) option?

So how can you increase your conversion rate?

1) Look at your front page

Go to your website right now and read the front page as if you'd never seen it before. Is it obvious what you're selling? If I don't know that you can solve my problem, whether that is a business or a consumer one, how do I know if I'm interested in your site?

Use bold text, large text and headlines to let me know I'm in the right place.

2) Look at your copy

Being brutally honest, I don't really care how many clients you have, how many awards you've won, how long you've been trading for, or whether you think you're the best at what you do.

On first visiting your website, I care about whether you have what I'm looking for.

So if your website starts with "Company XYZ has been trading in the Buckinghamshire area for over 27 years and has a client list of over 500", change it! Don't send people to sleep before they've found out what you do. Try something like:

"Looking for the best Wedding Photographer in Bedford? Well you've found him!"

Or

"Need business cards at a low low price? Click here for our price list or here to browse our styles"

Or

"Looking for that perfect Christmas gift? Send one of our luxurious fruit baskets"

Get the picture? All of those headlines tell me I'm in the right place for what I want. Equally importantly, they will also help search engine placements.

3) Target your traffic

If you just have hundreds of links in freebie web directories, it's easy to get lots of traffic and no sales. Look at your web stats and find out where your visitors are coming from.

If you're spending money to get visitors, look at the phrases you're using. Being at the top of the search engines for "Christmas gifts" is not only going to cost a lot of money, it's also pretty useless if you only sell one or a few things. "Christmas gift baskets" is more targeted and will help raise your conversion rate.

Other fairly useless phrases I've come across people using recently (and I use the word useless to mean that although they generate a lot of traffic, they don't generate targeted traffic).

Web design (on a site that was very focused locally, so "web design Northampton" would provide more qualified traffic) Graphics (on a printing site where 'exhibition graphics' would have been more targeted) Coaching (on a business coaching site - 'business coaching' would have been better Sales jobs (again on a geographically focused site - "sales jobs Milton Keynes" would have been more suited)

Think differently - search engines aren't the be all and end all of website traffic generation;

* The Northampton based web design company would be better off targeting local search phrases, and putting their link on localised websites. Most towns and/or counties have local directories. They could also try a targeted email campaign to Northampton based businesses.

* The exhibition graphics company could advertise on sites that promote exhibitions, as well as finding better targeted phrases for search engine promotion.

* The business coaching company could advertise on sites devoted to new and growing businesses, as well as a targeted email campaign to businesses of a certain size.

* The sales recruitment company could again advertise on local sites, as well as free recruitment sites, and job seeking newsgroups and forums.

So there you have it, 3 top tips to increase the conversion rate of your site; Look at your front page, look at your copy and target your traffic.

If any of you would like me to make some suggestions on different ways you could be promoting your site in order to increase conversion, please email me at [email protected]

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

In The News:

University of Helsinki Publishes Free Intro Course on Modern JavaScript-based Web Development  WP TavernThe University of Helsinki is offering its “Deep Dive Into Modern Web Development” course online for free. It provides an introduction to JavaScript-based web ...
How To Develop An Excellent Product Design?  Inc42 MediaDesign thinking takes into consideration people's needs, unlike business thinking. Product teams ought to follow a systematic approach for the formulation of a ...
GoodFirms Features the Most Excellent Web Development Companies from Various States and Cities of the USA for 2019  PRNewswireWASHINGTON, Aug. 22, 2019 /PRNewswire/ -- In the modernized digital world, websites are playing the role of backbone to businesses. Today, it has become ...
Vaadin 14 Simplifies Progressive Web App Development on the Java Platform  InfoQ.comCurated and peer-reviewed *content* covering innovation in professional software development, read by over 1 million developers worldwide.
Find Web Developer Jobs: Listings, Salary, Growth Rate & More • Benzinga  BenzingaInterested in becoming a web developer? Find live job listings, skills needed, sample job titles, salaries, growth rates and more.
Why Is WordPress The Top Choice In Web Development? Let Us Count The Ways  HostReview.comWhen a business takes the time to meet with an app development company, a number of questions are going to come up. An app development company can ...
O'Reilly Partners with Netlify to Publish Free E-Book: Modern Web Development on the JAMstack  WP TavernIf you are following the JAMstack (JavaScript, APIs, and markup) craze and want to learn more about the history and best practices of the architecture, O'Reilly ...
Profile In Success: atCommunications Marks Two Decades of Excellence in Web Development and Digital Marketing  EIN NewsAs technology has evolved over the course of the last two decades, so have firms like atCommunications that create *content* for it.
How to setup your developer workstation  OnMSFTMy development tools and setup have changed a lot over the years. For many developers like myself, these changes have mainly been driven by shifts in ...
Web Developer job with Lebanese American University | 401526  mediabistro.comWeb Developer in New York , Experienced (Non-Manager), Web Production, Creative & Design with Lebanese American University. Apply Today.
ADA Reveals List of Top Web Development Companies in India  EIN NewsHere is the periodic list of India's most innovative companies in web development by ADA, check them out.
A Look into Top Web Development Frameworks in 2019 and 2020  RecentlyHeard.comA web framework refers to a software framework that is intended to main the development of web applications. Web frameworks are a standard way to build and ...
The "One HTML Page Challenge", a great example of view-source culture  Boing BoingBehold the "One HTML Page Challenge" -- to build a one-page site using just the code in a single html file: "Practice your skills with no assistance from libraries, ...
Developer pay: Here's how salaries rise with experience across programming languages  TechRepublicA *fresh* analysis of the Stack Overflow Developer Survey 2019 shows patterns in how programmer pay grows over time.
How one internship program launches tech careers  Associated PressMILWAUKEE (AP) — Carlos Vasquez found his passion for coding while working in a factory. He listened to audiobooks about software development and heard ...
The Impact Of UI/UX Development On Business Furtherance  ValueWalkAfter reading this post you will be able to know the difference between UX development and UI development, Key Components of UI/UX Design.
The Benefits of WordPress Multisite for your Web Development Project  Coast DigitalSometimes a web project requires room for growth. You might have a large amount of *content* which requires careful differentiation and organisation; a website ...
Ionic CLI V5 Now With Ionic React Beta Support Like  InfoQ.comCurated and peer-reviewed *content* covering innovation in professional software development, read by over 1 million developers worldwide.
Top 6 Frameworks and Tools To Build Progressive Web Apps  AppinventivWe have curated a list of the best frameworks for PWA for entrepreneurs struggling with the choice. Know which PWA frameworks and tools made it to our list.
Web Developer (Full-Time) job with Wilmington University | 402445  mediabistro.comWeb Developer. Wilmington University. Employment Status: Full time. Location: Wilson Graduate Center. department: University Relations. Effective ...
Android Developers In Demand But Programmers Are Losing Interest: Report  FossbytesAccording to the latest report by Indeed.com, employers' interest in hiring mobile developers, especially Android, has seen a significant rise from May 2018 to ...
App Developers  App Developer MagazineNeed to hire an app developer or team of mobile experts to build your next app? This is a comprehensive list of app developers from all arou.
Why Learn Django For Building Powerful Web Applications?  Siliconindia.comDjango is a popular web framework that helps developers build efficient and powerful web applications. Used by many renowned firms...
What You Need To Know As A Web Developer  OxGadgetsAnyone who writes code for a living or a hobby will tell you, web development can be hard, complex and time-consuming however the majority will tell you that it ...
False claim: Tanmay Bakshi, 13-year old Indian boy, appointed by Google with Rs.66 lakh salary  Alt NewsA video of a young Indian boy speaking on a talk show has been shared widely by Facebook users with the claim that he has been appointed by tech giant ...
How Python Mainstreamed Computer Programming To A Bigger Audience  Analytics India MagazinePython, which was introduced by Guido van Rossum as a Christmas project, has quickly escalated to become one of the most popular languages of all times.
13 free tools for API design, development, and testing  InfoWorldThe rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them. Whether you're an API newbie or an expert on an intractable ...
Startup Guide to Web Portal Development  The Digital WiseGetting Started: Currently, web portals are everywhere, Facebook is the major example of a social networking web portal. Similarly, there are several leading ...
Web Design Company, Huemor, Explains the Top Five Ways to Get More Leads  PRNewswireNEW YORK, July 29, 2019 /PRNewswire/ -- Getting more leads for your business doesn't have to be a hassle or cost your company a fortune. Huemor, a web ...
Digital Experience Platform vs. JavaScript & Microservices: Which Do You Need?  CMSWireIn this era of plentiful, standardized APIs and the explosion of powerful JavaScript frameworks and libraries like Angular, React and Vue for web development ...
Top 5 Reasons to Take Web Developer from Outsourcing Specialized Company in 2020  Programming InsiderWeb development is one of the most software engineering fields where the demand for web programmers is continuously increasing worldwide. With the ...
New Report Reveals 5 Leading Uses Of Real Estate Software - Plus The Top Real Estate Development Companies  Yahoo FinanceTop Software Development Companies shares how real estate businesses can utilize software properly to ensure success in the industry. The use of real estate ...
Tyneside PR duo target startups with new web division and expansion plans  BdailyA Tyneside PR firm has revealed a new web development division as it looks to expand its operations across the UK. Today (August 22), JAC Media, the ...
WordCamp Karachi19: Evolving the WordPress community in Pakistan  The News InternationalKARACHI: 'WordCamp Karachi', the flagship WordPress conference held across the globe, made its way back in Pakistan for its second instalment on Saturday, ...
Study Web Development or Games Programming at SAE London  Hackney CitizenSAE London delivers industry-focused 2-year creative media degrees and 1-year diplomas in Animation, Audio, Film, Games Programming, Music Business and ...
Why being an Emirati businesswoman means looking to my ancestors  The NationalAn exercise at a recent leadership programme reminded me of the strength of my grandmothers.
We're hiring: Junior Web Developer  LeftLionWe're looking for a Junior Web Developer to join the LeftLion office team in the heart of Nottingham's Creative Quarter...
Fast-growing Lewiston marketing company gets personal in the digital age  Bangor Daily NewsLEWISTON, Maine — A branding and digital marketing company that aims to personalize the digital presence of clients expects high growth this year as it ...
New Report Determines The Best .NET Software Development Companies Of 2019  Yahoo NewsSoftwareDevelopmentCompany.co, a B2B marketplace connecting brands with software development companies, researched the top .NET software developers ...
Why industrial websites benefit from WordPress web development  Best in AustraliaWhether an industrial website needs to be updated or constructed, there are a number of reasons to rely on WordPress web development.
What are the latest web development Trends For businesses In 2019?  YourStory.comIt's impossible to go along with web development trends; because it is subject to change. Rarely, a week passes without any release of a new JS framework, ...
Top Web Development Trends 2019  YourStory.comWeb Development Trends 2019 Do you know global internet users number have surpassed 4 billion in 2018? It is found in a recent study by We Are Social and ...
Trump team defends 2020 campaign manager's compensation  ABC NewsPresident Donald Trump's 2020 campaign team on Thursday angrily disputed a news report that campaign chairman Brad Parscale is profiting excessively from ...
Pinoy workers help Australian, US firms  SunStar PhilippinesBANKING on the strengthening of the trust of Australian companies in Filipino workers, a managed operations firm has expanded from just one employee to a ...
IoT: Revolutionizing the web development sector with  JAXenterIoT is a diligent technology that has totally transformed our daily lives. But how has the technology affected web developers? In this article, we attempt to ...
Bitbucket to no longer support Mercurial, users must migrate to Git by May 2020  Packt HubBitbucket announced to no longer support Mercurial repositories after May 2020. Bitbucket, owned by Atlassian is a web-based version control.
Current Big Trends in Web Development  HTML GoodiesHow many of these big trends are you using in your web site development today?
Top 5 WordPress Development Companies in the World  YourStory.comAre you searching for top WordPress development companies? We are providing you the list of top and best WordPress development companies in the world.
Top 10 Image Formats That Are Best for Web Development  YourStory.comWeb application development is one of the biggest trends in this era because now a day's software has tons of functionality that cannot work properly on our ...
How To Find A Stellar Web Development Agency  ForbesWhen you're looking to hire an agency, act as if you're hiring an employee.
Things to consider before going into web development  JAXenterWe normally don't offer beginners' guide for aspiring developers but this time around we are making an exception! Amit Jat has a set of extremely useful ...
Internshala Trainings launches The Web-Dev Battle - A web development contest  Knn IndiaInternshala Trainings has launched The Web-Dev Battle for the students who are passionate about building their ideas from scratch using their creativity and ...
Know About Role of PHP In Web Development  Customer ThinkIt is a well-established fact now that for any company to flourish it needs to have its presence on the digital platform. While social media can be the right place to ...
@Pika/web Frees Modern Web Development from the Complexity of Package Bundling  InfoQ.compika/web, part of the pika tool chain, aims at improving web application developers' experience by turning often-complex bundling processes into an opt-in ...
Are You Missing This Important Puzzle For Web Development Success? – Test Driven Development  YourStory.comAs a Web Development Company, there are many aspects of your business that determine your success. You can choose to create your application as cheap as ...
Experts at Revelation Discuss How O4W Can Transform MV Web Development  Database Trends and ApplicationsRevelation is known for its OpenInsight NoSQL MultiValue database development suite that provides Windows, Web 2.0, and .NET tools to develop and deploy ...
What makes Laravel the most Preferred PHP Framework for Web Development  Customer ThinkOne of the most daunting tasks for any business is choosing the right PHP development framework to build a robust web application. PHP frameworks are not ...
The Crucial Role of AI in Web Development  Analytics InsightArtificial intelligence is undeniably no longer a buzzword in the web development space. AI in web development is used to design automation, integrating into ...
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
Why use Vue.js for UI web development?  JAXenterIf you are looking to start a new project and you are not sure if Vue.js would be the right choice for you, check out this overview of the popular framework.
5 Effective Ways to Motivate Your Marketing Team  Search Engine JournalKeeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
Stefan Judis, a Twilio web developer, on responsible web development with HTTP headers  Packt HubAt this year's JavaScript Fwdays, Stefan Judis, who works at Twilio as a frontend developer, talked about how web developers can make their sites secure with ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
Cosmic JS wants to simplify web development so you can focus on content  TechCrunchIf you are a web developer, you know how complex many of the traditional web *content* management systems have been. One of the big problems has been ...
This cheap online course will teach you all about front-end web development  MashableInteractive buttons. Scannable layouts. Flashy graphics. Beautiful typography. Elements of a website — or any digital product for that matter — that make you go ...
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
Head of Web Development job with QUEEN MARY UNIVERSITY OF LONDON | 175514  Times Higher Education (THE)Department: Marketing & Communications Salary: £46,489 - £51,899 per annum inclusive of London Allowance (Grade 6) Location: Mile End Closing date: ...
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
Web development: So many choices to get the right fit  SDTimes.comOn one hand, the web today provides a wealth of information, giving developers easy access to a number of resources useful when running into a problem or ...
Harness web development skills to create better desktop applications  The GuardianIntegrating best of breed desktop applications from Adobe Creative Suite with web tools can provide a better experience for creative staff. Sakib Supple.
Vital points to consider while choosing the platform for website development  ITProPortalSelecting the best platform for your website is an absolute requirement for your business, but choosing the right platform isn't that easy.
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development, exploring technologies and options gaining further ...
Tips to Boost Your E-commerce Sales  Business.comIncrease your online store's sales with these 10 helpful tricks.
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
Future of web development in India  Daily News & AnalysisFuture of web development in India - Web development, as a career, has witnessed a boom all over the world, including India, since the time e-commerce has ...
Complete 2019 Web Developer Bootcamp: Build 15 Projects for only $15  NeowinToday's highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can save 95% off this Complete 2019 Web Developer ...
Top 12 Python Web Frameworks of 2019 Programmes Should Know  Analytics India MagazineHere are the top web Python frameworks of 2019.
5 Questions to Ask Remote Web Developers  DevOps.comHere are some questions to ask when interviewing remote web developers to understand whether they'd be a good fit for working remotely.
Internshala Trainings launches The Wed-Dev Battle — A web development contest  APN NewsAn opportunity for the students of India to learn the top in-demand skill and earn rewards worth INR 1 lakh. Internshala Trainings has launched The Web-Dev ...
Decoupled Drupal delivers flexible approaches to web development  NeowinMeet new experience mandates across channels and devices with flexible decoupled development modes provided by Acquia and Drupal. You can claim your ...
Frontend Web Developer Internship Position  EU-StartupsYou will work alongside two back-end and two front-end developers on building a Ruby On Rails web application. You will have full responsibility and flexibility ...
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightCustom software development companies are figuring out new ways to utilize the advanced data science techniques to build customized websites to suit specific ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
How IoT Affects The Future Of Web Developments  ReadWriteATMs, Apple Watch, Fitbit, Self-driving cars and more are part of a list of devices using IoT is endless. The concept of IoT began years ago; we just didn't use the ...
How to reach smartphone users through your eCommerce business?  YourStory.comThe advancement in technology has led to various developments that the human race would have never thought about, and one of them is the eCommerce.
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
Master web development with this JavaScript master class  Boing BoingWhen it comes to website development, JavaScript is the language that underlies it all. If you want to learn that language well enough for a career, you'll need ...
This $29 bundle can get you savvy with Google's own programming language  The Next WebYou may know that Google processes over 3.5 billion search requests per day, owns YouTube, and is a regular entrant on Fortune's list of the Best Companies ...
Top 5 Editors / Text IDEs for Web Programming  ToolboxIn web developers, there is always a need to find the best web development tool. It can be a text editor, a specific framework for project creation, etc. I will focus ...
GoodFirms Unveils Reliable Web Development Companies for Major States & Cities of USA for Q2- 2019  PRNewswireWASHINGTON, July 23, 2019 /PRNewswire/ -- Website is a strategic asset for a business. It is imperative to build a unique and attractive site to stand out of the ...
6 Reasons Why Angular is Better for Web Development  CIOReviewIn this digital era, the market is witnessing the ever increasing demand for web developers. There are millions of websites on the internet, and the numbers are ...
AI in Web Development: Reality or Hype  ReadWriteTo what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been ...
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
Lean Web Development with the Best Teachers Online  Digital InspirationMeet the best online teachers for learning modern web development including React, TypeScript, JavaScript, Golang, Flutter, Nodejs, Docker and more.
Advice for web developers  SDTimes.comThere are a number of things developers need to consider when it comes to developing for the web in 2019 and beyond. SD Times asked industry thought ...
10 Essential Question to Ask Your Web Developer  Business.comAsking the right questions when choosing a web developer can help you find someone who understands your vision and can give you the website you want.
JavaScript and machine learning: Google shows what's possible using the web programming language  TechRepublicFrom head-controlled Pacman to browser-based upload filters -- here are some of the best uses of TensorFlow.js.

Making Your Websites More Compelling

The Internet is a remarkable publishing medium. With just a... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More

Are You Being Scammed By Your Web Design Company?

This is a growing concern amongst many business owners. Does... Read More

Sticking To Your Plan

So you have a good idea for a business and... Read More

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important,... Read More

Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!

Creatively marketing your corporate site takes time in the set... Read More

12 Essential Tips to a Professional Business Website

1. Choose a big enough font size. A size 12... Read More

Setting Up A CGI Script On Your Web Site

Before you set up any scripts you will need some... Read More

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page?Do you exchange reciprocal... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web... Read More

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a... Read More

The Problem with Automated Accessibility Testing Tools

An automated accessibility tool is a piece of software which... Read More

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business?Many... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an... Read More

Making The Business Case For Web Standards

Through the explosive growth of the Web, companies have realized... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

How to Increase Sales with Automation Improvements

How popular is online shopping? And is there room for... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

Do Dancers Need A Website?

Dance is how you pamper your soul and satiate your... Read More

Earn On Offshore Web Design and Development

If you have some experience in web site design and... Read More

How Does Your Website Make Me Feel?

When people think about the Internet, they think about technology.... Read More

2 Key Ways to Make Your Site a Success

If one more business owner tells me their website sucks... Read More

Free Isnt Always Good - 5 Reasons Why You Need Your Own Website

Often time I've browsed sites and seen the same thing... Read More

HTML Editors 101 - Smaller Is Better

SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes... Read More