Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
3 Ways To Increase Your Websites Conversion rate > NetSparsh - Viral Content you Love & Share

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.

Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!

The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers. It's no good having 4,000 visitors if your means of bringing them to your site means that they're vague rather than targeted visitors.

Time for some figures!

If you get 500 visitors to your site a day and convert 1 in 100 into a customer (making 5 sales a day), how do you increase sales? Sure, you can spend some more money and try and drive 1000 visitors a day, which will in turn gain you 10 customers a day.

Or, you can work on your website copy and where you're getting the visitors from, and drive up your conversion rate. If you can increase your conversion rate to turn 1 in 50 into buyers, and make those 10 sales without increasing your traffic or spending any more money, isn't that a better (and cheaper!) option?

So how can you increase your conversion rate?

1) Look at your front page

Go to your website right now and read the front page as if you'd never seen it before. Is it obvious what you're selling? If I don't know that you can solve my problem, whether that is a business or a consumer one, how do I know if I'm interested in your site?

Use bold text, large text and headlines to let me know I'm in the right place.

2) Look at your copy

Being brutally honest, I don't really care how many clients you have, how many awards you've won, how long you've been trading for, or whether you think you're the best at what you do.

On first visiting your website, I care about whether you have what I'm looking for.

So if your website starts with "Company XYZ has been trading in the Buckinghamshire area for over 27 years and has a client list of over 500", change it! Don't send people to sleep before they've found out what you do. Try something like:

"Looking for the best Wedding Photographer in Bedford? Well you've found him!"

Or

"Need business cards at a low low price? Click here for our price list or here to browse our styles"

Or

"Looking for that perfect Christmas gift? Send one of our luxurious fruit baskets"

Get the picture? All of those headlines tell me I'm in the right place for what I want. Equally importantly, they will also help search engine placements.

3) Target your traffic

If you just have hundreds of links in freebie web directories, it's easy to get lots of traffic and no sales. Look at your web stats and find out where your visitors are coming from.

If you're spending money to get visitors, look at the phrases you're using. Being at the top of the search engines for "Christmas gifts" is not only going to cost a lot of money, it's also pretty useless if you only sell one or a few things. "Christmas gift baskets" is more targeted and will help raise your conversion rate.

Other fairly useless phrases I've come across people using recently (and I use the word useless to mean that although they generate a lot of traffic, they don't generate targeted traffic).

Web design (on a site that was very focused locally, so "web design Northampton" would provide more qualified traffic) Graphics (on a printing site where 'exhibition graphics' would have been more targeted) Coaching (on a business coaching site - 'business coaching' would have been better Sales jobs (again on a geographically focused site - "sales jobs Milton Keynes" would have been more suited)

Think differently - search engines aren't the be all and end all of website traffic generation;

* The Northampton based web design company would be better off targeting local search phrases, and putting their link on localised websites. Most towns and/or counties have local directories. They could also try a targeted email campaign to Northampton based businesses.

* The exhibition graphics company could advertise on sites that promote exhibitions, as well as finding better targeted phrases for search engine promotion.

* The business coaching company could advertise on sites devoted to new and growing businesses, as well as a targeted email campaign to businesses of a certain size.

* The sales recruitment company could again advertise on local sites, as well as free recruitment sites, and job seeking newsgroups and forums.

So there you have it, 3 top tips to increase the conversion rate of your site; Look at your front page, look at your copy and target your traffic.

If any of you would like me to make some suggestions on different ways you could be promoting your site in order to increase conversion, please email me at nikki@nikkipilkington.com.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Techaeris

Web development services: What business opportunities do they provide?
Techaeris
Web development services are becoming more crucial with each passing day. Simple site builders can provide some semblance of a digital presence albeit a temporary one. A higher level of site quality is becoming a deciding factor that can make or break ...


Customer Think

Know about the current trends in web development
Customer Think
In case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps on changing. User expectations are evolving rapidly, and it is quite essential than ever before ...


Neowin

Pay What You Want for this Full Stack Web Development Bundle
Neowin
Today's highlighted deal comes via our Online Courses section of the Neowin Deals store, where you can Pay What You Want for the Full Stack Web Development Bundle. The world's best developers are Full Stack developers. Here's 122+ hours of ...


Business 2 Community

4 Ways to Ensure Effective Web Development
Business 2 Community
When it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to carry out the work. Whilst design is a vital part to any web development project, there are a vast ...


AroundtheO

New Portland program focuses on coding and web development
AroundtheO
In an effort to meet regional demand for web developers, the UO will offer a new 24-week coding course in Portland starting this January. The University of Oregon Coding Boot Camp is a part-time program is geared toward adult learners and working ...

and more »

Coinpedia (press release) (blog)

Top 10 Crypto Web Development Company
Coinpedia (press release) (blog)
After the emergence of the first cryptocurrency in 2009, a chain of reactions started leading to the growth and development of the cryptocurrency industry. Here we are listing the Top ten companies that are leading in cryptocurrency web and application ...


International Association of Athletics Federations

Job vacancy: Marketing and web development project manager
International Association of Athletics Federations
The IAAF is seeking a marketing and web development project manager at its Monaco headquarters. Reporting to the chief information officer, the marketing and web development project manager will oversee several projects and ensure that information ...


Project6 Receives 2018 WebAward for Outstanding Achievement in Web Design and Development for CrossFit Games
Markets Insider
EMERYVILLE, Calif., Oct. 18, 2018 /PRNewswire-PRWeb/ -- San Francisco Bay Areawebsite design and development company Project6 is proud to announce that it has been awarded the 2018 WebAward for Outstanding Achievement in Web Design and ...

and more »

Kentucky Labor Cabinet Website Wins 2018 WebAward
Business Wire (press release)
The annual WebAward Competition is the premier award recognition program for website developers and advertising agencies across the globe. This competition has been setting the standard of excellence for website development for over 20 years.

and more »

Huddle Today

Zwebra Web Development Company Shares Experience After One Year In NB
Huddle Today
“Founded in 2009, Zwebra specializes in custom web design, application development and digital marketing. Today, the company has four people working in offices in Saint John and Moncton and more than 20 specialists working in the office back in Ukraine.

Google News

7 Reasons Why Your Small Business Needs A Web Site

Many small businesses have the misconception that their business can... Read More

Top 7 Reasons Why Your Business Needs a Website

A website provides invaluable advantages for businesses who have one.7... Read More

Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

The Topic Of Your Website

The first thing you will have to deal building your... Read More

Improve Conversion Rates ? Effective Content

Your site is fast and getting traffic, but conversion rates... Read More

3 Essential Tools Every Website Designer and Marketer Needs

Appealing to others is really important when you have a... Read More

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the... Read More

Abandonment - Why Visitors Don?t Turn Into Customers

Every good Internet business understands the value of conversions versus... Read More

Free Isnt Always Good - 5 Reasons Why You Need Your Own Website

Often time I've browsed sites and seen the same thing... Read More

How Improving Your Sites Usability Can Increase Your Buyers by 40% and Boost Each Order By 10%!

With all of the factors involved in designing and building... Read More

Establishing Your Web Presence

Part of the success of most home-based businesses is their... Read More

Your Future Profit Is In The Stars

You don't believe in astrology but you check your horoscope... Read More

Build It and They Will Come

Build it and they will come is not always true;... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else?

It's now easier than ever to take payments on the... Read More

Website Value - Whats Your Business Website Worth?

If you were asked to put a value on your... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!

That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More

Earn On Offshore Web Design and Development

If you have some experience in web site design and... Read More

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page?Do you exchange reciprocal... Read More

Entangled in the World Wide Web

I am just a learner who likes to delve in... Read More

Live Support from Your Website? Can You Do It for Free?

I'm a freelance programmer and somehow I managed to get... Read More

Developing State-enabled Applications With PHP

Installment 1Developing State-enabled Applications With PHPWhen a user is browsing... Read More