Why Is No-one Buying From My Website?

Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales?

Like most business owners, you probably know your products or services inside out; you know the benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them. You may even be getting hundreds of visitors a day to your website, but if this isn't converting into sales, what's going wrong?

Here are seven tips to help you attract BUYERS to your website, not just visitors.

1) Have a clear purpose

We all visit websites that leave us a little confused about what the business owning them actually "does". Is your website like this?

Statistics show that you have only 10 seconds to impress your potential customer - if they spend those 10 seconds with furrowed brow, trying to work out if you provide the product or service that they need, you'll lose them.

Action point : Make a list of the things you want to sell from your website, from the most important to the least. Does your website show this?

2) Make your home page copy sparkle

It's all very well telling your visitor how great your product or service is, but everyone wants to know What's In It For Me? Use headlines and bullet points to tell your reader how your products will benefit them.

Action point: Rewrite your home page copy to sell your products or services from the visitor's point of view, not yours .

3) Use testimonials

If you've supplied your products or services to happy customers, then include a testimonial on your website. If your business is local, and the person is well known, even better! If you can get multiple testimonials, include them on each page of the site, so your visitors read great things that your clients say every step of the way.

Action point: Email your top 10 clients and ask them for a testimonial - then put it on your website with a link back to theirs.

4) Keep your layout consistent

Make sure every page of your site is laid out in the same way. If the text on one page is centred, when all of the others are right justified, it makes your site look unprofessional.

Action point - check every page of your site has a consistent layout

5) Use colours and fonts for emphasis

Be sure that your site is easy to read - a local business site I visited recently had maroon coloured text on a navy blue background - NOT professional and NOT legible. Use different colours and fonts by all means, but sparingly and for emphasis, not everywhere.

Action point : check your site to see if it is definitely legible - and be honest!

6) Become a BUYER

Use your site as a visitor would - is it easy to find the information you need? Is the path from the front page to the order or enquiry form obvious? Are your contact details obvious? Sometimes it's easy to miss out important things - visiting your site as a buyer, not the owner, helps you to see what's wrong, and then fix it.

Action point : Visit your website once a month and go through the buying or enquiry process.

7) Ask others

At NikkiPilkington.com we have a great service that allows you to have 100 people visit your site and then make comments on it. They'll tell you what they liked about the design, how they rated the content, what put them off, what turned them on, and whether your site would convince them to buy your product or service.

For just £50 we'll send details of your site to 100 people that have an interest in your industry or product, and collate all of the findings into a report after ten days. The report will be delivered to you by email, along with the email addresses of any visitors that wanted to find out more.

Recent comments from our reviewers include: "Would have liked to have ordered, but link to order form didn't work", "Spelling errors make site look amateurish", "Great site, have added to my favourites", "No contact details anywhere on site makes me wary of buying from this company".

Action point: email Nikki at [email protected] to request your research campaign or to find out more, then act on the results.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

In The News:

Looking For Coding Jobs? These 10 Programming Languages Are In Highest Demand Right Now (2019 Data)  Trak.inCoding jobs are evergreen jobs: But the platforms keep on changing. Here are the 10 programming languages which are in highest demand right now (2019 ...
How Big Data is Transforming Web Development for the Better In 2019 - Irish Tech News  Irish Tech NewsBy Sagar Sharma, Web development is undergoing a significant revolution. Until now, web developers used to build applications on the basis of research and.
Stefan Judis, a Twilio web developer, on responsible web development with HTTP headers  Packt HubAt this year's JavaScript Fwdays, Stefan Judis, who works at Twilio as a frontend developer, talked about how web developers can make their sites secure with ...
Internshala Trainings launches The Wed-Dev Battle — A web development contest  APN NewsAn opportunity for the students of India to learn the top in-demand skill and earn rewards worth INR 1 lakh. Internshala Trainings has launched The Web-Dev ...
Top 12 Python Web Frameworks of 2019 Programmes Should Know  Analytics India MagazinePython is a very versatile programming language. A new developer survey about Python by the Python Software Foundation and developer tools vendor ...
Best Web Development Companies in Sydney  Best in AustraliaSydney's top rated Web Development Companies. List of the best Web Development Companies in Sydney which offer web design, digital marketing & SEO ...
Internshala Trainings launches The Web-Dev Battle - A web development contest  Knn IndiaInternshala Trainings has launched The Web-Dev Battle for the students who are passionate about building their ideas from scratch using their creativity and ...
Do You Need a College Degree to Become a Good Web Developer?  TechnotificationMore than 50% of developers are self-taught. Many are just looking for a way to get skills through online courses and tutorials.
Explosive growth on Web Framework Software Market by Top key players like Sylius, Google Inc., Facebook Inc., Meteor Development Group Inc., LARAVEL, Symfony, Django Software Foundation, Vue.js, Blue Spire Inc. and Cake Software Foundation  Market Research ReportResearch N Reports has devised a new report titled Web Framework Software Market considering the forecast period 2019 into their study and offers an ...
Creative UI/UX approaches to deliver high-performance Web Development solutions  Customer ThinkOver time, software design has had different approaches that have evolved and become enriched both in their tasks and in the variety of possible techniques to ...
What makes Laravel the most Preferred PHP Framework for Web Development  Customer ThinkOne of the most daunting tasks for any business is choosing the right PHP development framework to build a robust web application. PHP frameworks are not ...
Web Development Company Singapore  WhaTechiBrandox™ a professional and affordable custom Website Development Services Company in Singapore offers feature-rich and fully responsive customizable ...
How important is Photoshop in modern web development? - WhaTech  WhaTechPictures express more than words and that is the reason pictures are exceptionally fundamental in making website architecture. Utilization of Photoshop in web ...
Learn Full-Stack Web Development With 80% Off This JavaScript Bundle  InverseThis E-Degree program has been designed as a one-stop solution for learning web development with JavaScript and other crucial programming languages.
Students develop complaint feedback system for police  The HinduTwo third-year students of the Government Engineering College in Karuppur have developed a web-based complaint feedback system for the Salem city police ...
Controlism IT Solutions: Web Development 360 Degree  Siliconindia.comIT empowered solution small, medium and large organizations worldwide which executes innovation to transform their thoughts into activities.
New Progress Kendo UI Release Adds Capabilities for jQuery, Angular, React and Vue, Plus Major Enhancements Across the Board  Business WireProgress (NASDAQ: PRGS), the leading provider of application development and digital experience technologies, today announced the latest release of Pr.
Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business  Business 2 CommunityIs your website failing to drive business? You may be having problems with your web development. Read more here. website development. You launched your ...
Know why Angular is the most appropriate solution for Web Development - WhaTech  WhaTechA developer who knows how to program a web application from scratch with the help of JavaScript with his or her knowledge in this syntax, can efficiently use ...
Why Angular is king of the JavaScript web development space? - WhaTech  WhaTechHere we will talk about why Angular is king of the JavaScript. It is a JavaScript framework very much used nowadays by web Development Company for both ...
Don't give your web developer access to your domain registrar account  Domain Name WireAnother business says it lost its domain to a web developer. Image of megaphone with words "Public *Service* Announcement" below it. I know I've written about ...
Google brings Firebase Performance Monitoring to web apps  VentureBeatAt Google I/O 2019, Google announced a host of Firebase improvements and upgrades, including expanded app performance monitoring.
5 Job Roles You Can Land In 2019 With Python  Analytics India MagazineIncreasingly, companies are looking for roles that rely extensively on Python and as you would have guessed, these are also one of the most in-demand job.
8 Programming Languages That Will Pay The Best In 2019  Analytics India MagazineHere is a list of top 8 programming languages that will help you earn more in 2019.
The Complete Full Stack Developer Bundle  InverseThis 3-course bundle will get you on track to becoming one of the rarest tech commodities: the Full Stack Developer. Beginning with Java, you'll develop a firm ...
10 Web Development hacks for your Ecommerce business - WhaTech  WhaTechWeb design company in India offers effective ecommerce website design and ecommerce website development solutions with clean structured unique design.
MEAN Stack for Web App Development : Top Benefits  Customer ThinkAs digital transformation continues to take the world by storm, the market is seeing a rapid increase in the number of technologies and platforms that offer to help ...
Starting a web development startup  The Daily StarA well-developed website is a prerequisite for promoting different sorts of work that people do. Be it advertising and digital marketing agencies, artists, musicians ...
Senior Front-End Web Development - HTML5/CSS/Responsive Design job, Cape Town, Woodstock  Bizcommunity.comCreate functional website pages, mailers, banners from designs with experience in developing cross-platform and cross-browserDevelop well-structured, ...
Web.com for Enterprise Recognized for Client Website Development by Prestigious Awards Competition  GlobeNewswireHandymanMatters.com Garners Two Medals from Horizon Interactive Awards.
GoMeta raises $6 million and launches Koji web app development platform  VentureBeatGoMeta is announcing it has raised $6 million and is launching Koji, a new web app development platform that makes it dramatically faster for developers to ...
User-Centric Optimization: 3 Ways to Improve Your Website Experience  Search Engine JournalSEO is multifaceted and each optimization factor is dependent on the others. You can create first-class *content* that engages users and that is relevant to their ...
Ex-YouTube developer reveals how he 'conspired to kill IE6'  ZDNetUnendorsed YouTube web banner may have helped obliterate Microsoft Internet Explorer 6 usage.
Microsoft unveils full-stack web templates for Visual Studio Code  InfoWorldMicrosoft is previewing an open source extension to its Visual Studio Code editor for building full-stack web applications. Called Microsoft Web Template Studio ...
How Your Company Can Prevent ADA Website Accessibility Lawsuits  Search Engine JournalEvery day websites and mobile apps prevent people from using them. How do you prevent your company being a target for a website accessibility ADA lawsuit?
Recruitment opens for new web development program | Community  Glasgow Daily TimesBC Skills, the first-year computer science and entrepreneurship program in the Barren County Innovation Zone, is now recruiting students and adults for a new ...
Flutter UI Toolkit Aims Beyond Mobile, Starting with Web  ADT MagazineGoogle has followed through on plans to broaden the scope of its Flutter UI framework for mobile apps, announcing a technical preview of Flutter for the Web.
Keep it local – why you shouldn't offshore web development  Marketing magazine AustraliaToo many businesses, says Zaac Woodhead, aren't seeing the value in localised web development, and that's a big problem. A quick fix is just that.
How a team of Google web developers plotted to kill IE6 off ten years ago  DigitAccording to an ex-Googler's blog post, his dev team at YouTube plotted to kill IE6 support. Aided by a strong, understanding boss and with luck on their side, ...
The Actual Cost of Hiring Inexpensive Web and SEO Developers  AllBusiness.comIf you want a build a website that brings in targeted visitors and converts them into sales or potential customers, it never pays to take shortcuts.
Google I/O 2019: Flutter UI framework now extended for Web, Embedded, and Desktop  Packt HubAt the ongoing 2019 Google I/O, Google made a major overhaul to its Flutter UI framework. Flutter is now expanded from mobile to multi-platform. The.
10 Most Used Python GitHub Repositories To Look Out For In 2019  Analytics India MagazinePython is one of the heavily used programming languages in data science. In the State of the Octoverse report by GitHub for the year.
Graduate/Junior PHP Web Developer  Prolific NorthWe are a friendly, developer-run web agency based in Manchester's Northern Quarter, looking to expand our small team. We're seeking a graduate or ...
RouteNote are hiring: Full Stack Web Developer  RouteNoteWe are looking for a full stack web developer who brings creative problem solving, first-principles thinking, and passion to the team. You will be working on ...
Which Python framework is best for building RESTful APIs? Django or Flask?  Packt HubThis article gives insights about the two Python frameworks - Django and Flask, its core features, benefits, and drawbacks.
Highlander Code Camp Builds Tomorrow's Tech Workforce  Silicon Prairie NewsStudies have shown that programming benefits a child's cognitive development, especially reflectivity and divergent thinking skills, both crucial to creative ...
Netflix: Python programming language is behind every film you stream  ZDNetIf you want a job at Netflix, it's probably a good idea to learn programming language Python and all its libraries.
Microsoft Fluid Framework rethinks collaborative web apps  InfoWorldMicrosoft has unveiled an application development framework, called Fluid Framework, designed for building web-based, collaborative applications. Due to ...
Pay What You Want: The Complete Ruby on Rails Master Class Bundle  InverseA complete web development education focused on Ruby and back-end development. Get your HTML and CSS fundamentals. Learn the Ruby language and ...
Anaconda economic group soon to be under new leadership  Montana StandardAfter serving nearly 37 years as the executive director of the Anaconda Local Development Corp., Jim Davison plans to retire and to assume instead the role of ...
What kind of Web Applications should develop in AngularJS? - WhaTech  WhaTechOne of the best things about AngularJS is that it is a simplified form of development for front-end that can enhance the experience of users. It is an open source ...
5 Programming Languages You Should NOT Learn in 2019  TechnotificationThere are no rules or guidelines to decide whether a programming language is best or worst. It depends on a lot of things including requirements and community ...
3 New JavaScript Frameworks You Can Learn in 2019  TechnotificationJavaScript is the most popular and commonly used programming language. Let's have a look at some new JavaScript frameworks of 2019..
Alexandria Ocasio-Cortez Understandably Keeps Her Boyfriend Out Of The Limelight  Refinery29While the new Netflix documentary "Knock Down The House" does show a bit of AOC's boyfriend, she prefers to keep her public life focused on work.
Class X topper, an app developer, wishes to join IIT  NewsBytesAfter CBSE declared the Class X results on Monday, 25 students, who scored 498 marks out of 500, were placed at the second rank all over the country. One of ...
Pluralsight will acquire GitPrime for $170M  TechCrunchPluralsight, an online training platform focusing on subjects like web development, IT certification and security training, announced today that it will acquire ...
Flutter SDK Wings its Way to Web - Will Cut App Development Cost  Computer Business ReviewWhen Google released version 1.0 of its Flutter SDK in December last year, it made much of the fact that the software development kit handily lets users create ...
Selkirk College Responds to Need in Tech Sector with New Program  The Nelson DailyEmployment opportunities in today's digital environment are abundant and a new Selkirk College program aims to prepare learners for a rewarding career vital ...
Open Source Software: The Complete Wired Guide | WIRED  WIREDEverything you ever wanted to know about Linux, GNU, and how big companies are making money off of free, collaboration-based software.
1MB: free website host for coders  Boing Boing1mb.site is a simplified hosting *service* for personal websites with all the bells and whistles: custom domains, SSL, databases and an online code/ *content* editor.
Unleashed Technologies Named A Gold-Tier HubSpot Partner  PR WebColumbia, MD (PRWEB) May 22, 2019 -- Unleashed Technologies has reached the Gold tier of HubSpot's Certified Agency Partner program after joining the ...
Svelte 3 releases with reactivity through language instead of an API  Packt HubYesterday, the Svelte community announced the stable release of Svelte 3. In this version, the team has worked towards moving reactivity into the language.
5 Key Features of Kotlin Programming For Android Development  TechnotificationHere are five key features of Kotlin programming language that every Android app developer should know in 2019.
What are the latest web development Trends For businesses In 2019?  YourStory.comIt's impossible to go along with web development trends; because it is subject to change. Rarely, a week passes without any release of a new JS framework, ...
What is Web Development And its Requirement  TapscapeWeb development means is the work that needs to be done in order to develop a website and ensure its functionality through the intranet or the internet.
Top Web Development Trends 2019  YourStory.comWeb Development Trends 2019 Do you know global internet users number have surpassed 4 billion in 2018? It is found in a recent study by We Are Social and ...
Approx. 250 public network users affected during Stack Overflow’s security attack  Packt HubAfter confirming that their production systems has been hacked, Stack Overflow has now updated the users about the details of the intrusion and the steps being ...
Hertz hits Accenture with $32 million lawsuit over failed website redesign  TechSpotFacepalm: Hertz, the second-largest car rental company in the US, is suing management consulting firm Accenture for $32 million over a website redesign that ...
Burnley digital agency delighted after winning contract with Calico Group  Burnley ExpressOne of the region's leading digital agencies – Burnley-based +24 Marketing – has won the tender to supply integrated marketing services to The Calico Group.
Uber introduces Base Web, an open source “unified” design system for building websites in React  Packt HubUber's design and engineering team has introduced a universal system called Base Web design system, which was open sourced in 2018. Base Web is a suite ...
Parrish resident to compete in WorldSkills games  Observer NewsBy CARL MARIO NUDI. Matthew Vreman wears a WorldSkills T-shirt for an interview recently. CARL MARIO NUDI PHOTO. Through the years Manatee ...
The Crucial Role of AI in Web Development  Analytics InsightArtificial intelligence is undeniably no longer a buzzword in the web development space. AI in web development is used to design automation, integrating into ...
Mozilla makes Firefox 67 “faster than ever” by deprioritizing least commonly used features  Packt HubYesterday, Mozilla announced the release of Firefox 67. For this version, the main focus of the Mozilla community has been to make Firefox “faster than ever” ...
Top 5 WordPress Development Companies in the World  YourStory.comAre you searching for top WordPress development companies? We are providing you the list of top and best WordPress development companies in the world.
Mayoral candidate questions election finances  BlackburnNews.comA failed mayoral candidate in the Chatham-Kent municipal election has filed 10 complaints against council candidates, a fellow mayoral candidate and a ...
Cosmic JS wants to simplify web development so you can focus on content  TechCrunchIf you are a web developer, you know how complex many of the traditional web *content* management systems have been. One of the big problems has been ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightTechnology is a highly dynamic field where new advancements keep coming every day. The data is the next big thing about this modern digital age.
Top 10 Image Formats That Are Best for Web Development  YourStory.comWeb application development is one of the biggest trends in this era because now a day's software has tons of functionality that cannot work properly on our ...
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
A Quick Primer on Managing Your Web-Development Tasks  EntrepreneurNeed to modify your website or app? Here are the tips you'll need to do that right.
Are You Missing This Important Puzzle For Web Development Success? – Test Driven Development  YourStory.comAs a Web Development Company, there are many aspects of your business that determine your success. You can choose to create your application as cheap as ...
10 Topmost Web Design & Development Companies in Chennai – 2019 [Updated List!]  YourStory.comThe list of Top 10 Web Design & Development Companies in Chennai is sorted out through a research methodology. These companies are well verse in Web ...
Bloq Labs' Titan Aims to Simplify Crypto Farming  CoinDeskTitan, a new product from Bloq Labs, aims to make it easier to set up and run new blockchain miners in global farms. The software is essentially a web-based ...
Master web development with this JavaScript master class  Boing BoingWhen it comes to website development, JavaScript is the language that underlies it all. If you want to learn that language well enough for a career, you'll need ...
Harness web development skills to create better desktop applications  The GuardianIntegrating best of breed desktop applications from Adobe Creative Suite with web tools can provide a better experience for creative staff. Sakib Supple.
How Artificial Intelligence is reshaping web designing and web development?  Express ComputerBy Ankit Gupta, CEO and VP, WeblinkIndia.net. The modern industries follow the consumer-driven approach, where customer experience has become the ...
AI Needs to Develop to Impact Web Design  Business.comArtificial intelligence has had a big impact on web design and development, but it still has a long way to go.
How AI is reshaping web development | Articles | Big Data  Innovation EnterpriseHow AI is enabling are reshaping web development and giving developers everywhere hope about the future of tech.
Tech internships in IoT, web development social media; highest stipend Rs 15,000  The Indian ExpressHere is a list of internships in the technology domain, from the latest internet of things (IoT) to social media, Bangalore has many openings. Students with ...
5 Questions to Ask Remote Web Developers  DevOps.comHere are some questions to ask when interviewing remote web developers to understand whether they'd be a good fit for working remotely.
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
7 Web Development trends that will shape your online market now and beyond  TechGenYZHere we list out 7 unignorable web design trends to accelerate your growth this year. This will help you shape your online market.
Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development, exploring technologies and options gaining further ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
Django vs Flask: A Look At The Two Popular Python Web Frameworks  Analytics India MagazineIn this article, we look at two of the best frameworks, Django and Flask that can be used by Python programmers and developers.
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
About That Orange B... The History of Bitcoin's Logos  CoinDeskCan a logo symbolize the ethos of a project? An industry? An entire movement? This is perhaps too much meaning to attribute to any one design, but if any logo ...
This $41 course package can get you hired as a back-end web developer  The Next WebFront end developers get all the glory. Their work is always right there in a user's face with all that HTML and CSS goodness. But those in the know know that the ...
New tools for federal website development  Federal News NetworkDon't ignore the basics when using refreshed tools for federal website development.

Developing State-enabled Applications With PHP

Installment 1Developing State-enabled Applications With PHPWhen a user is browsing... Read More

Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole

You work hard to build traffic to your web page.... Read More

Making Your Website Shine! Attract and Keep Visitors at Your Site!

When you consider the billions of individuals and companies on... Read More

Three Things Every Website Should Do

When I started my company in 2002, I knew I... Read More

Planning A Usable Website: A Three-step Guide

A website is like an information flow, with you as... Read More

Allocating Your Web Site?s Budget Properly

I had a client say something to me the other... Read More

5 Tips For A Better Website

Having an eye catching website is great, but are you... Read More

The Web: Your Window of Opportunity

Thinking about starting up a business? The web is the... Read More

Why do I Need a Website?

Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More

Web Content: How Much Should I Pay?

When web content gets discussed on webmaster bulletin boards, the... Read More

Is Your Website Doomed for Failure Before Youve Built It?

One of the things that many people overlook when building... Read More

Your Future Profit Is In The Stars

You don't believe in astrology but you check your horoscope... Read More

Duplication vs. Individualism

How can we add Word Rich Content to our Websites... Read More

Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth

Are bloated images slowing down your web site and causing... Read More

Website Sales: 10 Reasons Why People Dont Buy From You

You've put up a website to promote a product or... Read More

How to Maximize the Value of Every Visitor to Your Website

While most marketers are beginning to understand the critical importance... Read More

Planning Your Website for Success

Most people know they need a website in order to... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the... Read More

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

Web Content Strategy 101

Your content is what gets you in search engines, speaks... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

A Beginners Guide to Server Side Includes

An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More

Effectively Using Robots Meta Tags

The "robots" meta tag, when used properly, will tell the... Read More

Improve Conversion Rates ? Effective Content

Your site is fast and getting traffic, but conversion rates... Read More