Why Is No-one Buying From My Website?

Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales?

Like most business owners, you probably know your products or services inside out; you know the benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them. You may even be getting hundreds of visitors a day to your website, but if this isn't converting into sales, what's going wrong?

Here are seven tips to help you attract BUYERS to your website, not just visitors.

1) Have a clear purpose

We all visit websites that leave us a little confused about what the business owning them actually "does". Is your website like this?

Statistics show that you have only 10 seconds to impress your potential customer - if they spend those 10 seconds with furrowed brow, trying to work out if you provide the product or service that they need, you'll lose them.

Action point : Make a list of the things you want to sell from your website, from the most important to the least. Does your website show this?

2) Make your home page copy sparkle

It's all very well telling your visitor how great your product or service is, but everyone wants to know What's In It For Me? Use headlines and bullet points to tell your reader how your products will benefit them.

Action point: Rewrite your home page copy to sell your products or services from the visitor's point of view, not yours .

3) Use testimonials

If you've supplied your products or services to happy customers, then include a testimonial on your website. If your business is local, and the person is well known, even better! If you can get multiple testimonials, include them on each page of the site, so your visitors read great things that your clients say every step of the way.

Action point: Email your top 10 clients and ask them for a testimonial - then put it on your website with a link back to theirs.

4) Keep your layout consistent

Make sure every page of your site is laid out in the same way. If the text on one page is centred, when all of the others are right justified, it makes your site look unprofessional.

Action point - check every page of your site has a consistent layout

5) Use colours and fonts for emphasis

Be sure that your site is easy to read - a local business site I visited recently had maroon coloured text on a navy blue background - NOT professional and NOT legible. Use different colours and fonts by all means, but sparingly and for emphasis, not everywhere.

Action point : check your site to see if it is definitely legible - and be honest!

6) Become a BUYER

Use your site as a visitor would - is it easy to find the information you need? Is the path from the front page to the order or enquiry form obvious? Are your contact details obvious? Sometimes it's easy to miss out important things - visiting your site as a buyer, not the owner, helps you to see what's wrong, and then fix it.

Action point : Visit your website once a month and go through the buying or enquiry process.

7) Ask others

At NikkiPilkington.com we have a great service that allows you to have 100 people visit your site and then make comments on it. They'll tell you what they liked about the design, how they rated the content, what put them off, what turned them on, and whether your site would convince them to buy your product or service.

For just £50 we'll send details of your site to 100 people that have an interest in your industry or product, and collate all of the findings into a report after ten days. The report will be delivered to you by email, along with the email addresses of any visitors that wanted to find out more.

Recent comments from our reviewers include: "Would have liked to have ordered, but link to order form didn't work", "Spelling errors make site look amateurish", "Great site, have added to my favourites", "No contact details anywhere on site makes me wary of buying from this company".

Action point: email Nikki at [email protected] to request your research campaign or to find out more, then act on the results.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

In The News:

Web development trends 2019 - Ponder on them to make a difference  ITProPortalThe world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs.
Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
Leveraging Data Science In Web Development  CIO ApplicationsWeb developers are now using AI to make sense of all the data points and incorporate the results into apps from the design stage.
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
Web development school pushes for more tech-industry training  KMTV - 3 News NowThe Interface Web School, which is a part of the AIM Institute, wants to help put people to work in the growing tech industry.
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
From Salon Marketplace: Earn a web development certification with this bootcamp  SalonThe Beginner Full Stack Web Development course provides a strong foundation of digital knowledge.
How to become full-stack web developer  JAXenterIf you're looking for a way to become a full-stack web developer, and amplify your chances of landing a well-paid job, here is the ultimate guideline.
This $41 course package can get you hired as a back-end web developer  The Next WebFront end developers get all the glory. Their work is always right there in a user's face with all that HTML and CSS goodness. But those in the know know that the ...
10 Essential Question to Ask Your Web Developer  Business.comAsking the right questions when choosing a web developer can help you find someone who understands your vision and can give you the website you want.
Best Programming Languages For Backend Web Development  TechnotificationHere are some interesting server-side web development programming languages worth considering for web development.
Score 9 courses on back-end web development for just $41  MashableAt the risk of sounding totally high: Websites are sort of like restaurants, when you think about it. Stick with us. You've got your front-end developers, who function ...
Albany Can Code graduates largest class ever  Times Union Albany. Albany Can Code graduated its largest class ever last Thursday, with 31 people earning their certificates in JavaScript Frameworks and Front End Web ...
How Java Will Be Beneficial For Your Business In 2019  WhaTechJava is not new in the technology sphere. In fact, it's one of the oldest coding languages. It has brought about great development as programming generally has ...
Top Five Programming Languages To Learn In 2019  Analytics India MagazineIn this article, we list 5 programming languages that are recommended for 2019 and the importance of these languages. These langyages are in great demand.
Angular 6 training: Start your career in web development  Augusta Free PressAngular 6 is a Java-based web application development framework that had made waves in the industry.
What is the best website design and website development companies in India? - Business Advice  Business.comThe ubiquity of web development companies in India doesn't really translate to the ease of finding them. You may ask your peers around and they will tell you ...
Why an Understanding of UI and UX is Now Vital to Web Development Success! - WhaTech  WhaTechWhen developing a web site, the way the user will ultimately interact with that site has become very important to the ultimate success of the project.
Guidelines for iPhone Web-Development – OSnews  OS NewsApple posted on their developer website guidelines with instructions on optimising web-applications for the iPhone. “Developers can create Web 2.0 ...
Well-Known Name in the field of Web and Mobile App Development From London!  The FriskyAs we're living in the age of the smartphones, the users of these devices are taking advantage of various amenities and services available to them. Mobile ...
Web Developer job, Johannesbug, Fourways  Bizcommunity.comDigital Briefcase is a digital marketing agency looking for a mid-level web developer to join our team from February 2019.Design, maintain and implement new ...
What’s the Difference Between UI and UX?  TechnotificationThis article will guide you through how to design a website with effective use of two very important components – UI and UX.
Meet the computer science graduate that established the first tech hub in Katsina  Pulse NigeriaHuzaifa speaks with Pulse about how he started a tech community in Katsina.
Cross browser compatibility testing on Internet Explorer and Edge browser  KnowTechieLet's take a look at what to do when your project requires cross-browser compatibility testing on IE and testing on Edge. Check it out.
Apache Web Development with IBM DB2 for Linux – OSnews  OS NewsIBM's strategy for Linux is starting to pay off as “Linux Breathes New Life Into The Mainframe”. The focus is not only sales but also in education as IBM released ...
News Briefs: Portman invites students to apply for page program  Fremont News MessengerWASHINGTON, D.C. – U.S. Senator Rob Portman (R-OH) announced that his office is accepting applications to the U.S. Senate Page Program from now until ...
Web developer Ixis acquires ecommerce specialist LiberoNet  Liverpool Business NewsWarrington-based Ixis, which has reported a significant rise in turnover and profits, will see its headcount rise to 20 following the deal. Ixis Dan Pala of LIberoNet ...
Kunsh Technologies - web design and development company, India Awarded "Site of the Day" in Design...  WhaTechMany web design nominees and award winners will agree upon the notion that, we have earned a moment that you might call a virtual red carpet.
5 Ways Startups Can Strengthen Their Online Reputation  ADOTASNowadays, with the advancement of technology, prospective customers and clients are able to see what companies have to offer with only the click of the mouse ...
Using Ruby on Rails for Web Development on Mac OS X – OSnews  OS News“It should come as no surprise that Mac OS X is a favored platform for Rails development. Rails and its supporting cast of web servers and databases thrive on ...
A Month With the Surface Laptop 2 and Surface Pro 6  Thurrott.comMicrosoft's Surface Laptop 2 and Surface Pro 6 are two of the fundamental pillars of the Surface brand. Surface Pro represents Microsoft's Surface line better ...
How to make quick money online in Nigeria  Legit.ngLegit.ng News ☆ If you want to know how to ✌ MAKE QUICK MONEY ✌ online in Nigeria, this article is simply for you. Read and learn some of the fastest and ...
Junior Website Developer and Designer Integral Media Graduate  Pedestrian TVIntegral Media is a leading digital marketing agency based in St Kilda. We bring together like-minded people to create a fun and dynamic workplace to come to.
Top Five World’s Most Underrated Programming Languages  TechnotificationThere are some programming languages that nobody seems to care about. Despite being powerful and efficient, they don't get enough attention.
transcosmos Expands and Relocates “MC Naha Center,” Which Offers Digital Marketing Services  PR Webtranscosmos inc. expanded and relocated “Marketing Communication Naha Center (MC Naha Center)” which delivers website development & operations ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightCustom software development companies are figuring out new ways to utilize the advanced data science techniques to build customized websites to suit specific ...
What developers should know about Windows's shift to Chromium  InfoWorldMicrosoft's seismic shift from its own browser engine to Google's Chromium for Windows's Microsoft Edge browser is one of the biggest changes to the Windows ...
From being a rookie to grabbing an internship: Sanya's tryst with web development  QriusSanya Singh is a student of Northern India Engineering College, who learnt the ropes of web development through Internshala and bagged an internship.
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
Learn Web Development for Free With App Academy  LifehackerCoding school App Academy has opened a free online interactive version of its 12-week curriculum. That's a pretty good deal, since the Academy's in-person ...
How Is Data Science Transforming Web Development?  DataconomyWeb app development is about to undergo a significant revolution triggered by the rise of data science. So far, developers have created apps based on focus ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
Careers in Web Development  Telangana TodayIn the last edition we have discussed about various technology stacks, what to learn and what is the career path. This article details about careers in web ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
How IoT Is Changing Web Development  IoT For AllIoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
Focusing on data science and web development, edtech startup edWisor looks to bridge the skill gap  YourStory.comBootstrapped edWisor looks to address skill shortage in the areas of data science and web development, and uses gamification to align freshers with industry ...
4 Ways Web Development Has Changed Over the Years  The Hans IndiaWeb development has seen many changes over the years New ideas, new technologies and what is acceptable as an industry standard has pushed web ...
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development in general, exploring technologies and options gaining ...
Five hacks to land a top-notch internship in web development  Daily News & AnalysisWhether you've got your degree in web development or you're still studying, it is imperative to gain some practical experience in the field. But, landing a web ...
Things You Should Definitely Know About Web Development Team  Customer ThinkImagine one time you came up with a great idea to create a website for your company. The first step to take in this case is to hire a web development team of ...
3 Reasons to utilize background checks  TechGenYZSo you think that your business needs a web presence. For an unmatched website, you would love to hire the best web development company. However, just ...
Spring MVC tutorial: How Spring Boot web MVC makes Java app development easy  TheServerSide.comThere are many Java web development tutorials available online, but there are very few Spring MVC examples that run within a Spring Boot project. This Spring ...
Microsoft brings Chromium to Edge to reduce web development fragmentation  SDTimes.comMicrosoft has announced plans to adopt Chromium into Microsoft Edge on desktop. Chromium is an open-source web browser project created by Google.
4 Questions to Ask a Web Developer During an Interview  DevOps.comWeb development is a fragile process. You need talented web developers to make truly beautiful sites with seamless user experiences and fast loading There's ...
Lean Web Development with the Best Teachers Online  Digital InspirationFor the past few months, I have been on a learning spree looking to enhance my existing coding skills and also learn new programming languages and ...
Report: What is the next big thing in web development?  JAXenterThe 2018 Packt Skill Up Report: We take a closer look at web development: What technologies are currently number one and what does the future hold?
How do I know if Web Development is right for me?  TechRepublicHow do you know if you're ready for a career change in tech, and if that change is right for you? A TechRepublic member is trying figure this out and is asking ...
6 steps to becoming a full stack developer  TechGenixThe journey to becoming a full stack developer might appear herculean at first. But once you master these six steps, you are on your way to getting there.
Why Hiring Top Web Developers is a Good Idea  DevOps.comWeb development is one of the most valuable activities of any company, especially tech companies and web design agencies.
Learn Web Development For Just $15 With This Amazing Complete Web Developer Course 2.0 – Limited Offer  WccftechLearn web development with Robert Percival. Get the Complete Web Developer Course 2.0 for an amazing discount offer and start a career!
Top 6 Web Development Trends that will Dominate 2019  ToolboxWhen it comes to web development you are bound to experience constant changes and updates in the designs every year. In fact, the updates and trends are ...
Tips to Hire a Web Developer with Required Skills in 2019  Customer ThinkWeb development is serious business. In recent years, it has had a great impetus and is one of the major priorities for every business irrespective of its size and ...
Conversational AI in 2018: An arms race of new products, acquisitions, and more  Packt HubConversational AI is one of the most talked about applications of artificial intelligence. Let's see what all the advances we saw in this field in 2018.
8 Tips To Start Building User-friendly eCommerce Website Development  Customer ThinkeCommerce, a big-time word which we hear every day. Whether, big or a small enterprise, eCommerce website development is an unsaid must for your ...
Ten Basic Things Every Web Developer Should Know  HTML Goodiesten things you need to know if you plan to build a web site.
Yale announces Web Development “Bootcamp”  Yale Daily NewsYalies interested in programming will be able to take a 10-week web development boot camp this summer for credit, offered as a part of Yale Summer Session, ...
Learn the tricks of web development in 44 hours  Android AuthoritySpending just $29 could be the start of your future in web development. The minimum outcome is that you learn an interesting and marketable new skill. If things ...
Django vs Flask: A Look At The Two Popular Python Web Frameworks  Analytics India MagazineIn this article, we look at two of the best frameworks, Django and Flask that can be used by Python programmers and developers.
Job vacancy: Marketing and web development project manager  International Association of Athletics FederationsThe IAAF is seeking a marketing and web development project manager at its Monaco headquarters. Reporting to the chief information officer, the marketing and ...
YouTube for Android gets a new UI and voice command for a better-customized interface  TechGenYZNeed to learn web design and development? No worries, there are millions of tutorials, and videos available on YouTube for people to learn new skills or to ...
Image Management 101: The Web Developer’s Guide  DevOps.comHow understanding the user experience can help web developers in managing images effectively Online experiences have in many ways supplanted in-person ...
What is Document Object Model (DOM) in Web Development?  TechnotificationBrowsers know how to convert the tags of the HTML into a tree with the help of DOM. Here is all you need to know about Document Object Model.
4 Ways to Ensure Effective Web Development  Business 2 CommunityWhen it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to ...
Why has Python Failed To Penetrate The Enterprise Development Sector?  Analytics India MagazinePython has built considerable buzz in the large-scale web development space, but despite its popularity, it has failed to penetrate enterprise development.
Best Web Frameworks in Popular Programming Languages  TechnotificationWeb frameworks simplify the whole web development process. The big question is: Which are the best web development frameworks to use in 2019?
This web developer course is down by over £150  MashableProgress from a junior to senior web developer for just £11.99 with this course.
Understand Web Development in Less than 1 Hour  SitePointThis article explains what web development is, by exploring how it started and how it evolved.
Netlify just got $30 million to change the way developers build websites  TechCrunchNetlify wants to revolutionize the way developers build websites, abstracting away the web server and breaking web sites into microservices, making the process ...
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
How Website Development Has Changed Over the Years (infographic)  Digital Information WorldWebsite design has come a long way in a relatively short time. From zeros and ones to lines of code to intuitive website builders, designing for the web has ...
Top 5 Web Development Startups of 2018  BBN TimesTech Start-ups are the most trending things among investors and entrepreneurs due to the serious innovations they offer. Who knows which upcoming tech ...
“ChromeOS is ready for web development” – A talk by Dan Dascalescu at the Chrome Web Summit 2018  Packt HubAt the Chrome Web Summit 2018, Dan Dascalescu, partner developer advocate at Google provided a high-level overview of ChromeOS and discussed ...
Which Cloud Solution Is Best For Your Web App Development  MobileAppDailyLearn more about which cloud solution is most suitable for your web app development and what is the right way to choose an efficient cloud *service* .
Full stack puts Bellevue University web development students ahead of the pack  Omaha World-HeraldStudents learn to design, code, implement and maintain an interactive website on their own.
Best web development tools of 2018  TechRadarGrab the right tools to get web development done without breaking a sweat.
Some of the Best IDEs and Text Editors for Web Development  TechnotificationThe right IDEs or a Text editor will be a huge help during coding. It'll help you be faster, accurate and productive for web development.
Use Rust for web development [Tutorial]  Packt HubRust is efficient and has well thought web-oriented frameworks, making it viable for web development. In this article, we'll see how Rust can be used for web ...
Is Agile Web Development All It's Cracked Up to Be?  EContentWhile AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge ...
How online learning platforms are bridging demand-supply gap in IT manpower requirement  YourStoryThere is a skill shortage in the IT industry, the global shortage to grow from 7 million to 23 million by 2022, 1.2 million in India set to increase to 6.5.
5 examples of Artificial Intelligence in Web apps  Packt HubThis article highlights the five key areas where web apps are employing Artificial intelligence to automate some part of their system.
Learn the Essentials of Web Development with This eBook Bundle  Interesting EngineeringThrough hands-on, real-world instruction, this course teaches you about everything from development essentials like JavaScript, Java, and C++ to interview ...
How to learn web development online  Tech AdvisorWeb development is one of the 21st Century's most sought-after skills, but with so much to learn it can be quite daunting. After all, coding is quite literally like ...
5 Best Online Front-end Web Development Playgrounds  Technotification5 best online front-end web dev playgrounds to test code. As soon as the code is written, the test-ready output is delivered within seconds.
Break into the field of web development with these discounted e-books  MashableThe barriers to breaking into the web development field are lower than ever. You no longer need to break the bank, quit your job, and enroll in a university to ...
Open Source Dart 2 Revamp Focuses on Mobile, Web Development  ADT MagazineAfter a nearly eight-month pre-release preview, the open source Dart 2 programming language has emerged as a stable release that includes many breaking ...
Cloudflare IPFS Gateway boosts decentralized website development  ZDNetThe new solution enables developers to create websites which are based on peer-to-peer, distributed technologies.
Straight From the Tech Experts: What Will the Defining Feature of Web 3.0 Be?  TechopediaThe jump from Web 1.0 to 2.0 gave us a more easily accessible, interactive web. So what can we look forward to with Web 3.0? Experts share their thoughts.
Web developers vs. data scientists: Who rules the Python world?  JAXenterWhere does Python's expansion come from? Who's using it more: web developers or data scientists? Python Developers Survey 2017 results are in!

User Interface Design: Key to Achieve Best Web Development

From early days of www, the Internet sites that are... Read More

From Search to Sale

The Internet car buyer is an elusive animal. Trying to... Read More

Three Way Linking - Webmaster Strategy

Three way linking and concerns.For many years SEO experts were... Read More

5 Sure Fire Ways To Send Visitors Away For Good

So your traffic is going through the roof yeah? It's... Read More

The Road to Better Results

A lot has changed in the way sites are optimized... Read More

You May Be Losing Valuable Traffic - And Not Even Know It!

Here's something you may never have thought of before:If I... Read More

Non-Profits: Successful Online Strategies

More and more non-profit organizations are developing websites to help... Read More

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

2 Key Ways to Make Your Site a Success

If one more business owner tells me their website sucks... Read More

Free Websites & Why You Should Avoid Them

It amazes me how many people try to build serious... Read More

Business Website Building Do?s and Don?ts

First, using a lot of web graphics, flash, banners and... Read More

Instant Relevant Web Site Content - No Its Not a Bot

In about the Time it takes to Watch a Reality... Read More

Web Coach Tip: What You Should Know About DIY Web Sites

Recently, a friend asked "What's the deal with those DIY... Read More

How To Get Profits From Your 404 Page Not Found File

"'Page Not Found' on this Server. Check the URL and... Read More

High Quality Website at Low Cost

Although designing a great web site is an important part... Read More

4 Rock Solid Reasons For Building Your Own Website

What is the point of having a website, you may... Read More

If You Build It, They Will Come?

Building a new website can be a lengthy task. From... Read More

1 Simple Solution to All Internet Marketers about Their Website Design Needs

It is an undeniable fact that not everybody is keen... Read More

Frequent Business Question: How Do You Start a Web Business?

Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More

Creating a Sticky Web Site

When used to describe a web site, the term "sticky"... Read More

The Two Most Common Mistakes That Scare Away Web Visitors

Can you imagine the hypocrisy of spending thousands of dollars,... Read More

Five Question-Five Minute Web Makeover Quiz

If you haven't made the sales and built your clients... Read More

Why do I Need a Website?

Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

How Does Your Website Make Me Feel?

When people think about the Internet, they think about technology.... Read More