Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:

1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.

2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.

3) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space.

Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side.

But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.

4) Insert the keyword into your title tag: In the source code of most pages are "header tags" (also known as Meta tags), which help search engines understand the content of the page.

To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed)

5) Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword.

6) Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Meta tag has become less popular, it doesn't hurt to put your keywords here.

7) Place your keyword in the header: When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller.

8) Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape.

The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results.

If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords unless they are extremely competitive.

To professionally optimize your site and have top ten ranking for more than 10 phrases at a low cost, you need to appoint an India Web Design Company like Calcutta Web Developers to develop your web site and then optimize the web pages. The service is technically termed as Search Engine Optimization or SEO.

SEO with 6 yr exp

In The News:

Archroma Joins One Young World  Coatings World Magazine
Time for a Checkup?  Duke Today
KPS3 Hires Vivek Bhardwaj as Web Developer  Nevada Business Magazine
Job: Web Developer  Business Cornwall Magazine

Web Coach Tip: What You Should Know About DIY Web Sites

Recently, a friend asked "What's the deal with those DIY... Read More

Establishing Your Web Presence

Part of the success of most home-based businesses is their... Read More

Setting Up Your First Website

Q. Hey, Cathy: I'm just setting up a website. What... Read More

High Quality Website at Low Cost

Although designing a great web site is an important part... Read More

Web accessibility for screen magnifier users

The needs of screen magnifier users are overlooked when implementing... Read More

Developing State-enabled Applications With PHP

Installment 1Developing State-enabled Applications With PHPWhen a user is browsing... Read More

Beautiful Web Sites Seldom Make More Sales

Designing an E-commerce Web site is not as simple as... Read More

Earning From Your Website

Before you start building your site, ask yourself "WHY?". Why... Read More

Art, Artists and the Web: Part 4--What to Do After a Website is Designed

What to do if you are an artist after you... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

How to Build a Database Driven Web Site

If you ever want to create a state directory, article... Read More

Successful Web Development: 10 Key Elements

There are many elements that are key to successful web... Read More

Web Site Promotion: How To Advertise Your Website For Profits

Making money with your web site is the dream and... Read More

But My Business Doesnt Need A Website!

Revenues are often lost because many business owners don't see... Read More

What YOU Should Know Before Getting A Web Site!

Everyday thousands of new businesses make the leap and take... Read More

Be Creative Before You Purchase Or Create A Website

Before you jump into spending coutnless hours on designing and... Read More

Why You Need a Website

You hear a great deal about the Internet these days... Read More

Running An Effective Website

Running an effective website is a continuous process. I have... Read More

I Want To Be A Freelancer

So you have decided that you want to do freelance... Read More

Do Authors Need a Website?

"I am a writer, not a business-person. I don't want... Read More

If Its Done Its Done for: Make Your Website Part of Your Business before You Build

Web sites are an Ongoing Part of Business.All too many... Read More

Web Success Secret - Keep Your Visitors Interested

Visitors to your site come looking for information or solutions... Read More

Guide to Internet Business - Website Setup

After planning the design and content of your website, it's... Read More

Business Website Building Do?s and Don?ts

First, using a lot of web graphics, flash, banners and... Read More

Nonsense! Why Do I Need a Website?

"I don't sell anything online, I don't advertise online, in... Read More