Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:

1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.

2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.

3) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space.

Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side.

But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.

4) Insert the keyword into your title tag: In the source code of most pages are "header tags" (also known as Meta tags), which help search engines understand the content of the page.

To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed)

5) Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword.

6) Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Meta tag has become less popular, it doesn't hurt to put your keywords here.

7) Place your keyword in the header: When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller.

8) Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape.

The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results.

If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords unless they are extremely competitive.

To professionally optimize your site and have top ten ranking for more than 10 phrases at a low cost, you need to appoint an India Web Design Company like Calcutta Web Developers to develop your web site and then optimize the web pages. The service is technically termed as Search Engine Optimization or SEO.

SEO with 6 yr exp

In The News:

From being a rookie to grabbing an internship: Sanya's tryst with web development  QriusSanya Singh is a student of Northern India Engineering College, who learnt the ropes of web development through Internshala and bagged an internship.
The ultimate guide to a successful career in web development  Daily News & AnalysisWeb developers are responsible for the behind-the-scenes code and programming of websites. They make sure a website's performance (in terms of speed) ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightCustom software development companies are figuring out new ways to utilize the advanced data science techniques to build customized websites to suit specific ...
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development in general, exploring technologies and options gaining ...
Microsoft brings Chromium to Edge to reduce web development fragmentation  SDTimes.comMicrosoft has announced plans to adopt Chromium into Microsoft Edge on desktop. Chromium is an open-source web browser project created by Google.
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
How IoT Is Changing Web Development  IoT For AllIoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
Yale announces Web Development “Bootcamp”  Yale Daily NewsYalies interested in programming will be able to take a 10-week web development boot camp this summer for credit, offered as a part of Yale Summer Session, ...
Be a leader in the web development industry with the most sought-after KnowledgeHut Angular 6 course | London Business News  London Loves BusinessWith an increasing demand for single-page applications, AngularJS is emerging as the best development platform chosen by bootstrapped startups and ...
A web developer's perspective: Edge's move to Chromium will increase productivity, but raises long-term concerns  OnMSFTLast week Microsoft confirmed the unprecedented news that it's rebuilding its Edge web browser atop the Chromium open-source rendering engine. It spells the ...
Learn Web Development For Just $15 With This Amazing Complete Web Developer Course 2.0 – Limited Offer  WccftechLearn web development with Robert Percival. Get the Complete Web Developer Course 2.0 for an amazing discount offer and start a career!
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
Agency People News in Brief (December 17, 2018)  The Holmes ReportSAN FRANCISCO — Bob Christie, most recently Alibaba Group's VP of international media, has joined Brunswick Group as a partner. At Alibaba, Christie was ...
Future of web development in India  Daily News & AnalysisFuture of web development in India - Web development, as a career, has witnessed a boom all over the world, including India, since the time e-commerce has ...
How Website Development Has Changed Over the Years (infographic)  Digital Information WorldWebsite design has come a long way in a relatively short time. From zeros and ones to lines of code to intuitive website builders, designing for the web has ...
Top 6 Web Development Trends that will Dominate 2019  ToolboxWhen it comes to web development you are bound to experience constant changes and updates in the designs every year. In fact, the updates and trends are ...
Context-aware Web Development Approach: Design Requirements and Implications  CIOReviewContext-aware Web Development Approach: Design Requirements and Implications By CIOReview - In 1999, Kevin Ashton, a British visionary technologist first ...
Offline Marketing & Php Web Development Internship Available with Finaco  InventivaFull Name Of The Company along with the website: Mittal ecommerce Pvt Ltd, www.finaco.in. 2. What sort of products/services your company offers: CA services, ...
How to learn web development  Tech AdvisorWeb development is one of the 21st Century's most sought-after skills, but with so much to learn it can be quite daunting. After all, coding is quite literally like ...
A Timeline of Search Engine Optimization: 1991 - 2018 (INFOGRAPHIC)  Digital Information WorldWhile it still feels very modern, Search Engine Optimization has actually been in practice, in some capacity, for the past 27 years. This infographic illustrates 'The ...
Get web projects off the ground faster with this $24 Flask coding bundle  The Next WebIt's often difficult to explain exactly how various programming languages are different and what their assorted frameworks do. But if you want to understand how ...
SUNY Ulster offers web development courses | Local News  The Daily FreemanSTONE RIDGE, N.Y. – SUNY Ulster's Office of Continuing and Professional Education will offer several noncredit courses to students and community members ...
AI & Web development: How both affect WordPress website building? - WhaTech  WhaTechArtificial intelligence and machine learning are making their way into our lives. AI is not only influencing WordPress platform but also web.
Web Developer - Remote - Hireology  Built In ChicagoHireology is hiring for a Web Developer - Remote in Chicago. Find more details about the job and how to apply at Built In Chicago.
FrontEnd Web Developer Intern  EU-StartupsWould you like to join an exciting young company, which aims at bringing together sport fans from all around the world, and in just 9 months has built a ...
Job opportunities await grads of BCIT's New Media Design and Web Development diploma program  Straight.com(This story is sponsored by BCIT Business.) These days, Edward Fajardo is spending a fair amount of time testing drones with cameras. And for good reason.
Web Developer  The LincolniteWe've got a fantastic opportunity for an experienced Web Developer to join one of UK's premier marketing agencies. You'll be working from our modern.
Amazon Web Services to Help Skilled Students Find Cloud Computing Jobs  News18According to Teresa Carlson, Vice President, Worldwide Public Sector at AWS, the time is ripe to connect skilled students with employers via.
Last-minute holiday shopping tips; public report on Bucks, Montco water contamination to drop | Morning Newsletter  Philly.comMorning everyone, we hope you're staying warm and dry on this wet Sunday. The Eagles take on the Rams in a late evening game tonight and, while the Birds' ...
PHP development trends to watch out in 2019 - WhaTech  WhaTechDevelopers feel quite comfortable in case of PHP website development in comparison to other programming languages since it assists them in focusing on one ...
New Web development program at WNC teaches students to build, sell websites  Carson NowCARSON CITY — In partnership with IPA LLC, Western Nevada College's Community Education department is offering a new intensive eight-week bootcamp ...
Web Developer Salary: Location And Skills Boost Earnings  Dice InsightsWhat's a good web developer salary? As it turns out, there's a wide range, but to get the most bang for your buck, location and skills matter.
The 2019 Coding Bootcamp will get you up to speed on web development, interactively  TechSpotNow is the perfect opportunity for you to learn a useful and applicable skill for your career. If you're ready to tackle the challenge, The 2019 Interactive Coding ...
Top best framework for website development  Daily HawkerThe internet continues to develop day after day. Also the multifaceted of cyberspace continues to grow day by day. The method considered in creating rich in ...
35 Web Design and Development Terms Every Marketer Should Know  Business 2 CommunityMany companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a ...
Intermediate-Senior Web Developer job, Durban, Durban North, Riverhorse Valley  Bizcommunity.comThe Fire Tree Design Company is looking for a web developer to join our team.
Geelong web development company Goop Digital gearing up for growth period  Geelong AdvertiserGEELONG web development company Goop Digital is eyeing its next growth phase after a period of consolidation to make sure it could handle more business.
Back home to opencareer doors in IT  Gisborne Heraldby Sophie Rishworth Published: December 17, 2018 3:40PM. IN TOWN TO TALK TECHNOLOGY: A introduction to a new course to train web developers in ...
WorkWise: Be genuine with contacts  Knoxville News SentinelReaching out to and helping out your network of contacts can bring rewards.
NewForce software school draws interest  Martinsburg JournalHUNTINGTON — Stakeholders on Wednesday toured the future classrooms where 18 men and women will spend the first six months of 2019 becoming ...
WPP’s Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following Account Loss  AdweekGTB, the global network dedicated to serving WPP's single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its ...
2018-2023 Global Industrial Internet Services Market Strategy Analysis and Market Product Type  Blue Bird MagazineThe Global Global Industrial Internet Services Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023: Industrial Internet Services ...
8 new WebAssembly tools you should know  InfoWorldWebAssembly, aka Wasm, lets you execute code in a browser, support other languages besides JavaScript on the web, and speed up applications. A tools ...
Webocity Technologies - Website development and digital marketing  WhaTechWebocity Technologies is the Best website development company in delhi ncr. We are dealing with all kinds of website development and digital marketing ...
Freelance Django Web Developer (Full-Time)  Cambridge NetworkRealVNC have an opportunity to work with the Web Team to help design and build the next generation of improvements to our websites, on a 3-month freelance ...
Way2Smile Solutions - Mobile apps & web development  WhaTechWay2Smile is a custom mobile apps & web development company that thinks out of the box and build award-winning mobile apps for startups and enterprises ...
How Augmented Reality Will Change Web Design Over the Next 5 Years  IoT For AllAugmented Reality (AR) is revealing both exciting opportunities and unique challenges for web design. The best may be yet to come.
The world's most popular programming language is JavaScript, but why?  TechRepublicCode repository *service* GitHub has shed light on what's fuelling the continued interest in JavaScript.
Why Web 3.0's 'data democratisation' is a boon for business  IT PROGDPR wants to hand more power to data subjects, and Web 3.0 is gearing up to capitalise on that.
3D-printed sex robots are cheaper and more lifelike than ever  The Next WebA sex doll manufacturer is 'breaking the mold' of traditional doll-building by introducing 3D printing into the process. DS Robotics, an offshoot of DSDolls, ...
10 Tips for Starting Professional Website for Successful Small Business  ADOTASSmall business owners cannot compete against other major players in the industry with their limited resources, manpower, and products. However, a business ...
Updated Social Media Management Certificate Program at NC State TTS Reflects Changing Social Media and Digital Marketing Landscape - Press Release  Digital JournalDec. 16, 2018 / PRZen / RALEIGH, N.C. -- The latest updates to the Social Media Management and Marketing for Business program, currently being offered ...
Looking for Cyber Monday deals? Check out 9 of the best now  The Next WebYou've undoubtedly seen a ton of Black Friday and Cyber Monday deals the past few days. They're everywhere. We've been dishing 'em fast and furious ...
Google Chrome Will Support Dark Mode in macOS Mojave by Early 2019  MacRumorsGoogle released Chrome 71 earlier this week, but the latest version of the web browser still lacks support for Dark Mode on macOS Mojave....
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
Learn Web Development for Free With App Academy  LifehackerCoding school App Academy has opened a free online interactive version of its 12-week curriculum. That's a pretty good deal, since the Academy's in-person ...
Focusing on data science and web development, edtech startup edWisor looks to bridge the skill gap  YourStory.comBootstrapped edWisor looks to address skill shortage in the areas of data science and web development, and uses gamification to align freshers with industry ...
Careers in Web Development  Telangana TodayIn the last edition we have discussed about various technology stacks, what to learn and what is the career path. This article details about careers in web ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
5 Top reasons to hire the best website development company  TechGenYZHiring a website developer is necessary to create a professional website. However, is it so easy? Have a look at top reasons to hire the best website ...
How to Become a Great Programmer  TechwormProgramming is more of an art than a technical Skill. To become a great programmer, you will need to practice a few things which we mentioned in our article.
4 Ways Web Development Has Changed Over the Years  The Hans IndiaWeb development has seen many changes over the years New ideas, new technologies and what is acceptable as an industry standard has pushed web ...
Things You Should Definitely Know About Web Development Team  Customer ThinkImagine one time you came up with a great idea to create a website for your company. The first step to take in this case is to hire a web development team of ...
Report: What is the next big thing in web development?  JAXenterThe 2018 Packt Skill Up Report: We take a closer look at web development: What technologies are currently number one and what does the future hold?
7 Best YouTube channels to learn web development & designing  TechGenYZNeed to learn web design and development? No worries, there are millions of tutorials, and videos available on YouTube for people to learn new skills or to ...
Spring MVC tutorial: How Spring Boot web MVC makes Java app development easy  TheServerSide.comThere are many Java web development tutorials available online, but there are very few Spring MVC examples that run within a Spring Boot project. This Spring ...
Lean Web Development with the Best Teachers Online  Digital InspirationMeet the best online teachers for learning modern web development including React, TypeScript, JavaScript, Golang, Flutter, Nodejs, Docker and more.
How do I know if Web Development is right for me?  TechRepublicHow do you know if you're ready for a career change in tech, and if that change is right for you? A TechRepublic member is trying figure this out and is asking ...
Personal Data — Big Tech’s biggest asset; privacy — the biggest hurdle  QriusPublic apprehension about data privacy and security has skyrocketed in the wake of user data being leveraged for fake news, political meddling and data ...
Job vacancy: Marketing and web development project manager  International Association of Athletics FederationsThe IAAF is seeking a marketing and web development project manager at its Monaco headquarters. Reporting to the chief information officer, the marketing and ...
4 Ways to Ensure Effective Web Development  Business 2 CommunityWhen it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to ...
Learn the tricks of Web Development in 44 hours  Android AuthorityWeb development skills open up a whole range of exciting opportunities. get the expertise in this seven-part learning kit.
You Can Become a Web Developer with This Interactive Coding Bootcamp  Interesting EngineeringWith over 60 hours of instruction led by industry professionals, this in-depth bundle will get you up to speed with the world's most important programming ...
Why has Python Failed To Penetrate The Enterprise Development Sector?  Analytics India MagazinePython has built considerable buzz in the large-scale web development space, but despite its popularity, it has failed to penetrate enterprise development.
Image Management 101: The Web Developer’s Guide  DevOps.comHow understanding the user experience can help web developers in managing images effectively Online experiences have in many ways supplanted in-person ...
What is Document Object Model (DOM) in Web Development?  TechnotificationBrowsers know how to convert the tags of the HTML into a tree with the help of DOM. Here is all you need to know about Document Object Model.
Full stack puts Bellevue University web development students ahead of the pack  Omaha World-HeraldStudents learn to design, code, implement and maintain an interactive website on their own.
“ChromeOS is ready for web development” – A talk by Dan Dascalescu at the Chrome Web Summit 2018  Packt HubAt the Chrome Web Summit 2018, Dan Dascalescu, partner developer advocate at Google provided a high-level overview of ChromeOS and discussed ...
Get a complete web development education for less than $5 per e-book  TNWWho would you rather hire: a guy to build your new website and another guy to build the hardware infrastructure to run your new site? Or one guy who can do ...
Best web development tools of 2018  TechRadarGrab the right tools to get web development done without breaking a sweat.
What is native app? - Definition from WhatIs.com  TechTargetThis definition explains the meaning of native application and how these software programs are developed for a specific platform or device.
Use Rust for web development [Tutorial]  Packt HubRust is efficient and has well thought web-oriented frameworks, making it viable for web development. In this article, we'll see how Rust can be used for web ...
Uber introduces Fusion.js, a plugin-based web development framework for high performance apps  Packt HubUber introduces Fusion.js, a brand new web framework based on a plugin-based architecture with module reloading, and bundle splitting support.
Break into the field of web development with these discounted e-books  MashableThe barriers to breaking into the web development field are lower than ever. You no longer need to break the bank, quit your job, and enroll in a university to ...
Web Development for Beginners  Daily HiveLooking to level up your skills by learning to code? Experience what learning Web Development at BrainStation is all about. Web Development for Beginners ...
New Portland program focuses on coding and web development  AroundtheOIn an effort to meet regional demand for web developers, the UO will offer a new 24-week coding course in Portland starting this January. The University of ...
Open Source Dart 2 Revamp Focuses on Mobile, Web Development  ADT MagazineAfter a nearly eight-month pre-release preview, the open source Dart 2 programming language has emerged as a stable release that includes many breaking ...
Is Agile Web Development All It's Cracked Up to Be?  EContentErik J. Martin. May 28, 2018. Spring 2018 Issue. BEST PRACTICES SERIES. Team Collaboration, *Content* Development & Publishing · Boost Translation Quality ...
Pay What You Want for the Ultimate Web Developer Bundle  InverseWeb Development is a vital and lucrative skill. You'll learn the ins and outs of everything. Domain design, top info and tips from expert programmers, ...
Learn the Essentials of Web Development with This eBook Bundle  Interesting EngineeringThrough hands-on, real-world instruction, this course teaches you about everything from development essentials like JavaScript, Java, and C++ to interview ...
Web development tools, frameworks evolve quickly  SDTimes.comChanges in technology have led to changes in how web applications are created. And that has caused some consternation among web developers. A decade ...
Sign up for a web developer bootcamp class online during this course sale and pay just £12  MashableWeb development sounds like something that should be kept to the confines of tech support HQ — clouded in mystery and something us mere mortals cannot ...
Straight From the Tech Experts: What Will the Defining Feature of Web 3.0 Be?  TechopediaThe jump from Web 1.0 to 2.0 gave us a more easily accessible, interactive web. So what can we look forward to with Web 3.0? Experts share their thoughts.
Cloudflare IPFS Gateway boosts decentralized website development  ZDNetThe new solution enables developers to create websites which are based on peer-to-peer, distributed technologies.
How Is Data Science Transforming Web Development?  DataconomyWeb app development is about to undergo a significant revolution triggered by the rise of data science. So far, developers have created apps based on focus ...
Understand Web Development in Less than 1 Hour  SitePointThis article was created in partnership with KTree. Thank you for supporting the partners who make SitePoint possible. This article explains what web ...
5 Best Online Front-end Web Development Playgrounds  Technotification5 best online front-end web dev playgrounds to test code. As soon as the code is written, the test-ready output is delivered within seconds.
Learn how to become a web developer with this $39 online training series  MashableIf you're interested in a career in coding and developing web projects, you're going to need more than "a season of watching Silicon Valley" on your résumé.
Some of the Best IDEs and Text Editors for Web Development  TechnotificationThe right IDEs or a Text editor will be a huge help during coding. It'll help you be faster, accurate and productive for web development.
How to set up an iPad for web development  The VergeA few months ago, I detailed my process for setting up a Pixelbook to code on. It wasn't easy or simple or straightforward, but it worked in the end: I had all the ...

Tell me what your website does!

You know exactly what your organisation does and what your... Read More

Websites: You Get What You Pay For!

So you finally decided to invest in a web presence... Read More

The 5 Biggest Mistakes Almost All Web Designers Make

Huge Mistake #1: Creating a Website with Flash -- Did... Read More

From Search to Sale

The Internet car buyer is an elusive animal. Trying to... Read More

Art, Artists and the Web: Part 4--What to Do After a Website is Designed

What to do if you are an artist after you... Read More

How to Make Your Own Free Website in 8.5 Minutes or Less

Designing and creating your own website does not have to... Read More

Whats Your Business Online Attitude?

This article was prompted by some customer support work I... Read More

Why Local Service Companies Should Have a Website

The Internet is being used by local service business to... Read More

10 Things You Should Be Monitoring On Your Website

Every business needs to know how it is doing. That's... Read More

Why You Really Need Your Own Web Page In-order To Make Online Business!

How many Web Sites did you stumble over telling you... Read More

Growing Your Meetings In CyberSpace

As increasing numbers of people search for information on the... Read More

Easy Steps To Website Development and Promotion

One of the most important parts of establishing a new... Read More

Eight Deadly Web Site Mistakes and How to Avoid Them

Creating and maintaining an effective presence on the Web has... Read More

Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1

80% of your Web site is Maintenance!Once your Web site... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

Web accessibility for screen magnifier users

The needs of screen magnifier users are overlooked when implementing... Read More

Setting Up A CGI Script On Your Web Site

Before you set up any scripts you will need some... Read More

How to Create Sizzling Sales online

"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More

Improve Conversion Rates ? Load Times

Your site is getting traffic, but conversion rates are horrible.... Read More

Web Measurement: What You Don?t Know Would Make A Great Book

"What's in it for me?" you ask. "Why should I... Read More

5 Sure Fire Ways To Send Visitors Away For Good

So your traffic is going through the roof yeah? It's... Read More

The Secret Benefit Of Accessibility: Part 1 - Increased Usability

Web accessibility has so many benefits that I really do... Read More

3 Rules of Website Designing and Layout

Now that you have got your domain name registered, your... Read More

Allocating Your Web Site?s Budget Properly

I had a client say something to me the other... Read More