Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:

1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.

2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.

3) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space.

Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side.

But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.

4) Insert the keyword into your title tag: In the source code of most pages are "header tags" (also known as Meta tags), which help search engines understand the content of the page.

To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed)

5) Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword.

6) Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Meta tag has become less popular, it doesn't hurt to put your keywords here.

7) Place your keyword in the header: When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller.

8) Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape.

The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results.

If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords unless they are extremely competitive.

To professionally optimize your site and have top ten ranking for more than 10 phrases at a low cost, you need to appoint an India Web Design Company like Calcutta Web Developers to develop your web site and then optimize the web pages. The service is technically termed as Search Engine Optimization or SEO.

SEO with 6 yr exp

In The News:

The big bad bots  ELE Times
Web Developer  Seven Days

Get Your Business on the Web

I can't think of any business alive today that couldn't... Read More

Five Essential Questions to Answer Before Creating Your First (or second...or third) Website

Right after the thought, "I need a website," people usually... Read More

How To Get Your Customers To Trust Your Website

Research reveals three important facts:1) The Internet is one of... Read More

Top 7 Reasons Why Your Business Needs a Website

A website provides invaluable advantages for businesses who have one.7... Read More

Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket

When most people build a web site, they think one... Read More

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding... Read More

How Your Own Website Helps Your Small Business Grow

What do you mean, you don't have a website for... Read More

What is Blogger.com?

In the late 1990's three San Francisco based web developers... Read More

6 Steps To Your Own Website

A lot of people these days are interested in getting... Read More

Creating Websites that Cater to Exam Preparations

One of the things that Internet excels is disseminating information... Read More

A Network Of Web Sites Is Not Enough!

The big thing these days is your ability to capture... Read More

Developing A Login System With PHP And MySQL

Most interactive websites nowadays would require a user to log... Read More

Why You Need a Website

You hear a great deal about the Internet these days... Read More

Web Accessibility: The Basics

What is web accessibility & why is it important?Web accessibility... Read More

Sticking To Your Plan

So you have a good idea for a business and... Read More

High Quality Website at Low Cost

Although designing a great web site is an important part... Read More

Having a Portfolio on the Internet Can Help you Infiltate the Workforce

If you're an up and coming graphic/web designer just out... Read More

Earn On Offshore Web Design and Development

If you have some experience in web site design and... Read More

Make Your Own Brand!

There are millions and millions of websites on the Internet.... Read More

Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

Art, Artists and the Web: Part 4--What to Do After a Website is Designed

What to do if you are an artist after you... Read More

PHP Redirect

A PHP Redirect automatically transfers a web user from one... Read More

Topics to Add When Creating an Alternate and Modern Medicine Web Directory

Alternate medicine finds its own place in the hearts and... Read More

Having a Domain Name And Web Site Gives Your Business The Key To The Door

Just like all things in life, the ways to run... Read More