Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Building eCommerce Websites that Work - Part 2 > NetSparsh - Viral Content you Love & Share

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are many ways to do business on the internet - and, not surprisingly, a lot of ways to both make and lose money. Mainly, I'm focusing on eCommerce sites intended to sell products of various kinds. Not every factor is going to apply to every site, but since a major failing of many internet entrepreneurs is the lack of multiple income streams, you'd do well to carefully consider all factors and apply them as needed in developing alternate revenue streams.

On examining your eCommerce web site, put some serious thought into how you can provide personal attention to each visitor. The idea here is a process of personalization through which each visitor, if they wish, can develop a unique experience of your site.

Provide options through which the user can alter layout, colors, etc. Give customers the capability to create their own personal pages on your site. Perhaps offer a simple and easy to provide service to registered customers, such as free email accounts.

As well as building loyalty and stickiness, such features also build your customer database. Scripts are also available which will allow on-the-spot personalization based on responses to a series of questions. You can also use this kind of script to focus your sales message more tightly to the user's expressed interests. This technique has been reported to substantially increase conversion rates.

Free services which can be provided on autopilot can be a virtually endless source of targeted customers. Everything from free email to blog hosting, opt-in list building to free advertising forums, all operate on the same principle as building a list through a newszine, white papers, free ebooks or whatever. In return for registration, e.g. name and confirmed email, you provide a service that your visitors desire. The exchange of value is critical. The more valuable the service that you offer, the more willing people are to provide their information. Careful structuring can allow you to collect significant marketing information on your registered users which would allow well-targeted marketing campaigns.

Never lose track of a customer. Maintaining a database of customers with any of their prior purchases, interests, and so on, allows you to provide personalized purchase suggestions and special offers. The life-long value of a happy customer may be difficult to estimate accurately, but it's far easier to sell to existing customers than to be continuously forced to acquire new ones.

Even if you only have a single product now, you will eventually have expand your product line(s). Don't throw a buyer away. Stay in touch, offer information, occasionally recommend a high quality product you use and value. Build trust through value and quality. It's nearly impossible to over-emphasize this point. Look to the long term and plan ahead. Every serious marketer needs to do this.

To further expand the human dimension, you can add forums and chat rooms. Provide a variety of means to acquire visitor input. On site surveys and questionnaires, email surveys and opinion polls can not only increase your customers' sense of being in contact with real people who value their opinions and ideas, but also provide exceptionally useful information for refining your marketing and sales tactics. Loyalty programs and affinity networks can also help.

This is a lot like beating a real dead horse, but... Reliability and security are crucial. If your eCommerce site is big enough and busy enough, multiple parallel servers, redundant hardware, use of fail-safe technology, fast technical support service, high quality encryption, valid certificates, high quality payment processors and excellent firewalls will all allow you to ensure your customers that their data is safe, their orders are handled properly and nobody's getting their credit information that shouldn't. Many people still are extremely hesitant to purchase on-line because of fears of identity and/or credit card theft. You can't ignore this issue and hope to succeed.

Right now you may not need (or want to pay for) parallel servers, redundant hardware and fail-over technology, but don't ignore the rest. You depend on your eCommerce hosting provider to keep your business running. So think carefully and do some serious research. Overloaded servers, lack of redundant network connections, slow technical support, poor backup procedures can create a nightmare situation for both you and your customers

As a final consideration for this part, smooth out your customer contact and support procedures. If multiple staff might come into contact with your customers (chat, phone or email) , providing all of them with the same (and useful) information about the customer, prior orders, any previous or current problems and so forth, can avoid a lot of potential frustration - and lost orders or, worse, a customer lost forever.

It can be incredibly irritating to have to tell the same story over and over, getting bounced from one person to another when no information ever seems to have been recorded. While it may cut down on repeat complaints, that's usually because the customer is gone forever. Construct your systems so that no information is lost and so that the data needed to be responsive and helpful is instantly available. In doing this consider that some information which customers may not feel comfortable about everyone knowing should be restricted to those who would actually need it.

Doing these things right can add significant credibility and usability to your online business, as well as build a loyal customer base which actually enjoys dealing with your eCommerce business. When you reach that stage, you're there - the true win-win situation that's makes an outstanding eCommerce web site.

Copyright 2005 Richard Keir

Richard teaches, trains and consults, on and off-line, on business and professional presentations, eCommerce, site building and programming. And writes a lot.

Visit http://www.Building-eCommerce-Websites.com for articles, information, resources and links and check our blog at http://www.Building-eCommerce-Websites/blog for opinion and ideas.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Android Authority (blog)

Learn the tricks of Web Development in 44 hours
Android Authority (blog)
That' s right for just $29 you get The Complete PHP & MySQL Web Development Bundle has been slashed to this week. This combination of seven online training kits and 44 hours of expert instruction is enough to take you from an absolute newbie to pro web ...


Mashable

Sign up for a web developer bootcamp class online during this course sale and pay just £12
Mashable
Web development sounds like something that should be kept to the confines of tech support HQ — clouded in mystery and something us mere mortals cannot comprehend. But it shouldn't be this way, especially as web applications become a bigger part of ...


Columbus Business First

The List: Shakeup at the top of Central Ohio's busiest web development firms
Columbus Business First
The 2018 list of the busiest Central Ohio web development firms boasts seven companies that did not appear in the list last year, including one in the top five. Two major players in this list have either been acquired or have recently announced an ...


Packt Hub

Use Rust for web development [Tutorial]
Packt Hub
You might think that Rust is only meant to be used for complex system development, or that it should be used where security is the number one concern. Thinking of using it for web development might sound to you like huge overkill. We already have ...


Web Developer (Front End)
Built In Chicago
About Higi: higi is a population health enablement company that empowers consumers to measure, track, and act on their health numbers – blood pressure, pulse, weight, BMI, body composition, hydration -- through easily accessed higi self-screening ...


ADT Magazine

Open Source Dart 2 Revamp Focuses on Mobile, Web Development
ADT Magazine
After a nearly eight-month pre-release preview, the open source Dart 2 programming language has emerged as a stable release that includes many breaking changes in a revamp that focuses on mobile and Web client-side development. Along with that Web ...

and more »

Practical Ecommerce

12 YouTube Channels for Design and Development
Practical Ecommerce
Interested in improving your web design and development skills? There are a wide variety of options to teach beginners and advanced users in all aspects of creating a website. Here is a list of YouTube channels for web design and development. There are ...


Nashville Post

Web development company leaves CBD for North Capitol
Nashville Post
Local web development company DevDigital has left its central business district office in the diminutive Berger Building and will soon be operational in North Capital near First Tennessee Park. Brittany Wegusen, a DevDigital partner and director of ...


Web Developer
Built In Chicago
Market Track is looking for a well-rounded and passionate full stack developer to join our team in creating an amazing client experience. If you're interested in working on all layers of a system from developing new UI controls to creating flexible and ...


Website Development Company, Lounge Lizard, discusses 5 Key Tips for Rebranding your Small Business
PR Newswire (press release)
15, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing ...

Google News

From Concept to Website

You've decided to create a website to market your products... Read More

Web Content Strategy 101

Your content is what gets you in search engines, speaks... Read More

You Dont Know Which One

I still remember it very clear ... It was almost... Read More

The Dos and Donts of Launching a Small Business Website

Launching a new small business website is often a long... Read More

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many... Read More

Now You Have a Web Site - Have You Ever Heard of Accessibility?

An accessible Web site is easily approached, easily understood, and... Read More

Tips to Protect Your Downloads or Products

1. Upload robots.txt file in to your root directory and... Read More

Make Your Web Site Stand Out

When visitors add your web site to their Favorites or... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important,... Read More

Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else?

It's now easier than ever to take payments on the... Read More

Your Biggest Mistake When You Create a Website?

--------------------------------Why Should You Create a website?--------------------------------A. What do you want... Read More

You Need a Website!

No matter the size of your business, having a web... Read More

If You Build It, They Will Come?

Building a new website can be a lengthy task. From... Read More

Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do... Read More

Do Dancers Need A Website?

Dance is how you pamper your soul and satiate your... Read More

What is The Google Toolbar?

No matter what browser you may want to use, you... Read More

Server Stats ? Analyzing Traffic To Your Site

Analyzing traffic to a site is a key factor in... Read More

Link Trades That Waste Your Time

Never has competition been so difficult in the Internet world.... Read More

Non-Profits: Successful Online Strategies

More and more non-profit organizations are developing websites to help... Read More

Optimal Website Design

Optimal website design is the art of logical navigation.It will... Read More

What ROI You Should Expect From Your Web Site

Is Your Web Site an Expense or an Investment?Why don't... Read More

6 Steps To Your Own Website

A lot of people these days are interested in getting... Read More