The Two Most Common Mistakes That Scare Away Web Visitors

Can you imagine the hypocrisy of spending thousands of dollars, countless hours, and boatload of resources to create a marketing tool that actually sends prospects running for the hills? It might seem crazy, but a overwhelming majority of websites are doing just that.

By failing to (1) define the specific goals of your website and (2) understand how it fits in with your customer's buying process, you could be loosing out on the opportunity to enable prospects to receive the value you can offer them. -- Or worse, by grossly confusing, discouraging, and even annoying them, you could be pushing them into the arms of the competition.

These two incredibly common pitfalls could be costing you business.

However, used effectively, your website becomes a strategic component of a well-oiled marketing and sales funnel that effectively supports your ideal prospects and customers in making the decision to work with you.

There are three components to an effective marketing and sales funnel:

Component 1 - Enables ideal prospects to find you or your business

Component 2 - Gives a prospect an experience of you

Component 3 - Invites the prospect to become a customer

Each successive stage helps your ideal prospects -- those who most need the solutions you offer -- to find, connect, and build a feeling of trust with you.

Like a funnel, it is wider at one end and smaller at the other. So in order to get an abundance of customers coming out at the end of the funnel, it's important that you supply the beginning of the funnel with a healthy number of prospects.

Each component of a fine-tuned marketing and sales funnel uses key marketing tactics and tools to guide a prospect along the path to working with you.

A website is one of those tactics and tools. Other examples include email newsletters, complimentary consultations, brochures, speaking engagements, strategically-placed advertising, grassroots marketing, publicity, and networking.

Together, the three components, and their underlying tools and tactics, can support you in reaching your business goals.

To build an effective sales and marketing funnel, first define your specific marketing and sales goals. Do this by asking yourself:

How many new customers do I want to generate per week/month/quarter/year?

How many dollars in revenue do I want to generate per week/month/quarter/year?

What would you like your product and service mix to be? In other words, of your total sales, what percent would you like to have allocated to which product and service?

How many total prospects would you like to have in you customer database? How many people would you like to have on your mailing list?

How many people would you like to add to your mailing list per week/month/year?

Once you have defined the specific goals and objectives of your marketing and sales funnel, consider how you would like your website to support those goals.

Looking at your Marketing and Sales Funnel, do you want your website to support Component 1, Component 2, Component 3, or some combination of these?

If you want your website to support Component 1 of your marketing and sales funnel -- it must serve as a channel for high-volumes of people to find out that you and your company exist.

In order for your website to support Component 1 of your marketing and sales funnel, it must produce a consistent heavy flow of prospects to your business. Without this, the rest of your marketing funnel will suffer dramatically. If only a few people can find your business, then even fewer will be interested in sticking around to get an experience of you.

To make sure you have consistent, heavy flow of prospects coming to your website, consider specifically how a prospect might find you.

Did they search for you on a search engine, like Google? If so, what specifically did they search for?

And when the list of options came up on Google, where was your listing located? Was it in the top 10 listings, or was it on page 102?

Did they find you on another website? Like an affiliate partner website?

Did they find you on another website featuring an article you wrote? If so, what kind of article would have brought them to you?

Were they visiting a popular, high-traffic website that attracts a similar market as yours, when they found a banner add linking to your website?

In order to effectively help prospects find you, it's essential that you understand the specific needs that they are trying to solve. This will help you craft effective search engine listings, feature relevant articles, and target the best key words.

By doing this, you can align with and help along the decision-making process of prospects.

If your website is NOT meant to function as a vehicle for Component 1, then make sure that some other marketing channel is -- speaking, networking, article-writing, publicity, advertising, or some other tactic.

Remember that without a healthy Component 1 -- leveraging a website or some other marketing tool or tactic -- it's almost impossible to meet your sales and marketing goals.

If your website is meant to support Component 2 of the marketing and sales funnel, the focus shifts towards giving visitors an experience of you that leaves them wanting more.

Examples of using your website for Component 2 - to give visitors an experience of you include:

Offering a host of free downloadable tools - reports, assessments, community-building tools, etc.

Having a blog

Making available articles

Having high-quality, high-intrigue web copy

How ever you deliver this experience is less important than the reaction it evokes. --It's should create a want and desire by the visitor to want more from you and your business.

If it just gives them a bunch of free stuff and they leave, then you have not met the real objective of Component 2.

During Component 2 of the marketing and sales funnel, a prospect is answering the question, "Is this product/service right for me?" To answer this question, the prospect looks at two very important factors: benefits and objections. Your job is to make sure that the benefits outweigh the objections.

If your website is meant to support Component 3 of the marketing and sales funnel -- and you really want people to actually type in the numbers of their credit card to pay for your services online -- it's important that you really understand what you're expecting.

Here's the thing -- it generally takes at least seven times of being exposed to a particular product or service before an online customer will be willing to make a purchase.

Hence, if you are expecting that the average web visitor will find you today and be willing to pay for your product after only being exposed to you through your website in 10 minutes or less - you're probably not being realistic.

True, impulse buys do happen, but they are more the exception rather than the rule. So if you want your website to effectively invite prospects for an order, it's important that elsewhere in your marketing and sales funnel you have given them the opportunity to really, truly get to know you.

Examples of this would be by providing a free multi-part eCourse, delivering a free evening seminar, or through a referral from someone they already know and respect earlier in the marketing and sales funnel process.

If Components 1 and 2 have been effectively delivered, then Component 3 is easy.

However, it is quite common for internet marketers to make the mistake of assuming that large numbers of web visitors will magically say yes to products and programs they know little about.

Don't make that mistake.

Bottom line - The key to building an effective Component 3 on your website is to have strong, consistent and effective tactics build into Components 1 and 2 of your marketing and sales funnel.

To avoid wasting time, money, and energy on websites that not only don't work -- but actually scare prospects away -- be sure to incorporate the Three Component System to building an effective marketing and sales funnel.

Copyright 2005 Coco Fossland

About Coco Fossland
The author of the forthcoming book, The Power of Trust: Trust Yourself, Transform Your World, Coco Fossland is a nationally recognized expert in personal transformation, self-empowerment and self-healing. Blending a decade of technology and strategy consulting with her expertise in self-trust transformation, Coco's business is focused on supporting people passionate about creating businesses that make a difference in the world. She helps her clients fuse their higher path with their businesses, creating institutions and organizations that profoundly impact the world one person at a time. http://www.cocofossland.com

In The News:

Web Development on an iPad  Laravel NewsThe idea of working entirely from an iPad has always appealed to me. The portability, the battery life, and of course the touch screen makes it an excellent device ...
Web Development: What's Big In 2019?  HackadayI try to keep up with web development trends but it's hard to keep pace since it's such a fast evolving field. Barely a week goes by without the release of a new JS ...
What Skills Should You Look for in a Web Developer?  Customer ThinkIntroduction. Choosing a web development company is one of the most important decisions a business can make in today's marketplace. Simply put, how a ...
Web development school pushes for more tech-industry training  KMTV - 3 News NowThe Interface Web School, which is a part of the AIM Institute, wants to help put people to work in the growing tech industry.
Leveraging Data Science in Web Development  CIOReviewLeveraging Data Science in Web Development By CIOReview - The world of web development is growing rapidly and serves as a tool for business development ...
Trends You can Expect in Web Development for 2019  Customer ThinkThe current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to ...
From Salon Marketplace: Earn a web development certification with this bootcamp  SalonThe Beginner Full Stack Web Development course provides a strong foundation of digital knowledge.
How to become full-stack web developer  JAXenterIf you're looking for a way to become a full-stack web developer, and amplify your chances of landing a well-paid job, here is the ultimate guideline.
This $41 course package can get you hired as a back-end web developer  The Next WebFront end developers get all the glory. Their work is always right there in a user's face with all that HTML and CSS goodness. But those in the know know that the ...
Best Programming Languages For Backend Web Development  TechnotificationHere are some interesting server-side web development programming languages worth considering for web development.
Learn web design and development from all the angles with this bundle  Boing BoingWant a career in web design? It's true that these days, most anyone can throw up a page or two. But for true workhorse web design, you'll sometimes need to ...
Score 9 courses on back-end web development for just $41  MashableAt the risk of sounding totally high: Websites are sort of like restaurants, when you think about it. Stick with us. You've got your front-end developers, who function ...
How to make a career change into the tech industry before leaving college  BorderzineCollege is the time to figure out what you're good at and who you are as an individual, at least in my experience. I changed my major twice in four years and ...
Best Web Frameworks in Popular Programming Languages  TechnotificationWeb frameworks simplify the whole web development process. The big question is: Which are the best web development frameworks to use in 2019?
Why an Understanding of UI and UX is Now Vital to Web Development Success! - WhaTech  WhaTechWhen developing a web site, the way the user will ultimately interact with that site has become very important to the ultimate success of the project.
Angular 6 training: Start your career in web development  Augusta Free PressAngular 6 is a Java-based web application development framework that had made waves in the industry.
Top Five Programming Languages To Learn In 2019  Analytics India MagazineIn this article, we list 5 programming languages that are recommended for 2019 and the importance of these languages. These langyages are in great demand.
5 Programming Skills Worth Learning  Business.comWhether you're a small business owner or a coding professional, learning these skills can benefit you in today's digital age.
Web Developer job, Johannesbug, Fourways  Bizcommunity.comDigital Briefcase is a digital marketing agency looking for a mid-level web developer to join our team from February 2019.Design, maintain and implement new ...
What is the best website design and website development companies in India? - Business Advice  Business.comThe ubiquity of web development companies in India doesn't really translate to the ease of finding them. You may ask your peers around and they will tell you ...
Using Ruby on Rails for Web Development on Mac OS X – OSnews  OS News“It should come as no surprise that Mac OS X is a favored platform for Rails development. Rails and its supporting cast of web servers and databases thrive on ...
Apache Web Development with IBM DB2 for Linux – OSnews  OS NewsIBM's strategy for Linux is starting to pay off as “Linux Breathes New Life Into The Mainframe”. The focus is not only sales but also in education as IBM released ...
Want to work from home? Write well or do the math  RapplerJobs focused on the creation of websites and *content* rose in 2018, according to the latest report of Freelancer.com.
Guidelines for iPhone Web-Development – OSnews  OS NewsApple posted on their developer website guidelines with instructions on optimising web-applications for the iPhone. “Developers can create Web 2.0 ...
Web developer Ixis acquires ecommerce specialist LiberoNet  Liverpool Business NewsWarrington-based Ixis, which has reported a significant rise in turnover and profits, will see its headcount rise to 20 following the deal. Ixis Dan Pala of LIberoNet ...
Graduate Web Developer at JLP Internet  Shetland Times OnlineGraduate Web Developer We are looking for a passionate, newly graduated website developer to join our small but ambitious team. This post for a 12 month ...
Kunsh Technologies - web design and development company, India Awarded "Site of the Day" in Design...  WhaTechMany web design nominees and award winners will agree upon the notion that, we have earned a moment that you might call a virtual red carpet.
How to Learn Python, Apply New Skills, and Obtain a New Job in Computer Programming  Crescent ValeLearn how to develop code in Python and utilize those skills to obtain work experience and a new job in the technology industry.
The boss is retiring. The kids don’t want to take over. Family-owned manufacturers confront a succession ‘crisis’  Bloomington PantagraphTerry Iverson, president and CEO of the manufacturing firm his grandfather founded 88 years ago, loses sleep worrying what will come of the business once he ...
Failed Startups of MENA: Founder of Egypt-based price comparison website Bkam that had raised ~$500,000 in funding shares his story  MENAbytesFailed Startups of MENA, as the name suggests, is a series of articles and interviews where we try to learn about failed startups from the region – how'd they end ...
Fugitive Jack Shepherd could be sneering at justice from an exotic bolthole in Thailand  Daily MailJack Shepherd (pictured) has been on the run since last summer, when he was convicted of the manslaughter of a young English Literature graduate who ...
Pay whatever you want for this 10-part Python training bundle  MashableAs one of the most widely used programming languages, Python is a must-know tool for developers.
The Google Partner badge is awarded to CedCommerce with Google Ads skills and expertise - WhaTech  WhaTechGoogle awards CedCommerce its partner badge for their performance and Google Ads expertise by providing an opportunity to learn more professional ...
Reviewing ZIX (ZIXI) and Upwork (UPWK)  Fairfield CurrentZIX (NASDAQ:ZIXI) and Upwork (NASDAQ:UPWK) are both computer and technology companies, but which is the better stock? We will compare the two ...
Comparing TrueCar (TRUE) and Wix.Com (WIX)  Fairfield CurrentWix.Com (NASDAQ:WIX) and TrueCar (NASDAQ:TRUE) are both computer and technology companies, but which is the superior business? We will contrast the ...
What do Blockchain developers do?  Best in AustraliaThe meaning and explanation on what do Blockchain Developers do. The simple to understanding blockchain meanings and blockchain tutorial for beginners.
transcosmos Expands and Relocates “MC Naha Center,” Which Offers Digital Marketing Services  PR Webtranscosmos inc. expanded and relocated “Marketing Communication Naha Center (MC Naha Center)” which delivers website development & operations ...
The Top 10 SEO Tools Marketers Want in 2019  Business 2 CommunityWhen we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut ...
NASA reveals four options for its future flagship telescope  Daily MailAstronomers are now picking a favourite telescope and the four different ideas are competing to be built in the 2030s.
Student (17) who developed digital tools for quantum computing wins Young Scientist crown  The Irish TimesAdam Kelly used algorithms to 'analyse, optimise and simulate quantum circuits'
Head-To-Head Analysis: Career Education (CECO) vs. Learning Tree International (LTRE)  Fairfield CurrentLearning Tree International (OTCMKTS:LTRE) and Career Education (NASDAQ:CECO) are both small-cap consumer discretionary companies, but which is the ...
Forward Lays Off Newsroom Leaders And Goes Web-Only  ForwardThe Forward Association terminated ten employees on Wednesday, including editor-in-chief Jane Eisner and other senior newsroom leaders, while announcing ...
5 Ways in Which Data Science Is Revolutionizing Web Development  Analytics InsightCustom software development companies are figuring out new ways to utilize the advanced data science techniques to build customized websites to suit specific ...
What developers should know about Windows's shift to Chromium  InfoWorldMicrosoft's seismic shift from its own browser engine to Google's Chromium for Windows's Microsoft Edge browser is one of the biggest changes to the Windows ...
CSM celebrates its 20th Winter Commencement | thebaynet.com  Bay NetTwin brothers David and Darrell Rice, of Waldorf, graduated from the College of Southern Maryland with associate degrees in Art during CSM's 20th Winter ...
From being a rookie to grabbing an internship: Sanya's tryst with web development  QriusSanya Singh is a student of Northern India Engineering College, who learnt the ropes of web development through Internshala and bagged an internship.
Learn Web Development for Free With App Academy  LifehackerCoding school App Academy has opened a free online interactive version of its 12-week curriculum. That's a pretty good deal, since the Academy's in-person ...
9 Web development trends you simply cannot ignore in 2018  TechGenYZWeb development is a major part in conversions and increasing your sales.To optimize your websites know the web development trends of the year.
How Is Data Science Transforming Web Development?  DataconomyWeb app development is about to undergo a significant revolution triggered by the rise of data science. So far, developers have created apps based on focus ...
Know about the current trends in web development  Customer ThinkIn case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps ...
Careers in Web Development  Telangana TodayIn the last edition we have discussed about various technology stacks, what to learn and what is the career path. This article details about careers in web ...
Done Role of IoT in Web Development  Customer ThinkWith the increasing advent of technology and the ever-changing demands of people as well as businesses, there has been a rise in technologies which have ...
How will AI change the web development in future?  Customer ThinkAI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by ...
How IoT Is Changing Web Development  IoT For AllIoT brings changes to software development on many levels, including on the web. Let's discuss the main peculiarities and nuances of IoT web development.
Focusing on data science and web development, edtech startup edWisor looks to bridge the skill gap  YourStory.comBootstrapped edWisor looks to address skill shortage in the areas of data science and web development, and uses gamification to align freshers with industry ...
4 Ways Web Development Has Changed Over the Years  The Hans IndiaWeb development has seen many changes over the years New ideas, new technologies and what is acceptable as an industry standard has pushed web ...
JavaScript and Web Development InfoQ Trends Report  InfoQ.comThis InfoQ Trends Report looks at the current trends with JavaScript, HTML, CSS, and web development in general, exploring technologies and options gaining ...
Five hacks to land a top-notch internship in web development  Daily News & AnalysisWhether you've got your degree in web development or you're still studying, it is imperative to gain some practical experience in the field. But, landing a web ...
Things You Should Definitely Know About Web Development Team  Customer ThinkImagine one time you came up with a great idea to create a website for your company. The first step to take in this case is to hire a web development team of ...
3 Reasons to utilize background checks  TechGenYZSo you think that your business needs a web presence. For an unmatched website, you would love to hire the best web development company. However, just ...
The real threat the government shutdown poses for the American economy  Brookings InstitutionThe government shutdown has produced a serious economic threat that's hiding in plain sight: the U.S. economy is flying blind. The people who collect, analyze ...
Spring MVC tutorial: How Spring Boot web MVC makes Java app development easy  TheServerSide.comThere are many Java web development tutorials available online, but there are very few Spring MVC examples that run within a Spring Boot project. This Spring ...
4 Questions to Ask a Web Developer During an Interview  DevOps.comWeb development is a fragile process. You need talented web developers to make truly beautiful sites with seamless user experiences and fast loading There's ...
Microsoft brings Chromium to Edge to reduce web development fragmentation  SDTimes.comMicrosoft has announced plans to adopt Chromium into Microsoft Edge on desktop. Chromium is an open-source web browser project created by Google.
Lean Web Development with the Best Teachers Online  Digital InspirationFor the past few months, I have been on a learning spree looking to enhance my existing coding skills and also learn new programming languages and ...
Report: What is the next big thing in web development?  JAXenterThe 2018 Packt Skill Up Report: We take a closer look at web development: What technologies are currently number one and what does the future hold?
How do I know if Web Development is right for me?  TechRepublicHow do you know if you're ready for a career change in tech, and if that change is right for you? A TechRepublic member is trying figure this out and is asking ...
6 steps to becoming a full stack developer  TechGenixThe journey to becoming a full stack developer might appear herculean at first. But once you master these six steps, you are on your way to getting there.
Why Hiring Top Web Developers is a Good Idea  DevOps.comWeb development is one of the most valuable activities of any company, especially tech companies and web design agencies.
Learn Web Development For Just $15 With This Amazing Complete Web Developer Course 2.0 – Limited Offer  WccftechLearn web development with Robert Percival. Get the Complete Web Developer Course 2.0 for an amazing discount offer and start a career!
Tips to Hire a Web Developer with Required Skills in 2019  Customer ThinkWeb development is serious business. In recent years, it has had a great impetus and is one of the major priorities for every business irrespective of its size and ...
8 Tips To Start Building User-friendly eCommerce Website Development  Customer ThinkeCommerce, a big-time word which we hear every day. Whether, big or a small enterprise, eCommerce website development is an unsaid must for your ...
Ten Basic Things Every Web Developer Should Know  HTML Goodiesten things you need to know if you plan to build a web site.
Learn the tricks of web development in 44 hours  Android AuthoritySpending just $29 could be the start of your future in web development. The minimum outcome is that you learn an interesting and marketable new skill. If things ...
Top 6 Web Development Trends that will Dominate 2019  ToolboxWhen it comes to web development you are bound to experience constant changes and updates in the designs every year. In fact, the updates and trends are ...
Yale announces Web Development “Bootcamp”  Yale Daily NewsYalies interested in programming will be able to take a 10-week web development boot camp this summer for credit, offered as a part of Yale Summer Session, ...
Django vs Flask: A Look At The Two Popular Python Web Frameworks  Analytics India MagazineIn this article, we look at two of the best frameworks, Django and Flask that can be used by Python programmers and developers.
YouTube for Android gets a new UI and voice command for a better-customized interface  TechGenYZNeed to learn web design and development? No worries, there are millions of tutorials, and videos available on YouTube for people to learn new skills or to ...
What is Document Object Model (DOM) in Web Development?  TechnotificationBrowsers know how to convert the tags of the HTML into a tree with the help of DOM. Here is all you need to know about Document Object Model.
Why has Python Failed To Penetrate The Enterprise Development Sector?  Analytics India MagazinePython has built considerable buzz in the large-scale web development space, but despite its popularity, it has failed to penetrate enterprise development.
Image Management 101: The Web Developer’s Guide  DevOps.comHow understanding the user experience can help web developers in managing images effectively Online experiences have in many ways supplanted in-person ...
Job vacancy: Marketing and web development project manager  International Association of Athletics FederationsThe IAAF is seeking a marketing and web development project manager at its Monaco headquarters. Reporting to the chief information officer, the marketing and ...
4 Ways to Ensure Effective Web Development  Business 2 CommunityWhen it comes to building a new website, many businesses choose to focus predominantly on the design aspect of the project when approaching agencies to ...
Break into the field of web development with these discounted e-books  MashableThe barriers to breaking into the web development field are lower than ever. You no longer need to break the bank, quit your job, and enroll in a university to ...
This web developer course is down by over £150  MashableProgress from a junior to senior web developer for just £11.99 with this course.
Understand Web Development in Less than 1 Hour  SitePointThis article explains what web development is, by exploring how it started and how it evolved.
Yale, Flatiron School create web development bootcamp for summer session  Yale NewsYale Summer Session is collaborating with Flatiron School to offer a Web Development Bootcamp for Summer 2019, which will carry two Yale College credits, ...
Top 5 Web Development Startups of 2018  BBN TimesTech Start-ups are the most trending things among investors and entrepreneurs due to the serious innovations they offer. Who knows which upcoming tech ...
How Website Development Has Changed Over the Years (infographic)  Digital Information WorldWebsite design has come a long way in a relatively short time. From zeros and ones to lines of code to intuitive website builders, designing for the web has ...
“ChromeOS is ready for web development” – A talk by Dan Dascalescu at the Chrome Web Summit 2018  Packt HubAt the Chrome Web Summit 2018, Dan Dascalescu, partner developer advocate at Google provided a high-level overview of ChromeOS and discussed ...
Which Cloud Solution Is Best For Your Web App Development  MobileAppDailyLearn more about which cloud solution is most suitable for your web app development and what is the right way to choose an efficient cloud *service* .
Full stack puts Bellevue University web development students ahead of the pack  Omaha World-HeraldStudents learn to design, code, implement and maintain an interactive website on their own.
Netlify just got $30 million to change the way developers build websites  TechCrunchNetlify wants to revolutionize the way developers build websites, abstracting away the web server and breaking web sites into microservices, making the process ...
Best web development tools of 2018  TechRadarGrab the right tools to get web development done without breaking a sweat.
How online learning platforms are bridging demand-supply gap in IT manpower requirement  YourStoryThere is a skill shortage in the IT industry, the global shortage to grow from 7 million to 23 million by 2022, 1.2 million in India set to increase to 6.5.
President Trump Directed His Attorney Michael Cohen To Lie To Congress About The Moscow Tower Project  BuzzFeed NewsPresident Donald Trump directed his longtime attorney Michael Cohen to lie to Congress about negotiations to build a Trump Tower in Moscow, according to two ...
Use Rust for web development [Tutorial]  Packt HubRust is efficient and has well thought web-oriented frameworks, making it viable for web development. In this article, we'll see how Rust can be used for web ...
Some of the Best IDEs and Text Editors for Web Development  TechnotificationThe right IDEs or a Text editor will be a huge help during coding. It'll help you be faster, accurate and productive for web development.
Is Agile Web Development All It's Cracked Up to Be?  EContentWhile AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge ...
5 examples of Artificial Intelligence in Web apps  Packt HubThis article highlights the five key areas where web apps are employing Artificial intelligence to automate some part of their system.

I Want To Be A Freelancer

So you have decided that you want to do freelance... Read More

Build a Web Site that Works...Even for a Safari Hobby!

My life's greatest passion is a safari hobby. And what... Read More

Trinkets, Lockets And Empty Pockets

It never ceases to amaze me how many people set-up... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums

If you're looking for better web site ROI, chances are,... Read More

The Importance of Website Stats to You

One of the best tools you have as a webmaster... Read More

Where on Earth is Your Websitee?

You've just finished congratulating your marketing team. After six months... Read More

The Secret Benefit Of Accessibility: Part 1 - Increased Usability

Web accessibility has so many benefits that I really do... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

Building a Web Store on Shoestring Budget in less than Four Hours

Starting a business online is no longer as difficult as... Read More

Autoresponders Make You Look Like A Pro

People like to get immediate responses to requests. Autoresponders are... Read More

Build It and They Will Come

Build it and they will come is not always true;... Read More

Do Authors Need a Website?

"I am a writer, not a business-person. I don't want... Read More

Link Trades That Waste Your Time

Never has competition been so difficult in the Internet world.... Read More

Is Your Web Site Talking to Your Customer?

A while ago one of my clients approached me and... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

What Your Customers Say About YOUR Site! Part 1

The following is a list of patterns that many visitors... Read More

Setting Up A CGI Script On Your Web Site

Before you set up any scripts you will need some... Read More

A Beginners Guide to Server Side Includes

An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More

UK Online Shopping with an Edge, for Buyers and Sellers Alike

Any new website competing on the internet, needs to take... Read More

Why Your Business Needs a Website

Even with the steady growth of the World Wide Web,... Read More

Email Addresses in Web Pages

You want to give your site's visitors a way to... Read More

Make Your Web Site User-Friendly!

Making a web site is easy. Making a good web... Read More

Establishing Your Web Presence

Part of the success of most home-based businesses is their... Read More

How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

Recently I was reviewing the keyword specific conversion rate data... Read More